Designing for Baby Faces

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    Designing for Baby Faces - Presentation Transcript

    1. Mobile Usability – Designing for baby faces Ekta Rohra Jafri & Sunandini Basu, ACL Wireless Limited Aug 2006
    2. Real users, real problems
      • Varsha, 24, web designer
      • Uses a Nokia 3220
      • Uses the inbuilt browser
      • Wants to use the Opera Mini browser
      • Opera Mini is installed but cannot connect to the network
    3. Real users, real problems
      • Dr.Ian, 45, surgeon
      • Uses a pager and a mobile phone
      • Owns a K500i
      • Messages instructions to his secretary while travelling between clinic and hospitals
      • Found T9 dictionary very easy to use
      • But cannot find out how to turn it on
    4. Introduction to Usability
        • Users should be able to -
        •  Understand
        •  Learn
        •  Remember easily
        •  Complete tasks efficiently
        •  Feel satisfied
        • Jakob Nielsen describes usability as
        • “ ..a combination of Learnability, Errors, Satisfaction and Memorability..”.
    5. Importance of usability Ease of use doesn't come from wishful thinking… Jakob Neilson
    6. Return on Investment
      • Sales / conversion rate 100 %
      • User performance / productivity 161 %
      • Traffic / visitor count 150 %
      • Use of specific (target) features 202 %
        • Improvements seen on the web
      • Based on data from 863 design projects
    7. Usability on the mobile – What is it? Nothing is more fun than seeing your Web page (or application) nestled nicely into a teeny tiny handheld screen; and nothing is more excruciatingly horrendous than trying to figure out how to get it there. Heidi Pollok (WebMonkey)
    8. The mobile context
      •  Contextual content
      •  Personalization – always on
      •  Compact
      •  Easy navigation
      •  Security
        • The challenge is how to respond to the user who wants to pull a device out of
        • his pocket, perform a task, and put it away again.
    9. A tough job!
    10. Myth: Mobile = Desktop
      •  Lower resources
      •  Limited spatial ability
      •  Huge variety of Mobiles
      •  Multi-tasking not possible
      •  Deeper penetration
    11. Myth: mobile internet = Internet on mobile
      • Optimize content for the web
      • Developing for mobile = pain!
      • Wall garden vs. open garden
    12. Facts to consider
        • "It's easy to make things difficult, but difficult to make things easy"
    13. User interaction
      • Always available
      • Highly personalized
      • Small attention spans
      • Economic factors
      • Secondary function
      Small screens, big advantages, bigger obstacles!
    14. Directions for Design
      • "Know thy user, and you are not thy user."
    15. Questions to ask yourself
      • What is the application’s focus? Do we know WHAT the user wants to do here?
      • How can we provide the user with localized services?
      • Can we make the application so that it is as personalized or customizable for the user?
      • Is there a way to get the user to his goal even faster? Or simpler?
    16. Thank you 17 Community Centre East of Kailash New Delhi 110065 India Phone: +91.11.26438813-16 Fax: +91.11.26438825 Email: info@acl-wireless.com Web: www.acl-wireless.com

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