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  • 1. Game Mechanics : Designing for Social commerce By Ordinary Joe
  • 2. What is Player Journey ?  Good games takes the player on a journey towards mastery
  • 3. What is MDA Framework ?  Use game techniques to guide and motivate the players journey
  • 4. Subsection of Game Mechanics         Point Level Leaderboard Badges Challenges/Quests Onboarding Engagement loops Lottery         Discovery Ownership Community Progression Status Urgent Optimism Infinite Gameplay Epic Meaning More then….
  • 5. What is Social commerce ? Using SNS(Social Network Service) commerce transaction.  If more than a certain number of buyers come together to provide exceptional products for a discount sale. 
  • 6. Game Mechanic applied to Social commerce  Point a. Without having to purchase, b. You can get point from that only recommend to your community! c. Point can be used like cash.
  • 7. Game Mechanic applied to Social commerce  Level and Badges a. if you get a good evaluation for your recommend, your level will go up! b. And indication that the level of badges will go up too! c. So You will be required to more referrals.
  • 8. Game Mechanic applied to Social commerce  Lottery a. Some time when buying goods, you can also get lucky through a lottery! b. Then you get some much cash point or some goods coupon!
  • 9. Game Mechanic applied to Social commerce  Social Community How are we playing with? What are we playing with? With your social community to social commerce will give you pleasure to!
  • 10. Reference  Gamification by Design by Zichermann, Gabe. O’reillyMedia. 2011.10.22  http://gamification.org