Presentation on pepsi co


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Presentation on pepsi co

  1. 1. PRESENTATION ON PEPSI COLA Danish Soomro 16783 MBA-D (3rd Semester) Submitted to: Sir Shafqatullah 1
  2. 2. SHORT INTRODUCTION OF PEPSI-COLA Pepsi-Cola is a non-alcoholic carbonated beverage produced and manufactured by PepsiCo. It is sold in stores, restaurants and from vending machines. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern, North Carolina. The brand was trademarked on June 16, 1903. There have been many Pepsi variants produced over the years, including Diet Pepsi, Crystal Pepsi, Pepsi Max, Pepsi Samba, Pepsi Blue, Pepsi Gold, Pepsi Holiday Spice, Pepsi Jazz, Pepsi X (available in Brazil), Pepsi Next (available in Japan and South Korea), Pepsi Ice Cucumber (available in Japan as of June 12, 2007). Pakistan Beverage keep rights for Pepsi Co. International to managing in Karachi, Hyderabad and Quetta only. Pepsi Co. has other distributer in different cities of Pakistan 2
  3. 3. MISSION & VALUES Mission We aspire to make PepsiCo the world’s premier consumer Products Company, focused on convenient foods and beverages. And in everything we do, we strive to act with honesty, openness, fairness and integrity. Values Our commitment is to deliver sustained growth through empowered people acting with responsibility and building trust. We define these values as follows: Sustained Growth is fundamental to motivating and measuring our success. Empowered People means we have the freedom to act and think in ways we feel will get the job done. Responsibility and Trust form the foundation for healthy growth. 3
  4. 4. COMPETITORS Direct Competitors Coca-Cola Indirect Competitors (make no competition with Pepsi but exists) Amrat-Cola Makkah-Cola Other local unregistered beverages Substitutes Pakola Drinks Fruit Juices Flavored Milk Mineral Water Energy Drinks 4
  5. 5. COMPETITORS 5 Market Share 67 67% Pepsi Cola Mecca Cola RC Cola Zum Zum cola Amrat Cola Direct Competitors Indirect Competitors
  6. 6. RETAIL CUSTOMERS Our retail customers are supermarkets, grocery stores, mass merchandisers, club stores, drugstores, gas stations, convenience stores, restaurants, food service outlets, vending machine operations and others that carry our products and make them directly available to consumers. We provide not only our products, but also marketing support that contributes to their growth, profit and positive cash flow. Retail consolidation and the current economic environment continue to increase the importance of major customers. Dedicated Customer Teams — staffed with finance, supply chain, customer service/sales and insights resources — work across our divisions to provide the highest level of service to our major customers. 6
  7. 7. PARTNERS Our bottlers and other business partners manufacture many of our products. We provide certain needed ingredients and supplies, as well as quality assurance and technical assistance. We conduct our business to allow both our partners and PepsiCo to earn a reasonable return and grow together. Baluchistan Glass Limited is our partner to provide glass bottles to Pakistan Beverage. 7
  9. 9. DISTRIBUTION CHANNEL Pakistan Beverage involves 87---90% itself distribution network to save more which ultimately give benefits to us and our employees. Only 10—13% distributors of different low level area involve due to demographic and political influence at that particular area. Moreover, the area which is too far from Karachi like Gharo, Nooriabad, Bela, Vinder and Shah Noorani are covered by our local distributor. Commission is based on volume sales per truck and minimum is 5% whereas, if volume of sales increases, commission also increases to maximum of 7%. 9
  10. 10. STRATEGY OF DISTRIBUTION Intensive Distribution Pakistan Beverage products can easily accessed by customer without taken much more time and is available everywhere in the markets from Mega Malls to small shop in local area. Distribution to all main lines or main road is responsibility of Company own distribution network. 10
  11. 11. PLACE STRATEGY  Supermarkets  Convenience stores  Independent food stores  Discount stores  Multiple grocers  Direct sales 11
  12. 12. FACILITY  Pakistan Beverage covers the boundary of Gharo, Nooriabad, Bela, Vinder, Shah Noorani through local distributer of these particular areas from Karachi Operation.  We are operating from S.I.T.E Area Mangopir Road Karachi. 12
  13. 13. INVENTORY To use maximum benefit Pakistan Beverage has enough place to keep Inventory in safety stock. Maximum of 250,000 Crate can be store at any time which is enough for two to three weeks. Seasonal Inventory: We keep inventory for seasons like Marriages, Eid, Ramadan, specially Summer season. 13
  14. 14. CyclicInventory We import Concentrate for different product like Coke, Diet, Sting and others. Thus, it is most important for us to keep raw material inventory to avoid bottle neck situation in work in process. We immediately order for raw material as raw material hits Safety Stock limit. 14 INVENTORY
  15. 15. TRANSPORTATION Pakistan Beverage own 245 with one sales person, two helpers and a driver in each Truck. Every Truck has its Target to achieve that particular sale and can get reward if sales target meets. 15
  16. 16. INFORMATION  If sales drop at particular area then investigation department starts probe to find out reasons.  Complete information and observation of our direct competitor Coca Cola is one of the most important role of investigation department.  Crisis Management Department tries to avoid shortage of raw material, handle shipments and tackle political, cultural, demographic, societal and other issues. 16
  17. 17. SOURCING  Pakistan Beverage purchase raw material from local market and also import raw material whereas, concentration comes directly from Dubai even though Tin Cans, Diet & Caps of Ramadan Offers have been import form Dubai.  New product STING launched few months back and importing from Duabi. 17
  18. 18. PRICING  Pricing is the process determining what a company will receives in exchange of its product  The only part of the product mix that is revenue generating  Competitive Pricing strategy has been adopted by PepsiCo to meet maximum advantage from consumer. 18
  19. 19. FORECASTING  Decision of forecasting is approved by Executive Committee once forecasting is table by HR Department on basis of strong historical data.  This data involves in Trend, Seasonal and Cyclic inventory as discussed above. 19
  20. 20. SALES PROMOTIONS  In Ramadan, PepsiCo offers discount of Rs.5 on 1.5L bottles  Promotions for sellers and distributers are also introduce on different occasions or seasons like:  Umrah Package  Bundle Discount offer  Highest sales Volume etc. 20
  21. 21. THANK YOU THANK YOU 21