Your SlideShare is downloading. ×
Product Positioning Options
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Product Positioning Options

3,005

Published on

Product Positioning Options

Product Positioning Options

Published in: Education, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
3,005
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
43
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • One of the strongest positioning approaches. Based on features, or functionality that your product has and competition dose not. The difference should be truthful, and meaningful for the consumer. Example: Luxvs Dove
  • Identify attribute and/or benefit meaningful to consumer and build positioning around it. Example: NesVita
  • Explicitly identifying a target market in an ad can be a productive way to position a product. Example: I-phone, Blackberry.
  • The way(s) a product can be used provide an effective way to position the product. Examples: Shampoo sachet; Machine Wash detergents; Deep Heat
  • At times, the most effective way to enter into a potential consumers mind to take a popular brand head-on. Examples: Bud vs. Heineken, Pepsi vs. Coke
  • Advertisers sometime find themselves competing against an entire product category. One of the most difficult and demanding options in positioning. Examples: Milkpack; Everyday; Blueband; Gillette GII
  • This approach involves associating your product with some other entity, event or product. RoohAfza, Dates and Jaam e Sheerin with Ramzan.
  • This is the simplistic problem-solution approach. Example: Head & Shoulder, Avast Antivirus
  • This is the simplistic problem-solution approach. Example: Head & Shoulder, Avast Antivirus
  • Transcript

    • 1. a presentation by jamil syed Positioning OptionsIntroduction to Advertising & Public Relations
    • 2.  Positioning by product differences a presentation by jamil syed One of the strongest positioning approaches. Based on features, or functionality that your product has and competition dose not. The difference should be truthful, and meaningful for the consumer. Example: Lux vs Dove Strategic Advertising
    • 3.  Positioning by product attributes and benefits a presentation by jamil syed Identify attribute and/or benefit meaningful to consumer and build positioning around it. Example: NesVita Strategic Advertising
    • 4.  Positioning by product users a presentation by jamil syed Explicitly identifying a target market in an ad can be a productive way to position a product. Example: I-phone, Blackberry. Strategic Advertising
    • 5.  Positioning by product usage a presentation by jamil syed The way(s) a product can be used provide an effective way to position the product. Examples: Shampoo sachet; Machine Wash detergents; Deep Heat Strategic Advertising
    • 6.  Positioning against a particular competitor a presentation by jamil syed At times, the most effective way to enter into a potential consumers mind to take a popular brand head-on. Examples: Bud vs. Heineken, Pepsi vs. Coke Strategic Advertising
    • 7.  Positioning against an entire product category a presentation by jamil syed Advertisers sometime find themselves competing against an entire product category. One of the most difficult and demanding options in positioning. Examples: Milkpack; Everyday; Blueband; Gillette GII Strategic Advertising
    • 8.  Positioning by association a presentation by jamil syed This approach involves associating your product with some other entity, event or product. Rooh Afza, Dates and Jaam e Sheerin with Ramzan. Strategic Advertising
    • 9.  Positioning by problem a presentation by jamil syed This is the simplistic problem-solution approach. Example: Head & Shoulder, Avast Antivirus Strategic Advertising
    • 10. Thank You a presentation by jamil syed Strategic Advertising

    ×