Proven Steps to Jumpstarting and Logging a simple habit with DailyBooth
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Proven Steps to Jumpstarting and Logging a simple habit with DailyBooth

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How DailyBooth effectivley facilitates the simple habit formation of taking photos and posting updates.

How DailyBooth effectivley facilitates the simple habit formation of taking photos and posting updates.

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    Proven Steps to Jumpstarting and Logging a simple habit with DailyBooth Proven Steps to Jumpstarting and Logging a simple habit with DailyBooth Presentation Transcript

    • Proven Steps to Jumpstarting and Logging a simple habit
      How DAILYBOOTH effectively facilitates the simple habit formation of taking photos and posting updates
      By Shuqiao Song
      habits.stanford.edu
    • Based on Fogg Behavioral Model…
      www.behaviormodel.org
    • ..and Fogg Behavior Grid
      www.BehaviorGrid.org
    • 1. “Sign Up Now”!
      Trigger: Button (Facilitator)
      Ability: Simple. (Click+Username + Email + Password = Done.)
      Motivation: Curiosity, Pleasure
      Green Dot Behavior
    • 2. Add/follow suggested users
      Trigger: Website Prompt (Spark)
      Ability: Simple. (Check user boxes + Add)
      Motivation: Social Acceptance, Pleasure
      Green Dot Behavior
    • 3. Set up web-camera
      Trigger: Website Prompt (Facilitator)
      Ability: Simple. (Click camera type)
      Motivation: Pleasure
      Green (or Blue) Dot Behavior
    • 3. Snap a Picture! Write a blurb!
      Trigger: Website Photobooth (Facilitator)
      Ability: Simple. (Snap/Click + type+ Save)
      Motivation: Pleasure
      Green (or Blue) Dot Behavior
    • 4. Interact w/Live Feed
      Trigger: Website Button (Facilitator)
      Ability: Simple. (Click+ View)
      Motivation: Pleasure, Social Acceptance
      Green Dot Behavior
    • 5. Settings (Set up notifications)
      Trigger: Website Buttons (Facilitator)
      Ability: Simple. (Click + Click +…+ Save)
      Motivation: Pleasure
      Green (or Blue) Dot Behavior
    • 6. MORE pictures! MORE blurbs!
      Trigger: Email notification if you haven’t taken a photo in 24 hours (Signal)
      Ability: Simple. (Click link + snap picture + type + save)
      Motivation: Pleasure
      Green Dot Behavior 
      Blue Path Behavior
    • 7. MORE social interaction w/Live Feed!
      Trigger: Website Button (Facilitator)
      Ability: Simple. (Click+ View)
      Motivation: Pleasure, Social Acceptance
      Green Dot Behavior 
      Blue Path Behavior
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    • Some Insights
      What counts as green (new) vs. blue (familiar)? Depends on user and use….how much a difference doe this distinction make?
      Creating an account in general vs. Creating an account for this specific site
      To be more effective in persuading users: DailyBooth could employ more span behaviors (bit of a jump from dot to path)
      But maybe a lighter or more random use of the email notifications
      24 hour notice was designed for their original goal to get users to take a “daily” photo for 365+ days to see how your face changes…now, new goal is just documenting/sharing your life—need to update the trigger design!
      Lots of immediate Green and Blue dot behaviors act as early positive feedback/reinforcement for habit formation (it feels rewarding)
      Push triggers for social participation in new users. For example: Having followers is a big deal (people expect things of you). Commenting on other people’s photo blurbs/answering their questions is encouraged. Being part of an epic photo thread post is fun.
      Photos are compelling and fun. Dailybooth has potential to be used in other ways…e.g. as a sort of habit/goal/update logging/tracking mechanism.
    • habits.stanford.edu