Proven Steps to Jumpstarting and Logging a simple habit with DailyBooth

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How DailyBooth effectivley facilitates the simple habit formation of taking photos and posting updates.

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Proven Steps to Jumpstarting and Logging a simple habit with DailyBooth

  1. 1. Proven Steps to Jumpstarting and Logging a simple habit<br />How DAILYBOOTH effectively facilitates the simple habit formation of taking photos and posting updates<br />By Shuqiao Song<br />habits.stanford.edu<br />
  2. 2. Based on Fogg Behavioral Model… <br />www.behaviormodel.org<br />
  3. 3. ..and Fogg Behavior Grid<br />www.BehaviorGrid.org<br />
  4. 4.
  5. 5. 1. “Sign Up Now”!<br />Trigger: Button (Facilitator)<br />Ability: Simple. (Click+Username + Email + Password = Done.)<br />Motivation: Curiosity, Pleasure<br />Green Dot Behavior<br />
  6. 6. 2. Add/follow suggested users<br />Trigger: Website Prompt (Spark)<br />Ability: Simple. (Check user boxes + Add)<br />Motivation: Social Acceptance, Pleasure<br />Green Dot Behavior<br />
  7. 7. 3. Set up web-camera<br />Trigger: Website Prompt (Facilitator)<br />Ability: Simple. (Click camera type)<br />Motivation: Pleasure<br />Green (or Blue) Dot Behavior<br />
  8. 8. 3. Snap a Picture! Write a blurb!<br />Trigger: Website Photobooth (Facilitator)<br />Ability: Simple. (Snap/Click + type+ Save)<br />Motivation: Pleasure<br />Green (or Blue) Dot Behavior<br />
  9. 9. 4. Interact w/Live Feed<br />Trigger: Website Button (Facilitator)<br />Ability: Simple. (Click+ View)<br />Motivation: Pleasure, Social Acceptance<br />Green Dot Behavior<br />
  10. 10. 5. Settings (Set up notifications)<br />Trigger: Website Buttons (Facilitator)<br />Ability: Simple. (Click + Click +…+ Save)<br />Motivation: Pleasure<br />Green (or Blue) Dot Behavior<br />
  11. 11. 6. MORE pictures! MORE blurbs!<br />Trigger: Email notification if you haven’t taken a photo in 24 hours (Signal)<br />Ability: Simple. (Click link + snap picture + type + save)<br />Motivation: Pleasure<br />Green Dot Behavior <br />Blue Path Behavior<br />
  12. 12. 7. MORE social interaction w/Live Feed!<br />Trigger: Website Button (Facilitator)<br />Ability: Simple. (Click+ View)<br />Motivation: Pleasure, Social Acceptance<br />Green Dot Behavior <br />Blue Path Behavior<br />
  13. 13. 3<br />2<br />1<br />4<br />5<br />6<br />7<br />
  14. 14. Some Insights<br />What counts as green (new) vs. blue (familiar)? Depends on user and use….how much a difference doe this distinction make?<br />Creating an account in general vs. Creating an account for this specific site<br />To be more effective in persuading users: DailyBooth could employ more span behaviors (bit of a jump from dot to path)<br />But maybe a lighter or more random use of the email notifications <br />24 hour notice was designed for their original goal to get users to take a “daily” photo for 365+ days to see how your face changes…now, new goal is just documenting/sharing your life—need to update the trigger design! <br />Lots of immediate Green and Blue dot behaviors act as early positive feedback/reinforcement for habit formation (it feels rewarding)<br />Push triggers for social participation in new users. For example: Having followers is a big deal (people expect things of you). Commenting on other people’s photo blurbs/answering their questions is encouraged. Being part of an epic photo thread post is fun.<br />Photos are compelling and fun. Dailybooth has potential to be used in other ways…e.g. as a sort of habit/goal/update logging/tracking mechanism.<br />
  15. 15. habits.stanford.edu<br />

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