Your SlideShare is downloading. ×
Proven Steps to Jumpstarting and Logging a simple habit with DailyBooth
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Proven Steps to Jumpstarting and Logging a simple habit with DailyBooth

724
views

Published on

How DailyBooth effectivley facilitates the simple habit formation of taking photos and posting updates.

How DailyBooth effectivley facilitates the simple habit formation of taking photos and posting updates.

Published in: Design

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
724
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
8
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Proven Steps to Jumpstarting and Logging a simple habit
    How DAILYBOOTH effectively facilitates the simple habit formation of taking photos and posting updates
    By Shuqiao Song
    habits.stanford.edu
  • 2. Based on Fogg Behavioral Model…
    www.behaviormodel.org
  • 3. ..and Fogg Behavior Grid
    www.BehaviorGrid.org
  • 4.
  • 5. 1. “Sign Up Now”!
    Trigger: Button (Facilitator)
    Ability: Simple. (Click+Username + Email + Password = Done.)
    Motivation: Curiosity, Pleasure
    Green Dot Behavior
  • 6. 2. Add/follow suggested users
    Trigger: Website Prompt (Spark)
    Ability: Simple. (Check user boxes + Add)
    Motivation: Social Acceptance, Pleasure
    Green Dot Behavior
  • 7. 3. Set up web-camera
    Trigger: Website Prompt (Facilitator)
    Ability: Simple. (Click camera type)
    Motivation: Pleasure
    Green (or Blue) Dot Behavior
  • 8. 3. Snap a Picture! Write a blurb!
    Trigger: Website Photobooth (Facilitator)
    Ability: Simple. (Snap/Click + type+ Save)
    Motivation: Pleasure
    Green (or Blue) Dot Behavior
  • 9. 4. Interact w/Live Feed
    Trigger: Website Button (Facilitator)
    Ability: Simple. (Click+ View)
    Motivation: Pleasure, Social Acceptance
    Green Dot Behavior
  • 10. 5. Settings (Set up notifications)
    Trigger: Website Buttons (Facilitator)
    Ability: Simple. (Click + Click +…+ Save)
    Motivation: Pleasure
    Green (or Blue) Dot Behavior
  • 11. 6. MORE pictures! MORE blurbs!
    Trigger: Email notification if you haven’t taken a photo in 24 hours (Signal)
    Ability: Simple. (Click link + snap picture + type + save)
    Motivation: Pleasure
    Green Dot Behavior 
    Blue Path Behavior
  • 12. 7. MORE social interaction w/Live Feed!
    Trigger: Website Button (Facilitator)
    Ability: Simple. (Click+ View)
    Motivation: Pleasure, Social Acceptance
    Green Dot Behavior 
    Blue Path Behavior
  • 13. 3
    2
    1
    4
    5
    6
    7
  • 14. Some Insights
    What counts as green (new) vs. blue (familiar)? Depends on user and use….how much a difference doe this distinction make?
    Creating an account in general vs. Creating an account for this specific site
    To be more effective in persuading users: DailyBooth could employ more span behaviors (bit of a jump from dot to path)
    But maybe a lighter or more random use of the email notifications
    24 hour notice was designed for their original goal to get users to take a “daily” photo for 365+ days to see how your face changes…now, new goal is just documenting/sharing your life—need to update the trigger design!
    Lots of immediate Green and Blue dot behaviors act as early positive feedback/reinforcement for habit formation (it feels rewarding)
    Push triggers for social participation in new users. For example: Having followers is a big deal (people expect things of you). Commenting on other people’s photo blurbs/answering their questions is encouraged. Being part of an epic photo thread post is fun.
    Photos are compelling and fun. Dailybooth has potential to be used in other ways…e.g. as a sort of habit/goal/update logging/tracking mechanism.
  • 15. habits.stanford.edu