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Proven Steps to Jumpstarting and Logging a simple habit with DailyBooth
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Proven Steps to Jumpstarting and Logging a simple habit with DailyBooth

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How DailyBooth effectivley facilitates the simple habit formation of taking photos and posting updates.

How DailyBooth effectivley facilitates the simple habit formation of taking photos and posting updates.

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  • 1. Proven Steps to Jumpstarting and Logging a simple habit
    How DAILYBOOTH effectively facilitates the simple habit formation of taking photos and posting updates
    By Shuqiao Song
    habits.stanford.edu
  • 2. Based on Fogg Behavioral Model…
    www.behaviormodel.org
  • 3. ..and Fogg Behavior Grid
    www.BehaviorGrid.org
  • 4.
  • 5. 1. “Sign Up Now”!
    Trigger: Button (Facilitator)
    Ability: Simple. (Click+Username + Email + Password = Done.)
    Motivation: Curiosity, Pleasure
    Green Dot Behavior
  • 6. 2. Add/follow suggested users
    Trigger: Website Prompt (Spark)
    Ability: Simple. (Check user boxes + Add)
    Motivation: Social Acceptance, Pleasure
    Green Dot Behavior
  • 7. 3. Set up web-camera
    Trigger: Website Prompt (Facilitator)
    Ability: Simple. (Click camera type)
    Motivation: Pleasure
    Green (or Blue) Dot Behavior
  • 8. 3. Snap a Picture! Write a blurb!
    Trigger: Website Photobooth (Facilitator)
    Ability: Simple. (Snap/Click + type+ Save)
    Motivation: Pleasure
    Green (or Blue) Dot Behavior
  • 9. 4. Interact w/Live Feed
    Trigger: Website Button (Facilitator)
    Ability: Simple. (Click+ View)
    Motivation: Pleasure, Social Acceptance
    Green Dot Behavior
  • 10. 5. Settings (Set up notifications)
    Trigger: Website Buttons (Facilitator)
    Ability: Simple. (Click + Click +…+ Save)
    Motivation: Pleasure
    Green (or Blue) Dot Behavior
  • 11. 6. MORE pictures! MORE blurbs!
    Trigger: Email notification if you haven’t taken a photo in 24 hours (Signal)
    Ability: Simple. (Click link + snap picture + type + save)
    Motivation: Pleasure
    Green Dot Behavior 
    Blue Path Behavior
  • 12. 7. MORE social interaction w/Live Feed!
    Trigger: Website Button (Facilitator)
    Ability: Simple. (Click+ View)
    Motivation: Pleasure, Social Acceptance
    Green Dot Behavior 
    Blue Path Behavior
  • 13. 3
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  • 14. Some Insights
    What counts as green (new) vs. blue (familiar)? Depends on user and use….how much a difference doe this distinction make?
    Creating an account in general vs. Creating an account for this specific site
    To be more effective in persuading users: DailyBooth could employ more span behaviors (bit of a jump from dot to path)
    But maybe a lighter or more random use of the email notifications
    24 hour notice was designed for their original goal to get users to take a “daily” photo for 365+ days to see how your face changes…now, new goal is just documenting/sharing your life—need to update the trigger design!
    Lots of immediate Green and Blue dot behaviors act as early positive feedback/reinforcement for habit formation (it feels rewarding)
    Push triggers for social participation in new users. For example: Having followers is a big deal (people expect things of you). Commenting on other people’s photo blurbs/answering their questions is encouraged. Being part of an epic photo thread post is fun.
    Photos are compelling and fun. Dailybooth has potential to be used in other ways…e.g. as a sort of habit/goal/update logging/tracking mechanism.
  • 15. habits.stanford.edu