6. MORE pictures! MORE blurbs! Trigger: Email notification if you haven’t taken a photo in 24 hours (Signal) Ability: Simple. (Click link + snap picture + type + save) Motivation: Pleasure Green Dot Behavior Blue Path Behavior
7. MORE social interaction w/Live Feed! Trigger: Website Button (Facilitator) Ability: Simple. (Click+ View) Motivation: Pleasure, Social Acceptance Green Dot Behavior Blue Path Behavior
Some Insights What counts as green (new) vs. blue (familiar)? Depends on user and use….how much a difference doe this distinction make? Creating an account in general vs. Creating an account for this specific site To be more effective in persuading users: DailyBooth could employ more span behaviors (bit of a jump from dot to path) But maybe a lighter or more random use of the email notifications 24 hour notice was designed for their original goal to get users to take a “daily” photo for 365+ days to see how your face changes…now, new goal is just documenting/sharing your life—need to update the trigger design! Lots of immediate Green and Blue dot behaviors act as early positive feedback/reinforcement for habit formation (it feels rewarding) Push triggers for social participation in new users. For example: Having followers is a big deal (people expect things of you). Commenting on other people’s photo blurbs/answering their questions is encouraged. Being part of an epic photo thread post is fun. Photos are compelling and fun. Dailybooth has potential to be used in other ways…e.g. as a sort of habit/goal/update logging/tracking mechanism.