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Getting the Most from Your Facebook Page
Getting the Most from Your Facebook Page
Getting the Most from Your Facebook Page
Getting the Most from Your Facebook Page
Getting the Most from Your Facebook Page
Getting the Most from Your Facebook Page
Getting the Most from Your Facebook Page
Getting the Most from Your Facebook Page
Getting the Most from Your Facebook Page
Getting the Most from Your Facebook Page
Getting the Most from Your Facebook Page
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Getting the Most from Your Facebook Page

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Facebook Pages for businesses and organizations.

Facebook Pages for businesses and organizations.

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  • 1. 1
  • 2. Getting the Most of Your Facebook Pages Sonja Fuchs Web Technology Specialist NDSU Agriculture Communications 2
  • 3. Use a Facebook Page, NOT a Facebook (Individual) Profile1. Having an individual profile page for your county/REC/department violates Facebook Policy. Get a Facebook Page instead2. Your Facebook presence will disappear if your staff does3. Get analytics- who’s visiting your page, popular posts and when is the best time to postCheck out more reasons from National eXtension’s SocialMedia Expert, Anne Adrianhttp://blog.anneadrian.com/search/label/Facebook 3
  • 4. Tour the Admin Panel 4
  • 5. Facebook Page Home 5
  • 6. Facebook Profile Photo Cover Photo - 815 x 315 pixels - General one here Profile Picture - 180 x 180 pixels - Dave Haasser in Ag Comm can create a branded one 6
  • 7. Facebook Profile & Milestones PRC 5 Page is a good example of giving your “About” information. You can also use Milestones- major events, awards, etc. that help tell your story. Some examples are found here 7
  • 8. Build Your Audience1. Three Options in Facebook to build your audience2. Also, be sure to “advertise” your page on all your marketing materials3. Add a Facebook “Like” widget to your website. Check out the CCV example. Instructions to add a Facebook portlet to your website here 8
  • 9. Content is King - What Do You Want to Share?• Status – link to your thoughts and resources. Try to include a link or photo or video.• Photo or video – Free photo resources here – Link to the Extension YouTube channel – Event, Milestone or Question (poll) Tips: - Clean up URLs/sites you link to- just paste the link and then delete it once the thumbnail appears - Schedule a post – instructions here - Mark your location if relevant 9
  • 10. Writer’s/Sharer’s Block? What Should I Say?• Always make sure it’s relevant!• Subjects could include: – New employee or retiree, staff spotlight or employment anniversary – Linking to a new publication on NDSU.edu – An award or honor – Timely information (i.e. fall gardening tips now!) – Ties to local, regional or national stories – Link to any updates on your website, press releases and media mentions – Sharing valuable information from your News Feed – Just for Fun• Sign your posts – gives credibility and personality 10
  • 11. More Resources• Getting Started with Facebook Pages• Video: How to Engage with other Facebook Pages as a Page• Like Us! NDSU Ag Comm Web Services page• eXtension Network Literacy tips for Facebook found here• Web Technology Specialists: Sonja Fuchs or Bob Bertsch 11

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