Gshoppe Home Appliances Franchisee Network

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Gshoppe Home Appliances Franchisee Network

  1. 1. Market  Scenario  –  Kerala  •  An  extremely  consumerist  state  •  Market  Size  of  >3000  Cr  in  FY  11-­‐12  &  growing  •  Tier-­‐2  &  Tier-­‐3  markets  underserved  &  not  price  compeHHve  •  New  generaHon  Keralites  love  spending  •  Improving  lifestyle  is  a  major  priority  for  everyone  now  •  Aware  of  the  latest  in  technology,  thanks  to  educaHon  &  NRIs   “Gone  are  the  days  of  NRI’s  bringing  back  tons  of   Home  Appliances  from  abroad  paying  heavy   Customs  Duty  and  bearing  all  the  inconvenience”    
  2. 2. Opportunity  •  Big  Opportunity  in  Tier-­‐2  &  Tier-­‐3  markets    •  Success  Recipe     •  All  major  brands   •  Great  pricing   •  EffecHve  markeHng  campaigns   •  Good  Service  &  Support   •  Happy  repeat  customers   “G  Shoppe  envisions  to  reach  out  to  all  the  Cer-­‐2  &   Cer-­‐3  towns  of  Kerala,  offering  the  right  products   at  the  best  prices  to  Consumers,  right  near  them”  
  3. 3. What  is  Gshoppe?  •  The  fastest  growing  Home  Appliances  Retail  Network  in  Kerala  •  Distributors  of  all  major  Home  Appliances  brands  •  A  network  of  40  stores  across  6  southern  districts  •  Works  on  a  franchisee  model  with  Entrepreneurs  at  each  locaHon  •  An  emerging  super  brand  in  the  Retail  space  •  Projected  to  have  100  Stores  by  mid  2012   “G  Shoppe  is  posiConed  to  become  one  of  the  largest   organized  retail  networks  in  India,  offering  products  of  all   major  NaConal  &  InternaConal  Home  Appliance  Brands”  
  4. 4. What  we  offer?  •  Franchisee  opportunity  in  your  town  •  Proven  Business  model  •  Higher  Margins  than  a  standalone  outlet    •  Tie-­‐up  with  all  Leading  Brands  on  Day  1  •  Sales  Support  &  Training  to  your  employees  •  Timely  delivery  of  desired  products  from  our  warehouse  •  MarkeHng  &  Branding  Support   “The  back  office  at  G  Shoppe  is  consistently  focused  on   maximizing  gains  for  all  its  franchisees,  but  at  the   same  Cme  making  sure  that  every  customer  who  walks   into  a  Gshoppe  is  happy  with  the  total  buying   experience”  
  5. 5. Brands   “It’s  important  to  provide  wide  range  of  choice  to   customers  &  make  them  take  an  informed  buying  decision”  
  6. 6. Inventory  Management  With  the  right  sales  forecast  &  knowing  the  pulse  of  the  market,  we  make  sure  that  you  have  the  right  products  at  the  right  Hme  in  right  quanHHes.     “We  help  you  extract  maximum  out  of  your  investment  &   avoid  chances  of  slow  moving  items  piling  up”  
  7. 7. Price  CompeHHveness  We  help  you  offer  customers  be_er  price  than  your  compeHHon,  thus  making  sure  that  each  of  your  customers  come  back  to  you  every  Hme  they  want  to  buy  something  new  for  their  home  &  you  would  be  happy  to  give  them  the  best  deal.   “Our  combined  buying  power  gives  you  beTer  margins   than  if  you  were  to  run  a  stand-­‐alone  outlet  of  your  own”  
  8. 8. Warehousing  Our  warehouses  located  centrally,  stock  opHmum  quanHHes  of  all  products  so  that  your  order  doesnt  face  any  delay  in  dispatching.     “Our  Purchase  department  takes  inputs  from  our  sales   team  conCnuously  &  Minimum  Stock  Level  at  all   outlets  are  monitored  thoroughly”  
  9. 9. LogisHcs  With  a  fleet  of  small  &  big  commercial  goods  vehicles,  we  ensure  on-­‐Hme  delivery  of  your  order.  We  know  its  important  for  you  to  meet  the  commitment  you  gave  to  your  customer.     “The  network  of  outlets  that  we  have  helps  increase  the   frequency  of  delivery  which  means  you  get  to  place  even   smaller  orders  to  test  market  pulse  &  improve  sales”  
  10. 10. Branding  In  this  age  of  informaHon  overload  &  brand  clu_er,  its  important  that  G  Shoppe,  as  a  brand  reaches  out  to  the  target  audience  effecHvely.  We  plan  &  execute  centralized  adverHsing  campaigns  and  contests  with  a_racHve  prizes  to  keep  the  brand  on  customers  top-­‐of-­‐mind.   “Every  store  benefits  from  the  increased  mileage  but  at  the   same  Hme  cost  remains  considerably  low  for  everyone”  
  11. 11. Sales  We  give  extensive  product  training  &  sales  orientaHon  to  your  enHre  sales  team  and  keep  in  constant  touch  with  them.  Our  sales  team  interacts  with  yours  on  a  conHnuous  basis  so  that  the  right  sales  strategy  can  be  worked  out  and  the  team  is  kept  highly  moHvated.     “We  also  educate  them  on  the  value  of  good  buying   experience  for  each  customer”  
  12. 12. Customer  Care  At  G  Shoppe,  we  have  a  dedicated  team  of  Customer  Care  execuHves  who  a_end  calls  received  on  our  toll-­‐free  number  &  resolve  complaints  in  the  shortest  span  of  Hme.   “We  both  are  in  this  business  for  the  long  term  &  hence   cannot  compromise  on  service  quality  levels  to   customers”  
  13. 13. Billing  Soeware  We  give  you  specially  designed  billing  soeware  for  all  billing  requirements  with  sophisHcated  features  to  manage  discounts,  calculate  &  reverse  calculate  taxes  and  keep  records  in  perfect  order  according  to  Sales  Tax  norms.   “Our  billing  soYware  is  custom  made  &  is  extremely   user  friendly”  
  14. 14. What  do  we  look  for  in  you?  We  look  for  enterprising  individuals  with  strong  apHtude  for  business  &  stable  financial  background.  We  prefer  youngsters  with  some  business  background  but  thats  not  mandatory.  Most  important  is  the  strong  will  to  succeed  &  the  passion  for  entrepreneurship.   “We  invite  you  to  join  our  growing  family  of  successful   business  owners”  
  15. 15. IniHal  Investment  &  Requirements   Store Type Showroom Area Minimum Stock Mini 500 6,00,000 Smart 750 9,00,000 Super 1000 12,00,000•  Good  LocaHon  for  the  store  •  Vitrified  Tile  Flooring  •  Well  lit  interiors   “We  help  you  with  the  right  product  mix  to  start  off  in   your  region.  ”  
  16. 16. Contact  Us  Getz  Shoppe  &  Exim  (P)  Ltd  1st  Floor,  Bhageeratha  Square,  Bannerji  Road,  Kacherippady,  Cochin  North  –  682018,  Kerala.    Tel:  0484  -­‐  2396808,  2393889  Email:  franchisee@gshoppe.in  Web:  www.gshoppe.in    George  -­‐  7736008001  Lijoy  -­‐  9995308722   “Feel  free  to  contact  us  to  know  more”  

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