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SensStore, Canada is one of the leading store which offers widest selection of the Ottawa Senators products, from apparels, jerseys to memorabilia and collectibles for all. This merchandise store offers full range of customized products and items designed for true Sens fans.
From a store at Scotia bank Place offering products and other merchandise of Ottawa senators at Gate 1 where the all started, it has now catapulted itself to become a major web store. 24SevenCart e-commerce application has helped Sens Store to offer exclusive men’s and ladies apparels, 70 different styles of hats, Sparty apparel, mini sticks and plush for kids of all ages through web.
Ottawa Senators fans say “earlier we use to buy the stuff for our team and supporters from the stores at the eve of matches. Now we can easily order our favorite collection and products online.”
Being a leading store for a reputed NHL team Ottawa senators, we have to always take care of the merchandise options and apparels which can be customized as fans demands changes gradually in every league season and fan following increases and demand for apparels with name of the star player also changes.
We always had to keep the inventory and stock into check before any major league season and for people who used to have memorabilia and collectibles throughout the year. A fully fledged website which showcased the availability of products in the Sens Store was hosted which displayed vital information of the jerseys, apparels, memorabilia, head wear, novelty and gift cards.
Before using 24SevenCart, we never realized that we can expand our store through web and can use it as an effective medium to reach out with fans. To grow as a leading merchandising store, we have to use useful e-commerce application which can handle our major product sales. We have to evolve as a better merchandise store with changing scenario and product demand. The data generated from the application helped us to track the demand generated for particular products and what other services we can add to the web store.
Sens Store has a genuine fan following for its products and apparels and we have to devise solutions to provide better and effective services to the users keeping in mind the enthusiasm of the fans that how they like to be associated with the team.
It is not a conventional ecommerce store which required a specific point of sale to target customers and keep track of them. It was more than a store in sense of products as people tend to have some specific requirement to showcase that they really love their team and can go far way to support them.
We were looking out for solution which can not only track down our stocks and inventory but also use our available facilities and web presence to charter a growth and expansion plan for us. We have to accommodate the huge database of the products and create a web store which can provide solutions in simple steps.