3. INTRODUCTION
• Quikr is India’s largest online and mobile classifieds portal
based in mumbai,delhi.
• Quikr was launched on 12 July 2008 and is currently
present in 900 cities across India. Quikr provides the local
community with a platform to help them buy, sell, rent and
find something and address needs across many categories.
These categories numbering over 12 and sub-categories
over 140 range from Mobiles, real estate, cars, services,
jobs, entertainment, furniture, electronics etc.
• The company is backed by Matrix Partners india , Omidyar
Network, and invested in by eBay Inc. Quikr was formerly
known as Kijiji.in.
4. “We generate revenue through premium
listings which get more visibility compared to
free ads, and also by generating customer
leads for businesses”
5. • Junglee.com, a comparison-shopping website, has announced a
strategic partnership with Quikr.com, one of India’s leading
classifieds website, today.
• With the partnership, those surfing Junglee.com can compare
prices of new products across hundreds of online shopping sites
and also find locally available pre-owned products listed on Quikr,
alongside new products, Junglee.com said in a press
statement. Under the section titled, ‘Related Product Listings’ on
the product pages of Junglee.com, consumers will be able to view
relevant classifieds for other similar pre-owned products, based on
the their location, all in the same section. Quikr, which has been
advertising heavily, seemingly now has an upper hand over other
second-hand marketplaces such as OLX, SecondHandMall, etc.
6. • Being one of the most popular product categories
searched by consumers on both the site and on Quikr,
the new feature has been introduced for the consumer
electronics category, Junglee.com said.
• Customers across 10 major Indian cities (Ahmedabad,
Bangalore, Chennai, Gurgaon, Hyderabad, Jaipur,
Kolkata, Mumbai, New Delhi, Pune) will be able to view
this feature from today onwards. Junglee.com says it is
planning to expand the coverage of categories and
cities in the near future.
7. • The MSP model will show buyers a range of prices that
it thinks are right for the product. It’s India’s first ever
pricing guide for pre-owned goods. and MSP is shown
for a variety of used items before the ad is posted. The
MSP calculator on Quikr’s website and mobile site
helps users ascertain the best possible price range for
their used goods. It works using special algorithms
designed by Quikr’s internal team, which take into
account the pricing of that particular item in that
category based on similar product listings over the past
three months. To enable this Quikr uses data from over
10 million live ad listings.
