About us- Industry- telecommunication Founded- 19 april ,1924 Headquarter –madrid,spain Area served –worldwide Key people-cesaralierta (chairman and ceo ) Products- fixed line and mobile telephony,internet service and digital t.v
Telefonica overview Telefonica S.A. is a spanish broadband and telecommunication provider in europe and latinamerica. Telefonica is one of the world leader intergrated operator in the telecommunication sector. Operating globally,it is the 3rd largest service provider in the world, behind china mobile and vodafone. The company is the former public monopoly of telecommunication in spain.
HISTORY Company was created in 1924,as companiatelefonicanaciona de espana(CTNE),until the liberalisation of telecom market in 1997. Telefonica was the only telephone operator in spain and still holds a dominant position (over 75% in 2004) Since in 1997,the spanish government has privatised its interest in the company.
TELEFONICA TELEFONICA brand will now have a institutional role for speaking with institutions,shareholders and investors, multinational and large accounts,society and employees in every country where the group operates.
MOVISTAR The new movistar is the background of this new reality for spain and latinamerica. Movistar with one single voice for both individuals and business customers ,bring together all the capacities of the leading intergrated offer for the first time on the global level by placing customer in the centre of all our activity in order to build strong emotional connections and long lasting relationships.
o2 O2 Brand is maintained as the trade mark provided by the commercial offer for mobile,landline and broadband services in the UK,Ireland,germany,czech republic and slovakia. With the new brand model,o2 establishes closer ties with all the telefonica group brands. The brand values:bold,open,trusted and clear are relevant for their markets and cohrent with both the trademark movistar and the institutional brand telefonica.
TERRA Terra is the trademark provided by the offer of the services and internet content for spain and latinamerica. Terra offers you a new way of experiencing the internet; a unique,personal and custom –made experience that will broaden your personal and professional horizons by helping you achieve your objectives,goals,hopes and dreams.
Telefonica multinational solution The firm provides fixed and mobile telecommunications and IT services to large multinational corporations through its Telefonica Multinational Solutions unit. Customers: Telefonica lists, among other, the following as existing customers: DPDHL, Inditex, Scottish Power, BBVA, BMW, Endesa and FCC. Full Network Operations: Argentina, Brazil, Chile, Colombia, Czech Republic, Ecuador, El Salvador, Germany, Guatemala, Ireland, Mexico, Nicaragua, Panama, Peru, Puerto Rico, Slovakia, Spain, United Kingdom, Uruguay and Venezuela Commercial and Operational offices with Network Infrastructure: Austria, Belgium, Bulgaria, Denmark, Estonia, France, Greece, Hungary, Italy, Netherlands, Poland, Portugal, Romania, Sweden, Switzerland and USA
Ownership- Telefonica is a publicly owned company. It is estimated that a large part of its stock is owned by capital investment funds. Major stockholders include:- banco Bilbao VizcayaArgentaria, S.A. (BBVA):- 14.961% Caixad'Estalvisi Pensions de Barcelona ("La Caixa"):- 5.442% Criteria Caixacorp 5.019% In addition to this, the company held 75% of Dutch TV firm Endemol in shares, although these have been sold in May 2007 to Edam Acquisition, jointly and equally owned by Cyrte Fund II B.V.; MediacincoCartera S.L., which is a newly incorporated entity owned by Mediaset S.p.A. and its quoted subsidiary GestevisionTelecinco S.A.; and GS Capital Partners.
Sponsorship- Telefonica was a major sponsor of the Renault F1 Team until Fernando Alonso's departure to Vodafone McLaren Mercedes F1 Team and Formula 1 Gran Premio De EspañaTelefónica. Through its acquisition of O2, Telefónica also indirectly sponsored the BMW Sauber. . In Ireland, O2 are the main sponsors of the Irish Rugby Union Team. Teléfonica also sponsors the Spanish football teams Real Zaragoza and Valencia CF. Teléfonica was also a major sponsor of one of Suzuki's racing teams in MotoGP in the early 2000s. They have, however, ceased sponsoring a motorcycle racing team in MotoGP. From 2011, they are to sponsor the cycling ProTour team previously known as Caissed'Epargne, under the name Team Movistar.
Positions on network neutrality- In February 2010, Telefonica CEO Cesar Alierta expressed in a meeting at Bilbao, Spain that his company intends to charge Google and other search engines for the use of their network. Alierta complained that such search engines were benefiting from the platform without contributing to the company's expenses and that such a trend will change in the near future. Additionally he said that Telefonica will seek to push its own content.
CONTENT CREATION-CONTENT ADAPTATION- SERVICES From the business point of view , digital platform are:- Content platform Service platform Promotional platform Key driver of content is the “interest” of our customers. New platforms have great potential for “target segmentation”. Interactivity , screen size ,speed ,portability…..shape content of each platform. Content may be “adapted” from other platforms or “created”:- From newspapers to music or movies From “mobisodes” or “mobigames” to “you tube” or “uniqlock”. Content may be “professionally produced “ or “user generated” Or “user moderated” A whole universe of services around the customer.
Telefonicatv activities- PAY TV Active since 1997;pioneered IPTV in 2004 IPTV as core technology choice DTH and cable to ensure content after in selected areas More towards personal TV- Personalized line up selection PVR VoD Catch up TV
INTERNET (PC) ACTIVITIES Active portal since 1999 Expanded by content download/streaming services
Major competitors Vodafone group PLC Deutsche telecom AG Portugal telecom SGPS S.A BT group PLC
VODAFONE GROUP PLC Vodafone Group (Vodafone) is engaged in mobile communication industry. The group offers various telecommunication services, including voice, messaging, and data services. The group has presence in different regions such as Europe, the Middle East, Africa, Asia Pacific and the U.S. Its various services are provided to customers through subsidiary undertakings, joint ventures, associated undertakings and investments. At the end of fiscal 2008, the company had equity interests in 27 countries across the world through its subsidiary under takings. The company operates in one business segment namely mobile telecommunication services and products.
BT GROUP PLC BT Group (BT) is one of the world’s leading communications services companies. The group is one of the largest communications service providers to the residential and business markets in the UK. It is a major supplier of networked IT services to government departments and multinational companies across the world. The group's principal activities include networked IT services; local, national and international telecommunications services; higher-speed broadband, and internet products and services. The group primarily operates in the UK. It is headquartered in London, the UK and employs about 107,000 people. The group recorded revenues of £21,390 million (approximately $36,826.3 million) during the financial year (FY) ended March 2009, an increase of 3.3% over 2008. The operating profit of the group was £411 million (approximately $707.6 million) in FY2009, a decrease of 82.6% over 2008. Its net loss was £83 million (approximately $142.9 million) in FY2009, compared to £1,737 million ($2,990.5 million) in 2008
PORTUGAL TELECOM,SGPS,SA Portugal Telecom, SGPS, SA (PT) is one of the leading telecommunications services providers. The company is principally engaged in providing telecommunications services in Portugal, Brazil, Angola, Cape Verde, China, Morocco, and Timor regions. The business of the company is divided into four segments, namely, Wireline segment; Brazilian mobile business segment, which is operated through a subsidiary, Vivo Participacoes S.A.; domestic mobile business segment, which is operated through its subsidiary TMN; and others segment. Vivo Participacoes S.A. is controlled by Brasilcel NV, a joint venture between Portugal Telecom and Telefonica. PT is headquartered at Lisbon, Portugal
KEY RECENT DEVELOPMENT- Telefonica wins telecommunications and IT services deal from ferrovial Dell and telefonica forms strategic alliance Telefonica chooses trivnet to offer MFS in latinamerica
Summing up telefonica Opportunity brought by industry changes- Broadband explosion Digitalization of content New user needs and expectations New competitors strategic focus enabling effective entry Support of a strong marketing Bundling Effectiveness in content acquisition and economic of scale Innovation-technology and beyond Increasingly able to create 360 degree cross platform offers.
Some conclusions Content will “find its way” to the consumer,depending the “interest” it may generate. Cross platform is a multiplier when something hits that interest. We try to approach “content”as a “stand alone business”,not only as a “hook” for selling something else. We’d like to monetize content,services and promotes in a way that doesn’t “burn” the customer.therefore the importance of creating communities ,transparency,and balance between “real value” and “percieved values”.