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Cloud Cover
Sonovate QuickView Series #5
Where the Cloud Jobs are in 2015
For IT recruiters, and
just about everyone who
has been interested in
tech, cloud is not a new
phenomena. However, over
the past 12-18 months,
adoption of cloud is growing
quickly and is now used
in some shape or form
by businesses of all sizes
around the world.
Adoption: Compass Intelligence
report that 78% of U.S. small
businesses will have fully adopted
cloud computing by 2020, more
than doubling the current 37%
as of today. In the EU, 19% of EU
businesses used cloud computing
in 2014 with the UK accounting for
24%, behind Ireland on 28%.
Job Growth: In the last quarter
over 5,800 jobs in cloud
computing have been listed by
direct employers in the UK. IT
takes high priority with Software,
develops, Java developers and
engineers featuring prominently.
The prevalence of job roles
for business development
manager, project manager, sales
executive and business analysts
is an indication of the growing
matureness of the cloud market.
Certainly an insight into the future
is illustrated by the demand for
ICT Computing Teacher - showing
just how important IT is to the UK
economy as a whole.
Cloud Cover
This QuickView provides an overview
to cloud, highlights the most demand
IT skills and lists the fastest growing
companies by employee you need to add
to your market map.
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A Brief Overview of
Cloud
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In simple terms, cloud computing is the
blanket phrase for a style of computing
which is delivered as a service over the
internet. Typically, cloud users rely on
sharing a pool of physical and / or virtual
resources, rather than having the hardware
and software on-site. By removing the
need for a physical presence of certain IT
hardware, a business can achieve several
benefits including, flexibility, scalability
and economies of scale. As recommended
by the National Institute of Standards and
Technology (NIST), there are primarily four
cloud deployment models:
1. Private cloud
•	 The cloud infrastructure is operated solely for an
organisation.
•	 This model doesn’t bring much in terms of cost
efficiency: it is comparable to buying, building and
managing your own infrastructure.
•	 It may be managed by the organization or a third
party and may exist on premise or off premise.
3. Public cloud
•	 The cloud infrastructure is made available to the
general public or a large industry group and is
owned by an organisation selling cloud services.
•	 This model helps to reduce capital expenditure
and bring down operational IT costs. Google is
an example of a public cloud. This service can be
provided by a vendor free of charge or on the
basis of a pay-per-user license policy.
A Brief
Overview of
Cloud
2. Community cloud
•	 In the community deployment model, the
cloud infrastructure is shared by several
organisations with the same policy and
compliance considerations - (e.g. mission,
security requirements, policy, and compliance
considerations).
•	 This helps to further reduce costs as compared to
a private cloud, as it is shared by larger group.
•	 It may be managed by the organizations or a third
party and may exist on premise or off premise.
4. Hybrid cloud
•	 This deployment model helps businesses to
take advantage of secured applications and data
hosting on a private cloud, while still enjoying cost
benefits by keeping shared data and applications
on the public cloud.
•	 Microsoft Azure and Force.com are two examples
of this model.
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Software-as-a-Service (SaaS)
SaaS is software which is deployed
over the internet and used by
someone on a personal computer
or local area network.
SaaS gives businesses of all sizes
the ability to subscribe to services
built on shared infrastructure via
the Internet. SaaS has flourished
in recent years because of the
many benefits it offers, including:
- Higher adoption
- Reduced time to benefit
- Lower costs
- Scalability and integration.
According to Montclare SaaS 250, the
top 10 SaaS providers are:
Zendesk, Worday, Salesforce, New Relic,
NetSuite, Google, LinkedIn, Dropbox,
Marketo
Platform as a Service (PaaS)
Platform as a Service (PaaS) en-
ables customers to develop, run
and manage web applications
using programming languages and
tools supported by the provider.
The customer does not manage
or control the underlying cloud
infrastructure including network,
servers, operating systems, or
storage.
It is worth noting that all PaaS
environments used in cloud
computing aren’t the same. Some
platforms are intrinsically tied to
an environment, whereas others
are linked to a specific operating
system. Three styles are used;
open, anchored and tied.
PaaS vendors companies include:
AWS Elastic Beanstalk, Cloudera, Google
App Engine, Heroku, IBM Bluemix, Micro-
soft Azure, OpenShift, Ragic, Salesforce.
com
Infrastructure as a Service (IaaS)
Infrastructure as a Service (IaaS)
is a way of delivering cloud
computing infrastructure –
servers, storage, network and
operating systems – as an on-
demand service. Rather than
purchasing servers, software,
datacenter space or network
equipment, clients instead
buy those resources as a fully
outsourced service on demand.
The benefits of IaaS are closely
related to the wider benefits of
cloud computing and include
removing the need to invest in
equipment, supporting a business
as it grows and accommodating
the business’s infrastructure
where demand for its products or
services can be volatile.
IaaS companies include:
Amazon Web Services, AT&T, CA, Cloud-
scaling, Datapipe, ENKI, Eucalyptus, GoG-
rid, HP, Joyent, LayeredTech, Logicworks,
Navisite, Opsource, Rackspace, Savvis,
Terremark, Verizon	
Cloud Stack
Cloud Computing is often described as a stack, in response to the broad
range of services built on top of one another. Starting with storage and
server infrastructure (IaaS) and working upwards through the application
and network layers (PaaS) to the software and database layer (SaaS). The
cloud stack can be further divided into different implementation models
based on whether it’s created internally, outsourced or a combination of
the two.
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Platform as a
Service (PaaS) styles
Anchored
Some Software as a Service (SaaS) offerings have become core business
services for their customers. To expand their capabilities and their brand,
some SaaS providers allow independent software vendors (ISVs) to
develop applications on top of their software, for e.g. Workday offers a
PaaS specifically designed to help customers integrate applications with
the Workday financial management and human resource SaaS solutions.
Tied
Tying a PaaS to an operating environment makes it easier to perform
certain actions within that environment. Microsoft and Amazon are
offering their APIs so that developers can build or deploy applications
with this support, for e.g. Amazon offers its AWS Elastic Beanstalk for
deploying applications on Amazon Web Services (AWS).
Open-platform PaaS
Open-platform PaaS providers allow developers to bring their own
platform to the cloud, which offers flexibility — but it can also add
complexity and cost.
Public PaaS providers
and private PaaS vendors
companies include:
AWS Elastic Beanstalk
Cloudera
Google App Engine,
Heroku
IBM Bluemix,
Microsoft Azure,
OpenShift
Ragic
Source: Synergy Research Group
Q1
2014
Q1
2015
1 500 1,000 1,500
Cloud Infrastructure Revenue Growth
( IaaS, PaaS, Private and Hybrid Services )
Quarterly Revenues ($m)
Amazon AWS
+49%
Amazon AWS
+34% +96% +56% +74%
Salesforce
Microsoft
IBM
Google
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#
1Hybrid
Hybrid cloud makes it possible
to bridge incompatible clouds
and traditional on-premises
environments to operate fluidly
as one. As a result, SMBs increase
control and security of their data
and are able to bring portability
to their back and front office
applications, thus improving
overall productivity and freeing
employees to focus on their core
mission—innovation—instead of
worrying about IT.
#
2Infrastructure
Businesses are taking advantage
of scaling computing resources
on demand and avoiding
extra capital expenditure for
resources they may only need
for a few weeks. All of this is
happening while quickly scaling
up when they require additional
bandwidth, storage or processing
power. SMBs are flocking towards
infrastructures that offer the
flexibility to uniquely design their
computing environment the way
they know it works best.
#
3Test &
Development
Open, cloud-based environments
are empowering SMBs to quickly
innovate, test and launch new
applications and solutions, cutting
deployment times from months
to hours or even minutes in
many cases. Even the smallest
developer teams are creating
business applications with ease
and speed, helping them to better
serve their market and compete
on a global scale.
#
4Big Data
and Analytics
The cloud is empowering SMBs
to take advantage of big data and
analytics technology that, through
traditional means, would be too
costly or complex for them. Now,
these small business owners can
identify the data that are most
meaningful to their business,
analyze and act upon key insights.
This means uncovering and
predicting trends before they
happen, fostering a deeper
understanding of customers,
operations and markets. This
enables companies to act when
and where the positive business
impact is greatest.
#
5Mobility
The spread of cloud-based
mobile solutions is helping small
business owners easily and
affordably arm their workforce
with key applications and
company information on the
go. Having valuable customer
data or inventory information
at the touch of a finger helps
improve efficiency and enhances
customer relationships as they
grow their business. This new
level of mobility also enables
small entrepreneurial businesses
once confined by geography to
establish a global presence and
improve customer engagement.
Top 5 uses of cloud
computing for 2015
Source: IBM
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Cloud Jobs and Skills
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$176bn
Global market for cloud computing services
2015
$240bn
2017
Applications
available via cloud
2020Leading application
hosting investments -
next 2 years
57% - Database
54% - E-mail
49% - Bus. Apps (ERP CRM)
Moving workloads from
public to private cloud
35% Security
19% Better control IT
17% Improved performance
18%
Marketing departments
moving applications to
the cloud
11%
8%
7%
Enterprise business’
preferred Value-Added
Reseller cloud host
Cloud Stats
now 2017
47% of marketing departments will have
60% or more of their applications on a
cloud platform in two years.
25%+
Source: Gartner
Source: Forbes
Source: Forbes
Source: Forbes
Source: Forbes
Source: Forbes
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Cloud Architect
Description: Lead the creation
and deployment of cloud based
systems that are scalable, secure
and aligned with company-wide
business and IT objectives.
Skills / Experience: 10+ years
experience in large-scale, multi-
platform networks, Shell, VBScript,
Perl, Python, Linux and Windows.
Perm Salary: £60,750
Day Rate: £525
Cloud Software Engineer
Description: Design and develop
distributed software to integrate
with the cloud services chosen by
IT leadership.
Skills / Experience: 2+ years
of professional software
development experience, including
ETL (extract, transform, load)
tools. Hands-on programming
experience with Linux/Unix.
Perm Salary: £72,500
Day Rate: £415
Cloud Sales / Account Executive
Description: Drum outsourced
cloud business with C-level
professionals at mid-size and
enterprise-level companies.
Skills / Experience: Highly
effective communication. Strong
understanding of strategic /
developmental partnerships at the
C-level
Perm Salary: £45,500
Day Rate: £525
Top Cloud Job
Roles
Cloud Engineer
Description: Plan and perform
tasks related to implementation
and maintenance of internal,
enterprise-shared virtualisation
infrastructure
Skills / Experience: 5+ years imple-
mentation experience with highly
visualisation shared infrastructure,
platforms, or application architec-
ture at a large enterprise/service
provider.
Perm Salary: £51,250
Day Rate: £414
Cloud Developer
Description: Specify, design and
certify technology components
that make up the underlying ser-
vices deployed in the cloud for end
users.
Skills / Experience: 5+ years expe-
rience with cloud architecture and
design, deploying Web services on
SOA platforms like Amazon EC2,
Heroku, Azure or Rackspace. Expe-
rience: PHP, Python, Java or C++
Perm Salary: £32,500
Day Rate: £381
Cloud Systems Engineer
Description: Build virtual systems
to support the company’s cloud
implementation
Skills / Experience: 5-10 years
systems engineering experience.
Holistic understanding of the Inter-
net and hosting from the network
layer through the application layer.
Perm Salary: £51,250
Day Rate: £414
Cloud Network Engineer
Description: Implement, support,
maintain and optimise the net-
work hardware, software, and
communication links of the com-
pany’s cloud infrastructure.
Skills / Experience: 4+ years in-
depth network engineering expe-
rience. Prove deep understanding
of TCP/IP subnetting, DNS, DHCP,
NAT and routing. Strong knowl-
edge of Layer 2 networking proto-
cols and Layer 3 IP routing. Proven
scripting abilities in Perl, Shell or
Python.
Perm Salary: £50,000
Day Rate: £340
Cloud Product Manager
Description: Perform product
planning to help keep cloud-based
offerings relevant and valuable
to internal customers, including
creating the product concept and
strategy documents, updating re-
quirement specifications, product
positioning and sales process.
Skills / Experience: 3+ years experi-
ence working in a software devel-
opment company that deploys
with SaaS or cloud-based models.
Perm Salary: £47,000
Day Rate: £500
For more information get in touch on 020 7112 4949 or visit sonovate.com
Job Skills and
Certification
1.	 Oracle Corporation
2.	 Accenture
3.	 IBM
4.	 Salesforce
5.	 Cisco
6.	 Mccurrach
7.	 Hewlett-Packard Company
8.	 IDEXX
9.	 Google
10.	 J.P. Morgan Chase & Co.
1.	 Linux
2.	 Java
3.	 Software development
4.	 Cloud Computing
5.	 Customer relationship management (CRM)
6.	 VMware
7.	 Structured query language (SQL)
8.	 JavaScript (JS)
9.	 Python
10.	 Big Data
1.	 Business Development Manager
2.	 Project Manager
3.	 Software Engineer
4.	 Devops Engineer
5.	 Software Developer
6.	 Sales Executive
7.	 Java Developer
8.	 Account Manager
9.	 ICT Computing Teache
10.	 Business Analyst
Top 10UK Employers
Top 10Skills
Top 10Job Titles
Source: Wanted Analytics
1.	 Microsoft Certified Systems Engineer (MCSE)
2.	 Cisco Certified Network Associate (CCNA)
3.	 System Administrator (EMCSyA)
4.	 Business Process Management Programming
Languages (BPM)
5.	 VMware Certified Professional (VCP)
6.	 Microsoft Certified Systems Administrator (MCSA)
7.	 Cisco Certified Network Professional (CCNP)
8.	 Microsoft Certified IT Professional (MCITP)
9.	 Project Management Professional (PMP)
10.	 ITIL Foundation certification (v3)	
Top 10Certifications
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Fastest Growing
Cloud Companies
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From initially only requesting
$400k investment via the Seedrs
platform, Swansea based Veeqo
has just raised $1m in funding
to fuel its expansion efforts into
the US from the UK. What’s more,
they’re hiring and quickly. Posting
an impressive 46% month-on-
month increase in headcount,
Veeqo is the fastest growing cloud
company by headcount in the UK
and Europe and second in the
global stakes.
What they do: Veeqo offers web
based software for online retailers
which, in turn, allow them to sync their
stock levels from their website directly
to a POS, Amazon, and eBay channel.
06
Name: Concrete
Emp. Count: 38
Emp. MoM growth: 9%
Location: London
Industries: Cloud computing,
e-commerce,retail, software de-
velopment.
07
Name: DSM GB Ltd
Emp. Count: 12
Emp. MoM growth: 9%
Location: Peterborough
Industries: Cloud computing,
e-commerce,retail, software de-
velopment.
08
Name: Reward Gateway
Emp. Count: 212
Emp. MoM growth: 8%
Location: London
Industries: Cloud computing,
e-commerce,retail, software de-
velopment.
09
Name: Mailcloud
Emp. Count: 13
Emp. MoM growth: 8%
Location: London
Industries: Cloud computing,
e-commerce,retail, software de-
velopment.
10
Name: Hyve Managed Hosting
Emp. Count: 15
Emp. MoM growth: 7%
Location: Crawley
Industries: Cloud computing,
e-commerce,retail, software de-
velopment.
01
Name: Veeqo
Emp. Count: 19
Emp. MoM growth: 46%
Location: Swansea
Industries: Cloud computing,
e-commerce,retail, software de-
velopment.
02
Name: WIDE IO
Emp. Count: 9
Emp. MoM growth: 29%
Location: London
Industries: Cloud computing,
e-commerce,retail, software de-
velopment.
03
Name: The Scale Factory
Emp. Count: 5
Emp. MoM growth: 25%
Location: Swansea
Industries: Cloud computing,
e-commerce,retail, software de-
velopment.
04
Name: Cloudsoft Corporation
Emp. Count: 25
Emp. MoM growth: 14%
Location: Edinburgh
Industries: Cloud computing,
e-commerce,retail, software de-
velopment.
05
Name: Pusher
Emp. Count: 10
Emp. MoM growth: 11%
Location: London
Industries: Cloud computing,
e-commerce,retail, software de-
velopment.
Silicon Valleys
Top 10 UK Cloud By MoM Employee Growth (5-1000 employees)
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Witnessing year on year growth
increase by 500% in 2014, Bynder
is closing in on a record-setting
quarter as it adds several global
corporations to its client list.
The Amsterdam-based marketing
tech company continues to build
global sales momentum through
its offices in Amsterdam, Boston,
and London with an impressive
20% month-on-month increase in
headcount.
What they do: Bynder is an online
brand portal solution and marketing
resource management system that
automates and simplifies all processes
relating to the creation, management,
and distribution of digital media.
06
Name: Pusher
Emp. Count: 10
Emp. MoM growth: 11%
Location: London
07
Name: SecludIT
Emp. Count: 10
Emp. MoM growth: 11%
Location: Sophia Antipolis
08
Name: Gutenberg Technology
Emp. Count: 32
Emp. MoM growth: 10%
Location: Paris
09
Name: GECAD NET
Emp. Count: 23
Emp. MoM growth: 10%
Location: Bucuresti
10
Name: Scrapinghub
Emp. Count: 75
Emp. MoM growth: 9%
Location: Blackpool
01
Name: Veeqo
Emp. Count: 19
Emp. MoM growth: 46%
Location: Swansea
02
Name: Bynder
Emp. Count: 68
Emp. MoM growth: 21%
Location: Amsterdam
03
Name: Costockage
Emp. Count: 12
Emp. MoM growth: 20%
Location: Paris
04
Name: elastic.io
Emp. Count: 12
Emp. MoM growth: 20%
Location: Bonn
05
Name: Cloudsoft Corporation
Emp. Count: 25
Emp. MoM growth: 14%
Location: Edinburgh
Top 10 European Cloud By MoM Employee Growth (5-1000 employ-
Picture Perfect
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Announcing in April 2015 that over
100,000 users are now using its
premier business management
platform, ConnectWise’s head-
count has grown by 59% in the last
six months taking its workforce to
over 500.
Dedicated to expanding its prod-
uct portfolio and offering its part-
ners the most innovative solutions,
ConnectWise has already made
major announcements in 2015
with the acquisition of stand-alone
remote control solution, Screen-
Connect, and the release of the
latest version of its business man-
agement platform, ConnectWise
2015.3.
What they do: ConnectWise fully inte-
grates business-process automation,
help desk and customer service, sales,
marketing, project management, and
business analytics that dramatically
streamline a company’s operations.
Smarter
Connections
06
Name: Supra Canada Tech. Ltd.
Emp. Count: 17
Emp. MoM growth: 31%
Location: Mississauga
07
Name: Green House Data
Emp. Count: 49
Emp. MoM growth: 29%
Location: Cheyenne
08
Name: Chalet Tech
Emp. Count: 14
Emp. MoM growth: 27%
Location: Taipei
09
Name: Apps Run The World
Emp. Count: 20
Emp. MoM growth: 25%
Location: Bucuresti
10
Name: TradingView
Emp. Count: 11
Emp. MoM growth: 22%
Location: Chicago
01
Name: ConnectWise
Emp. Count: 531
Emp. MoM growth: 59%
Location: Tampa
02
Name: Veeqo
Emp. Count: 19
Emp. MoM growth: 46%
Location: Swansea
03
Name: Security Scorecard Inc.
Emp. Count: 29
Emp. MoM growth: 45%
Location: New York
04
Name: Bedrock Data
Emp. Count: 15
Emp. MoM growth: 36%
Location: Boston
05
Name: Tinga Technologies
Emp. Count: 16
Emp. MoM growth: 33%
Location: Bay Area
Top 10 Global Cloud By MoM Employee Growth (5-1000 employees)
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Thoughts on Cloud
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On 23rd April 2015, Amazon
announced impressively profitable
results for its cloud computing
business. For some, the impact
of AWS’ results may not come
as a total surprise - AWS is the
market leader, has been around
since 1996 and received around
$9bn in investment. However, this
is Amazon we’re talking about.
Famous for occasionally turning a
profit, the set of results it posted
increased AWS’s value to $44bn
- putting it in the same league
as Hewlett-Packard, which has a
market capitalisation of $60bn
and signalling loud and clear that
cloud-computing has come of age.
Although AWS is much larger than
the cloud business of rivals such
as Microsoft and Google - they
are also growing quickly as shown
below. Under new CEO Satya
Nadella, Microsoft has grown its
commercial cloud revenue by
114% year over year in the most
recent quarter. This more than
doubled its cloud business. In the
wake of AWS profits, it’s unlikely
Google will sit idly by. Dropping its
price claiming that Google’s Cloud
Platform is “40% less expensive for
many workloads” compared to the
competition, it’s possible Google
will use their forthcoming I/O
conference as an opportunity to
woo developers over to its cloud.
So who are the other super-
computing firms battling it out for
supremacy? Well, IBM is beginning
to throw its weight around,
firstly by buying respected cloud
company SoftLayer in a bit to
catch up with AWS and secondly
by posting first quarter earnings
for its cloud revenue at $3.8bn
up from $3.2bn. GE, which has
trimmed its banking arm in a
bid to be more competitive has
signalled its intent to enter the
cloud market by saying it’s “all
in”. With a market cap north of
$230bn, GE’s ability to disrupt
the market is not to be ignored.
Salesforce, the sixth largest
software company in the world,
announced first quarter revenues
of $1.51bn, up 23% from the
previous year. With rumours of
a $50bn buyout, Salesforce has
added one more weapon to its
cloud armoury in the form of
a revamped Community Cloud
platform. With the update,
Salesforce’s Community Cloud
brings features such as improved
data analytics, more community
tools, and the ability to use
Salesforce Files Connect with
Google Drive.
As AWS keeps adding services
seemingly by the week,
its competitors must set a
new pace while supporting
customers running an array of
older technologies. Above all,
AWS remains king of the castle
especially given the new research
from Synergy Research Corp which
estimates that Amazon’s cloud
revenue eclipses that of Google,
IBM, Microsoft and Salesforce.com
cloud revenues combined.
Is The Battle
for Cloud
Supremacy
Over Before it
Begins?
Source: Synergy Research Group
Amazon
Microsoft
IBM
Google
Salesforce
01 02 03 0
Stratospheric
Market share of cloud services Q4 2013, %
% increase in revenue
on a year earlier 37
81
48
96
51
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As cloud providers battle for
market share, the price for their
service inevitably drops; Google,
Amazon and Microsoft dropped
prices for their cloud services
throughout 2014 and Google has
dropped again - reducing the price
it charges for its Cloud Platform
virtual machines by 30%.
This scramble for users and
market share is benefiting
businesses and offers several
cost advantages. For example,
rather than buying servers and
hiring engineers to maintain
them, businesses will increasingly
rent processing storage space
cheaply; and whereas a system
administrator might manage in-
house servers, they will be able
to oversee hundreds of “virtual
machines” in the cloud.
However, the reality is that not
all businesses can quickly shift all
their services to the cloud. Many
businesses are stuck running
important parts of their operations
on older bits of software. A report
by John Rymer from Forrester
found that the “legacy systems
are often too embedded in a
firm’s day-to-day operations to be
replaced easily with newer, cloud-
ready software” and “many such
applications would need to be
rewritten to run in the cloud”.
This two-speed effect between
the faster and more cost
effective cloud and legacy IT
infrastructure is presenting
challenges for existing IT teams.
According to David Mitchell
Smith of Gartner the changing
IT market is beginning to split IT
departments into two groups -
“One lot grapples with keeping a
diminishing number of creaking,
legacy systems going, while the
other develops and manages the
snazzy new systems that run in the
cloud.”
So, as cloud is becoming cheaper
and more convenient, are jobs on
the rise too? According to Wanted
Analytics, cloud job roles represent
around 10% of all UK IT directly
advertised job roles over the last
quarter. Given that the top hirer
is Oracle - with HP, IBM and Cisco
closely following, it’s reasonable to
assume that cloud is becoming a
higher priority.
The forthcoming Cloud MENA
conference in Dubai is addressing
the ‘Impact of Cloud Computing
on IT departments and IT
professionals’ citing the need for IT
professionals to develop a broader
set of skills. It is also dispelling
the myth that the rise of cloud
will reduce IT jobs, countering the
claim with a forecasted additional
7 million jobs created.
As businesses grapple with the
changes in the IT market, it is clear
that the fundamental relationship
between IT departments will
change within organisations.
Cheaper Cloud
= More IT
Teams?
One lot grapples
with keeping a
diminishing number
of creaking, legacy
systems going, while
the other develops
and manages the
snazzy new systems
that run in the
clouds.
David Mitchell Smith - Gartner
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It is pretty well known that big
data techniques are helping
businesses around the world to
be more efficient and make better
decisions. However, what is less
well known is the fast-growing
new big-data-as-a-service (BDaaS)
market. Cloud ‘as-a-service’
spending is estimated to increase
to 35% by 2021. If this is true, then
the global forecasted value of
the BDaaS market will be around
$30bn.
BDaaS refers to services that offer
analysis of large or complex data
sets, usually over the Internet, as
cloud hosted services. Evolving
out of the big data marketplace,
many businesses have created
cloud-based big data services
to help other companies and
organizations maximise their data.
In general, big data as a service
will offer various kinds of data
analytics. For example, a company
could use it to monitor a large
SEO or web content campaign
that reaches a broad audience.
In a BDaaS model, these services
will commonly be offered over the
Internet with key vendor storage
and functionality tools located in
the cloud.
Is Big data-
as-a-service
the Next Big
Thing?
A good example is IBM’s Analytics
for Twitter service, which provides
businesses with access to data
and analytics on Twitter’s 500
million tweets per day and 280
million monthly active users. The
service provides analytical tools
and applications for making sense
of that messy, unstructured data
and has trained 4,000 consultants
to help businesses put plans into
action to profit from them.
London, Greater London 32%
Reading Berkshire 4%
1
2
Cambridge, Cambridgeshire 3%
3
Bristol, Bristol 2%
4
Belfast, Antrim 2%
5
Feltham, Greater London 2%
6
Manchester, Greater Manchester 2%
7
Edinburgh, Midlothian 1%
8
Leeds, West Yorkshire 1%
9
Maidenhead, Berkshire 1%
10
Unavailable 15%
Others 36%
10
7
8
9
4
5
3
1
2 6
Source: Wanted Analytics May 2015
Top 10 UK Locations for Cloud
Jobs
For more information get in touch on 020 7112 4949 or visit sonovate.com
Reference
Shelf
Gartner IT Glossary - Software as a Service (SaaS)
Computer Weekly - UK cloud use is soaring among business users, claims CIF
Computer Weekly - Security fears stop small firms using cloud computing
Cloudtweaks - The Four Primary Cloud Deployment Models
Exploring Types of PaaS Environments in Cloud Computing
cio.com
vmware
Synergy Research Group
GE tech guru high-fives the public cloud
GE weighs deeper cuts to banking business - WSJ
Tech.co Veeqo US Expansion
Bynder - PR press release
Forbes - Predicting The Future Of Cloud Service Providers
Mattermark
The Economist
Cloud MENA
Wanted Analytics
The Street - Buy Microsoft for Its Cloud-Based Future
Informationweek - Google Cloud Platform Drops Price, Again
Cloud computing - statistics on the use by enterprises
Eurostat Metadata ICT usage and e-commerce in enterprise
Forrester
IT Jobs Watch
For more information get in touch on 020 7112 4949 or visit sonovate.comFor more information get in touch on 020 7112 4949 or visit sonovate.com

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QuickView #5 - Cloud

  • 1. Cloud Cover Sonovate QuickView Series #5 Where the Cloud Jobs are in 2015
  • 2. For IT recruiters, and just about everyone who has been interested in tech, cloud is not a new phenomena. However, over the past 12-18 months, adoption of cloud is growing quickly and is now used in some shape or form by businesses of all sizes around the world. Adoption: Compass Intelligence report that 78% of U.S. small businesses will have fully adopted cloud computing by 2020, more than doubling the current 37% as of today. In the EU, 19% of EU businesses used cloud computing in 2014 with the UK accounting for 24%, behind Ireland on 28%. Job Growth: In the last quarter over 5,800 jobs in cloud computing have been listed by direct employers in the UK. IT takes high priority with Software, develops, Java developers and engineers featuring prominently. The prevalence of job roles for business development manager, project manager, sales executive and business analysts is an indication of the growing matureness of the cloud market. Certainly an insight into the future is illustrated by the demand for ICT Computing Teacher - showing just how important IT is to the UK economy as a whole. Cloud Cover This QuickView provides an overview to cloud, highlights the most demand IT skills and lists the fastest growing companies by employee you need to add to your market map. For more information get in touch on 020 7112 4949 or visit sonovate.com
  • 3. A Brief Overview of Cloud For more information get in touch on 020 7112 4949 or visit sonovate.com
  • 4. In simple terms, cloud computing is the blanket phrase for a style of computing which is delivered as a service over the internet. Typically, cloud users rely on sharing a pool of physical and / or virtual resources, rather than having the hardware and software on-site. By removing the need for a physical presence of certain IT hardware, a business can achieve several benefits including, flexibility, scalability and economies of scale. As recommended by the National Institute of Standards and Technology (NIST), there are primarily four cloud deployment models: 1. Private cloud • The cloud infrastructure is operated solely for an organisation. • This model doesn’t bring much in terms of cost efficiency: it is comparable to buying, building and managing your own infrastructure. • It may be managed by the organization or a third party and may exist on premise or off premise. 3. Public cloud • The cloud infrastructure is made available to the general public or a large industry group and is owned by an organisation selling cloud services. • This model helps to reduce capital expenditure and bring down operational IT costs. Google is an example of a public cloud. This service can be provided by a vendor free of charge or on the basis of a pay-per-user license policy. A Brief Overview of Cloud 2. Community cloud • In the community deployment model, the cloud infrastructure is shared by several organisations with the same policy and compliance considerations - (e.g. mission, security requirements, policy, and compliance considerations). • This helps to further reduce costs as compared to a private cloud, as it is shared by larger group. • It may be managed by the organizations or a third party and may exist on premise or off premise. 4. Hybrid cloud • This deployment model helps businesses to take advantage of secured applications and data hosting on a private cloud, while still enjoying cost benefits by keeping shared data and applications on the public cloud. • Microsoft Azure and Force.com are two examples of this model. For more information get in touch on 020 7112 4949 or visit sonovate.com
  • 5. Software-as-a-Service (SaaS) SaaS is software which is deployed over the internet and used by someone on a personal computer or local area network. SaaS gives businesses of all sizes the ability to subscribe to services built on shared infrastructure via the Internet. SaaS has flourished in recent years because of the many benefits it offers, including: - Higher adoption - Reduced time to benefit - Lower costs - Scalability and integration. According to Montclare SaaS 250, the top 10 SaaS providers are: Zendesk, Worday, Salesforce, New Relic, NetSuite, Google, LinkedIn, Dropbox, Marketo Platform as a Service (PaaS) Platform as a Service (PaaS) en- ables customers to develop, run and manage web applications using programming languages and tools supported by the provider. The customer does not manage or control the underlying cloud infrastructure including network, servers, operating systems, or storage. It is worth noting that all PaaS environments used in cloud computing aren’t the same. Some platforms are intrinsically tied to an environment, whereas others are linked to a specific operating system. Three styles are used; open, anchored and tied. PaaS vendors companies include: AWS Elastic Beanstalk, Cloudera, Google App Engine, Heroku, IBM Bluemix, Micro- soft Azure, OpenShift, Ragic, Salesforce. com Infrastructure as a Service (IaaS) Infrastructure as a Service (IaaS) is a way of delivering cloud computing infrastructure – servers, storage, network and operating systems – as an on- demand service. Rather than purchasing servers, software, datacenter space or network equipment, clients instead buy those resources as a fully outsourced service on demand. The benefits of IaaS are closely related to the wider benefits of cloud computing and include removing the need to invest in equipment, supporting a business as it grows and accommodating the business’s infrastructure where demand for its products or services can be volatile. IaaS companies include: Amazon Web Services, AT&T, CA, Cloud- scaling, Datapipe, ENKI, Eucalyptus, GoG- rid, HP, Joyent, LayeredTech, Logicworks, Navisite, Opsource, Rackspace, Savvis, Terremark, Verizon Cloud Stack Cloud Computing is often described as a stack, in response to the broad range of services built on top of one another. Starting with storage and server infrastructure (IaaS) and working upwards through the application and network layers (PaaS) to the software and database layer (SaaS). The cloud stack can be further divided into different implementation models based on whether it’s created internally, outsourced or a combination of the two. For more information get in touch on 020 7112 4949 or visit sonovate.com
  • 6. Platform as a Service (PaaS) styles Anchored Some Software as a Service (SaaS) offerings have become core business services for their customers. To expand their capabilities and their brand, some SaaS providers allow independent software vendors (ISVs) to develop applications on top of their software, for e.g. Workday offers a PaaS specifically designed to help customers integrate applications with the Workday financial management and human resource SaaS solutions. Tied Tying a PaaS to an operating environment makes it easier to perform certain actions within that environment. Microsoft and Amazon are offering their APIs so that developers can build or deploy applications with this support, for e.g. Amazon offers its AWS Elastic Beanstalk for deploying applications on Amazon Web Services (AWS). Open-platform PaaS Open-platform PaaS providers allow developers to bring their own platform to the cloud, which offers flexibility — but it can also add complexity and cost. Public PaaS providers and private PaaS vendors companies include: AWS Elastic Beanstalk Cloudera Google App Engine, Heroku IBM Bluemix, Microsoft Azure, OpenShift Ragic Source: Synergy Research Group Q1 2014 Q1 2015 1 500 1,000 1,500 Cloud Infrastructure Revenue Growth ( IaaS, PaaS, Private and Hybrid Services ) Quarterly Revenues ($m) Amazon AWS +49% Amazon AWS +34% +96% +56% +74% Salesforce Microsoft IBM Google For more information get in touch on 020 7112 4949 or visit sonovate.com
  • 7. # 1Hybrid Hybrid cloud makes it possible to bridge incompatible clouds and traditional on-premises environments to operate fluidly as one. As a result, SMBs increase control and security of their data and are able to bring portability to their back and front office applications, thus improving overall productivity and freeing employees to focus on their core mission—innovation—instead of worrying about IT. # 2Infrastructure Businesses are taking advantage of scaling computing resources on demand and avoiding extra capital expenditure for resources they may only need for a few weeks. All of this is happening while quickly scaling up when they require additional bandwidth, storage or processing power. SMBs are flocking towards infrastructures that offer the flexibility to uniquely design their computing environment the way they know it works best. # 3Test & Development Open, cloud-based environments are empowering SMBs to quickly innovate, test and launch new applications and solutions, cutting deployment times from months to hours or even minutes in many cases. Even the smallest developer teams are creating business applications with ease and speed, helping them to better serve their market and compete on a global scale. # 4Big Data and Analytics The cloud is empowering SMBs to take advantage of big data and analytics technology that, through traditional means, would be too costly or complex for them. Now, these small business owners can identify the data that are most meaningful to their business, analyze and act upon key insights. This means uncovering and predicting trends before they happen, fostering a deeper understanding of customers, operations and markets. This enables companies to act when and where the positive business impact is greatest. # 5Mobility The spread of cloud-based mobile solutions is helping small business owners easily and affordably arm their workforce with key applications and company information on the go. Having valuable customer data or inventory information at the touch of a finger helps improve efficiency and enhances customer relationships as they grow their business. This new level of mobility also enables small entrepreneurial businesses once confined by geography to establish a global presence and improve customer engagement. Top 5 uses of cloud computing for 2015 Source: IBM For more information get in touch on 020 7112 4949 or visit sonovate.com
  • 8. Cloud Jobs and Skills For more information get in touch on 020 7112 4949 or visit sonovate.com
  • 9. $176bn Global market for cloud computing services 2015 $240bn 2017 Applications available via cloud 2020Leading application hosting investments - next 2 years 57% - Database 54% - E-mail 49% - Bus. Apps (ERP CRM) Moving workloads from public to private cloud 35% Security 19% Better control IT 17% Improved performance 18% Marketing departments moving applications to the cloud 11% 8% 7% Enterprise business’ preferred Value-Added Reseller cloud host Cloud Stats now 2017 47% of marketing departments will have 60% or more of their applications on a cloud platform in two years. 25%+ Source: Gartner Source: Forbes Source: Forbes Source: Forbes Source: Forbes Source: Forbes For more information get in touch on 020 7112 4949 or visit sonovate.comFor more information get in touch on 020 7112 4949 or visit sonovate.com
  • 10. Cloud Architect Description: Lead the creation and deployment of cloud based systems that are scalable, secure and aligned with company-wide business and IT objectives. Skills / Experience: 10+ years experience in large-scale, multi- platform networks, Shell, VBScript, Perl, Python, Linux and Windows. Perm Salary: £60,750 Day Rate: £525 Cloud Software Engineer Description: Design and develop distributed software to integrate with the cloud services chosen by IT leadership. Skills / Experience: 2+ years of professional software development experience, including ETL (extract, transform, load) tools. Hands-on programming experience with Linux/Unix. Perm Salary: £72,500 Day Rate: £415 Cloud Sales / Account Executive Description: Drum outsourced cloud business with C-level professionals at mid-size and enterprise-level companies. Skills / Experience: Highly effective communication. Strong understanding of strategic / developmental partnerships at the C-level Perm Salary: £45,500 Day Rate: £525 Top Cloud Job Roles Cloud Engineer Description: Plan and perform tasks related to implementation and maintenance of internal, enterprise-shared virtualisation infrastructure Skills / Experience: 5+ years imple- mentation experience with highly visualisation shared infrastructure, platforms, or application architec- ture at a large enterprise/service provider. Perm Salary: £51,250 Day Rate: £414 Cloud Developer Description: Specify, design and certify technology components that make up the underlying ser- vices deployed in the cloud for end users. Skills / Experience: 5+ years expe- rience with cloud architecture and design, deploying Web services on SOA platforms like Amazon EC2, Heroku, Azure or Rackspace. Expe- rience: PHP, Python, Java or C++ Perm Salary: £32,500 Day Rate: £381 Cloud Systems Engineer Description: Build virtual systems to support the company’s cloud implementation Skills / Experience: 5-10 years systems engineering experience. Holistic understanding of the Inter- net and hosting from the network layer through the application layer. Perm Salary: £51,250 Day Rate: £414 Cloud Network Engineer Description: Implement, support, maintain and optimise the net- work hardware, software, and communication links of the com- pany’s cloud infrastructure. Skills / Experience: 4+ years in- depth network engineering expe- rience. Prove deep understanding of TCP/IP subnetting, DNS, DHCP, NAT and routing. Strong knowl- edge of Layer 2 networking proto- cols and Layer 3 IP routing. Proven scripting abilities in Perl, Shell or Python. Perm Salary: £50,000 Day Rate: £340 Cloud Product Manager Description: Perform product planning to help keep cloud-based offerings relevant and valuable to internal customers, including creating the product concept and strategy documents, updating re- quirement specifications, product positioning and sales process. Skills / Experience: 3+ years experi- ence working in a software devel- opment company that deploys with SaaS or cloud-based models. Perm Salary: £47,000 Day Rate: £500 For more information get in touch on 020 7112 4949 or visit sonovate.com
  • 11. Job Skills and Certification 1. Oracle Corporation 2. Accenture 3. IBM 4. Salesforce 5. Cisco 6. Mccurrach 7. Hewlett-Packard Company 8. IDEXX 9. Google 10. J.P. Morgan Chase & Co. 1. Linux 2. Java 3. Software development 4. Cloud Computing 5. Customer relationship management (CRM) 6. VMware 7. Structured query language (SQL) 8. JavaScript (JS) 9. Python 10. Big Data 1. Business Development Manager 2. Project Manager 3. Software Engineer 4. Devops Engineer 5. Software Developer 6. Sales Executive 7. Java Developer 8. Account Manager 9. ICT Computing Teache 10. Business Analyst Top 10UK Employers Top 10Skills Top 10Job Titles Source: Wanted Analytics 1. Microsoft Certified Systems Engineer (MCSE) 2. Cisco Certified Network Associate (CCNA) 3. System Administrator (EMCSyA) 4. Business Process Management Programming Languages (BPM) 5. VMware Certified Professional (VCP) 6. Microsoft Certified Systems Administrator (MCSA) 7. Cisco Certified Network Professional (CCNP) 8. Microsoft Certified IT Professional (MCITP) 9. Project Management Professional (PMP) 10. ITIL Foundation certification (v3) Top 10Certifications For more information get in touch on 020 7112 4949 or visit sonovate.com
  • 12. Fastest Growing Cloud Companies For more information get in touch on 020 7112 4949 or visit sonovate.com
  • 13. From initially only requesting $400k investment via the Seedrs platform, Swansea based Veeqo has just raised $1m in funding to fuel its expansion efforts into the US from the UK. What’s more, they’re hiring and quickly. Posting an impressive 46% month-on- month increase in headcount, Veeqo is the fastest growing cloud company by headcount in the UK and Europe and second in the global stakes. What they do: Veeqo offers web based software for online retailers which, in turn, allow them to sync their stock levels from their website directly to a POS, Amazon, and eBay channel. 06 Name: Concrete Emp. Count: 38 Emp. MoM growth: 9% Location: London Industries: Cloud computing, e-commerce,retail, software de- velopment. 07 Name: DSM GB Ltd Emp. Count: 12 Emp. MoM growth: 9% Location: Peterborough Industries: Cloud computing, e-commerce,retail, software de- velopment. 08 Name: Reward Gateway Emp. Count: 212 Emp. MoM growth: 8% Location: London Industries: Cloud computing, e-commerce,retail, software de- velopment. 09 Name: Mailcloud Emp. Count: 13 Emp. MoM growth: 8% Location: London Industries: Cloud computing, e-commerce,retail, software de- velopment. 10 Name: Hyve Managed Hosting Emp. Count: 15 Emp. MoM growth: 7% Location: Crawley Industries: Cloud computing, e-commerce,retail, software de- velopment. 01 Name: Veeqo Emp. Count: 19 Emp. MoM growth: 46% Location: Swansea Industries: Cloud computing, e-commerce,retail, software de- velopment. 02 Name: WIDE IO Emp. Count: 9 Emp. MoM growth: 29% Location: London Industries: Cloud computing, e-commerce,retail, software de- velopment. 03 Name: The Scale Factory Emp. Count: 5 Emp. MoM growth: 25% Location: Swansea Industries: Cloud computing, e-commerce,retail, software de- velopment. 04 Name: Cloudsoft Corporation Emp. Count: 25 Emp. MoM growth: 14% Location: Edinburgh Industries: Cloud computing, e-commerce,retail, software de- velopment. 05 Name: Pusher Emp. Count: 10 Emp. MoM growth: 11% Location: London Industries: Cloud computing, e-commerce,retail, software de- velopment. Silicon Valleys Top 10 UK Cloud By MoM Employee Growth (5-1000 employees) For more information get in touch on 020 7112 4949 or visit sonovate.com
  • 14. Witnessing year on year growth increase by 500% in 2014, Bynder is closing in on a record-setting quarter as it adds several global corporations to its client list. The Amsterdam-based marketing tech company continues to build global sales momentum through its offices in Amsterdam, Boston, and London with an impressive 20% month-on-month increase in headcount. What they do: Bynder is an online brand portal solution and marketing resource management system that automates and simplifies all processes relating to the creation, management, and distribution of digital media. 06 Name: Pusher Emp. Count: 10 Emp. MoM growth: 11% Location: London 07 Name: SecludIT Emp. Count: 10 Emp. MoM growth: 11% Location: Sophia Antipolis 08 Name: Gutenberg Technology Emp. Count: 32 Emp. MoM growth: 10% Location: Paris 09 Name: GECAD NET Emp. Count: 23 Emp. MoM growth: 10% Location: Bucuresti 10 Name: Scrapinghub Emp. Count: 75 Emp. MoM growth: 9% Location: Blackpool 01 Name: Veeqo Emp. Count: 19 Emp. MoM growth: 46% Location: Swansea 02 Name: Bynder Emp. Count: 68 Emp. MoM growth: 21% Location: Amsterdam 03 Name: Costockage Emp. Count: 12 Emp. MoM growth: 20% Location: Paris 04 Name: elastic.io Emp. Count: 12 Emp. MoM growth: 20% Location: Bonn 05 Name: Cloudsoft Corporation Emp. Count: 25 Emp. MoM growth: 14% Location: Edinburgh Top 10 European Cloud By MoM Employee Growth (5-1000 employ- Picture Perfect For more information get in touch on 020 7112 4949 or visit sonovate.com
  • 15. Announcing in April 2015 that over 100,000 users are now using its premier business management platform, ConnectWise’s head- count has grown by 59% in the last six months taking its workforce to over 500. Dedicated to expanding its prod- uct portfolio and offering its part- ners the most innovative solutions, ConnectWise has already made major announcements in 2015 with the acquisition of stand-alone remote control solution, Screen- Connect, and the release of the latest version of its business man- agement platform, ConnectWise 2015.3. What they do: ConnectWise fully inte- grates business-process automation, help desk and customer service, sales, marketing, project management, and business analytics that dramatically streamline a company’s operations. Smarter Connections 06 Name: Supra Canada Tech. Ltd. Emp. Count: 17 Emp. MoM growth: 31% Location: Mississauga 07 Name: Green House Data Emp. Count: 49 Emp. MoM growth: 29% Location: Cheyenne 08 Name: Chalet Tech Emp. Count: 14 Emp. MoM growth: 27% Location: Taipei 09 Name: Apps Run The World Emp. Count: 20 Emp. MoM growth: 25% Location: Bucuresti 10 Name: TradingView Emp. Count: 11 Emp. MoM growth: 22% Location: Chicago 01 Name: ConnectWise Emp. Count: 531 Emp. MoM growth: 59% Location: Tampa 02 Name: Veeqo Emp. Count: 19 Emp. MoM growth: 46% Location: Swansea 03 Name: Security Scorecard Inc. Emp. Count: 29 Emp. MoM growth: 45% Location: New York 04 Name: Bedrock Data Emp. Count: 15 Emp. MoM growth: 36% Location: Boston 05 Name: Tinga Technologies Emp. Count: 16 Emp. MoM growth: 33% Location: Bay Area Top 10 Global Cloud By MoM Employee Growth (5-1000 employees) For more information get in touch on 020 7112 4949 or visit sonovate.com
  • 16. Thoughts on Cloud For more information get in touch on 020 7112 4949 or visit sonovate.com
  • 17. On 23rd April 2015, Amazon announced impressively profitable results for its cloud computing business. For some, the impact of AWS’ results may not come as a total surprise - AWS is the market leader, has been around since 1996 and received around $9bn in investment. However, this is Amazon we’re talking about. Famous for occasionally turning a profit, the set of results it posted increased AWS’s value to $44bn - putting it in the same league as Hewlett-Packard, which has a market capitalisation of $60bn and signalling loud and clear that cloud-computing has come of age. Although AWS is much larger than the cloud business of rivals such as Microsoft and Google - they are also growing quickly as shown below. Under new CEO Satya Nadella, Microsoft has grown its commercial cloud revenue by 114% year over year in the most recent quarter. This more than doubled its cloud business. In the wake of AWS profits, it’s unlikely Google will sit idly by. Dropping its price claiming that Google’s Cloud Platform is “40% less expensive for many workloads” compared to the competition, it’s possible Google will use their forthcoming I/O conference as an opportunity to woo developers over to its cloud. So who are the other super- computing firms battling it out for supremacy? Well, IBM is beginning to throw its weight around, firstly by buying respected cloud company SoftLayer in a bit to catch up with AWS and secondly by posting first quarter earnings for its cloud revenue at $3.8bn up from $3.2bn. GE, which has trimmed its banking arm in a bid to be more competitive has signalled its intent to enter the cloud market by saying it’s “all in”. With a market cap north of $230bn, GE’s ability to disrupt the market is not to be ignored. Salesforce, the sixth largest software company in the world, announced first quarter revenues of $1.51bn, up 23% from the previous year. With rumours of a $50bn buyout, Salesforce has added one more weapon to its cloud armoury in the form of a revamped Community Cloud platform. With the update, Salesforce’s Community Cloud brings features such as improved data analytics, more community tools, and the ability to use Salesforce Files Connect with Google Drive. As AWS keeps adding services seemingly by the week, its competitors must set a new pace while supporting customers running an array of older technologies. Above all, AWS remains king of the castle especially given the new research from Synergy Research Corp which estimates that Amazon’s cloud revenue eclipses that of Google, IBM, Microsoft and Salesforce.com cloud revenues combined. Is The Battle for Cloud Supremacy Over Before it Begins? Source: Synergy Research Group Amazon Microsoft IBM Google Salesforce 01 02 03 0 Stratospheric Market share of cloud services Q4 2013, % % increase in revenue on a year earlier 37 81 48 96 51 For more information get in touch on 020 7112 4949 or visit sonovate.comFor more information get in touch on 020 7112 4949 or visit sonovate.com
  • 18. As cloud providers battle for market share, the price for their service inevitably drops; Google, Amazon and Microsoft dropped prices for their cloud services throughout 2014 and Google has dropped again - reducing the price it charges for its Cloud Platform virtual machines by 30%. This scramble for users and market share is benefiting businesses and offers several cost advantages. For example, rather than buying servers and hiring engineers to maintain them, businesses will increasingly rent processing storage space cheaply; and whereas a system administrator might manage in- house servers, they will be able to oversee hundreds of “virtual machines” in the cloud. However, the reality is that not all businesses can quickly shift all their services to the cloud. Many businesses are stuck running important parts of their operations on older bits of software. A report by John Rymer from Forrester found that the “legacy systems are often too embedded in a firm’s day-to-day operations to be replaced easily with newer, cloud- ready software” and “many such applications would need to be rewritten to run in the cloud”. This two-speed effect between the faster and more cost effective cloud and legacy IT infrastructure is presenting challenges for existing IT teams. According to David Mitchell Smith of Gartner the changing IT market is beginning to split IT departments into two groups - “One lot grapples with keeping a diminishing number of creaking, legacy systems going, while the other develops and manages the snazzy new systems that run in the cloud.” So, as cloud is becoming cheaper and more convenient, are jobs on the rise too? According to Wanted Analytics, cloud job roles represent around 10% of all UK IT directly advertised job roles over the last quarter. Given that the top hirer is Oracle - with HP, IBM and Cisco closely following, it’s reasonable to assume that cloud is becoming a higher priority. The forthcoming Cloud MENA conference in Dubai is addressing the ‘Impact of Cloud Computing on IT departments and IT professionals’ citing the need for IT professionals to develop a broader set of skills. It is also dispelling the myth that the rise of cloud will reduce IT jobs, countering the claim with a forecasted additional 7 million jobs created. As businesses grapple with the changes in the IT market, it is clear that the fundamental relationship between IT departments will change within organisations. Cheaper Cloud = More IT Teams? One lot grapples with keeping a diminishing number of creaking, legacy systems going, while the other develops and manages the snazzy new systems that run in the clouds. David Mitchell Smith - Gartner For more information get in touch on 020 7112 4949 or visit sonovate.com
  • 19. It is pretty well known that big data techniques are helping businesses around the world to be more efficient and make better decisions. However, what is less well known is the fast-growing new big-data-as-a-service (BDaaS) market. Cloud ‘as-a-service’ spending is estimated to increase to 35% by 2021. If this is true, then the global forecasted value of the BDaaS market will be around $30bn. BDaaS refers to services that offer analysis of large or complex data sets, usually over the Internet, as cloud hosted services. Evolving out of the big data marketplace, many businesses have created cloud-based big data services to help other companies and organizations maximise their data. In general, big data as a service will offer various kinds of data analytics. For example, a company could use it to monitor a large SEO or web content campaign that reaches a broad audience. In a BDaaS model, these services will commonly be offered over the Internet with key vendor storage and functionality tools located in the cloud. Is Big data- as-a-service the Next Big Thing? A good example is IBM’s Analytics for Twitter service, which provides businesses with access to data and analytics on Twitter’s 500 million tweets per day and 280 million monthly active users. The service provides analytical tools and applications for making sense of that messy, unstructured data and has trained 4,000 consultants to help businesses put plans into action to profit from them. London, Greater London 32% Reading Berkshire 4% 1 2 Cambridge, Cambridgeshire 3% 3 Bristol, Bristol 2% 4 Belfast, Antrim 2% 5 Feltham, Greater London 2% 6 Manchester, Greater Manchester 2% 7 Edinburgh, Midlothian 1% 8 Leeds, West Yorkshire 1% 9 Maidenhead, Berkshire 1% 10 Unavailable 15% Others 36% 10 7 8 9 4 5 3 1 2 6 Source: Wanted Analytics May 2015 Top 10 UK Locations for Cloud Jobs For more information get in touch on 020 7112 4949 or visit sonovate.com
  • 20. Reference Shelf Gartner IT Glossary - Software as a Service (SaaS) Computer Weekly - UK cloud use is soaring among business users, claims CIF Computer Weekly - Security fears stop small firms using cloud computing Cloudtweaks - The Four Primary Cloud Deployment Models Exploring Types of PaaS Environments in Cloud Computing cio.com vmware Synergy Research Group GE tech guru high-fives the public cloud GE weighs deeper cuts to banking business - WSJ Tech.co Veeqo US Expansion Bynder - PR press release Forbes - Predicting The Future Of Cloud Service Providers Mattermark The Economist Cloud MENA Wanted Analytics The Street - Buy Microsoft for Its Cloud-Based Future Informationweek - Google Cloud Platform Drops Price, Again Cloud computing - statistics on the use by enterprises Eurostat Metadata ICT usage and e-commerce in enterprise Forrester IT Jobs Watch For more information get in touch on 020 7112 4949 or visit sonovate.comFor more information get in touch on 020 7112 4949 or visit sonovate.com