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SXSWi 2012 - Your Social Media Job is Dead. Now What?
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SXSWi 2012 - Your Social Media Job is Dead. Now What?

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Our panel at SXSWi 2012 | Angeline Vuong (Sr Strategist, Huge), Ana Andjelic (Digital Strategist, Droga5), Sonny Gill (Social Media Mgr, U.S. Cellular), Natalie Rodic Marsan (Account Supervisor, ...

Our panel at SXSWi 2012 | Angeline Vuong (Sr Strategist, Huge), Ana Andjelic (Digital Strategist, Droga5), Sonny Gill (Social Media Mgr, U.S. Cellular), Natalie Rodic Marsan (Account Supervisor, VaynerMedia).

http://schedule.sxsw.com/2012/events/event_IAP8530

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SXSWi 2012 - Your Social Media Job is Dead. Now What? SXSWi 2012 - Your Social Media Job is Dead. Now What? Presentation Transcript

  • March 13, 2012Your Social Media Job is Dead: Now What?Ana Andjelic – Droga5Sonny Gill – US CellularNatalie Rodic Marsan - VaynerMediaAngeline Vuong - HUGE
  • #SXSMJOBS
  • @angelineasaurus @sonnygill @andjelicaaa @rodicka
  • Whywe’re here.
  • +75% social media-related job postings in 2011.Source: Monster.com #SXSMJOBS
  • Social Media ManagersCoordinators Strategists Editors Evangelists Directors VPs Developers Experts Gurus Ninjas Mavens etc…
  • But… How much room is therefor specialization? And is it sustainable?
  • Everyone was dying to have a Flash guru. Now, interest is dying…Source: Google Insights #SXSMJOBS
  • Digital strategist. Planner. Marketing analyst. Account director. Communicationsdirector. Marketing manager.Product manager. Customer insights manager. User experience lead. Content strategist. #SXSMJOBS
  • 2 years as OMMA’s 0 strategists with thesocial media agency words “social media” of the year in their titles #SXSMJOBS
  • Re-thinking social mediaas a profession.
  • Good marketers& communicators developamazing experiences thatmeet brand objectives and make customers happy. That’s it. #SXSMJOBS
  • #SXSMJOBS
  • Social spans many departments incompanies with mature programs. Research Customer & Support Analytics Social Media Team Marketing Product & Development Comm. #SXSMJOBS
  • So, is this industry really obsolete?
  • Sonny.@sonnygill
  • Yes.(well, sort of…) #SXSMJOBS
  • My social roots:Digital Jack of all TradesSocial Media Career Development –  Infancy > Working Knowledge > AdoptionBusiness acumen evolution –  Understand internal functions –  Bridge social & business #SXSMJOBS
  • Social career plateaus & pitfalls:•  Tactical•  Platform dependent•  Siloed in community management #SXSMJOBS
  • Depends on…Willingness to EvolveChange in Organizational DNA – Culture – InnovationAccepting Greater Responsibility – Business decision maker – Leadership – Governance #SXSMJOBS
  • Ana.@andjelicaaa
  • Yes.(definitely) #SXSMJOBS
  • #SXSMJOBS
  • #SXSMJOBS
  • #SXSMJOBS
  • #SXSMJOBS
  • #SXSMJOBS
  • #SXSMJOBS
  • Natalie.@rodicka
  • No.(simply evolving) #SXSMJOBS
  • #SXSMJOBS
  • Social media is just an extension of building community. #SXSMJOBS
  • 2 major aspects:Campaigns are marketing.Community management is a lifetime. #SXSMJOBS
  • Some role specialization is necessary(this isn’t unique to social media)•  Strategists: What’s the point we’re trying to convey? What’s the right thing to do?•  Community Managers: Real-time interaction & analysis; amplification•  Analysts: Deeper analysis of efforts & how they tie back into business goals•  The Generalist / Manager: Someone who knows how to manage all of the above and ensure they ladder back to overarching business objectives #SXSMJOBS
  • Evolution:Community Roles spread across organizationManagers BecomingStrategists intelligence collectors Work with all businessAnalysts units to help fuel product development
  • In short…
  • Your social media job must evolve.•  Social media is a toolset. Customer service, PR / communications, marketing and consumer insights existed way before Facebook brand pages, sponsored tweets and Pin It buttons.•  “Social media strategy” is a myth. Specialization is focused on tactics & execution. But good social strategists & managers understand how to go beyond the silo.•  Accept greater responsibility. As digital becomes inherently social & businesses become inherently digital, expertise on digital behavior must also adapt accordingly.
  • Questions. #SXSMJOBS
  • Resources. #SXSMJOBS
  • http://bit.ly/sxsmjobs
  • What will the career growthopportunities be? Which roles will go away? Which stay? #SMJOBS
  • What is the future of social media within organizations? How will these roles be structured? #SMJOBS
  • How do people who have social media jobs avoid being pigeonholed? #SMJOBS
  • What do you think will happen to social media agencies? #SMJOBS
  • What social media-related skillswill continue to be valuable to employers? #SMJOBS