Come to the IFAI                                                                                                          ...
★   The Right People ★ The Right Show ★ The Right Decision ★ The Right People ★ The Right Show ★ The Right Decision ★ The ...
★   The Right People ★ The Right Show ★ The Right Decision ★ The Right People ★ The Right Show ★ The Right Decision ★ The ...
★   The Right People ★ The Right Show ★ The Right Decision ★ The Right People ★ The Right Show ★ The Right Decision ★ The ...
★   The Right People ★ The Right Show ★ The Right Decision ★ The Right People ★ The Right Show ★ The Right Decision ★ The ...
★   The Right People ★ The Right Show ★ The Right Decision ★ The Right People ★ The Right Show ★ The Right Decision ★ The ...
★   The Right People ★ The Right Show ★ The Right Decision ★ The Right People ★ The Right Show ★ The Right Decision ★ The ...
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IFAI Expo Americas Sponsor Brochure 2012

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Benefit from
“Once-in-a-Century”
Sponsor and Advertising
Opportunities

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IFAI Expo Americas Sponsor Brochure 2012

  1. 1. Come to the IFAI Centennial Celebration IFAI Expo Americas 2012 will commemorate IFAIs 100-year anniversary with thousands of participants from the specialty fabrics industry across the U.S. and the world. ★ The Right People ★ The Right Show ★ The Right Decision ★ The Right People ★ The Right Show ★ The Right Decision ★ The Right People ★ The Right Show ★ The Right Decision ★ Exhibitor Marketing Opportunities 3.30.2012
  2. 2. ★ The Right People ★ The Right Show ★ The Right Decision ★ The Right People ★ The Right Show ★ The Right Decision ★ The Right People ★ The Right Show ★ The Right Decision ★ ★ The Right People ★ The Right Show ★ The Right Decision ★ The Right People ★ The Right Show ★ The Right Decision ★ The Right People ★ The Right Show ★ The Right Decision ★Promotion Opportunities Sponsorships 100-Year Celebration Package Sponsor IFAI’s opening day reception, on the show floor, followed by the 100-year anniversary party!IFAI Celebrates 100 years! Benefit from Show Floor Reception “Once-in-a-Century” Beer, wine and hors d’oeuvres bar ★ 600 shot glasses — 500 at your bar, 100 at your booth Sponsor and Advertising Your logo on one side, the IFAI 100-year logo on reverse Opportunities ★ Highly-visible signage — “Sponsored by [Your Company]” Anniversary Party ★ Signage displayed at the celebration thanking you for your supportIt is a proven factCompanies who pre-market their attendance at an IFAI has promotional opportunities to meet your And moreevent yield a greater return on investment than those sales and marketing objectives and budget. ★ 100-year sponsor ribbon for your boothwho do not. Furthermore, those companies who Contact IFAI today. ★ History Museum sponsor recognitiondiversify their marketing strategies have an evengreater success rate. 800 225 4324 (U.S. & Canada) ★ 20 extra VIP passes +1 651 225 6987 Invite your special customers to enjoy free entrance searman@ifai.com to the exhibition ★ Celebration Sponsor Flier listing your logo, website and booth number: • inserted into 1,000 IFAI attendee show bags • tipped into the Review September issue—the Exhibitor Preview ★ October issue—the Show Preview ★ ★ “I’m a 100-year sponsor!” imprint in Review and Expo Guide advertisers’ ads ★ A special “Thank You” page in the Expo Guide Your cost:  $7,900 Be one of 10 sponsors of beer, wine and hors d’oeuvres on the show floor! Deadline: April 15 Todd V. Lindemann Vice President, Conference Management tvlindemann@ifai.com 651-225-6918 ifaiexpo.com Wednesday, November 7, 2012 Reception 4:00—5:00 pm ★ Anniversary Party 5:15—6:30 pm2 ifaiexpo.com 3
  3. 3. ★ The Right People ★ The Right Show ★ The Right Decision ★ The Right People ★ The Right Show ★ The Right Decision ★ The Right People ★ The Right Show ★ The Right Decision ★ ★ The Right People ★ The Right Show ★ The Right Decision ★ The Right People ★ The Right Show ★ The Right Decision ★ The Right People ★ The Right Show ★ The Right Decision ★Champion Level Package Education OptionsCaptivate thousands of buyers eager to learn about Champion Level Package Target specific attendees to fit your companysyour products and services. Your company will be at • Large banner placed in your choice of the exhibit marketing niche.nearly every turn, overhead and in the room for the hall or keynote meeting roommost important meetings and networking events. • Logo on signage for the Reception and the Anniversary Party IFAI Expo Americas 2012 Education Program $1,000 • Logo on schedule of events signage • Logo and hyperlink in the digital proceedings • Logo on entrance unit of exhibit hall • Recognition in pre-show communications • Logo on registration desk panels • Logo displayed on session signage, onsite agenda • Banner at ifaiexpo.com leading up to and and education journal throughout the show • Banner and hyperlink on education web pages • Three full registrations FREE ($1,800 value) • Listing and logo in the IFAI Expo Guide • Free aisle sign sponsorship • Exhibit table display during session • Education Program attendee list IFAI Advanced Textiles Americas 2012 $2,500 • Lunch Tickets • Logo displayed on session signage, onsite agenda and education journal • Banner and hyperlink in digital proceedings • Listing and logo in the IFAI Expo Guide • Exhibit table display during session (must be IFAI Expo Americas 2012 exhibitor) • Networking Reception4 ifaiexpo.com ifaiexpo.com 5
  4. 4. ★ The Right People ★ The Right Show ★ The Right Decision ★ The Right People ★ The Right Show ★ The Right Decision ★ The Right People ★ The Right Show ★ The Right Decision ★ ★ The Right People ★ The Right Show ★ The Right Decision ★ The Right People ★ The Right Show ★ The Right Decision ★ The Right People ★ The Right Show ★ The Right Decision ★à la carte à la carte A range of à la carte sponsorship options Continued offers a variety of branding, advertising and Entrance Carpet Imprint exhibitor opportunities designed to help you Your company logo and booth number will 5 x 5, limit 3 $ 2,500 connect on many levels. immediately direct buyers to your booth as they enter the show floor. IFAI Annual Meeting Refreshments Entrance Floor Plan Map Emblazon your company logo and booth number $ 300 Grab the attention of attendees waiting $ 1,500 on an easel sign and computer screen: to enter the show floor with your logo and “Today’s refreshments sponsored by [you].” booth number on a floor plan display. Aisle Signs Cyber Café Banner and Computer Landing Pages Buyers are guaranteed to find your booth when 3 / $ 3,320 Sponsor the popular, high-traffic Cyber Café. $ 3,500 they see your company name and booth number 2 / $ 1,760 on an aisle sign above the show floor. 1 / $ 930 Website ad at www.ifaiexpo.com Drawing for Full Registration Get the most for your ad dollars with 12 months $ 2,000 A full registration will be given away and $ 500 an ad on the IFAI Expo Americas 6 months $ 1,500 signage will direct attendees to a depository 2012 website. where your logo and booth number will be displayed. Interior Show Floor Banners Badge Recycle Bin Your company’s promotional banner will $ 2,500 Attendees will recycle their name badge $ 500 be seen each day on the show floor. holders compliments of your company. t to Pre-Show Email Blast Lanyards Broughou by... YZ y Display your logo and a link to your website on one $ 350 Wrap your company around IFAI Expo Americas 2012 $ 500 X or more emails leading up to the show. “This message attendees—literally! is brought to you compliments of [XYZ]. Visit XYZ in Booth #xyz.” IFAI will provide your CTR results. Directional Kiosks Education Program Coffee Breaks – 1 Per Day Placed in high-traffic areas, your 2 / $ 1,900 Display your brand prominently on Education $ 500 advertising message will be seen 1 / $ 1,100 Program room signage, table signage and listings by buyers every day. on the agenda and in the IFAI Expo Guide. Schedule-of-Events Boards Attendee Pre-Registration Mailing List This will be the one place attendees 4 sides / $ 2,900 Supplement your marketing efforts! Purchase $ 400 look as they plan their daily schedule. 2 sides / $ 1,750 the list of IFAI Expo Americas 2012 attendees and market to your potential buyers before the show.6 ifaiexpo.com ifaiexpo.com 7
  5. 5. ★ The Right People ★ The Right Show ★ The Right Decision ★ The Right People ★ The Right Show ★ The Right Decision ★ The Right People ★ The Right Show ★ The Right Decision ★ ★ The Right People ★ The Right Show ★ The Right Decision ★ The Right People ★ The Right Show ★ The Right Decision ★ The Right People ★ The Right Show ★ The Right Decision ★Advertising Create interest and excitement in advance During the Show Official IFAI Expo Guide Distributed to attendees at the Boston ConventionLet buyers know where you’re going to be! Who reads the Review? Center, your ad will reach current and new readersAdvertise in the pre-show and show issues of • Managers of custom fabric and high-tech interested in finding suppliers.Specialty Fabrics Review to attract motivated buyers product companiesto your booth. And make sure they remember • Industry professionals involved in all aspects The November Specialty Fabrics Review Show Issueyou with an ad in the December issue with of management, production and purchasingIFAI Expo Americas 2012 report. This issue is distributed at the show, offering high • Business owners/upper management impact ad coverage. Advertisers will use this space • Most importantly, everyone who visits to congratulate members of IFAI who have seen their IFAI Expo Americas 2012 organization reach the 100-year milestone! Get repeated exposure in print and online • More than 35,000 subscribers and pass-along readers • Thousands of IFAI Expo Americas registered attendees • 15,000 web visitors every monthBefore the Show Advertise in issues of the Specialty Fabrics Review After the Show The December Specialty Fabrics Review IFAI Expo Americas 2012 Report September Exhibitor Preview—Stand out as an industry leader in this kickoff issue—in print and online. Your ad in this last show issue will keep your Specialty fabrics image “flashing” in the minds of your buyers. October Show Preview—The largest issue of the year features This is the first issue for new IFAI Expo Americas exhibitor and visitor information, and complete attendees/buyers. registration details. Your buyers will read this issue from the moment it arrives at their door right up to the show—even on the plane! Web opportunities • Place an ad on ifaiexpo.com and/or specialtyfabricsreview.com. • List your company online and link to your Place an ad on ifai.com company’s website. The show will be promoted before, throughout and • Create a link on your website to ifaiexpo.com. following IFAI Expo Americas 2012. Thousands of registered participants will view the final facts and • Reach 15,000 web visitors every month. figures. Grab their attention with a banner ad that clicks through to your website. Show bag inserts Exhibiting advertisers: Send your brochure, business card and/or flyer to IFAI. The first 1,000 visitors will receive them in a complimentary carryall to help them navigate the show floor. Donating exhibitors will be listed on an insert for attendees easy reference.8 ifaiexpo.com ifaiexpo.com 9
  6. 6. ★ The Right People ★ The Right Show ★ The Right Decision ★ The Right People ★ The Right Show ★ The Right Decision ★ The Right People ★ The Right Show ★ The Right Decision ★ ★ The Right People ★ The Right Show ★ The Right Decision ★ The Right People ★ The Right Show ★ The Right Decision ★ The Right People ★ The Right Show ★ The Right Decision ★News Release Editors Press Kits Receive media attention with a well-written news IFAI Publications IFAI Expo Americas 2012 Press Room release. It is cost-effective, and the publicity can place Industrial Fabrics Each year IFAI invites key editors to report on the show. you high on a customer’s agenda. Association International Bring press kits to the Press Room before the show begins 1801 County Road B W. so editors will have a preview of your offerings and visit Develop a distribution list that includes Roseville, MN 55113 your booth on the show floor. • IFAIs magazines and websites searman@ifai.com The Press Room will be open daily during registration • Industry newspapers and websites hours. Visitors must have an IFAI Expo Americas 2012 Press Specialty Fabrics Review Pass to gain access. Your news release should include: Galynn D. Nordstrom Ready to Exhibit I nc. gdnordstrom@ifai.com What should you include in your press kit? For Immediate Re lease 1. Intro information and specific format (see sample). Janet Preus Contact: • General information/history of your company I.M. Ready 2. A strong headline summarizing the news. jlpreus@ifai.com +1 123 456 7890 • Press releases regarding new products/services 3. Your companys city/state headquarters Marine Fabricator • Photograph with caption about new Ready to Exhibit and date of release. Chris Tschida new booth displa Inc. announces products/services (Boston, MA. - Jun y solutions 4. The first paragraph contains the most important cptschida@ifai.com e 1, 2012) Ready to Exhibit Inc., ann • Brochures about your company’s the latest in booth displays for trade ounced today tha t information. Remaining paragraphs should clearly at IFAI Expo Americ show exhibiting will be demonstrated Fabric Architecture products/services tion Center in Bos as 2012 to be held Nov. 7-9 at the The Boston Conven- support your first paragraph. ton, MA, USA. Bruce Wright • Your booth number and contact information 5. Product introductions, improvements, new bnwright@ifai.com I.M. Ready, preside nt, says the com during and after IFAI Expo Americas 2012 “premium of disp lay booths,” which pany has successfu will revolutionize lly developed the applications and general news developments are only are the newly-d easily assembled, esigned booths aes the industry. “No thetically pleasing, lightweight and t good angles. Include background information on InTents • Your company’s website to older model boo but the cost to pur ths.” chase has been slic ed in comparison your company and products. Jill Lafferty jclafferty@ifai.com Press kit contents should be assembled as one unit, Wekan Duit, senior 6. Include your booth number, special events designer, stated the new booth displays with pages collated and stapled, or in folders. personnel to feel “at home and rela xed” in the midst will allow sales and activities. that trade shows generate. “These new booths are des of the hectic pac e Upholstery Journal Online tendees into the ple asant sales space, where personnel igned to draw at- 7. Photos with captions increase chances of Chris Tschida close the deal.” can swoop in and getting press coverage. cptschida@ifai.com 8. Email the news release with digital photo attachments. Editors prefer to receive Fabric Graphics information electronically so the text is ready Bruce Wright for layout placement. bnwright@ifai.com Geosynthetics Ron Bygness rwbygness@ifai.com10 ifaiexpo.com ifaiexpo.com 11
  7. 7. ★ The Right People ★ The Right Show ★ The Right Decision ★ The Right People ★ The Right Show ★ The Right Decision ★ The Right People ★ The Right Show ★ The Right Decision ★IFAI Expo Americas 2013—Orlando Reserve your booth space for IFAI Expo Americas 2013 in Orlando IFAI Expo Americas 2013 presents a unique opportunity, as IFAI will co-locate with SGIA — the only international association for specialty imaging. Onsite booth reservation times are scheduled according to accumulated points. You will receive a mailing with your point total and reservation time before the show.Contact IFAI today!800 225 4324 (U.S. & Canada)+1 651 225 6987searman@ifai.com1801 County Road B W | Roseville, MN 55113 USAifaiexpo.com3.30.2012

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