Webinar: Social Media In Manufacturing


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Why should social media matter to manufacturers?

During this webinar, John Sonnhalter and Greg Habermann of SageRock discuss how social media isn't only relevant, but crucial, to overall marketing initiatives for manufacturers.

The one-hour presentation covers YouTube, SlideShare, LinkedIn and blogs.

Recorded version with Q&A available on YouTube at http://youtu.be/Nh09hgtEbHM

Published in: Social Media
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Webinar: Social Media In Manufacturing

  1. 1. Social Media in Manufacturing: Why It Should Matter to You Presenters: John Sonnhalter – Sonnhalter Greg Habermann – SageRock The Webinar will begin shortly.
  2. 2. There are many options for manufacturers to be engaged in social media. We’re going to focus on:• YouTube• Slideshare• LinkedIn• Blogs
  3. 3. Looking at YouTube• YouTube has 1 billion unique visitors each month and sees four billion video views every day• Second largest Search Engine in the world.• Integrated into Google results
  4. 4. YouTube’s Tremendous Volume• One hour of video is uploaded to YouTube every second that’s: – 24 hours of video every 24 seconds, – 60 hours a minute, – 9 months every 2 hours, – a decade every single day and – a century every 10 days• Users on YouTube spend a total of 2.9 billion hours per month (326,294 years) watching video
  5. 5. Opportunity for Quality & Engagement• Not TV Advertising• Lean Back vs. Lean Forward "Its got to be 30 seconds?" • My answer is, tell the story first • Shorter is almost always sweeter • Focus on first 15 sec• Telling a story: – Engage customers – Educate customers – Point of differentiation – Entertain customers http://www.youtube.com/user/Blendtec – Be different Sales increased 700%, 5X the companys old record
  6. 6. YouTube Insights• Unique Stats to Track Success• Learn More about Your Audience• Understand how Your Videos Work
  7. 7. Video Integration into Adwords• Cheapest Form of Online Advertising• Ties into Google Adwords & Analytics• Several Types of Video Ads – In-Stream – In-Display – In-Search – In-Slate – Display Ads – ReMarketing Opportunities
  8. 8. What is Slideshare?• Worlds largest community for sharing presentations.• 60 million monthly visitors• 130 million pageviews/month• One of the most visited 200 websites in the world.• Upload: – Presentations – Documents – PDFs – Videos – Webinars
  9. 9. Share Your Presentations with the World• Accepts a Variety of formats• Share Publicly with Millions• Share Privately with – Clients – Colleagues – Intranets
  10. 10. What are some Slideshare Benefits?• Largely Untapped SEO Potential• Improve Your Presentation Skills• Get Invited to Speak• Ties Together with Facebook and LinkedIn• Grow Your Professional Network• Embed Slideshare on Your Blog
  11. 11. Use Slideshare to Create Webinars on the Fly • Sync MP3 Audio with a Presentation • Create: – Webinars – Recorded Lectures – Multimedia Slideshows (w/ YouTube)
  12. 12. What is LinkedIn?• Professional social networking site• Virtual community for professionals• The most under-utilized social media tool for business
  13. 13. Why Use LinkedIn?• 200 million members worldwide• 74 million members in the USA• 27 million company pages• 1.5 million LinkedIn groups
  14. 14. LinkedIn for Business• Stay in front of your contacts• Build thought leadership and credibility• Share like interests outside your network
  15. 15. The Reach of LinkedIn• 914 personal connections• 13,100,140 links to other professionals
  16. 16. LinkedIn Groups• 1.5 million groups• Participate in both conversations as well as contributions
  17. 17. What Is a Blog?• A form of social media• Websites that allow individuals, groups and companies to share opinions and information in long form on a regular basis• Considered “owned” media
  18. 18. Key Questions1. Who is your audience?2. Who is competing for your audience’s attention?3. What do you want your blog’s focus to be?4. What goals are you trying to achieve?5. How are you going to measure those goals?
  19. 19. Pros of Starting a Blog• Establish your brand as a thought leader in the industry• Share your professional knowledge with personality• Creates a central hub for social media efforts• Build relationships• Can be used to support other marketing initiatives• The size of your organization doesn’t affect the quality of your blog
  20. 20. What to Ask?• Who will be responsible for oversight of the blog?• Do you have the time to blog?• Can you repurpose existing content into blog posts?• How many posts can you commit to writing per week?• Do you have something interesting to write about?• What resources do you have available?• Will you be able to get involved in other social media (LinkedIn, Facebook, Forums, etc.)?
  21. 21. Questions? Contact us:John: jsonnhalter@sonnhalter.com Greg: greg@sagerock.com