Alexander Osterwalder
AlexOsterwalder.com
Twitter: business_design
Experimenting with
Business Models in the
Music Industr...
the following slides are a very brief
excerpt of a 60 minute keynote I gave at
Eurosonic Noorderslag, Europeʼs most
import...
todayʼs music industry is ...
a business model playground ..
a business model playground ..
limitations of the old record company ...
OFFER
CHANNELS
CUSTOMER
RELATIONSHIPS
CUSTOMER
SEGMENTS
REVENUE STREAMSCOST STRUCTURE
KEY
ACTIVITIES
KEY
PARTNERS
KEY
RESO...
OFFER
CHANNELS
CUSTOMER
RELATIONSHIPS
CUSTOMER
SEGMENTS
REVENUE STREAMSCOST STRUCTURE
KEY
ACTIVITIES
KEY
PARTNERS
KEY
RESO...
two
new

models
example
OFFER
CHANNELS
CUSTOMER
RELATIONSHIPS
CUSTOMER
SEGMENTS
REVENUE STREAMSCOST STRUCTURE
KEY
ACTIVITIES
KEY
PARTNERS
KEY
RESO...
OFFER
CHANNELS
CUSTOMER
RELATIONSHIPS
CUSTOMER
SEGMENTS
REVENUE STREAMSCOST STRUCTURE
KEY
ACTIVITIES
KEY
PARTNERS
KEY
RESO...
OFFER
CHANNELS
CUSTOMER
RELATIONSHIPS
CUSTOMER
SEGMENTS
REVENUE STREAMSCOST STRUCTURE
KEY
ACTIVITIES
KEY
PARTNERS
KEY
RESO...
OFFER
CHANNELS
CUSTOMER
RELATIONSHIPS
CUSTOMER
SEGMENTS
REVENUE STREAMSCOST STRUCTURE
KEY
ACTIVITIES
KEY
PARTNERS
KEY
RESO...
OFFER
CHANNELS
CUSTOMER
RELATIONSHIPS
CUSTOMER
SEGMENTS
REVENUE STREAMSCOST STRUCTURE
KEY
ACTIVITIES
KEY
PARTNERS
KEY
RESO...
OFFER
CHANNELS
CUSTOMER
RELATIONSHIPS
CUSTOMER
SEGMENTS
REVENUE STREAMSCOST STRUCTURE
KEY
ACTIVITIES
KEY
PARTNERS
KEY
RESO...
OFFER
CHANNELS
CUSTOMER
RELATIONSHIPS
CUSTOMER
SEGMENTS
REVENUE STREAMSCOST STRUCTURE
KEY
ACTIVITIES
KEY
PARTNERS
KEY
RESO...
OFFER
CHANNELS
CUSTOMER
RELATIONSHIPS
CUSTOMER
SEGMENTS
REVENUE STREAMSCOST STRUCTURE
KEY
ACTIVITIES
KEY
PARTNERS
KEY
RESO...
OFFER
CHANNELS
CUSTOMER
RELATIONSHIPS
CUSTOMER
SEGMENTS
REVENUE STREAMSCOST STRUCTURE
KEY
ACTIVITIES
KEY
PARTNERS
KEY
RESO...
we need to constantly rethink our
models - systematically ...
BusinessModelGeneration.com
THANK YOU!
www.businessmodelgeneration.com
www.alexosterwalder.com
www.businessmodelalchemist.com
Twitter: business_design
Business model music industry
Business model music industry
Business model music industry
Business model music industry
Business model music industry
Business model music industry
Business model music industry
Business model music industry
Business model music industry
Business model music industry
Business model music industry
Business model music industry
Business model music industry
Upcoming SlideShare
Loading in...5
×

Business model music industry

782

Published on

Les business model dans l'industrie musicale : comment gérer les droits d'auteur et permettre à chacun de toucher sa juste rétribution.

Le succès des smartphones et de l'iphone avec le média internet et les possibilités d'écoutes musicales.

Published in: Technology, Business
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
782
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
37
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

Business model music industry

  1. 1. Alexander Osterwalder AlexOsterwalder.com Twitter: business_design Experimenting with Business Models in the Music Industry (part II)
  2. 2. the following slides are a very brief excerpt of a 60 minute keynote I gave at Eurosonic Noorderslag, Europeʼs most important live music industry conference
  3. 3. todayʼs music industry is ...
  4. 4. a business model playground ..
  5. 5. a business model playground ..
  6. 6. limitations of the old record company ...
  7. 7. OFFER CHANNELS CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE STREAMSCOST STRUCTURE KEY ACTIVITIES KEY PARTNERS KEY RESOURCES The Old Record Label Model hits & wannabe hits mass market Retailers TV Radio tours & concerts merchandising huge sales from few artists’ albums portfolio of star artists detecting & building talent distribution channels marketing & promotion marketing & promotion royalty paymentssubsidizing unsuccessful artists copyrighted content manufacturers “new” digital channels
  8. 8. OFFER CHANNELS CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE STREAMSCOST STRUCTURE KEY ACTIVITIES KEY PARTNERS KEY RESOURCES The Old Record Label Model hits & wannabe hits mass market Retailers TV Radio tours & concerts merchandising huge sales from few artists’ albums portfolio of star artists detecting & building talent distribution channels marketing & promotion marketing & promotion royalty paymentssubsidizing unsuccessful artists copyrighted content manufacturers “new” digital channels distribution is a commodity, attention is the new scarcity social networks are what drive music sales unbundling of albums into single songs (iTunes) price of songs tending towards ZERO customer needs are not being satisfied itʼs all about hits AND the Long Tail of music piracy shift of the balance of power towards artists bloated cost structure (talent discovery/marketing) talent will be discovered by other mechanisms
  9. 9. two
new
 models
  10. 10. example
  11. 11. OFFER CHANNELS CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE STREAMSCOST STRUCTURE KEY ACTIVITIES KEY PARTNERS KEY RESOURCES Business Model free streaming music Spotify.com free young connected music fans software application
  12. 12. OFFER CHANNELS CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE STREAMSCOST STRUCTURE KEY ACTIVITIES KEY PARTNERS KEY RESOURCES Business Model free streaming music Spotify.com free young connected music fans software application
  13. 13. OFFER CHANNELS CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE STREAMSCOST STRUCTURE KEY ACTIVITIES KEY PARTNERS KEY RESOURCES Business Model free streaming music Spotify.com record labels licensing agreements free young connected music fans software application licensing fees (for each song played) $$$$$$
  14. 14. OFFER CHANNELS CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE STREAMSCOST STRUCTURE KEY ACTIVITIES KEY PARTNERS KEY RESOURCES Business Model free streaming music Spotify.com platform development & maintenance record labels licensing agreements free young connected music fans software & network engineers platform, software & brand software application licensing fees (for each song played) plus even more work
  15. 15. OFFER CHANNELS CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE STREAMSCOST STRUCTURE KEY ACTIVITIES KEY PARTNERS KEY RESOURCES Business Model free streaming music Spotify.com platform development & maintenance record labels licensing agreements free young connected music fans software & network engineers platform, software & brand software application licensing fees (for each song played) bandwidth costs salaries engineers plus even more costs
  16. 16. OFFER CHANNELS CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE STREAMSCOST STRUCTURE KEY ACTIVITIES KEY PARTNERS KEY RESOURCES Business Model free streaming music Spotify.com platform development & maintenance record labels licensing agreements free young connected music fans software & network engineers automated online relationship platform, software & brand software application advertisers licensing fees (for each song played) bandwidth costs salaries engineers mood-based advertising ad fees revenues for free services
  17. 17. OFFER CHANNELS CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE STREAMSCOST STRUCTURE KEY ACTIVITIES KEY PARTNERS KEY RESOURCES Business Model Spotify.com platform development & maintenance record labels licensing agreements young connected music fans software & network engineers automated online relationship platform, software & brand software application mobile application licensing fees (for each song played) bandwidth costs salaries engineers premium subscription subscription fee revenues from premium subscriptions
  18. 18. OFFER CHANNELS CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE STREAMSCOST STRUCTURE KEY ACTIVITIES KEY PARTNERS KEY RESOURCES Business Model Spotify.com platform development & maintenance record labels licensing agreements young connected music fans software & network engineers automated online relationship platform, software & brand software application mobile application licensing fees (for each song played) bandwidth costs salaries engineers premium subscription subscription fee pay-per-use fee day pass revenues from occasional uses
  19. 19. OFFER CHANNELS CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE STREAMSCOST STRUCTURE KEY ACTIVITIES KEY PARTNERS KEY RESOURCES Business Model free streaming music Spotify.com platform development & maintenance record labels licensing agreements free young connected music fans software & network engineers automated online relationship platform, software & brand software application mobile application advertisers licensing fees (for each song played) bandwidth costs salaries engineers mood-based advertising premium subscription subscription fee pay-per-use fee day pass ad fees
  20. 20. we need to constantly rethink our models - systematically ...
  21. 21. BusinessModelGeneration.com
  22. 22. THANK YOU! www.businessmodelgeneration.com www.alexosterwalder.com www.businessmodelalchemist.com Twitter: business_design
  1. Gostou de algum slide específico?

    Recortar slides é uma maneira fácil de colecionar informações para acessar mais tarde.

×