Fairtrade city campaigning in Finland CASE: Fairtrade table events on 9.5.2008
Background <ul><li>Pro Fair Trade Finland (Repu) started the Fairtrade city campaigning in Turku in the year 2005 </li></u...
Problems <ul><li>EU legislation on public procurement is not very clear when it comes to ethical demands </li></ul><ul><li...
Solutions <ul><li>After studying several publications and consulting the experts we found out that... </li></ul><ul><ul><l...
Campaigning <ul><li>Repu created a common look for all its local Fairtrade city campaigns </li></ul><ul><ul><li>Very cost ...
Success <ul><li>Nationwide launch of the campaign was on 9 th  of May 2008  </li></ul><ul><li>Co-operation with Repu and F...
Background of the FT-table <ul><li>Consept of the Fairtrade table was created in the first international FT volunteer semi...
Idea in a nutshell <ul><li>Set a table with Fairtrade products on a city marketplace or other central place in a city </li...
 
Preparations - Support for the local groups <ul><li>Email-list for the campaigners, detailed directions for the volunteers...
What makes a great Fairtrade table event? <ul><li>Good press release and announcements </li></ul><ul><ul><li>Tip: take pic...
Fairtrade table events in Finland
Fairtrade table events in Finland
Fairtrade table events in Finland
What we learned? <ul><li>Co-operation with other organisations and Fairtrade license holders is very important </li></ul><...
Other ideas for Fairtrade city campaigning <ul><li>Virtual demonstration </li></ul><ul><li>Innovative address </li></ul><u...
Contact information:  <ul><li>Sonja Vartiala </li></ul><ul><li>Reilu KAUPUNKI -campaign </li></ul><ul><li>Pro Fair Trade F...
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Fairtrade table

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Fairtrade city campaigning in Finland, case: Fairtrade table

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Fairtrade table

  1. 1. Fairtrade city campaigning in Finland CASE: Fairtrade table events on 9.5.2008
  2. 2. Background <ul><li>Pro Fair Trade Finland (Repu) started the Fairtrade city campaigning in Turku in the year 2005 </li></ul><ul><li>Campaign got a little bit media attention and other cities joined </li></ul><ul><li>Repu got funding from the Ministry of Foreign Affairs and started Fair CITY -campaign (Reilu KAUPUNKI) in 2007 </li></ul>
  3. 3. Problems <ul><li>EU legislation on public procurement is not very clear when it comes to ethical demands </li></ul><ul><li>There is a very few case examples and experts have different opinions and interpretations </li></ul><ul><li>In Finland the concern on legal matters is very strict and everything must be done by the book. </li></ul>
  4. 4. Solutions <ul><li>After studying several publications and consulting the experts we found out that... </li></ul><ul><ul><li>Social criteria is possible to include in the public tender </li></ul></ul><ul><ul><li>Fair trade can be referred to by using EU parliaments resolution (A6 0207/2006) </li></ul></ul><ul><ul><li>EU parliament has given a definition on fair trade (fair trade: FLO or IFAT -products) </li></ul></ul><ul><ul><li>One legal case example from Holland (Groninge vs. Douwe Egberts) </li></ul></ul><ul><li>Repu published a guide for fair public procurement and launched a website reilukaupunki.fi </li></ul>
  5. 5. Campaigning <ul><li>Repu created a common look for all its local Fairtrade city campaigns </li></ul><ul><ul><li>Very cost efficient, gives local campaigns a more professional look </li></ul></ul><ul><li>We published custom made material for all the biggest campaign cities </li></ul><ul><ul><li>Proper material makes local campaigning a lot easier </li></ul></ul><ul><li>Volunteers have organised seminars, happenings, challenge campaigns etc. with campaign's financial support </li></ul>
  6. 6. Success <ul><li>Nationwide launch of the campaign was on 9 th of May 2008 </li></ul><ul><li>Co-operation with Repu and Finnish Fairtrade Labelling initiative </li></ul><ul><li>Co-operation with political youth organisations and the labour unions </li></ul><ul><li>First Fairtrade City in Finland is Tampere </li></ul><ul><li>Turku, Pori, Jyväskylä, Kotka, Espoo, Mikkeli and Helsinki are working towards the status, more cities are joining the campaign </li></ul>
  7. 7. Background of the FT-table <ul><li>Consept of the Fairtrade table was created in the first international FT volunteer seminar in 2007 </li></ul><ul><li>In Finland co-operation with Repu and FT Labelling organisation </li></ul><ul><li>FT table the main campaign event in spring 2008 </li></ul><ul><li>Timing was perfect: events on 9 th of May </li></ul><ul><ul><li>9.5. the launch of Fairtrade City campaign in Finland </li></ul></ul><ul><ul><li>9.-11.5. World Fair trade day celebration </li></ul></ul>
  8. 8. Idea in a nutshell <ul><li>Set a table with Fairtrade products on a city marketplace or other central place in a city </li></ul><ul><li>Invite politicians, local celebrities to join and discuss about fair trade </li></ul><ul><li>Passer-bys can join the table and taste Fairtrade products </li></ul><ul><li>Music, flyers, product samples, Fairtrade photoshow etc. attract people </li></ul>
  9. 10. Preparations - Support for the local groups <ul><li>Email-list for the campaigners, detailed directions for the volunteers </li></ul><ul><li>Own budget for every group (funds from the Ministry of Foreign Affairs, EU-project and Finnish Fairtrade labelling initiative) </li></ul><ul><li>Eventpackage </li></ul><ul><ul><li>Papercups, coffee, tea, product samples, stirring sticks, brochures, gifts for the speakers, banana costumes, question sheets, roll-ups etc. </li></ul></ul><ul><li>Mediakit </li></ul><ul><ul><li>Fairtrade and My City -photocontest pictures on a cd </li></ul></ul><ul><ul><li>Readymade press releases for the local media </li></ul></ul><ul><li>Background info and trainings for the volunteers </li></ul>
  10. 11. What makes a great Fairtrade table event? <ul><li>Good press release and announcements </li></ul><ul><ul><li>Tip: take pictures and let media use them </li></ul></ul><ul><li>Event can be seen and heard </li></ul><ul><ul><li>Music, interesting quests, attractive setting </li></ul></ul><ul><ul><li>Key messages for the bypassers and the politicians: There's a lot of Fairtrade products in Finland, we should choose Fairtrade in public procurement, Fairtrade is a big boom – be part of it! </li></ul></ul><ul><li>Post-event press release </li></ul><ul><ul><li>Tip: gather quotes and promises from the politicians and use them as news </li></ul></ul>
  11. 12. Fairtrade table events in Finland
  12. 13. Fairtrade table events in Finland
  13. 14. Fairtrade table events in Finland
  14. 15. What we learned? <ul><li>Co-operation with other organisations and Fairtrade license holders is very important </li></ul><ul><li>When working with limited volunteer resources you shouldn't take too big risks </li></ul><ul><ul><li>In Helsinki we booked too busy and crowded promotion place in shopping and travelling center Kamppi </li></ul></ul><ul><ul><li>Some of the license holders were dissapointed with the arrangements and volunteers became stressed </li></ul></ul><ul><li>With proper preparations it is possible to achieve great countrywide media attention with a very small funding </li></ul><ul><ul><li>VOLUNTEER WORK WORKS! </li></ul></ul>
  15. 16. Other ideas for Fairtrade city campaigning <ul><li>Virtual demonstration </li></ul><ul><li>Innovative address </li></ul><ul><li>Electric petitition cards </li></ul><ul><li>Fairtrade concert </li></ul>
  16. 17. Contact information: <ul><li>Sonja Vartiala </li></ul><ul><li>Reilu KAUPUNKI -campaign </li></ul><ul><li>Pro Fair Trade Finland (Repu) </li></ul><ul><li>+ 358-50-349 52 30 </li></ul><ul><li>[email_address] </li></ul><ul><li>www.reilukaupunki.fi </li></ul><ul><li>www.repu.fi </li></ul>
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