Social Media is getting a lot of attention these days because there are often used as a way to increase exposure.
Why do some businesses hire Communication Information Executives CIOs to manage social content?
Why does social media compel people to interact more so than a website?
What are the first 7 steps to take to be on the social media scene
How much time should I allocate to Social Media
Who benefits from social media chats
What is the Hook
How does this turn into a press release
What qualities should my social media profile include. Our presentations are downloaded on the www.BEConnects.com/Leadership.html website in a PDF file. Good luck in your leadership development skills. If you have questions about this material, contact Sonja Onthank of OMG at 503-975-3684.
Business Exchange Empowered Social Media why how strategy Viral Marketing for Facebooks, Twitter, LinkedIn & Others By Sonja Onthank 3/8/11
Communication Info Executive (CIO) Listen To The Buzz Fix Customers Who Had a Bad Experience Focus on Strategies that Educate Find Ways to Engage Employees Keep Followers Engaged Be Aware of the Expanding or Decreasing Participation in Your Social Media Sites See What Competitors Do To Engage Followers
Why do people use social media Small Communication Bits Trendy Mobile Friendly Interactive and Real Time Reacting to an Emotional Topic There was a “Hook” It is a Sales Tool (LinkedIn)
7 Steps for social media Create a Profile in Facebook Create a Profile in LinkedIn Add Groups and Events in Those Profiles Join Groups that Relate to You Create a Profile in Twitter Start a Blog that Appeals to your Audience Solicit Friends and Connections From Business Cards You Have Retained
How Much Time for Social Media 2 Hours a Week for a Small Business 6 Hours/Weed for Mid-Sized Business 16 Hours/Week for a Large Business Double Online Time with Preparation: Writing Articles Creating Emotional-Compelling Content Validating Facts Review Follower Interactions Daily
Who Benefits from social media The people who publish info. The people who receive & interact with info.
What is the Hook? Find Urgent, Relevant News for Pull Marketing Have a Mini-Website for the Call-To-Action Use Google Analytics to Know What Social Media Thread Created the Call-To-Action A Call-To-Action Captures Information for your Push Marketing, but Followers Expect a Reward
Turn social media to press releases Followers are Your Testimonials Analytics Are Gathered Mastermind Your Ideas Keep Up with Virtual Responsibilities Be Prepared for the Unexpected
Presentation summary Social Media Points to Various Links You Have Several Sites to Maintain: Facebook, Twitter and LinkedIn You Monitor What People Are Interested In You Respond to Complaints and Compliments You Maintain a Reputation Don’t Trick People… Keep It Honest