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Social media why how strategy

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  • Social Media is getting a lot of attention these days because there are often used as a way to increase exposure.
  • Why do some businesses hire Communication Information Executives CIOs to manage social content?
  • Why does social media compel people to interact more so than a website?
  • What are the first 7 steps to take to be on the social media scene
  • How much time should I allocate to Social Media
  • Who benefits from social media chats
  • What is the Hook
  • How does this turn into a press release
  • What qualities should my social media profile include. Our presentations are downloaded on the www.BEConnects.com/Leadership.html website in a PDF file. Good luck in your leadership development skills. If you have questions about this material, contact Sonja Onthank of OMG at 503-975-3684.
  • Transcript

    • 1. Business Exchange Empowered
      Social Media why how strategy
      Viral Marketing for Facebooks, Twitter, LinkedIn & Others
      By Sonja Onthank
      3/8/11
    • 2. Communication Info Executive (CIO)
      Listen To The Buzz
      Fix Customers Who Had a Bad Experience
      Focus on Strategies that Educate
      Find Ways to Engage Employees
      Keep Followers Engaged
      Be Aware of the Expanding or Decreasing Participation in Your Social Media Sites
      See What Competitors Do To Engage Followers
    • 3. Why do people use social media
      Small Communication Bits
      Trendy
      Mobile Friendly
      Interactive and Real Time
      Reacting to an Emotional Topic
      There was a “Hook”
      It is a Sales Tool (LinkedIn)
    • 4. 7 Steps for social media
      Create a Profile in Facebook
      Create a Profile in LinkedIn
      Add Groups and Events in Those Profiles
      Join Groups that Relate to You
      Create a Profile in Twitter
      Start a Blog that Appeals to your Audience
      Solicit Friends and Connections From Business Cards You Have Retained
    • 5. How Much Time for Social Media
      2 Hours a Week for a Small Business
      6 Hours/Weed for Mid-Sized Business
      16 Hours/Week for a Large Business
      Double Online Time with Preparation:
      Writing Articles
      Creating Emotional-Compelling Content
      Validating Facts
      Review Follower Interactions Daily
    • 6. Who Benefits from social media
      The people who publish info.
      The people who receive & interact with info.
    • 7. What is the Hook?
      Find Urgent, Relevant News for Pull Marketing
      Have a Mini-Website for the Call-To-Action
      Use Google Analytics to Know What Social Media Thread Created the Call-To-Action
      A Call-To-Action Captures Information for your Push Marketing, but Followers Expect a Reward
    • 8. Turn social media to press releases
      Followers are Your Testimonials
      Analytics Are Gathered
      Mastermind Your Ideas
      Keep Up with Virtual Responsibilities
      Be Prepared for the Unexpected
    • 9. Presentation summary
      Social Media Points to Various Links
      You Have Several Sites to Maintain: Facebook, Twitter and LinkedIn
      You Monitor What People Are Interested In
      You Respond to Complaints and Compliments
      You Maintain a Reputation
      Don’t Trick People… Keep It Honest