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Sonja Jefferson and Sharon Tanton, 19 May 2013
HOW VALUABLE CONTENT WILL WIN YOU MORE CLIENTS
SHARON’S SEARCH FOR THE PERFECT TENT
www.valuablecontent.co.uk
THE NEW BUYER MENTALITY
www.valuablecontent.co.uk
www.valuablecontent.co.uk
WHAT DOES GOOGLE LOVE?
WHAT DOES GOOGLE LOVE?
www.valuablecontent.co.uk
DOES YOUR SITE SAY THE RIGHT THINGS?
www.valuablecontent.co.uk
www.valuablecontent.co.uk
www.valuablecontent.co.uk
www.valuablecontent.co.uk
• 400% increase in website traffic
• Top 3 Google ranking for niche terms (e.g. ‘G Cloud Accreditation’)
• Inbound leads from those they don’t know
• More leads from current contacts
• Content draws PR opportunities - specialist & BBC
• Valuable content powers sales campaigns
• Inbound & outbound
• Guides not brochures start sales conversations that lead to business
“The work we have done on our content has greatly increased our brand
awareness. Now people are coming to us instead of us always going to them.”
Dave James
ASCENTOR’S VALUABLE CONTENT WINS WORK
www.valuablecontent.co.uk
www.valuablecontent.co.uk
WINNING CLIENTS TODAY
www.valuablecontent.co.uk
WINNING CLIENTS TODAY
www.valuablecontent.co.uk
www.valuablecontent.co.uk
How Valuable Content Wins You More Clients
Your Valuable Content Universe
ANSWER THE QUESTIONS YOUR CLIENTS ASK
www.valuablecontent.co.uk
How Valuable Content Wins You More Clients
• Get ideas from Valuable Content Award winners on our website
http://www.valuablecontent.co.uk/valuable-content-award/
• Email us for free website chapter from the book
info@valuablecontent.co.uk
• Plenty of resources to help you in the
Valuable Content Marketing book
http://www.valuablecontent.co.uk/the-valuable-content-marketing-book/
• Read the Ascentor case study: Squeezing juicy content from a dry industry:
http://www.valuablecontent.co.uk/squeezing-juicy-content-from-a-dry-industry-a-valuable-content-marketing-case-study/
BE GENEROUS, GET CREATIVE!
the very best of luck
WHAT INFORMATION WILL YOUR
CLIENTS VALUE?
WHAT CONTENT WILL YOUR
CUSTOMERS VALUE?
www.valuablecontent.co.uk
How Valuable Content Wins You More Clients

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How Valuable Content Wins You More Clients