If you focus your marketing on continually sharing information that is valuable to your clients you will win more business. This Valuable Content presentation is for PM Forum South West.
10. • 400% increase in website traffic
• Top 3 Google ranking for niche terms (e.g. ‘G Cloud Accreditation’)
• Inbound leads from those they don’t know
• More leads from current contacts
• Content draws PR opportunities - specialist & BBC
• Valuable content powers sales campaigns
• Inbound & outbound
• Guides not brochures start sales conversations that lead to business
“The work we have done on our content has greatly increased our brand
awareness. Now people are coming to us instead of us always going to them.”
Dave James
ASCENTOR’S VALUABLE CONTENT WINS WORK
www.valuablecontent.co.uk
19. • Get ideas from Valuable Content Award winners on our website
http://www.valuablecontent.co.uk/valuable-content-award/
• Email us for free website chapter from the book
info@valuablecontent.co.uk
• Plenty of resources to help you in the
Valuable Content Marketing book
http://www.valuablecontent.co.uk/the-valuable-content-marketing-book/
• Read the Ascentor case study: Squeezing juicy content from a dry industry:
http://www.valuablecontent.co.uk/squeezing-juicy-content-from-a-dry-industry-a-valuable-content-marketing-case-study/
BE GENEROUS, GET CREATIVE!
the very best of luck
WHAT INFORMATION WILL YOUR
CLIENTS VALUE?