On October 23rd, 2014, we updated our
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With the free marketing tools that we are going to list
and explain here, you can create a whole online
marketing strategy that will generate the amount of
traffic needed for your website to start generating sales.
This means that you will never have to choose any tactic
that requires continuous advertising investments. This
does not mean in any way that there isn't any money to
The tools that we are going to explain can be
implemented either in automatic mode or manual
mode. The manual mode proved to be a very time
consuming effort that is considered not only inefficient
but can also be ineffective sometimes.
The automatic mode on the other hand can really save
you a lot of time. A time that you can use to further your
knowledge in online business and to keep yourself
updated with what is new in the market, which a must
in this industry.
Time is not the only advantage of automatic
implementation, but listing all the advantages of such
implementation will make us deviate from our main
objective which is to discuss the tools and tactics that
would compose a whole free online marketing strategy.
Choosing the automatic mode means that you will need
to buy and use software programs that will enable you
to automate the process. Buying those software
packages is where the investment lies. I highly
recommend you to buy software packages that require
only a one time investment rather than a monthly
Now let us get started with the list of tactics that would
give you a free online marketing strategy:
1)Directory and Search Engine Submission: It is
recommended to start with this tactic as it is expected
that this tactic bring solid and continuous traffic. Yet it
needs time to build your position especially within the
search engines. When we say search engines, it doesn't
mean that we are talking only about the big names. If
you submit your website to the smaller search engines,
that can contribute to your position within the big
2)Reciprocal Linking: This tactic has gained a little bit of
controversy lately. Many prefer one way links rather
than exchanging links. I would agree with them, but
what could it hurt to follow both tactics? With reciprocal
linking you exchange links with other websites. This can
really be time consuming if you are not automating the
3)Posting in Forums: Posting in active forums has a
double impact. Not only you are generating traffic from
people clicking your link in you signature line, but also
you get one way back links as these forums are open to
search engines and therefore, your posts with your
signature are listed in those engines.
4)Article Submission: There are numerous directories
that accept article submissions which would gain you a
huge amount of one way back links to your website.
Your priority is to find directories with high traffic and
ones that have the ability to distribute your articles to
other websites, e-zines, e-mail groups and other kinds of
5)Pinging: Pinging your Blog and your dynamic pages of
your site. If your Blog is hosted on your server as an
extension of your website, you can Ping your Blog to
update search engines with the new changes. This will
encourage search engine spiders to crawl to you Blog
and eventually to your website. Also you can create
dynamic content on your website by adding articles and
news feeds to keep you website fresh with new content.
This is something that search engines like and
accordingly you can Ping those pages of your website to
accelerate the spider crawling procedure.
With the above five pillars of free online marketing
strategy you can create full aggressive campaigns to
generate traffic and sales without having to spend any