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“ Maximizing Your  Recruiting Investment” Hosted By:   David Freeman Talent Management Solutions Consultant Cytiva Softwar...
Slides and other resources Slides Available [email_address] www.slideshare.net/sonicrecruiter (“WISHRM Presentation Maximi...
“ Maximizing Your Recruiting Investment” <ul><li>Where to look for common leaks in your recruiting process </li></ul><ul><...
“ Maximizing Your Recruiting Investment” <ul><li>Where to look for common leaks in your recruiting process </li></ul><ul><...
“ Maximizing Your  Recruiting Investment” Controlling Agency Fees  <ul><li>First, you don’t need to eliminate recruiting a...
“ Maximizing Your  Recruiting Investment” Controlling Agency Fees  <ul><li>Take advantage of technology to take control of...
“ Maximizing Your Recruiting Investment” <ul><li>Where to look for common leaks in your recruiting process </li></ul><ul><...
“ Maximizing Your  Recruiting Investment”  Leveraging Your Recruitment Advertising Budget
“ Maximizing Your  Recruiting Investment”   Leveraging Your Recruitment Advertising Budget <ul><li>Make educated buying de...
“ Maximizing Your  Recruiting Investment”  Leveraging Your Recruitment Advertising Budget <ul><li>Review your online posti...
Maximizing Your  Recruiting Investment” Leveraging Your Recruitment Advertising Budget <ul><li>Re-evaluate your employee r...
“ Maximizing Your  Recruiting Investment”  Leveraging Your Recruitment Advertising Budget
“ Maximizing Your  Recruiting Investment”  Leveraging Your Recruitment Advertising Budget
“ Maximizing Your  Recruiting Investment”  Leveraging Your Recruitment Advertising Budget
“ Maximizing Your  Recruiting Investment”  Leveraging Your Recruitment Advertising Budget <ul><li>Why use social media as ...
“ Maximizing Your  Recruiting Investment”  Leveraging Your Recruitment Advertising Budget Statistics by Accenture
“ Maximizing Your  Recruiting Investment”  Leveraging Your Recruitment Advertising Budget Twitter is the fastest growing s...
“ Maximizing Your  Recruiting Investment”  Leveraging Your Recruitment Advertising Budget
“ Maximizing Your  Recruiting Investment”  Leveraging Your Recruitment Advertising Budget <ul><li>Why YouTube? (www.youtub...
“ Maximizing Your  Recruiting Investment”  Leveraging Your Recruitment Advertising Budget
“ Maximizing Your  Recruiting Investment”  Leveraging Your Recruitment Advertising Budget <ul><li>Facebook (www.facebook.c...
“ Maximizing Your  Recruiting Investment”  Leveraging Your Recruitment Advertising Budget
“ Maximizing Your  Recruiting Investment”  Leveraging Your Recruitment Advertising Budget
“ Maximizing Your  Recruiting Investment”  Leveraging Your Recruitment Advertising Budget <ul><li>Twitter (www.twitter.com...
“ Maximizing Your  Recruiting Investment”  Leveraging Your Recruitment Advertising Budget
“ Maximizing Your  Recruiting Investment”  Leveraging Your Recruitment Advertising Budget
“ Maximizing Your  Recruiting Investment”  Leveraging Your Recruitment Advertising Budget
“ Maximizing Your  Recruiting Investment”  Leveraging Your Recruitment Advertising Budget
“ Maximizing Your  Recruiting Investment”  Leveraging Your Recruitment Advertising Budget
“ Maximizing Your  Recruiting Investment”  Leveraging Your Recruitment Advertising Budget
“ Maximizing Your  Recruiting Investment”  Leveraging Your Recruitment Advertising Budget
“ Maximizing Your  Recruiting Investment”
“ Maximizing Your  Recruiting Investment”
“ Maximizing Your  Recruiting Investment”
“ Maximizing Your  Recruiting Investment”
“ Maximizing Your Recruiting Investment” <ul><li>Where to look for common leaks in your recruiting process </li></ul><ul><...
“ Maximizing Your  Recruiting Investment” <ul><li>Obstacles to entering the applicant pool </li></ul><ul><ul><li>Career si...
“ Maximizing Your  Recruiting Investment”
“ Maximizing Your  Recruiting Investment”
“ Maximizing Your  Recruiting Investment”
“ Maximizing Your  Recruiting Investment”
“ Maximizing Your  Recruiting Investment”
“ Maximizing Your  Recruiting Investment”
“ Maximizing Your  Recruiting Investment”
“ Maximizing Your  Recruiting Investment”
“ Maximizing Your  Recruiting Investment”
“ Maximizing Your  Recruiting Investment” <ul><li>Online Application </li></ul><ul><ul><li>One Page – Single Step </li></u...
“ Maximizing Your  Recruiting Investment” <ul><li>Career Site Navigation </li></ul><ul><ul><li>Is our jobs/careers section...
“ Maximizing Your  Recruiting Investment” <ul><li>Navigation </li></ul><ul><ul><li>Do we have any pages that open in a new...
“Career Center 101”
“Career Center 101”
“ Maximizing Your Recruiting Investment” <ul><li>Where to look for common leaks in your recruiting process </li></ul><ul><...
<ul><li>Cytiva’s Free Webinar series   </li></ul><ul><ul><li>Sourcing Talent in a Time of Scarcity   </li></ul></ul><ul><u...
“ Maximizing Your  Recruiting Investment” <ul><li>Cytiva Software Inc. offers a wide variety of products and services to h...
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Wishrm Presentation Maximizing Your Recruiting Investment

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Presentation from the 2009 WISHRM conference.

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Transcript of "Wishrm Presentation Maximizing Your Recruiting Investment"

  1. 1. “ Maximizing Your Recruiting Investment” Hosted By: David Freeman Talent Management Solutions Consultant Cytiva Software Inc.
  2. 2. Slides and other resources Slides Available [email_address] www.slideshare.net/sonicrecruiter (“WISHRM Presentation Maximizing Your Recruiting Investment”) TalentTalk Webinar Recordings www.sonicrecruit.com/company/events.htm
  3. 3. “ Maximizing Your Recruiting Investment” <ul><li>Where to look for common leaks in your recruiting process </li></ul><ul><ul><li>Third party (agency) relationships </li></ul></ul><ul><ul><li>Recruitment advertising budget </li></ul></ul><ul><ul><li>Obstacles in the application process </li></ul></ul>
  4. 4. “ Maximizing Your Recruiting Investment” <ul><li>Where to look for common leaks in your recruiting process </li></ul><ul><ul><li>Third party (agency) relationships </li></ul></ul><ul><ul><li>Recruitment advertising budget </li></ul></ul><ul><ul><li>Obstacles to entering the candidate pool </li></ul></ul>
  5. 5. “ Maximizing Your Recruiting Investment” Controlling Agency Fees <ul><li>First, you don’t need to eliminate recruiting agencies from your staffing plan. </li></ul><ul><li>Establish clear internal guidelines for the use of agencies </li></ul><ul><li>Establish a strong relationship with a limited number of agencies. Be careful not to make decisions solely on fees </li></ul><ul><ul><li>Consider paying a retainer to your partner agencies </li></ul></ul><ul><li>Set the expectations and clearly define the workflow for the agency. How to submit an applicant, how/when to follow up, what role they will play once an applicant is submitted, etc </li></ul><ul><li>Establish separate metrics for agency hires </li></ul><ul><ul><li>Quality of hire by agency </li></ul></ul><ul><ul><li>Number of applicants submitted per hire </li></ul></ul>
  6. 6. “ Maximizing Your Recruiting Investment” Controlling Agency Fees <ul><li>Take advantage of technology to take control of your agency relationships </li></ul><ul><ul><li>Use tools offered by your applicant tracking system (ATS) </li></ul></ul><ul><ul><ul><li>Define the workflow </li></ul></ul></ul><ul><ul><ul><li>Streamline communication </li></ul></ul></ul><ul><ul><ul><li>Prevent payment for an applicant that is already in your corporate database </li></ul></ul></ul><ul><ul><ul><li>Track metrics associated with the agency </li></ul></ul></ul>
  7. 7. “ Maximizing Your Recruiting Investment” <ul><li>Where to look for common leaks in your recruiting process </li></ul><ul><ul><li>Third party (agency) relationships </li></ul></ul><ul><ul><li>Recruitment advertising budget </li></ul></ul><ul><ul><li>Obstacles to entering the candidate pool </li></ul></ul>
  8. 8. “ Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget
  9. 9. “ Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget <ul><li>Make educated buying decisions based on facts </li></ul><ul><ul><li>Prepare a staffing plan and negotiate your ad rates based on your annual projections </li></ul></ul><ul><ul><li>Avoid one-off ad buys! </li></ul></ul><ul><ul><li>Consider using an agency to negotiate on your behalf </li></ul></ul><ul><li>Get the most from the ads you do place </li></ul><ul><ul><li>Properly track source codes (Marketing #’s for print) </li></ul></ul><ul><ul><li>Proper categories, multiple categories </li></ul></ul><ul><ul><li>Strong titles that set you apart. </li></ul></ul><ul><ul><li>IT Manager </li></ul></ul><ul><ul><li>or </li></ul></ul><ul><ul><li>IT Managers, Our Dynamic, Energetic and Growing Firm is Looking for People as Passionate as we are. </li></ul></ul>
  10. 10. “ Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget <ul><li>Review your online posting for placement in search results </li></ul>
  11. 11. Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget <ul><li>Re-evaluate your employee referral program </li></ul><ul><li>Allow your source metrics to guide your ad placement decisions. Is newspaper producing results? </li></ul><ul><li>Take advantage of free resources – Social Media Outlets </li></ul><ul><li>Include database search capabilities in your posting contracts </li></ul><ul><ul><li>Consider using a search consolidation tool to make your searches more efficient – Platinum Recruiter </li></ul></ul>
  12. 12. “ Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget
  13. 13. “ Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget
  14. 14. “ Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget
  15. 15. “ Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget <ul><li>Why use social media as part of your recruiting strategy? </li></ul><ul><ul><li>Helps build your employment brand </li></ul></ul><ul><ul><li>Allows you to engage applicants that would otherwise be unavailable </li></ul></ul><ul><ul><li>Potential cost savings vs. traditional recruitment media </li></ul></ul><ul><ul><li>Quality of hire vs. quantity of applicants </li></ul></ul><ul><ul><li>Use of social media on the rise for most demographics </li></ul></ul>
  16. 16. “ Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget Statistics by Accenture
  17. 17. “ Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget Twitter is the fastest growing social media site. It has already surpassed 7.1 unique visitors since this survey
  18. 18. “ Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget
  19. 19. “ Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget <ul><li>Why YouTube? (www.youtube.com) </li></ul><ul><ul><li>Multiple uses for embedded video </li></ul></ul><ul><ul><ul><li>Career Site </li></ul></ul></ul><ul><ul><ul><li>Facebook/Myspace Pages </li></ul></ul></ul><ul><ul><ul><li>Job Ads </li></ul></ul></ul><ul><ul><li>Incredible amount of traffic </li></ul></ul><ul><ul><ul><li>80MM unique visitors monthly </li></ul></ul></ul>
  20. 20. “ Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget
  21. 21. “ Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget <ul><li>Facebook (www.facebook.com) </li></ul><ul><ul><li>Quickly becoming the #1 social media site </li></ul></ul><ul><ul><li>Large number of apps dedicated to jobs </li></ul></ul><ul><ul><li>Relationship with CareerBuilder provides additional opportunity to tap the community </li></ul></ul><ul><ul><li>Easy to manage advertising campaigns </li></ul></ul><ul><ul><li>Easy to update: more updates = more interaction with your target audience (TweetDeck) </li></ul></ul>
  22. 22. “ Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget
  23. 23. “ Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget
  24. 24. “ Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget <ul><li>Twitter (www.twitter.com) </li></ul><ul><ul><li>Fastest growing social media site </li></ul></ul><ul><ul><li>Information moves very quickly across masses of people </li></ul></ul><ul><ul><li>Easy to update: more updates = more interaction with your target audience (TweetDeck) </li></ul></ul>
  25. 25. “ Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget
  26. 26. “ Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget
  27. 27. “ Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget
  28. 28. “ Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget
  29. 29. “ Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget
  30. 30. “ Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget
  31. 31. “ Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget
  32. 32. “ Maximizing Your Recruiting Investment”
  33. 33. “ Maximizing Your Recruiting Investment”
  34. 34. “ Maximizing Your Recruiting Investment”
  35. 35. “ Maximizing Your Recruiting Investment”
  36. 36. “ Maximizing Your Recruiting Investment” <ul><li>Where to look for common leaks in your recruiting process </li></ul><ul><ul><li>Third party (agency) relationships </li></ul></ul><ul><ul><li>Recruitment advertising budget </li></ul></ul><ul><ul><li>Obstacles to entering the candidate pool </li></ul></ul>
  37. 37. “ Maximizing Your Recruiting Investment” <ul><li>Obstacles to entering the applicant pool </li></ul><ul><ul><li>Career site difficult to navigate </li></ul></ul><ul><ul><li>Jobs challenging to find and/or apply for </li></ul></ul><ul><ul><li>Cumbersome online forms </li></ul></ul><ul><ul><li>Lack of resume upload capabilities (additional document upload) </li></ul></ul><ul><ul><li>Asking for sensitive information in the “courtship” phase </li></ul></ul><ul><ul><li>Not providing tools to keep the applicant engaged </li></ul></ul><ul><ul><li>Put your applicant experience to the test! </li></ul></ul>
  38. 38. “ Maximizing Your Recruiting Investment”
  39. 39. “ Maximizing Your Recruiting Investment”
  40. 40. “ Maximizing Your Recruiting Investment”
  41. 41. “ Maximizing Your Recruiting Investment”
  42. 42. “ Maximizing Your Recruiting Investment”
  43. 43. “ Maximizing Your Recruiting Investment”
  44. 44. “ Maximizing Your Recruiting Investment”
  45. 45. “ Maximizing Your Recruiting Investment”
  46. 46. “ Maximizing Your Recruiting Investment”
  47. 47. “ Maximizing Your Recruiting Investment” <ul><li>Online Application </li></ul><ul><ul><li>One Page – Single Step </li></ul></ul><ul><ul><li>Avoid Collection of Sensitive Information </li></ul></ul><ul><ul><li>Include Pre-Screening Questions – not too many </li></ul></ul><ul><ul><li>Easy registration process </li></ul></ul><ul><ul><li>Should be able to be completed quickly </li></ul></ul><ul><ul><li>Should only require information that is likely to be immediately available to a passive job seeker </li></ul></ul>
  48. 48. “ Maximizing Your Recruiting Investment” <ul><li>Career Site Navigation </li></ul><ul><ul><li>Is our jobs/careers section easily found from the home page? Is it prominent and eye catching? </li></ul></ul><ul><ul><li>Is navigation to the jobs/career section available from every page of the website? </li></ul></ul><ul><ul><li>How many clicks are there between the home page and the search functionality? Goal = 1, but never more than 2-3 </li></ul></ul><ul><ul><li>Is the site navigation consistent throughout the site? Can I easily navigate back to the home page? </li></ul></ul>
  49. 49. “ Maximizing Your Recruiting Investment” <ul><li>Navigation </li></ul><ul><ul><li>Do we have any pages that open in a new window? Ideally, you always want new pages to open inside the current window. </li></ul></ul>
  50. 50. “Career Center 101”
  51. 51. “Career Center 101”
  52. 52. “ Maximizing Your Recruiting Investment” <ul><li>Where to look for common leaks in your recruiting process </li></ul><ul><ul><li>Third party (agency) relationships </li></ul></ul><ul><ul><li>Recruitment advertising budget </li></ul></ul><ul><ul><li>Obstacles to entering the candidate pool </li></ul></ul>
  53. 53. <ul><li>Cytiva’s Free Webinar series </li></ul><ul><ul><li>Sourcing Talent in a Time of Scarcity </li></ul></ul><ul><ul><li>Six Steps To Implementing Performance Management Software </li></ul></ul><ul><ul><li>Interview Techniques and Strategies for Hiring top Performers </li></ul></ul><ul><ul><li>Retention: The Key to a Successful Recruiting Plan </li></ul></ul><ul><ul><li>Recruiting 2.0: Recruiting and Social Media </li></ul></ul><ul><ul><li>Career Center 101: Enhancing Your Applicant Experience </li></ul></ul><ul><li>Register at: www.sonicrecruit.com/company/events.htm </li></ul>
  54. 54. “ Maximizing Your Recruiting Investment” <ul><li>Cytiva Software Inc. offers a wide variety of products and services to help you get the most out of your recruiting efforts. </li></ul><ul><li>Talent Acquisition System </li></ul><ul><ul><li>Custom career sites </li></ul></ul><ul><ul><li>Employee referral management </li></ul></ul><ul><ul><li>Career agents </li></ul></ul><ul><ul><li>Ad posting and tracking </li></ul></ul><ul><ul><li>Manager self-service </li></ul></ul><ul><ul><li>Contact management/Outlook integration </li></ul></ul><ul><ul><li>EEO/OFCCP compliance </li></ul></ul><ul><ul><li>Vendor Management Module </li></ul></ul><ul><ul><li>Onboarding Module </li></ul></ul><ul><ul><li>Hourly Recruiting System </li></ul></ul><ul><li>Consulting </li></ul><ul><li>SonicPerform Performance Management System </li></ul><ul><li>To learn more contact: </li></ul><ul><li>David Freeman </li></ul><ul><li>Talent Management Solutions Consultant </li></ul><ul><li>877-775-0888 </li></ul><ul><li>www.sonicrecruit.com </li></ul>
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