Wishrm Presentation Maximizing Your Recruiting Investment

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Presentation from the 2009 WISHRM conference.

Presentation from the 2009 WISHRM conference.

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  • 1. “ Maximizing Your Recruiting Investment” Hosted By: David Freeman Talent Management Solutions Consultant Cytiva Software Inc.
  • 2. Slides and other resources Slides Available [email_address] www.slideshare.net/sonicrecruiter (“WISHRM Presentation Maximizing Your Recruiting Investment”) TalentTalk Webinar Recordings www.sonicrecruit.com/company/events.htm
  • 3. “ Maximizing Your Recruiting Investment”
    • Where to look for common leaks in your recruiting process
      • Third party (agency) relationships
      • Recruitment advertising budget
      • Obstacles in the application process
  • 4. “ Maximizing Your Recruiting Investment”
    • Where to look for common leaks in your recruiting process
      • Third party (agency) relationships
      • Recruitment advertising budget
      • Obstacles to entering the candidate pool
  • 5. “ Maximizing Your Recruiting Investment” Controlling Agency Fees
    • First, you don’t need to eliminate recruiting agencies from your staffing plan.
    • Establish clear internal guidelines for the use of agencies
    • Establish a strong relationship with a limited number of agencies. Be careful not to make decisions solely on fees
      • Consider paying a retainer to your partner agencies
    • Set the expectations and clearly define the workflow for the agency. How to submit an applicant, how/when to follow up, what role they will play once an applicant is submitted, etc
    • Establish separate metrics for agency hires
      • Quality of hire by agency
      • Number of applicants submitted per hire
  • 6. “ Maximizing Your Recruiting Investment” Controlling Agency Fees
    • Take advantage of technology to take control of your agency relationships
      • Use tools offered by your applicant tracking system (ATS)
        • Define the workflow
        • Streamline communication
        • Prevent payment for an applicant that is already in your corporate database
        • Track metrics associated with the agency
  • 7. “ Maximizing Your Recruiting Investment”
    • Where to look for common leaks in your recruiting process
      • Third party (agency) relationships
      • Recruitment advertising budget
      • Obstacles to entering the candidate pool
  • 8. “ Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget
  • 9. “ Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget
    • Make educated buying decisions based on facts
      • Prepare a staffing plan and negotiate your ad rates based on your annual projections
      • Avoid one-off ad buys!
      • Consider using an agency to negotiate on your behalf
    • Get the most from the ads you do place
      • Properly track source codes (Marketing #’s for print)
      • Proper categories, multiple categories
      • Strong titles that set you apart.
      • IT Manager
      • or
      • IT Managers, Our Dynamic, Energetic and Growing Firm is Looking for People as Passionate as we are.
  • 10. “ Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget
    • Review your online posting for placement in search results
  • 11. Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget
    • Re-evaluate your employee referral program
    • Allow your source metrics to guide your ad placement decisions. Is newspaper producing results?
    • Take advantage of free resources – Social Media Outlets
    • Include database search capabilities in your posting contracts
      • Consider using a search consolidation tool to make your searches more efficient – Platinum Recruiter
  • 12. “ Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget
  • 13. “ Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget
  • 14. “ Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget
  • 15. “ Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget
    • Why use social media as part of your recruiting strategy?
      • Helps build your employment brand
      • Allows you to engage applicants that would otherwise be unavailable
      • Potential cost savings vs. traditional recruitment media
      • Quality of hire vs. quantity of applicants
      • Use of social media on the rise for most demographics
  • 16. “ Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget Statistics by Accenture
  • 17. “ Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget Twitter is the fastest growing social media site. It has already surpassed 7.1 unique visitors since this survey
  • 18. “ Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget
  • 19. “ Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget
    • Why YouTube? (www.youtube.com)
      • Multiple uses for embedded video
        • Career Site
        • Facebook/Myspace Pages
        • Job Ads
      • Incredible amount of traffic
        • 80MM unique visitors monthly
  • 20. “ Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget
  • 21. “ Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget
    • Facebook (www.facebook.com)
      • Quickly becoming the #1 social media site
      • Large number of apps dedicated to jobs
      • Relationship with CareerBuilder provides additional opportunity to tap the community
      • Easy to manage advertising campaigns
      • Easy to update: more updates = more interaction with your target audience (TweetDeck)
  • 22. “ Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget
  • 23. “ Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget
  • 24. “ Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget
    • Twitter (www.twitter.com)
      • Fastest growing social media site
      • Information moves very quickly across masses of people
      • Easy to update: more updates = more interaction with your target audience (TweetDeck)
  • 25. “ Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget
  • 26. “ Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget
  • 27. “ Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget
  • 28. “ Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget
  • 29. “ Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget
  • 30. “ Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget
  • 31. “ Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget
  • 32. “ Maximizing Your Recruiting Investment”
  • 33. “ Maximizing Your Recruiting Investment”
  • 34. “ Maximizing Your Recruiting Investment”
  • 35. “ Maximizing Your Recruiting Investment”
  • 36. “ Maximizing Your Recruiting Investment”
    • Where to look for common leaks in your recruiting process
      • Third party (agency) relationships
      • Recruitment advertising budget
      • Obstacles to entering the candidate pool
  • 37. “ Maximizing Your Recruiting Investment”
    • Obstacles to entering the applicant pool
      • Career site difficult to navigate
      • Jobs challenging to find and/or apply for
      • Cumbersome online forms
      • Lack of resume upload capabilities (additional document upload)
      • Asking for sensitive information in the “courtship” phase
      • Not providing tools to keep the applicant engaged
      • Put your applicant experience to the test!
  • 38. “ Maximizing Your Recruiting Investment”
  • 39. “ Maximizing Your Recruiting Investment”
  • 40. “ Maximizing Your Recruiting Investment”
  • 41. “ Maximizing Your Recruiting Investment”
  • 42. “ Maximizing Your Recruiting Investment”
  • 43. “ Maximizing Your Recruiting Investment”
  • 44. “ Maximizing Your Recruiting Investment”
  • 45. “ Maximizing Your Recruiting Investment”
  • 46. “ Maximizing Your Recruiting Investment”
  • 47. “ Maximizing Your Recruiting Investment”
    • Online Application
      • One Page – Single Step
      • Avoid Collection of Sensitive Information
      • Include Pre-Screening Questions – not too many
      • Easy registration process
      • Should be able to be completed quickly
      • Should only require information that is likely to be immediately available to a passive job seeker
  • 48. “ Maximizing Your Recruiting Investment”
    • Career Site Navigation
      • Is our jobs/careers section easily found from the home page? Is it prominent and eye catching?
      • Is navigation to the jobs/career section available from every page of the website?
      • How many clicks are there between the home page and the search functionality? Goal = 1, but never more than 2-3
      • Is the site navigation consistent throughout the site? Can I easily navigate back to the home page?
  • 49. “ Maximizing Your Recruiting Investment”
    • Navigation
      • Do we have any pages that open in a new window? Ideally, you always want new pages to open inside the current window.
  • 50. “Career Center 101”
  • 51. “Career Center 101”
  • 52. “ Maximizing Your Recruiting Investment”
    • Where to look for common leaks in your recruiting process
      • Third party (agency) relationships
      • Recruitment advertising budget
      • Obstacles to entering the candidate pool
  • 53.
    • Cytiva’s Free Webinar series
      • Sourcing Talent in a Time of Scarcity
      • Six Steps To Implementing Performance Management Software
      • Interview Techniques and Strategies for Hiring top Performers
      • Retention: The Key to a Successful Recruiting Plan
      • Recruiting 2.0: Recruiting and Social Media
      • Career Center 101: Enhancing Your Applicant Experience
    • Register at: www.sonicrecruit.com/company/events.htm
  • 54. “ Maximizing Your Recruiting Investment”
    • Cytiva Software Inc. offers a wide variety of products and services to help you get the most out of your recruiting efforts.
    • Talent Acquisition System
      • Custom career sites
      • Employee referral management
      • Career agents
      • Ad posting and tracking
      • Manager self-service
      • Contact management/Outlook integration
      • EEO/OFCCP compliance
      • Vendor Management Module
      • Onboarding Module
      • Hourly Recruiting System
    • Consulting
    • SonicPerform Performance Management System
    • To learn more contact:
    • David Freeman
    • Talent Management Solutions Consultant
    • 877-775-0888
    • www.sonicrecruit.com