“ Maximizing Your Recruiting Investment” Hosted By: David Freeman Talent Management Solutions Consultant Cytiva Software Inc.

Slides and other resources Slides Available [email_address] www.slideshare.net/sonicrecruiter (“WISHRM Presentation Maximizing Your Recruiting Investment”) TalentTalk Webinar Recordings www.sonicrecruit.com/company/events.htm

“ Maximizing Your Recruiting Investment” Where to look for common leaks in your recruiting process Third party (agency) relationships Recruitment advertising budget Obstacles in the application process

Where to look for common leaks in your recruiting process

Third party (agency) relationships

Recruitment advertising budget

Obstacles in the application process

“ Maximizing Your Recruiting Investment” Where to look for common leaks in your recruiting process Third party (agency) relationships Recruitment advertising budget Obstacles to entering the candidate pool

Where to look for common leaks in your recruiting process

Third party (agency) relationships

Recruitment advertising budget

Obstacles to entering the candidate pool

“ Maximizing Your Recruiting Investment” Controlling Agency Fees First, you don’t need to eliminate recruiting agencies from your staffing plan. Establish clear internal guidelines for the use of agencies Establish a strong relationship with a limited number of agencies. Be careful not to make decisions solely on fees Consider paying a retainer to your partner agencies Set the expectations and clearly define the workflow for the agency. How to submit an applicant, how/when to follow up, what role they will play once an applicant is submitted, etc Establish separate metrics for agency hires Quality of hire by agency Number of applicants submitted per hire

First, you don’t need to eliminate recruiting agencies from your staffing plan.

Establish clear internal guidelines for the use of agencies

Establish a strong relationship with a limited number of agencies. Be careful not to make decisions solely on fees

Consider paying a retainer to your partner agencies

Set the expectations and clearly define the workflow for the agency. How to submit an applicant, how/when to follow up, what role they will play once an applicant is submitted, etc

Establish separate metrics for agency hires

Quality of hire by agency

Number of applicants submitted per hire

“ Maximizing Your Recruiting Investment” Controlling Agency Fees Take advantage of technology to take control of your agency relationships Use tools offered by your applicant tracking system (ATS) Define the workflow Streamline communication Prevent payment for an applicant that is already in your corporate database Track metrics associated with the agency

Take advantage of technology to take control of your agency relationships

Use tools offered by your applicant tracking system (ATS)

Define the workflow

Streamline communication

Prevent payment for an applicant that is already in your corporate database

Track metrics associated with the agency

“ Maximizing Your Recruiting Investment” Where to look for common leaks in your recruiting process Third party (agency) relationships Recruitment advertising budget Obstacles to entering the candidate pool

Where to look for common leaks in your recruiting process

Third party (agency) relationships

Recruitment advertising budget

Obstacles to entering the candidate pool

“ Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget

“ Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget Make educated buying decisions based on facts Prepare a staffing plan and negotiate your ad rates based on your annual projections Avoid one-off ad buys! Consider using an agency to negotiate on your behalf Get the most from the ads you do place Properly track source codes (Marketing #’s for print) Proper categories, multiple categories Strong titles that set you apart. IT Manager or IT Managers, Our Dynamic, Energetic and Growing Firm is Looking for People as Passionate as we are.

Make educated buying decisions based on facts

Prepare a staffing plan and negotiate your ad rates based on your annual projections

Avoid one-off ad buys!

Consider using an agency to negotiate on your behalf

Get the most from the ads you do place

Properly track source codes (Marketing #’s for print)

Proper categories, multiple categories

Strong titles that set you apart.

IT Manager

or

IT Managers, Our Dynamic, Energetic and Growing Firm is Looking for People as Passionate as we are.

“ Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget Review your online posting for placement in search results

Review your online posting for placement in search results

Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget Re-evaluate your employee referral program Allow your source metrics to guide your ad placement decisions. Is newspaper producing results? Take advantage of free resources – Social Media Outlets Include database search capabilities in your posting contracts Consider using a search consolidation tool to make your searches more efficient – Platinum Recruiter

Re-evaluate your employee referral program

Allow your source metrics to guide your ad placement decisions. Is newspaper producing results?

Take advantage of free resources – Social Media Outlets

Include database search capabilities in your posting contracts

Consider using a search consolidation tool to make your searches more efficient – Platinum Recruiter

“ Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget

“ Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget

“ Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget

“ Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget Why use social media as part of your recruiting strategy? Helps build your employment brand Allows you to engage applicants that would otherwise be unavailable Potential cost savings vs. traditional recruitment media Quality of hire vs. quantity of applicants Use of social media on the rise for most demographics

Why use social media as part of your recruiting strategy?

Helps build your employment brand

Allows you to engage applicants that would otherwise be unavailable

Potential cost savings vs. traditional recruitment media

Quality of hire vs. quantity of applicants

Use of social media on the rise for most demographics

“ Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget Statistics by Accenture

“ Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget Twitter is the fastest growing social media site. It has already surpassed 7.1 unique visitors since this survey

“ Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget

“ Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget Why YouTube? (www.youtube.com) Multiple uses for embedded video Career Site Facebook/Myspace Pages Job Ads Incredible amount of traffic 80MM unique visitors monthly

Why YouTube? (www.youtube.com)

Multiple uses for embedded video

Career Site

Facebook/Myspace Pages

Job Ads

Incredible amount of traffic

80MM unique visitors monthly

“ Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget

“ Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget Facebook (www.facebook.com) Quickly becoming the #1 social media site Large number of apps dedicated to jobs Relationship with CareerBuilder provides additional opportunity to tap the community Easy to manage advertising campaigns Easy to update: more updates = more interaction with your target audience (TweetDeck)

Facebook (www.facebook.com)

Quickly becoming the #1 social media site

Large number of apps dedicated to jobs

Relationship with CareerBuilder provides additional opportunity to tap the community

Easy to manage advertising campaigns

Easy to update: more updates = more interaction with your target audience (TweetDeck)

“ Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget

“ Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget

“ Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget Twitter (www.twitter.com) Fastest growing social media site Information moves very quickly across masses of people Easy to update: more updates = more interaction with your target audience (TweetDeck)

Twitter (www.twitter.com)

Fastest growing social media site

Information moves very quickly across masses of people

Easy to update: more updates = more interaction with your target audience (TweetDeck)

“ Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget

“ Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget

“ Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget

“ Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget

“ Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget

“ Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget

“ Maximizing Your Recruiting Investment” Leveraging Your Recruitment Advertising Budget

“ Maximizing Your Recruiting Investment”

“ Maximizing Your Recruiting Investment”

“ Maximizing Your Recruiting Investment”

“ Maximizing Your Recruiting Investment”

“ Maximizing Your Recruiting Investment” Where to look for common leaks in your recruiting process Third party (agency) relationships Recruitment advertising budget Obstacles to entering the candidate pool

Where to look for common leaks in your recruiting process

Third party (agency) relationships

Recruitment advertising budget

Obstacles to entering the candidate pool

“ Maximizing Your Recruiting Investment” Obstacles to entering the applicant pool Career site difficult to navigate Jobs challenging to find and/or apply for Cumbersome online forms Lack of resume upload capabilities (additional document upload) Asking for sensitive information in the “courtship” phase Not providing tools to keep the applicant engaged Put your applicant experience to the test!

Obstacles to entering the applicant pool

Career site difficult to navigate

Jobs challenging to find and/or apply for

Cumbersome online forms

Lack of resume upload capabilities (additional document upload)

Asking for sensitive information in the “courtship” phase

Not providing tools to keep the applicant engaged

Put your applicant experience to the test!

“ Maximizing Your Recruiting Investment”

“ Maximizing Your Recruiting Investment”

“ Maximizing Your Recruiting Investment”

“ Maximizing Your Recruiting Investment”

“ Maximizing Your Recruiting Investment”

“ Maximizing Your Recruiting Investment”

“ Maximizing Your Recruiting Investment”

“ Maximizing Your Recruiting Investment”

“ Maximizing Your Recruiting Investment”

“ Maximizing Your Recruiting Investment” Online Application One Page – Single Step Avoid Collection of Sensitive Information Include Pre-Screening Questions – not too many Easy registration process Should be able to be completed quickly Should only require information that is likely to be immediately available to a passive job seeker

Online Application

One Page – Single Step

Avoid Collection of Sensitive Information

Include Pre-Screening Questions – not too many

Easy registration process

Should be able to be completed quickly

Should only require information that is likely to be immediately available to a passive job seeker

“ Maximizing Your Recruiting Investment” Career Site Navigation Is our jobs/careers section easily found from the home page? Is it prominent and eye catching? Is navigation to the jobs/career section available from every page of the website? How many clicks are there between the home page and the search functionality? Goal = 1, but never more than 2-3 Is the site navigation consistent throughout the site? Can I easily navigate back to the home page?

Career Site Navigation

Is our jobs/careers section easily found from the home page? Is it prominent and eye catching?

Is navigation to the jobs/career section available from every page of the website?

How many clicks are there between the home page and the search functionality? Goal = 1, but never more than 2-3

Is the site navigation consistent throughout the site? Can I easily navigate back to the home page?

“ Maximizing Your Recruiting Investment” Navigation Do we have any pages that open in a new window? Ideally, you always want new pages to open inside the current window.

Navigation

Do we have any pages that open in a new window? Ideally, you always want new pages to open inside the current window.

“Career Center 101”

“Career Center 101”

“ Maximizing Your Recruiting Investment” Where to look for common leaks in your recruiting process Third party (agency) relationships Recruitment advertising budget Obstacles to entering the candidate pool

Where to look for common leaks in your recruiting process

Third party (agency) relationships

Recruitment advertising budget

Obstacles to entering the candidate pool

Cytiva’s Free Webinar series Sourcing Talent in a Time of Scarcity Six Steps To Implementing Performance Management Software Interview Techniques and Strategies for Hiring top Performers Retention: The Key to a Successful Recruiting Plan Recruiting 2.0: Recruiting and Social Media Career Center 101: Enhancing Your Applicant Experience Register at: www.sonicrecruit.com/company/events.htm

Cytiva’s Free Webinar series

Sourcing Talent in a Time of Scarcity

Six Steps To Implementing Performance Management Software

Interview Techniques and Strategies for Hiring top Performers

Retention: The Key to a Successful Recruiting Plan

Recruiting 2.0: Recruiting and Social Media

Career Center 101: Enhancing Your Applicant Experience

Register at: www.sonicrecruit.com/company/events.htm

“ Maximizing Your Recruiting Investment” Cytiva Software Inc. offers a wide variety of products and services to help you get the most out of your recruiting efforts. Talent Acquisition System Custom career sites Employee referral management Career agents Ad posting and tracking Manager self-service Contact management/Outlook integration EEO/OFCCP compliance Vendor Management Module Onboarding Module Hourly Recruiting System Consulting SonicPerform Performance Management System To learn more contact: David Freeman Talent Management Solutions Consultant 877-775-0888 www.sonicrecruit.com

Cytiva Software Inc. offers a wide variety of products and services to help you get the most out of your recruiting efforts.

Talent Acquisition System

Custom career sites

Employee referral management

Career agents

Ad posting and tracking

Manager self-service

Contact management/Outlook integration

EEO/OFCCP compliance

Vendor Management Module

Onboarding Module

Hourly Recruiting System

Consulting

SonicPerform Performance Management System

To learn more contact:

David Freeman

Talent Management Solutions Consultant

877-775-0888

www.sonicrecruit.com