TalentTalk Webinar Best Practices in Social Recruiting

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More and more companies are using social networking to find talent. As usage spreads, best practices are beginning to emerge. Best Practices in Social Recruiting provides examples of how companies are being successful using this new method of sourcing candidates. David Freeman provides valuable information to help you focus your efforts as you refine your social recruiting strategies. In Best Practices in Social Recruiting you'll learn:

- How to decide in which social media outlets to invest your resources

- How to avoid turning your social media outlets into "just another job board"

- How to get more fans, friends and followers

- How industry leaders use social recruiting to gain a competitive advantage

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TalentTalk Webinar Best Practices in Social Recruiting

  1. 1. “ Best Practices in Social Recruiting” Hosted By: David Freeman Talent Management Solutions Consultant Cytiva Software Inc. Ian Alexander Vice President Cytiva Software, Inc . TalentTalk 10
  2. 2. Ask Questions Enter Question Press Send
  3. 3. Ask Questions Slides Available [email_address] www.slideshare.net/sonicrecruiter Recorded Webinar www.sonicrecruit.com/company/events.htm (You’ll get an email with this information. Check your spam filters)
  4. 4. “Best Practices in Social Recruiting”
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  6. 6. “Best Practices in Social Recruiting” <ul><li>In which SNS should I invest my resources? </li></ul><ul><li>How to avoid turning your SNS’s into “job boards” </li></ul><ul><li>How to get more “fans”, “friends”, “followers”, “connections” </li></ul><ul><li>How some industry leaders are using SNS’s to gain a competitive recruiting advantage </li></ul>
  7. 7. “Best Practices in Social Recruiting” <ul><li>How to have a successful social recruiting campaign </li></ul><ul><ul><li>Identify your target audience </li></ul></ul><ul><ul><li>Create profiles and “hang” where they “hang” </li></ul></ul><ul><ul><li>Engage & Interact </li></ul></ul><ul><ul><li>Keep your profiles current </li></ul></ul>
  8. 8. “Best Practices in Social Recruiting” <ul><li>How to have a successful social recruiting campaign </li></ul><ul><ul><li>Identify your target audience </li></ul></ul><ul><ul><li>Create profiles and “hang” where they “hang” </li></ul></ul><ul><ul><li>Engage & Interact </li></ul></ul><ul><ul><li>Keep your profiles current </li></ul></ul>
  9. 9. “Best Practices in Social Recruiting” <ul><li>How to have a successful social recruiting campaign </li></ul><ul><ul><li>Identify your target audience </li></ul></ul><ul><ul><li>Create profiles and “hang” where they “hang” </li></ul></ul><ul><ul><li>Engage & Interact </li></ul></ul><ul><ul><li>Keep your profiles current </li></ul></ul>
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  14. 14. “Best Practices in Social Recruiting” = 400MM users = 75MM users = 60MM members Source: web-strategist
  15. 15. “Best Practices in Social Recruiting” Facebook surpasses Google as number 1 visited site on the web (w/e 3/13/10)
  16. 16. “Best Practices in Social Recruiting” <ul><li>How to have a successful social recruiting campaign </li></ul><ul><ul><li>Identify your target audience </li></ul></ul><ul><ul><li>Create profiles and “hang” where they “hang” </li></ul></ul><ul><ul><li>Engage & Interact </li></ul></ul><ul><ul><li>Keep your profiles current </li></ul></ul>
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  28. 28. “Best Practices in Social Recruiting” <ul><li>Build your networks </li></ul><ul><ul><li>Invite existing employees to interact </li></ul></ul><ul><ul><li>Invite your existing candidate pool </li></ul></ul><ul><ul><li>Add “Become a Fan” / “Follow Me” buttons to your website, job ads, etc </li></ul></ul><ul><ul><li>Engage and interact with the network </li></ul></ul><ul><ul><ul><li>Always give more than you receive </li></ul></ul></ul><ul><ul><ul><li>Provide interesting posts / information </li></ul></ul></ul><ul><ul><ul><li>Be real…share the reality </li></ul></ul></ul>
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  30. 30. “Best Practices in Social Recruiting” <ul><li>How to have a successful social recruiting campaign </li></ul><ul><ul><li>Identify your target audience </li></ul></ul><ul><ul><li>Create profiles and “hang” where they “hang” </li></ul></ul><ul><ul><li>Engage & Interact </li></ul></ul><ul><ul><li>Keep your profiles current </li></ul></ul>
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  34. 34. “Best Practices in Social Recruiting” <ul><li>Things to keep in mind </li></ul><ul><ul><li>Patience is critical </li></ul></ul><ul><ul><ul><li>A few hours to setup </li></ul></ul></ul><ul><ul><ul><li>Seconds to post an update </li></ul></ul></ul><ul><ul><ul><li>Longer to establish your networks </li></ul></ul></ul><ul><ul><li>FREE, not really… </li></ul></ul><ul><ul><ul><li>Free to setup profiles…yes </li></ul></ul></ul><ul><ul><ul><li>Free to post jobs…most of the time </li></ul></ul></ul><ul><ul><ul><li>Free to manage…definitely not </li></ul></ul></ul>
  35. 35. “Best Practices in Social Recruiting” <ul><li>How to have a successful social recruiting campaign </li></ul><ul><ul><li>Identify your target audience </li></ul></ul><ul><ul><li>Create profiles and “hang” where they “hang” </li></ul></ul><ul><ul><li>Engage & Interact </li></ul></ul><ul><ul><li>Keep your profiles current </li></ul></ul>
  36. 36. “Best Practices in Social Recruiting” <ul><li>In which SNS should I invest my resources? </li></ul><ul><li>How to avoid turning your SNS’s into “job boards” </li></ul><ul><li>How to get more “fans”, “friends”, “followers”, “connections” </li></ul><ul><li>How some industry leaders are using SNS’s to gain a competitive recruiting advantage </li></ul>
  37. 37. <ul><li>Cytiva’s Free Webinar Series April: </li></ul><ul><ul><li>Best Practices in Background and Drug Screening </li></ul></ul><ul><li>Visit : www.sonicrecruit.com/company/events.htm </li></ul>
  38. 38. <ul><li>Follow Us </li></ul><ul><ul><li>Twitter : https :// twitter.com/Cytiva </li></ul></ul><ul><ul><li>Facebook: http://Facebook.com/Cytiva </li></ul></ul><ul><ul><li>Web: www.cytiva.com </li></ul></ul>
  39. 39. <ul><li>Cytiva Software offers a suite of products and services to help you get the most out of your talent management efforts. </li></ul><ul><ul><li>SonicRecruit Applicant Tracking System </li></ul></ul><ul><ul><li>SonicPerform Performance Management System </li></ul></ul><ul><ul><li>SonicOnboard Employee Onboarding Portal </li></ul></ul><ul><ul><li>Consulting </li></ul></ul><ul><li>To learn more contact: </li></ul><ul><li>David Freeman </li></ul><ul><li>Talent Management Solutions Consultant </li></ul><ul><li>877-775-0888 / dfreeman@cytiva.com </li></ul><ul><li>www.sonicrecruit.com </li></ul>“ Best Practices in Social Recruiting”

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