16. “Career Center 101”
Four Keys to an Effective Career Site
• Content
• Branding
• Navigation
• Functionality
17. “Career Center 101”
Content
• Is our content accurate and up-to-date?
• Is it consistent throughout the site and in our
marketing?
• Does it convey our employment brand / company
culture?
• Is it written in a compelling manner? Would it
inspire me to apply for an opportunity?
18. “Career Center 101”
Do we provide job seekers with enough
information?
• Company history?
• Values and Mission?
• Training, development and advancement
opportunities?
• Benefits information?
• Employee testimonials?
19. “Career Center 101”
Is our content written to speak to our
target audience?
• Who are our target applicants?
• Generation X, Y?
• College students or recent graduates?
• Experienced Professionals?
• All of the Above
Your site needs to communicate effectively with your target
audience. Avoid the one-size-fits-all career site.
23. “Career Center 101”
Navigation
• Is our jobs/careers section easily found from the home
page? Is it prominent and eye catching?
• Is navigation to the jobs/career section available from
every page of the website?
• How many clicks are there between the home page
and the search functionality? Goal = 1, but never more
than 2-3
• Is the site navigation consistent throughout the site?
Can I easily navigate back to the home page?
24. “Career Center 101”
Navigation
• Do we have any pages that open in a new window?
Ideally, you always want new pages to open inside the
current window.
27. “Career Center 101”
Functionality
• Is our job search functionality easy to use? Does it offer the
options that are best for our job seekers?
• Does our site include a refer-a-friend function? Most
importantly, is it available from every page?
• Does our site include a “job alert agent” so our visitors may
register for updates to available opportunities?
• Do we have social networking tools integrated to make it easy
for visitors to share opportunities with others?
• Is our site easily bookmarked?
• Do we offer resume parsing and extraction?
According to Monster.com, visitor to applicant conversion goes up as much as 20%
with the inclusion of parsing.
28. “Career Center 101”
Functionality
• Have we incorporated interactive multi-media such as
videos or games?
• Is it possible for an applicant to return to our site to receive
updates via a portal?
• Do we have any tracking/metrics tools to help us
understand our site visitors and evaluate changes we make
to the site?
• Is our application process user-friendly and applicant-
focused?
• Is our application process user-friendly and applicant-
focused? That’s worth repeating!
29. “Career Center 101”
Online Application
• One Page – Single Step
• Avoid Collection of Sensitive Information
• Include Pre-Screening Questions – not too many
• Easy registration process
• Should be able to be completed quickly
• Should only require information that is likely to be
immediately available to a passive job seeker
40. “Career Center 101”
Four Keys to an Effective Career Site
• Content
• Branding
• Navigation
• Functionality
41. Cytiva’s Free Webinar series
• Rethinking Your Recruiting Metrics for a Down
Economy
• Tips and Tricks for Effective E-Recruiting
• Talent Acquisition Systems: Building a Strong
Business Case
Visit: www.sonicrecruit.com/company/events.htm
43. “Career Center 101”
Cytiva Software Inc. offers a wide variety of products and services to help
you get the most out of your recruiting efforts.
Talent Acquisition System
• Custom career sites
• Employee referral management
• Career agents
• Ad posting and tracking
• Manager self-service
• Contact management/Outlook integration
• EEO/OFCCP compliance
• Vendor Management Module
• Onboarding Module
• Hourly Recruiting System
Consulting
SonicPerform Performance Management System
To learn more contact:
David Freeman
Talent Management Solutions Consultant
877-775-0888
www.sonicrecruit.com