Career Center 101 - Enhancing Your Applicant Experience

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    Career Center 101 - Enhancing Your Applicant Experience - Presentation Transcript

    1. “ Career Center 101” Hosted By: David Freeman Talent Management Solutions Consultant Cytiva Software Inc.
    2. Ask Questions Enter Question Press Send
    3. Ask Questions Slides Available [email_address] Recorded Webinar www.sonicrecruit.com/company/events.htm (You’ll get an email with this information. Check your spam filters)
    4. “Career Center 101”
      • Put Your Candidate Experience to the Test
      • Enhance Your Career Site
      • Track the Success of Your Site
    5. “Career Center 101”
      • Four Keys to an Effective Career Site
        • Content
        • Branding
        • Navigation
        • Functionality
    6. “Career Center 101” Before we go any further, let’s take a look at an applicant experience through the eyes of the applicant.
    7. “Career Center 101”
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    16. “Career Center 101”
      • Four Keys to an Effective Career Site
        • Content
        • Branding
        • Navigation
        • Functionality
    17. “Career Center 101”
      • Content
        • Is our content accurate and up-to-date?
        • Is it consistent throughout the site and in our marketing?
        • Does it convey our employment brand / company culture?
        • Is it written in a compelling manner? Would it inspire me to apply for an opportunity?
    18. “Career Center 101”
      • Do we provide job seekers with enough information?
        • Company history?
        • Values and Mission?
        • Training, development and advancement opportunities?
        • Benefits information?
        • Employee testimonials?
    19. “Career Center 101”
      • Is our content written to speak to our target audience?
        • Who are our target applicants?
          • Generation X, Y?
          • College students or recent graduates?
          • Experienced Professionals?
          • All of the Above
      • Your site needs to communicate effectively with your target audience. Avoid the one-size-fits-all career site.
    20. “Career Center 101”
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    23. “Career Center 101”
      • Navigation
        • Is our jobs/careers section easily found from the home page? Is it prominent and eye catching?
        • Is navigation to the jobs/career section available from every page of the website?
        • How many clicks are there between the home page and the search functionality? Goal = 1, but never more than 2-3
        • Is the site navigation consistent throughout the site? Can I easily navigate back to the home page?
    24. “Career Center 101”
      • Navigation
        • Do we have any pages that open in a new window? Ideally, you always want new pages to open inside the current window.
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      • Functionality
        • Is our job search functionality easy to use? Does it offer the options that are best for our job seekers?
        • Does our site include a refer-a-friend function? Most importantly, is it available from every page?
        • Does our site include a “job alert agent” so our visitors may register for updates to available opportunities?
        • Do we have social networking tools integrated to make it easy for visitors to share opportunities with others?
        • Is our site easily bookmarked?
        • Do we offer resume parsing and extraction?
        • According to Monster.com, visitor to applicant conversion goes up as much as 20% with the inclusion of parsing.
    28. “Career Center 101”
      • Functionality
        • Have we incorporated interactive multi-media such as videos or games?
        • Is it possible for an applicant to return to our site to receive updates via a portal?
        • Do we have any tracking/metrics tools to help us understand our site visitors and evaluate changes we make to the site?
        • Is our application process user-friendly and applicant-focused?
        • Is our application process user-friendly and applicant-focused? That’s worth repeating!
    29. “Career Center 101”
      • Online Application
        • One Page – Single Step
        • Avoid Collection of Sensitive Information
        • Include Pre-Screening Questions – not too many
        • Easy registration process
        • Should be able to be completed quickly
        • Should only require information that is likely to be immediately available to a passive job seeker
    30. “Career Center 101”
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    38. “Career Center 101” www.google.com/analytics
    39. “Career Center 101”
    40. “Career Center 101”
      • Four Keys to an Effective Career Site
        • Content
        • Branding
        • Navigation
        • Functionality
      • Cytiva’s Free Webinar series
        • Rethinking Your Recruiting Metrics for a Down Economy
        • Tips and Tricks for Effective E-Recruiting
        • Talent Acquisition Systems: Building a Strong Business Case
      • Visit : www.sonicrecruit.com/company/events.htm
      • Follow Us
        • Twitter : https://twitter.com/Cytiva
        • Facebook: http://tinyurl.com/kt4qut
    43. “Career Center 101”
      • Cytiva Software Inc. offers a wide variety of products and services to help you get the most out of your recruiting efforts.
      • Talent Acquisition System
        • Custom career sites
        • Employee referral management
        • Career agents
        • Ad posting and tracking
        • Manager self-service
        • Contact management/Outlook integration
        • EEO/OFCCP compliance
        • Vendor Management Module
        • Onboarding Module
        • Hourly Recruiting System
      • Consulting
      • SonicPerform Performance Management System
      • To learn more contact:
      • David Freeman
      • Talent Management Solutions Consultant
      • 877-775-0888
      • www.sonicrecruit.com
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