41 million users Real profiles Proactive content moderation Privacy and security Segmentation by gender, age, country, etc. Segmentation allows budget optimization. Be part of the user’s experience Join the conversation with the users Develop brand advocates who will amplify your communications Your audience is at Sonico Segment your audience to be more effective Engage your Audience Social Media Advertising Solution

41 million users

Real profiles

Proactive content moderation

Privacy and security

Segmentation by gender, age, country, etc.

Segmentation allows budget optimization.

Be part of the user’s experience

Join the conversation with the users

Develop brand advocates who will amplify your communications

Your audience is at Sonico

Segment your audience to be more effective

Engage your Audience

Exponential Growth Small user overlapping with other Networks 34% with Facebook (ComScore Feb. 2009) Huge opportunity to reach new audiences

Small user overlapping with other Networks

34% with Facebook

(ComScore Feb. 2009)

www.sonico.com The Audience Latin America users: +34 Million *September 2009 # Users Over 41.000.000 registered users. Brazil Mexico Colombia Peru Argentina Venezuela Spain Chile USA 8,733,830 6,838,754 5,026,072 3,748,955 3,460,574 2,966,206 1,853,879 1,565,498 1,194,722

Demographics

www.sonico.com Formats

+ 41,000,000 people use Sonico for..

Each User has a Profile

News about the Profile owner’s activity Received Videos Gifts Profile Structure (Part 1/2) Work Info Aplications Profile Photo Personal Info / Work Info / Aplications Photos where I appear Friends My Videos Personal Info

www.sonico.com Games Chat: fast and easy to use, it allows to integrate and acces all your contacts at the same time(MSN Messenger, ICQ y AOL). By clicking on the picture of any contact you can see their profile. Chat bar: located in the bottom part of the screen, it remains there even if you scroll upwards or downwards. It has an option to open it as a pop up. Profile Structure (Part 2/2) Events Bands Groups

Sports NGO´s SitComs Users create Groups Brands

www.sonico.com Public Pages ¿What is a Public Page? A Sonico Public Page is a customizable social media presence for brands, celebrities, politicians, organizations and more. It allows them to join the conversations that are already happening between Sonico users. All interactions between followers are shown in all their friends’ newsfeeds. So it is actually the users who are pushing the brand’s message among their friends . This results in amazing virality and exposure ! Personalized Public Page Non Personalized Public Page

www.sonico.com Anatomy of a Public Page Add to Favorite Pages/ Invite Friends Fans Invite Friends Surveys Pictures uploaded by Fans Sonico Videos You Tube Videos Flickr Pictures Wall to show comments, posts and general activity Background Picture/ Brand Logo Information Why are Public Pages so great? Cornerstone of your Social Media Presence Open to all users (even non-Sonico users) Fully customizable Send messages to all your Followers Get detailed stats of your fans and visitors Friendly URL (organic positioning)

Cornerstone of your Social Media Presence

Open to all users (even non-Sonico users)

Fully customizable

Send messages to all your Followers

Get detailed stats of your fans and visitors

Friendly URL (organic positioning)

DISPLAY MEDIA www.sonico.com

Box Banner 300x250

Skyscraper www.sonico.com 120x600

Newsletter Banners www.sonico.com 300x90 520x90

Sponsored InMail (1/2) www.sonico.com “ Teaser” in User notifications What is InMail? It´s a message sent directly into Sonico´s users Inbox It can be targeted by age, gender, geo IP, and users interests. How does it work? The target audience finds a new notification in "My Notifications" (Welcome Page ) The message will link to the Brand Web Page or an internal landing page .

Sponsored InMail (2/2) www.sonico.com The Message is useful to generate branding and also to provide more information about products or targeted solutions and to drive traffic to brand´s webpages. A “ click Here” button drives traffic to the brand webpage. InMail Messages links to brand´s website

RICH MEDIA www.sonico.com

Layer / Video Layer www.sonico.com Variable Format (400x400)

NOT Expanded Ad (300x250) EXPANDED Ad (600x250) Expandable Box www.sonico.com

SOCIAL MEDIA www.sonico.com

CLASSIC (images) RICH MEDIA (with VIDEO on Demand) Sponsored Newsfeed www.sonico.com Newsfeed in the User’s Homepage

www.sonico.com Profile Skins Profile with applied Sponsored Skin. Click in “Accept” Profile without Sponsored Skin. Click in Promotional Skin Banner. 1 2 3

Profile Skins www.sonico.com Promotional SKIN Banner Profile with applied SPONSORED SKIN. Pop Up Ad to accept the SKIN

Virtual Cards Category www.sonico.com Exclusive Branded Look & Feel in the entire Virtual Cards Section (all pages). Branded Upper Tab

Branded Virtual Cards Highlighted Virtual Card in Home Page and selected Category. Exclusive Branded Virtual Card Promotional Banners

Exclusive Virtual Card Category Exclusive branded Category. The Brand content will be able to interact with the Virtual Card characters. The new category wiil remain in the Home Page during the entire campaign

Exclusive Customized Virtual Cards Category Customized Virtual Cards Category Possibility to customize the Virtual Cards with pictures of friends, famous faces or other pictures. Customized Virtual Card.

A custom branded game is included in the list of available games. It ensures high interaction between the users and the brand. Traffic is driven to the game using internal promotion too. Games Aplication www.sonico.com High Interaction between the users and the brand Highscore Boards Encourage Interaction & Virality .

SPONSORSHIPS www.sonico.com

Brand Week www.sonico.com Exclusive Brand Look & Feel in the Home Page. Exclusive Brand Look & Feel in the Welcome Page. Branded Upper Tab

Photos Section Sponsorship www.sonico.com Exclusive Brand´s Look & Feel in the entire Photos and Albums Sections

Video Section Sponsorship www.sonico.com Brand Look & Feel in the entire Video Section Sponsorship visualization from the Welcome Page.

Games Section Sponsorship www.sonico.com Brand Look & Feel in the entire Games section Fixed Brand image in all games pages.

Bands Section Sponsorship www.sonico.com Brand Look & Feel in all Bands Pages. Exclusive Branded Player in all Bands pages.

How does it work? Users will be able to send gifts FOR FREE, while all other default gifts are charged to the users credit cards. The gift will have a privileged position between the other gifts options. Gifts can be sent: Public, Private or Anonymous. In all cases the gift will be seen by the recipient and his friends What will remain hidden, deppending on the gift´s privacy option, will be: name of the sender and/or personal message . www.sonico.com Exclusive Brand´s Gift Brand Exposure, Engagement and Virality Virtual Gifts (Part 1/2)

Virtual Gifts (Part 2/2) Increase of brand´s exposure. The gift will be shown in Welcome Page´s newsfeed. The gift will stick permanently to the destination user´s profile The gift is shown in user´s newsfeed.

Advertisers www.sonico.com

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