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Learn how to share all your site's content with Sonico's 35m users in just a few quick steps

Learn how to share all your site's content with Sonico's 35m users in just a few quick steps

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    Share In Sonico EN Share In Sonico EN Presentation Transcript

    • Share in Sonico May
2009

    • “The biggest social networking site you’ve probably never heard of.”
    • The Market •  Latin America’s Internet population is over 150 million. •  Social networking is more used than email, with over 70% penetration among Internet users. •  Online Advertising is expected to grow two digits in 2009 across the board. It’s one of the fastest growing Advertising Markets. Internet
Penetra)on
in
La)n
America
‐
Top
6
Countries
 






































































































































































*Source:
InternetWorldStats
 Popula)on
 Internet
Users
 %
Penetra)on
 Argen9na
 Brazil
 Colombia
 Mexico
 Peru
 Venezuela

    • Latam: Advertising Landscape Adver)sing
expenditure
 Internet
adver)sing
 Million
USD
 Million
USD
 +25%
 *
 Internet
represents
 3.2%
 of
total
adver9sing
 expenditure
 +26%
 *
 Internet
represents
 3.5%
 of
total
adver9sing
 expenditure
 +9%
 Internet
represents
 *
 2.8%
 of
total
adver9sing
 expenditure
 
Source:
CACEM
(Argen9na),
Intermeios
(Brazil),
CICOM
(Mexico),
ZenithOp9Media,
press
clippings.


    • Welcome to Latin America 89%
of
our
Audience
is
from
La)n
America
 (That’s
over
31
million
LatAm
users)
 %
of
La)n
American
users
over
total
user
base
 
 
 
*Source:
ComScore
 Sonico
 






































89%
 Facebook
 



15%
 MySpace
 
10%
 We
get
La9n
America.

    • Sonico Timeline Global Reach With English Version Portuguese Speaking Countries Reach Spanish Speaking Countries Reach
    • Where We’re At Now
    • Exponential Growth Small user overlapping with other Networks -  34% with Facebook (ComScore Feb. 2009) Huge opportunity to reach new audiences
    • The Audience Over
35.000.000
registered
users.
 La)n
America
users:

+31
Million
 *April
2009
 #
Users
 Brazil
 7,647,457
 Mexico
 5,912,617
 Colombia
 4,425,612
 Peru
 3,398,870
 Argen9na
 2,867,796
 Venezuela
 2,549,152
 Spain
 1,522,410
 Chile
 1,380,791
 USA
 920,527 www.sonico.com

    • Demographics
    • The Brands
    • Brands already advertised in Sonico www.sonico.com

    • Press Coverage
    • Sonico in the Press “Sonico:
the
biggest
social
networking
site
you’ve
probably
never
heard
of”
 February
16,
2008
 “An
Argen9ne
has
built
up
the
most
important
social
network
in
La9n
America”

 March
1,
2008
 “Flagging
the
concept
of
security,
Sonico
arrives
in
Brazil.
The
social
network
Sonico
 

has
caught
the
a`en9on
of
Brazil
as
Ibope/NetRa9ngs
unveil
the
most
popular
 September
30,
2008
 

social
networking
sites
in
the
country”
 “The
economic
crisis
has
worsened
the
fall
of
TV,
radio
and
press
adver9sing
but
has
 

raised
sales
on
the
Internet.
Worries
for
some,
opportuni9es
for
others
to
develop

 February
3,
2009
 

tools
in
social
networks
like
Sonico”
 Featured
also
in…

    • The Sonico Platform
    • Your Life Online Organizing your life online Sonico is a social communications platform that merges social utility and PERSONAL
 (friends
&
family)
 social entertainment to keep in touch and communicate with your real friends from school, university and work . PROFESSIONAL
 PUBLIC
 (recruiters,
work
rela)ons)
 (brands,
poli)cians,
other)
 Sonico allows you to organize your personal, professional and public life online.
    • The Platform Facebook Sonico My
Space Is
a
communica)on
u)lity
with
 Is
a
customizable
personal,
public
and
 Is
a
public
environment
with
 some
entertainment
func)on.
 professional
communica)on
u)lity.
 anonymous
users,
and
complex
UI.
 Users
use
their
real
names.
 Users
use
their
real
names.
 Most
users
have
Nicknames.
 Iden))es All
profile
pictures
are
moderated. No
profile
picture
modera)on. Anonymous
environment. No
dedicated
video
or
music
efforts.
 Strong
heritage
with
music.
 
Mul)player
Games,
Music
Band
Sec)on,
 Entertainment Mainly
achieved
through
Applica)ons.
 Poor
Applica)on
environment. eCards.
High
Quality
Applica)ons. No
Professional
Profile.
Licle
 Full
Professional
Profile,
allowing
you
to
 No
Professional
Profile.
Possibility
to
 Professional organizing
possibili)es
for
 differen)ate
your
social
from
your
 categorize
your
connec)ons. connec)ons. professional
contacts. Strong
differen)ator.
Users
can
design
their
 Many
design
and
feature
op)ons,
but
 Extremely
structured
environment,
 Personaliza)on own
look
&
feel
for
their
profile
page. extremely

chao)c
environment. limi)ng

individuality. Facebook
Pladorm
Applica)ons
 Open
Social
Applica)ons
are
accepted.
 Open
Social
Applica)ons
are
accepted.
 Applica)ons
 are
accepted. Focus
on
local
and
high
quality
apps. Poor
Quality
control.
    • Share in Sonico
    • Share in Sonico Explained •  Easy to share your content with Sonico’s 35+ million users •  Drive traffic to your site and generate exposure •  Let users share your content with their friends •  Very easy setup (simply adding a link or button)
    • How does it look like with links? Step 1: User clicks on the “Share in Sonico” icon while in your website. Links
directly
to
source
URL
 Step 2: Result! A popup appears with Sonico log-in screen (if Your URL is shared in user’s profile, newsfeed user is logged out) and Shared Links section!
    • How does it look like with videos? Step 1: User clicks on the “Share in Sonico” icon while in your website. (implementation guide in next slide) Links
directly
to
source
URL
 Step 2: Result! A popup appears with Sonico log-in screen (if Your URL is shared in user’s profile, newsfeed user is logged out) and Shared Links section!
    • Implementing Share in Sonico for your Website Simply copy a Javascript code! Include a small javascript in your website. Detailed instructions here: http://www.sonico.com/link_share_help.php Alternative: Custom Implementation •  URL to post shared content to: •  http://www.sonico.com/share.php?url=[url]&title=[title] •  Our servers will identify the following HTML elements: •  <meta name=“title” …>  This will be used as the title of the resource, unless overriden in the URL. •  <meta name=“description” …>  This will be used as the description of the resource For updated specs, please check: http://www.sonico.com/link_share_help.php
    • Example: Sonico Share on Terra.com.ar
    • Thank
You!
 Ma9as
Godoi
 ma9as.godoi@sonico.com
 www.sonico.com