How to Exploit Profitable Niche MarketsPresentation Transcript
How to Exploit Profitable Niche Markets
What does niche marketing mean? Niche marketing isabout finding small opportunities on the web, small areas in which people might be interested and for which they might be searching. Big companies and experienced webmasters are not interested in these areas becausethey are not important enough. But a small business could be something in which you might be interested.
Perhaps a small mini website will not generate thousands of dollars every month; it might generate 100 bucks, for example. That is ok, if the effort involved in terms ofcreating this mini website is not too high; in this way, you could repeat the same business model again and again.Taking into consideration that every small business couldgenerate around $100 every month, with ten niches, you could earn $1.000 monthly. Does this sound better? And what if you could create 50 websites?
The first step in this kind of business is always keyword research. You need to find small markets which do nothave competition. Wordtrack is a very good tool to use forfinding niche opportunities. For every keyword, it tells you the number of searches and how many results are found on each search engine. You need to pay special attention to the KEI column. KEI is the index that balances the number of searches and the number of competitors. The more searches and the fewer the competitors, the better for you. A KEI higher than 10 is good, but you should, ideally, look at keywords with a KEI over 100. More than 400 is a gift.
- Create Content
- Generate Traffic
- Monetize your website
You can build traffic by optimizing the webpage contentfor the search engines and by analyzing your competitorsin order to build a better SEO strategy (but this is anotherchapter). Blogging and pinging is a way to make sure that your site will be spidered by the search engines.Wordpress is a very good option for creating your blog, asit allows you to post, not only articles, but pages. You can easily build miniwebsites with Wordpress. Finally, there are three easy ways to earn money with your site.
3. Google Adsense. Create an account at Google Adsenseand include Google ads on your site. Every time someone visits your site and clicks one of those ads, Google will share its profit with you.
Creating small businesses is like a game. They do notrequire high investment, but they will not make you rich either. However, if you start playing many of those games, it can become a serious business.
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