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Technorati PPT Presentation

Technorati PPT Presentation



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    Technorati Technorati Presentation Transcript

    • Overview
    • TECHNORATI Technorati is a search engine service launched in June 2002 by founding CEO Dave Silfry. The service allows you to find the most relevant results on all media including blogs, photos, videos and audio files. Technorati used to focus solely on blog search results but have opened up to all media given that more mainstream users are using its service. In May 2007, Technorati completely re-designed their home page to respond to their more mainstream users. They now have a single search box instead of using search types like keyword search, tag search and blog directory search. Results are returned in categories like videos, blogs and music.
    • Founder
    • Dave Sifry Founder of Technorati Technorati was founded by Dave Sifry and its headquarters are in San Francisco,California,USA.Tanket Celik was the site's Chief Technologist. Dave Sifry is an American software entrepreneur and blogosphere icon known most recently for founding Technorati, a leading blog search engine. He also lectures widely on wireless technology and policy, weblogs, and open source software. Sifry grew up on Long Island, and learned to program on a Commodore PET. He decided that he would move to Silicon Valley and start a company when he was still a teen. After studying computer science at Johns Hopkins University, he worked for Mitsubishi. Sifry cofounded Sputnik, a WI-FI gateway company, and Linuxcare . He has been a founding member of the board of Linux International, and a technical advisor to the National Cybercrime Training Partnership for law enforcement.
    • History
    • It’s no secret that one-man blogs can make a lot of money. Steve Pavlina makes over $100,000 per month with his; Darren Rowse had an estimated $300,000+ month when he launched his last eBook and my friend Al’s site,Coolest Gadgets, was having $60,000 months way back in 2007. In a sea of over 100 million blogs, these guys are the exception. It’s certainly not easy or quick to build a blog to reach these income levels. If it were, they wouldn’t be called the exceptions. Many bloggers will tell you that there’s no “one size fits all” strategy when it comes to building a huge blog. Well, I’m going to leave the personal sites alone, and possibly prove those people wrong by examining the Technorati Top 10 .
    • Statistics about Technorati
      • Over 70 million weblogs are tracked by Technorati.
      • More than 120k blogs are added to blogosphere each day. That’s about 1.4 blogs created every second of every day.
      • Technorati has been tracking 3000-7000 spam blogs (splogs) each day.
      • On an average, Technorati tracks 1.4 million posts per day, that around 15 posts per second.
      • Out of the top 100 sites, only 22 are tracked by Technorati.
      • In terms of blog posts by language, Japanese is at the top spot with 37% followed closely by English at 36%.
    • Technorati is now tracking over 70 million weblogs, and we're seeing about 120,000 new weblogs being created worldwide each day. That's about 1.4 blogs created every second of every day.
    • Technorati has been tracking between 3,000 - 7,000 new splogs created each day, but there was a significant spike in splog creation during early December, when we tracked over 11,000 splogs created each day during December - a total of 341,000 splogs that we removed from our indexes during that period.
    • A growth to double from 35 million blogs to 70 million (which took about 320 days) than when it doubled from 5 million to 10 million blogs (which took about 180 days). The overall trend is that posting volume is growing more slowly, at about 1.5 million postings per day. That's about 17 posts per second. In October 2006, Technorati was tracking about 1.3 million postings per day, about 15 posts per second.
    • In terms of blog posts by language, Japanese retakes the top spot from our last report, with 37% (up from 33%) of the posts followed closely by English at 36% (down from 39%). Additionally there was movement in the middle of the top 10 languages, highlighted by Italian overtaking Spanish for the number four spot.
      • Features
        1. Technology a) Android b)Gadgets c)IT d)Embedded 2. Business a)Advertising b)Finance c)Guru d)Small Business 3. Entertainement a)Celebrity b)Film c)Gaming d)Glossip e)Music f)TV
      • 4. Life Style
          • a)Autos
          • b)Family
          • c)Green
          • d)Motor cycles
          • e)Travel
          • f)DIY
        5. Sports
          • a)Outdoor
          • b)Baseball
          • c)Football
          • d)Olympics
          • e)Boating
        6. Politics 7. Videos 8. Blogging
    • Android - logo Android is Google's operating system for mobile services based on ARM architecture. It is a competitor to the Symbian platform,Apple's IOS for the iphone and Microsoft's Windows Mobile and Windows Phone for mobile devices all based on ARM architecture. Technologically, Android include middle ware and key applications, and uses a modified version of the Linux kernal. It was initially developed by Android Inc., a firm later purchased by Google, and lately by the Open Handset Alliance. It allows developers to write managed code in the Java language, controlling the device via Google-developed Java libraries. The Android operating system consists of 12 million lines of code including 3 million lines of XML, 2.8 million lines of C , and 2.1 million lines of Java
    • A gadget is a small technological object (such as a device or an appliance) that has a particular function, but is often thought of as a novelty. Gadgets are invariably [citation needed] considered to be more unusually or cleverly designed than normal technological objects at the time of their invention. Gadgets are sometimes also referred to as gizmos. Gadgets put information and fun―like news, pictures, games, and the phases of the moon―right on your desktop. In Windows Vista, gadgets are lined up on the right side of your desktop. Windows 7 sets them free on the screen, where you can move and resize them as you like. Drag a gadget close to the edge of the desktop―or another gadget―and watch it snap neatly into place for a streamlined look. Open windows getting in the way of your gadgets?
    • Information technology (IT) is "the study, design, development, implementation, support or management of information systems". Information technology is a general term that describes any technology that helps to produce, manipulate, store, communicate, and/or disseminate information.
    • An embedded system is a computer system designed to perform one or a few dedicated functions often with real-time computing constraints. It is embedded as part of a complete device often including hardware and mechanical parts. By contrast, a general-purpose computer, such as a personal computer (PC), is designed to be flexible and to meet a wide range of end-user needs. Embedded systems control many devices in common use today. For example, airtraffic control systems may usefully be viewed as embedded, even though they involve mainframe computers and dedicated regional and national networks between airports and radar sites. (Each radar probably includes one or more embedded systems of its own.) Embedded board with an x86
    • Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand. These brands are usually paid for or identified through sponsors and viewed via various media. Advertising can also serve to communicate an idea to a mass amount of people in an attempt to convince them to take a certain action, such as encouraging 'environmentally friendly' behaviors, and even unhealthy behaviors through food consumption, video game and television viewing promotion, and a "lazy man" routine through a loss of exercise . Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries. Mass media can be defined as any media meant to reach a mass amount of people. Several types of mass media are television, Internet, radio, news programs, and published pictures and articles. A Coca-Cola ad from the 1890s
    • Finance is the science of funds management. The general areas of finance are business finance , personal finance , and public finance . Finance includes saving money and often includes lending money. The field of finance deals with the concepts of time, money, and risk and how they are interrelated. It also deals with how money is spent and budgeted. One aspect of finance is through individuals and business organizations, which deposit money in a bank . The bank then lends the money out to other individuals or corporations for consumption or investment, and charges interest on the loans.
    • guru is one who is regarded as having great knowledge, wisdom and authority in a certain area, and who uses it to guide others (teacher). In Sanskrit gu means darkness & ru means light. As a principle for the development of consciousness it leads the creation from unreality to reality, from the darkness of ignorance to the light of knowledge. In its purest form this principle manifests on earth as a divine incarnation (saint), a person with supreme knowledge about God and all creation.
    • A small business is a business that is privately owned and operated, with a small number of employees and relatively low volume of sales. Small businesses are normally privately owned corporations , partnerships, or sole proprietorships. The legal definition of "small" varies by country and by industry. In the United States the Small Business Administration establishes small business size standards on an industry-by-industry basis, but generally specifies a small business as having fewer than 500 employees for manufacturing businesses and less than $7 million in annual receipts for most non manufacturing businesses. In the European Union, a small business generally has under 50 employees. However, in Australia, a small business is defined by the Fair Work Act 2009 as one with fewer than 15 employees. By comparison, a medium sized business or mid-sized business has under 500 employees in the US, 250 in the European Union and fewer than 200 in Australia.
    • A celebrity (sometimes referred to as a celeb in popular culture) is a person who is easily recognized in a society or culture. Generally speaking, a celebrity is someone who gets media attention and shows an extroverted personality. There is a wide range of ways by which people may become celebrities: from their profession, appearances in the mass media, or even by complete accident or infamy. Instant celebrity is the term that is used when someone becomes a celebrity in a very short period of time. In some places, someone that somehow achieves a small amount of transient fame, through hype or mass media, is stereotyped as a B-grade celebrity. Often the stereotype extends to someone that falls short of mainstream or persistent fame but seeks to extend or exploit it. In the 21st century, the insatiable public fascination for celebrities and demand for celebrity gossip has seen the rise of the gossip columnist , tabloid,paparazzi and celebrity blogging . President Ronald Reagan and first lady Nancy Reagan welcome famous pop singer Michael Jackson to the White House.
    • Film encompasses individual motion pictures, the field of film as an art form, and the motion picture industry. Films (also referred to as movies or motion pictures ) are produced by recording photographic images with cameras, or by creating images using animation techniques or visual effects. Films are cultural artifacts created by specific cultures, which reflect those cultures, and, in turn, affect them. Film is considered to be an important art form, a source of popular entertainment and a powerful method for educating ― or indoctrinating ― citizens. The visual elements of cinema give motion pictures a universal power of communication. Some films have become popular worldwide attractions by using dubbing or subtitles that translate the dialogue. A 16mm spring-wound Bolex H16 Reflex camera, a popular introductory camera in film schools
    • Gaming is the playing of a game. Gaming may also refer to:
      • A euphemism for Gambling; playing games of chance for money.
      • The play of a gamer, someone who plays video games, role-playing games or wargames
      • Playing a role-playing game, in which players assume fictional roles
      • Playing a massively multiplayer online role-playing game
      • Playing a tabletop game, any game played on a flat surface
      • Playing a video game, an electronic game with a video interface
      Video game culture
    • Music is an art form whose medium is sund. Common elements of music are pitch (which governs melody and harmony), rhythm (and its associated concepts tempo, meter, and articulation), dynamics, and the sonic qualities of timbre and texture. The creation, performance, significance, and even the definition of music vary according to culture and social context. Music ranges from strictly organized compositions (and their recreation in performance), through improvisational music to aleatoric forms. Music can be divided into genres and subgenres, although the dividing lines and relationships between music genres are often subtle, sometimes open to individual interpretation, and occasionally controversial. Within “the arts” music may be classified as a performing art, a fine art, and auditory art.
    • Television ( TV ) is a widely used telecommunication medium for transmitting and receiving moving , images either monochromatic ("black and white") or color, usually accompanied by sound. "Television" may also refer specifically to a television set,television programming or television transmission. Commercially available since the late 1930s, the television set has become common in homes, businesses and institutions, particularly as a source of entertainment and news. Since the 1970s the availability of video cassettes,laserdiscs,DVDs and now Blu-ray Discs, have resulted in the television set frequently being used for viewing recorded as well as broadcast material. Although other forms such as closed-circut television (CCTV) are in use, the most common usage of the medium is for broadcast television, which was modeled on the existing radio broadcasting systems developed in the 1920s, and uses high-powered radio-frequencing transmitters to broadcast the television signal to individual TV receivers.
    • An auto rickshaw or three-wheeler ( tuk-tuk , trishaw , auto , rickshaw , autorick , bajaj , rick , tricycle or baby taxi in popular parlance) is a motor vehicle and a mode of transport for private use and as a vehicle for hire. It is a motorized version of the traditional rickshaw or velotaxi, a small three-wheeled cart operated by a single individual, and is a 3-wheeled cabin cycle. Auto rickshaws can be found in many Asian countries such as Bangladesh,Cambodia,India,Laos, the Philippines,Pakistan,Sri Lanka, and Thailand, as well as in Guatemala nd some African countries such as Ethiopia,Sudan, and in some parts of Egypt.
    • In human context, a family (from Latin: familiare) is an exclusive group of people who share a close relationship —a unit typically (or "traditionally") composed of a mated couple and their dependent children (procreation) in co-residence. Families create generations—each of which gain in maturity and self sufficiency such as to create and provide for subsequent generations. Extended from the human "family unit" by affinity, economy, culture, tradition, honor, and friendship are concepts of family that are metaphorical, or that grow increasingly inclusive extending to nationhood and humanism. There are also concepts of family that break with tradition within particular societies, or those that are transplanted via migration to flourish or else cease within their new societies.
    • Green is a color, the perception of which is evoked by light having a spectrum dominated by energy with a wavelength of roughly 520–570 nanometers. In the subtractive color system, it is not a primary color, but is created out of a mixture of yellow and blue, or yellow and cyan; it is considered one of the additive primary colors. On the HSV color wheel, also known as the RGB color wheel, the complement of green is magenta; that is, a purple color corresponding to an equal mixture of red and blue light. On a color wheel based on traditional color theory(RYB), the complementary color to green is considered to be red .
    • A motorcycle (also called a motorbike , bike , or cycle ) is a single-track , two-wheeled motor vchile. Motorcycles vary considerably depending on the task for which they are designed, such as long distance travel, navigating congested urban trafic,cruising,sport and racing, or off-road conditions. Motorcycles are one of the most affordable forms of motorised transport in many parts of the world and, for most of the world's population, they are also the most common type of motor vehicle. There are around 200 million motorcycles (including mopeds, motor scooters and other powered two and three-wheelers) in use worldwide, or about 33 motorcycles per 1000 people. This compares to around 590 million cars, or about 91 per 1000 people.
    • Travel is the movement of people between relatively distant geographical locations for any purpose and any duration, with or without any means of transport. Travel also includes relatively short stays between successive movements. Movements between locations requiring only a few minutes are not considered as travel. As an activity, "travel" also covers all the activities performed during a travel (movement). Travel may be local, regional, national (domestic) or international. In some countries, non-local internal travel may require an internal passport, while international travel typically requires a passport and visa. A statue dedicated to the traveller in Oviedo, Spain
    • The DIY ethic ( do it yourself ethic) refers to the ethic of being self-reliant by completing tasks oneself as opposed to having others who are more experienced or able complete them for you. It promotes the idea that an ordinary person can learn to do more than he or she thought was possible. Naturally, a DIY attitude requires that the adherent attain the knowledge required to complete a given task. Without this, DIY is not an effective dogma. The term can refer to "doing" anything at all, including home improvements and repairs, first aid, and creative endeavors. Rather than belittling or showing disdain for knowledge or expertise, DIY champions the average individual seeking knowledge and expertise for him/herself. Instead of using the services of others who have expertise, a DIY oriented person would seek out the knowledge for him/herself.
    • Outdoor sports, where the only person you are competing against is yourself. Pushing yourself that little bit further, practicing until you get it right, gives you a great sense of achievement. There is also that wonderful feeling of well-being as you become part of the beautiful rugged outdoor world .
    • Baseball is a bat-and-ball sport played between two teams of nine players each. The goal is to score runs by hitting a thrown ball with a bat and touching a series of four bases arranged at the corners of a ninety-foot square, or diamond. Players on one team (the batting team) take turns hitting against the pitcher of the other team (the fielding team), which tries to stop them from scoring runs by getting hitters out in any of several ways. A player on the batting team can stop at any of the bases and later advance via a teammate's hit or other means. The teams switch between batting and fielding whenever the fielding team records three outs. One turn at bat for each team constitutes an inning; nine innings make up a professional game. The team with the most runs at the end of the game wins.
    • The game of football is any of several similar team sports, of similar origins which involve, to varying degrees, kicking a ball with the foot in an attempt to score a goal. The most popular of these sports worldwide is association football, more commonly known as just "football" or "soccer". The word football is applied to whichever form of football is the more popular in each particular part of the world, and is hence also variously applied to “ gridiron football”, a name associated with American football and Canadian football;Australian rules football; Gaelic football; Rugby league;Rugby union; and other related games.
    • The Olympic Games are a major international event featuring summer and winter sports, in which thousands of athletes participate in a variety of competitions. The Games are currently held every two years in even-numbered years, with Summer and Winter Olympic Games alternating, although they occur every four years within their respective seasonal games. Originally, the ancient Olympics Games were held in Olympia,Greece, from the 8th century BC to the 5th century AD. Baron Pierre de Coubertin founded the International Olympics Committee (IOC) in 1894. The IOC has since become the governing body of the Olympic Movement, whose structure and actions are defined by the Olympic Charter.
    • Boating is the leisurely activity of travelling by boat, or the recreational use of a boat whether powerboats,sailboats, or man-powered vessels (such as rowing and paddle boats), focused on the travel itself, as well as sports activities, such as fishing or water skiing. It is a popular activity, and there are millions of boaters worldwide.
    • Politics is a process by which groups of people make collective decisions. The term is generally applied to behavior within civil governments, but politics has been observed in other group interactions, including corporate,academic,and religious institutions. It consists of "social relations involving authority or power" and refers to the regulation of a political unit, and to the methods and tactics used to formulate and apply policy. A political party is a political organization that typically seeks to attain and maintain political power within government, usually by participating in electoral campaigns,, educational outreach or protest actions. Parties often espouse an expressed ideology or vision bolstered by a written platform with specific goals, forming a coalition among disparate interests.
    • Video is the technology of electronically capturing,recording, processing, storing, transmitting, and reconstructing a sequence of still images representing scenes in motion. Video technology was first developed for cathode ray tube television systems, but several new technologies for video display devices have since been invented. Standards for television sets and computer monitors have tended to evolve independently, but advances in computer performance and digital television broadcasting and recording are resulting in a convergence of standards and use of content. Computers can now display television and film-style video clips and streaming media, encouraged by increased processor speed, storage capacity, and broadband access to the Internet. General purpose computing hardware can now be used to capture, store, edit, and transmit television and movie content, as opposed to older dedicated analog technologies.
    • A blog (a portmanteau of the term "web log") is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog. Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability of readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on art (Art blog), photographs (photoblog), videos (Video blogging), music (MP3 blog), and audio (podcasting). Microblogging is another type of blogging, featuring very short posts .
    • Technorati Privacy Policy T echnorati values the privacy of our visitors and our members and takes many steps to protect their privacy. By visiting Technorati’s primary website or related websites that Technorati controls or operates (collectively “Technorati Sites”), or using any of our services, you acknowledge that you accept the practices and policies outlined in this Privacy Statement. What this Privacy Statement Covers This Privacy Statement covers Technorati’s treatment of personally identifiable information (“Personal Information”) that Technorati gathers when you access Technorati Sites. This Privacy Statement does not apply to the use of your Personal Information by third parties that Technorati does not own or control, or to individuals that Technorati does not control or manage. Links to Other Sites Technorati Sites contains links to blogs and other websites that are not owned or controlled by Technorati. We are not responsible for the privacy policies of such other sites. Information Collection & Use Technorati is the sole owner of information collected on Technorati Sites. We do not share or sell your information with anyone without your authorization or consent in ways different from what is disclosed in this Privacy Statement. Registration Technorati provides some features exclusively to its members. Our registration process requires you to provide Technorati with a valid email address as well as a username and password of your choice. Optional information such as your first and last name, year of birth, zip code, and country of residence helps Technorati have a better understanding of its visitors and members. You can choose not to provide us with certain information, but then you may not be able to take advantage of special features offered only to our members.
    • Weblog Quickclaim As a convenience to its members, Technorati provides the option of claiming a weblog by logging into the administrative interface of their blogging (blog publishing) service. Technorati does not store this login information on our service; we only use this data to determine if you have the ability to alter data on the specified blog. Attention.xml Technorati provides its members a feature, which gives people the ability to store and retrieve an Attention.xml file containing personal attention history. Technorati does not share this information with other parties. Minor's Privacy We do not collect or maintain information on Technorati Sites from those people we actually know are under 13 years old, and no part of any Technorati Site is structured to attract anyone under 13 years old. Surveys or Contests We may provide you the opportunity to participate in contests or surveys on Technorati Sites. If you participate we will request certain Personal Information from you. Participation in these surveys or contests is completely voluntary and you therefore have a choice whether or not to disclose this information. The requested information typically includes contact information (such as name and shipping address), and demographic information (such as zip code). We only use this information internally to determine eligibility, notify contest winners, and to measure the success of our efforts.
    • Technorati is a blog cataloging service that enables users to search virtually the entire blogosphere for articles of interest. Like most entries in the Web 2.0 domain , Technorati provides an API to automate much of its functionality. Also like most entries in the Web 2.0 domain, that API is provided as a REST service. In this article, work with examples and learn to get the most out of the Technorati API. Tags for this article :  api, app_development, blog, brian_carey, develop, mashup, rest, search, technorati, web_20, web_design, web_development, web_seapi, web_services, xml
    • Technorati’s State of the Blogosphere 2009 report, in popularity it beats paid postings, rich media ads, and is third only to display ads and search ads. Technorati reports that out of the 28% of people who monetize their blogging, 54% are doing it part-time, 32% are self-employed, and 14% are “corporates”. Among professional and self-employed bloggers, 17% “derive their primary income from blogging”. A number of monetization methods is being employed by the 28% of bloggers that do monetize. Blog Monetization Method
    • BUSINESS According to Dave Winer’s calculations, more than $8 Billion has been invested in the RSS and Blog eco-system. Q: Is Technorati up for sale? A: NO It take care of themselves.
      • So how does a site like Technorati make money?
      • A simple and fashionable answer is: advertising. But maybe it's not so simple.
      • Ask bloggers for $20 a year for the service.
      • There are hundreds and thousands of services that still charge consumers fees.
    • Payment Per Blog Post Most people who are paid to blog are paid per post. What kinds of rates are our respondents seeing?
      • The low end of the scale was $10 per post for very short posts.
      • Almost everyone else said they were paid $25 per post.
      • One person said they were paid $80 per post!
      • One respondent said they were paid $200 per item of long-form
      • writing; bloggers often do other kinds of writing as well.
    • How does this work out long term?
      • Let's say these people are half-time pro-bloggers making $25 per post,
      • writing 3 posts per day.
      • That's $75 per half-day, a little less than $20 per hour, about $1500 to
      • $1750 per month for half time work.
      • Take two of those jobs at once, do it for a year, and you'll make about $40k
    • Author Idea
      • There is still a huge need to innovate in the blogosphere
      • eg: news, trends, popularity and all of these things need to be redone; and done better.
      • The strength of this industry is its spirit and passion for innovation.
      • Good people, passionate entrepreneurs and interesting companies do not just go away. They evolve, change, absorb and come back even stronger. Let's hope Technorati does this, fast.