Assignment 7 (hsieh)

213 views
151 views

Published on

For Sherry

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
213
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Assignment 7 (hsieh)

  1. 1. MS Tea Restaurant<br />Sonia Hsieh<br />Business Communication 290<br />June 6th<br />1<br />
  2. 2. Agenda<br />Introduction<br />Background<br />History & Products<br />Problems and solutions of costs<br />Training & Ingredients<br />Other solutions<br />Marketing & Expansion<br />Conclusion<br />2<br />
  3. 3. Introduction<br />Food Culture in Taiwan<br />Why Taichung?<br />First restaurant in 2008<br />Their faith<br />3<br />
  4. 4. Background<br />4<br />
  5. 5. History<br />Japanese tradition<br />HealthyGreen Tea<br />Polyphenol & Catechin<br />Kyoto-Uji <br />Morihan Company in 1836<br />Tea Master <br />Cooperate with MS Tea <br />5<br />
  6. 6. Second one in Taichung<br />Headquarter<br />Me & MS Coffee Shop<br />Third one in Taipei<br />6<br />
  7. 7. Green Tea Products <br />Loose leaf teas<br />Instant green teas<br />Rich Mocha powder <br />Tea bags<br />Drip teas<br />7<br />
  8. 8. Problems and solutions of costs<br />8<br />
  9. 9. Training costs<br />9<br />Cause & Result<br />
  10. 10. Ingredient costs<br />30% of whole expenses<br />Importation from Japan<br />Shipping<br />10<br />
  11. 11. Other solutions<br />Marketing & Expansion <br />11<br />
  12. 12. Marketing<br />Online promotion<br />Food exhibition<br />Food event <br />12<br />
  13. 13. Expansion<br />Chain Stores<br />Brand Name fees<br />Limitations<br />Expanding to North Taiwan<br />13<br />
  14. 14. Conclusion<br />The locations<br />Japanese products<br />Ingredient costs<br />Improvements<br />14<br />
  15. 15. Thanks for your listening!<br />15<br />

×