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Making money with android applications
 

Making money with android applications

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    Making money with android applications Making money with android applications Presentation Transcript

    • Making Money with Android Applications July 17, 2013 soniash@google.com Google Confidential and Proprietary
    • Lets be Rich ! Google Confidential and Proprietary
    • Lets be Rich ! No Secret Formula: Jini make me rich Google Confidential and Proprietary
    • Agenda Awesome Product Google Confidential and Proprietary
    • Agenda Awesome Product Revenue Model Google Confidential and Proprietary
    • Agenda Awesome Product Revenue Model Users/Bu yers Google Confidential and Proprietary
    • Agenda Revenue Model Measure / Improve Awesome Product Users/Bu yers Google Confidential and Proprietary
    • Awesome Product Useful, worth buying Awesome Product Google Confidential and Proprietary
    • Awesome Product cont. ● ● Catchy name Increase App discovery Entice Users Google Confidential and Proprietary
    • Catchy Application name Create Good Application Name Experiment with these sites to come up with a great name. PunGenerator NameChk Thefreedictionary WerdMerge WikiRhymer Google Confidential and Proprietary
    • Awesome Product ● ● Catchy name Increase App discovery ● ● ● ● Great User Experience Entice Users Smooth UI Easy to use Loads fast Innovative design Google Confidential and Proprietary
    • Awesome Product cont. ● Catchy name Increase App discovery ● ● ● ● Great User Experience Entice Users Smooth UI Easy to use Loads fast Innovative design Resource Management ● ● ● ● Less bandwidth Less memory Less battery Google Confidential and Proprietary
    • Awesome Product cont. ● ● Catchy name Increase App discovery ● ● ● Entice User Resource Management ● Great User Experience ● Retain User ● Smooth UI Easy to use Loads fast Innovative design User engagement Constantly updated ● ● ● Less bandwidth Less memory Less battery Google Confidential and Proprietary
    • Revenue Models Revenue Model Google Confidential and Proprietary
    • Revenue Models In-App Paid Freemium Premium Free: Ads funded Subscriptions Revenue Model Google Confidential and Proprietary
    • Revenue Models Free: Ads funded Google Confidential and Proprietary
    • Revenue Models You publish ads in your Application Advertiser provides ads Advertiser pays for ads based on user clicks You make money Google Confidential and Proprietary
    • Flexible Ad Formats BANNER SMART BANNER Google Confidential and Proprietary
    • Ads funded Internet Admob (Ad platforms) Does all heavy lifting Publisher Google Confidential and Proprietary
    • Ads funded: 4 easy steps Signup at admob.com Google Confidential and Proprietary
    • Ads funded: 4 easy steps Signup at admob.com Add admob library/sdk to project Google Confidential and Proprietary
    • Ads funded: 4 easy steps Signup at admob.com Add admob library/sdk to project </manifest> <uses-permission android:name="android.permission.INTERNET" /> Google Confidential and Proprietary
    • Ads funded: 4 easy steps Signup at admob.com Add admob library/sdk to project Add Permission to use internet Specify Ad look and feel Google Confidential and Proprietary
    • Ads funded <LinearLayout …… <com.google.ads.AdView xmlns:googleads="http://schemas.android. com/apk/lib/com.google.ads" android:id="@+id/ad" android:layout_width="fill_parent" android:layout_height="wrap_content" googleads:adSize="BANNER" googleads:adUnitId="@string/admob_id" /> ……… </LinearLayout> Google Confidential and Proprietary
    • Ads funded Mediation <LinearLayout …… <com.google.ads.AdView xmlns:googleads="http://schemas.android. com/apk/lib/com.google.ads" android:id="@+id/ad" android:layout_width="fill_parent" android:layout_height="wrap_content" googleads:adSize="BANNER" googleads:adUnitId="@string/admob_id" /> ……… </LinearLayout> Google Confidential and Proprietary
    • Better Ads Experience Targeted Ads public View onCreateView (LayoutInflater inflater, ViewGroup container, Bundle savedInstanceState) { …….. View v = inflater.inflate(R.layout.main, container, false); mAdStatus = (TextView) v.findViewById(R.id.status); mAdView = (AdView) v.findViewById(R.id.ad); mAdView.setAdListener(new MyAdListener()); AdRequest adRequest = new AdRequest(); adRequest.addKeyword("shoes"); mAdView.loadAd(adRequest); return v; } Google Confidential and Proprietary
    • Better Ads Experience Targeted Ads User controls Ads Google Confidential and Proprietary
    • Better Ads Experience Targeted Ads User controls Ads Incentivize users to click on Ads Google Confidential and Proprietary
    • Better Ads Experience Targeted Ads User controls Ads Incentivize users to click on Ads Make beautiful Ads http://code.google.com/mobile/ads/ Google Confidential and Proprietary
    • Better Ads Experience Targeted Ads User controls Ads Incentivize users to click on Ads Make beautiful Ads Don’t be Evil Google Confidential and Proprietary
    • Revenue Models Paid Google Confidential and Proprietary
    • Paid Google Confidential and Proprietary
    • Revenue Models In-App Billing Google Confidential and Proprietary
    • Implementing In-App Billing Google Confidential and Proprietary
    • Implementing In-App Billing Google Confidential and Proprietary
    • Implementing In-App Billing Purchase flow Get details of items Google Confidential and Proprietary
    • Implementing In-App Billing Queries details synchronously Application Google Play Server Does all heavy lifting Google Confidential and Proprietary
    • Implementing In-App Billing Application Google Play Install Billing library Google Confidential and Proprietary
    • Implementing In-App Billing Application Google Play Add interface to talk to library IInAppBillingService.aidl Install Billing library Google Confidential and Proprietary
    • Implementing In-App Billing Application Google Play Add interface Install Billing library Add permission to use library <uses-permission android:name=" com.android.vending.BILLING" /> Google Confidential and Proprietary
    • Implementing In-App Billing Application Google Play Add Interface Install Billing library Permission to use lib Connect to lib public void onCreate (Bundle savedInstanceState) { IabHelper mHelper = new IabHelper( .... );} Google Confidential and Proprietary
    • Implementing In-App Billing Cache Application Google Play Server query in-app item details make/launch purchase flow query all purchase consume purchase Google Confidential and Proprietary
    • Revenue Models Subscriptions Google Confidential and Proprietary
    • Subscriptions Application Google Play query in-app item details make/launch purchase flow query all purchase Google Confidential and Proprietary
    • Increase Reach/Buyers Users/Bu yers Google Confidential and Proprietary
    • Increase Reach/Buyers Increase device coverage ● Read Supporting Multiple Screens Customize for tablets ● Use 9-patch drawables Google Confidential and Proprietary
    • Increase Reach/Buyers Globalize ● 2/3rd revenue from outside US Google Confidential and Proprietary
    • Increase Reach/Buyers Accessibility support ● ~1 billion have accessibility needs Google Confidential and Proprietary
    • Increase Reach/Buyers Social engagement G+ APIs Don’t reach wrong audience Reply to reviews Word of Mouth Ask for review/ratin g Constantly update Blog/ask others to blog Google Confidential and Proprietary
    • Increase Reach/Buyers Blogging can increase and almost double your leads. This is a great way to connect to people directly and get feedback. Google Confidential and Proprietary
    • Increase Reach/Buyers Incentivize users Campaigns Bulk sales Marketing Timely Promotions Loyalty programs Cross promotions Comarketing Google Confidential and Proprietary
    • Validate / Measure and Improve Measure/I mprove Google Confidential and Proprietary
    • Validate / Measure and Improve Devconsole/Analytics ● ● ● ● No of users Geo/Device Uninstalls Crashes Google Confidential and Proprietary
    • Validate / Measure and Improve Check Optimization Tips Google Confidential and Proprietary
    • In App testing Testing ● ● ● Test using reserved/mock product IDs/products Create Beta groups for testing and refund money Use Sandbox environment. Add test accounts Google Confidential and Proprietary
    • Summary Google Confidential and Proprietary
    • Summary: Awesome Product Useful, worth buying Awesome Product Google Confidential and Proprietary
    • Summary: Increase Reach/Buyers Reach all target audience and don’t reach wrong audience Users/ Buyers Google Confidential and Proprietary
    • Summary: Revenue Models Select Revenue Model based on application, target audience and competition Revenue Model Google Confidential and Proprietary
    • Summary: Validate / Measure and Improve Test with real users before releasing app Measure/I mprove Google Confidential and Proprietary
    • Thanks and Questions? Send feedback to: soniash@google.com Google Confidential and Proprietary