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Making money with android applications
Making money with android applications
Making money with android applications
Making money with android applications
Making money with android applications
Making money with android applications
Making money with android applications
Making money with android applications
Making money with android applications
Making money with android applications
Making money with android applications
Making money with android applications
Making money with android applications
Making money with android applications
Making money with android applications
Making money with android applications
Making money with android applications
Making money with android applications
Making money with android applications
Making money with android applications
Making money with android applications
Making money with android applications
Making money with android applications
Making money with android applications
Making money with android applications
Making money with android applications
Making money with android applications
Making money with android applications
Making money with android applications
Making money with android applications
Making money with android applications
Making money with android applications
Making money with android applications
Making money with android applications
Making money with android applications
Making money with android applications
Making money with android applications
Making money with android applications
Making money with android applications
Making money with android applications
Making money with android applications
Making money with android applications
Making money with android applications
Making money with android applications
Making money with android applications
Making money with android applications
Making money with android applications
Making money with android applications
Making money with android applications
Making money with android applications
Making money with android applications
Making money with android applications
Making money with android applications
Making money with android applications
Making money with android applications
Making money with android applications
Making money with android applications
Making money with android applications
Making money with android applications
Making money with android applications
Making money with android applications
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Making money with android applications

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  • Thank you for advises! In return, I can recommend you this Mobile Quiz game Builder for Android. Take 10 minutes to create your own Quiz game and start earning Money from Ads! No coding skills required at all! https://quickappninja.com 100%FREE. Make Money with Android NOW!
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  • 1. Making Money with Android Applications July 17, 2013 soniash@google.com Google Confidential and Proprietary
  • 2. Lets be Rich ! Google Confidential and Proprietary
  • 3. Lets be Rich ! No Secret Formula: Jini make me rich Google Confidential and Proprietary
  • 4. Agenda Awesome Product Google Confidential and Proprietary
  • 5. Agenda Awesome Product Revenue Model Google Confidential and Proprietary
  • 6. Agenda Awesome Product Revenue Model Users/Bu yers Google Confidential and Proprietary
  • 7. Agenda Revenue Model Measure / Improve Awesome Product Users/Bu yers Google Confidential and Proprietary
  • 8. Awesome Product Useful, worth buying Awesome Product Google Confidential and Proprietary
  • 9. Awesome Product cont. ● ● Catchy name Increase App discovery Entice Users Google Confidential and Proprietary
  • 10. Catchy Application name Create Good Application Name Experiment with these sites to come up with a great name. PunGenerator NameChk Thefreedictionary WerdMerge WikiRhymer Google Confidential and Proprietary
  • 11. Awesome Product ● ● Catchy name Increase App discovery ● ● ● ● Great User Experience Entice Users Smooth UI Easy to use Loads fast Innovative design Google Confidential and Proprietary
  • 12. Awesome Product cont. ● Catchy name Increase App discovery ● ● ● ● Great User Experience Entice Users Smooth UI Easy to use Loads fast Innovative design Resource Management ● ● ● ● Less bandwidth Less memory Less battery Google Confidential and Proprietary
  • 13. Awesome Product cont. ● ● Catchy name Increase App discovery ● ● ● Entice User Resource Management ● Great User Experience ● Retain User ● Smooth UI Easy to use Loads fast Innovative design User engagement Constantly updated ● ● ● Less bandwidth Less memory Less battery Google Confidential and Proprietary
  • 14. Revenue Models Revenue Model Google Confidential and Proprietary
  • 15. Revenue Models In-App Paid Freemium Premium Free: Ads funded Subscriptions Revenue Model Google Confidential and Proprietary
  • 16. Revenue Models Free: Ads funded Google Confidential and Proprietary
  • 17. Revenue Models You publish ads in your Application Advertiser provides ads Advertiser pays for ads based on user clicks You make money Google Confidential and Proprietary
  • 18. Flexible Ad Formats BANNER SMART BANNER Google Confidential and Proprietary
  • 19. Ads funded Internet Admob (Ad platforms) Does all heavy lifting Publisher Google Confidential and Proprietary
  • 20. Ads funded: 4 easy steps Signup at admob.com Google Confidential and Proprietary
  • 21. Ads funded: 4 easy steps Signup at admob.com Add admob library/sdk to project Google Confidential and Proprietary
  • 22. Ads funded: 4 easy steps Signup at admob.com Add admob library/sdk to project </manifest> <uses-permission android:name="android.permission.INTERNET" /> Google Confidential and Proprietary
  • 23. Ads funded: 4 easy steps Signup at admob.com Add admob library/sdk to project Add Permission to use internet Specify Ad look and feel Google Confidential and Proprietary
  • 24. Ads funded <LinearLayout …… <com.google.ads.AdView xmlns:googleads="http://schemas.android. com/apk/lib/com.google.ads" android:id="@+id/ad" android:layout_width="fill_parent" android:layout_height="wrap_content" googleads:adSize="BANNER" googleads:adUnitId="@string/admob_id" /> ……… </LinearLayout> Google Confidential and Proprietary
  • 25. Ads funded Mediation <LinearLayout …… <com.google.ads.AdView xmlns:googleads="http://schemas.android. com/apk/lib/com.google.ads" android:id="@+id/ad" android:layout_width="fill_parent" android:layout_height="wrap_content" googleads:adSize="BANNER" googleads:adUnitId="@string/admob_id" /> ……… </LinearLayout> Google Confidential and Proprietary
  • 26. Better Ads Experience Targeted Ads public View onCreateView (LayoutInflater inflater, ViewGroup container, Bundle savedInstanceState) { …….. View v = inflater.inflate(R.layout.main, container, false); mAdStatus = (TextView) v.findViewById(R.id.status); mAdView = (AdView) v.findViewById(R.id.ad); mAdView.setAdListener(new MyAdListener()); AdRequest adRequest = new AdRequest(); adRequest.addKeyword("shoes"); mAdView.loadAd(adRequest); return v; } Google Confidential and Proprietary
  • 27. Better Ads Experience Targeted Ads User controls Ads Google Confidential and Proprietary
  • 28. Better Ads Experience Targeted Ads User controls Ads Incentivize users to click on Ads Google Confidential and Proprietary
  • 29. Better Ads Experience Targeted Ads User controls Ads Incentivize users to click on Ads Make beautiful Ads http://code.google.com/mobile/ads/ Google Confidential and Proprietary
  • 30. Better Ads Experience Targeted Ads User controls Ads Incentivize users to click on Ads Make beautiful Ads Don’t be Evil Google Confidential and Proprietary
  • 31. Revenue Models Paid Google Confidential and Proprietary
  • 32. Paid Google Confidential and Proprietary
  • 33. Revenue Models In-App Billing Google Confidential and Proprietary
  • 34. Implementing In-App Billing Google Confidential and Proprietary
  • 35. Implementing In-App Billing Google Confidential and Proprietary
  • 36. Implementing In-App Billing Purchase flow Get details of items Google Confidential and Proprietary
  • 37. Implementing In-App Billing Queries details synchronously Application Google Play Server Does all heavy lifting Google Confidential and Proprietary
  • 38. Implementing In-App Billing Application Google Play Install Billing library Google Confidential and Proprietary
  • 39. Implementing In-App Billing Application Google Play Add interface to talk to library IInAppBillingService.aidl Install Billing library Google Confidential and Proprietary
  • 40. Implementing In-App Billing Application Google Play Add interface Install Billing library Add permission to use library <uses-permission android:name=" com.android.vending.BILLING" /> Google Confidential and Proprietary
  • 41. Implementing In-App Billing Application Google Play Add Interface Install Billing library Permission to use lib Connect to lib public void onCreate (Bundle savedInstanceState) { IabHelper mHelper = new IabHelper( .... );} Google Confidential and Proprietary
  • 42. Implementing In-App Billing Cache Application Google Play Server query in-app item details make/launch purchase flow query all purchase consume purchase Google Confidential and Proprietary
  • 43. Revenue Models Subscriptions Google Confidential and Proprietary
  • 44. Subscriptions Application Google Play query in-app item details make/launch purchase flow query all purchase Google Confidential and Proprietary
  • 45. Increase Reach/Buyers Users/Bu yers Google Confidential and Proprietary
  • 46. Increase Reach/Buyers Increase device coverage ● Read Supporting Multiple Screens Customize for tablets ● Use 9-patch drawables Google Confidential and Proprietary
  • 47. Increase Reach/Buyers Globalize ● 2/3rd revenue from outside US Google Confidential and Proprietary
  • 48. Increase Reach/Buyers Accessibility support ● ~1 billion have accessibility needs Google Confidential and Proprietary
  • 49. Increase Reach/Buyers Social engagement G+ APIs Don’t reach wrong audience Reply to reviews Word of Mouth Ask for review/ratin g Constantly update Blog/ask others to blog Google Confidential and Proprietary
  • 50. Increase Reach/Buyers Blogging can increase and almost double your leads. This is a great way to connect to people directly and get feedback. Google Confidential and Proprietary
  • 51. Increase Reach/Buyers Incentivize users Campaigns Bulk sales Marketing Timely Promotions Loyalty programs Cross promotions Comarketing Google Confidential and Proprietary
  • 52. Validate / Measure and Improve Measure/I mprove Google Confidential and Proprietary
  • 53. Validate / Measure and Improve Devconsole/Analytics ● ● ● ● No of users Geo/Device Uninstalls Crashes Google Confidential and Proprietary
  • 54. Validate / Measure and Improve Check Optimization Tips Google Confidential and Proprietary
  • 55. In App testing Testing ● ● ● Test using reserved/mock product IDs/products Create Beta groups for testing and refund money Use Sandbox environment. Add test accounts Google Confidential and Proprietary
  • 56. Summary Google Confidential and Proprietary
  • 57. Summary: Awesome Product Useful, worth buying Awesome Product Google Confidential and Proprietary
  • 58. Summary: Increase Reach/Buyers Reach all target audience and don’t reach wrong audience Users/ Buyers Google Confidential and Proprietary
  • 59. Summary: Revenue Models Select Revenue Model based on application, target audience and competition Revenue Model Google Confidential and Proprietary
  • 60. Summary: Validate / Measure and Improve Test with real users before releasing app Measure/I mprove Google Confidential and Proprietary
  • 61. Thanks and Questions? Send feedback to: soniash@google.com Google Confidential and Proprietary

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