Making Money with Android
Applications
July 17, 2013
soniash@google.com

Google Confidential and Proprietary
Lets be Rich !

Google Confidential and Proprietary
Lets be Rich !

No Secret Formula: Jini make me rich

Google Confidential and Proprietary
Agenda

Awesome
Product

Google Confidential and Proprietary
Agenda

Awesome
Product

Revenue
Model

Google Confidential and Proprietary
Agenda

Awesome
Product

Revenue
Model

Users/Bu
yers

Google Confidential and Proprietary
Agenda
Revenue
Model

Measure /
Improve
Awesome
Product

Users/Bu
yers

Google Confidential and Proprietary
Awesome Product

Useful, worth buying

Awesome
Product

Google Confidential and Proprietary
Awesome Product cont.
●
●

Catchy name
Increase App
discovery

Entice
Users

Google Confidential and Proprietary
Catchy Application name

Create Good Application Name
Experiment with these sites to come up with a great name.
PunGenerat...
Awesome Product
●
●

Catchy name
Increase App discovery

●
●
●
●

Great User
Experience

Entice
Users

Smooth UI
Easy to u...
Awesome Product cont.
●

Catchy name
Increase App discovery

●
●
●
●

Great User
Experience

Entice Users

Smooth UI
Easy ...
Awesome Product cont.
●
●

Catchy name
Increase App discovery

●
●
●

Entice User

Resource
Management

●

Great User
Expe...
Revenue Models

Revenue
Model

Google Confidential and Proprietary
Revenue Models

In-App

Paid

Freemium
Premium

Free: Ads
funded

Subscriptions

Revenue
Model

Google Confidential and Pr...
Revenue Models

Free: Ads funded

Google Confidential and Proprietary
Revenue Models

You publish
ads in your
Application

Advertiser
provides ads

Advertiser
pays for ads
based on
user clicks...
Flexible Ad Formats
BANNER
SMART BANNER

Google Confidential and Proprietary
Ads funded

Internet

Admob (Ad platforms)
Does all heavy lifting

Publisher

Google Confidential and Proprietary
Ads funded:

4 easy steps

Signup at admob.com

Google Confidential and Proprietary
Ads funded: 4 easy steps
Signup at admob.com

Add admob library/sdk to project

Google Confidential and Proprietary
Ads funded: 4 easy steps
Signup at admob.com

Add admob library/sdk to project

</manifest>
<uses-permission android:name=...
Ads funded: 4 easy steps

Signup at admob.com

Add admob library/sdk to project

Add Permission to use internet

Specify A...
Ads funded
<LinearLayout ……
<com.google.ads.AdView
xmlns:googleads="http://schemas.android.
com/apk/lib/com.google.ads"
an...
Ads funded Mediation
<LinearLayout ……
<com.google.ads.AdView
xmlns:googleads="http://schemas.android.
com/apk/lib/com.goog...
Better Ads Experience
Targeted Ads
public View onCreateView (LayoutInflater inflater, ViewGroup container,
Bundle savedIns...
Better Ads Experience

Targeted Ads

User controls Ads

Google Confidential and Proprietary
Better Ads Experience

Targeted Ads

User controls Ads
Incentivize users to click
on Ads

Google Confidential and Propriet...
Better Ads Experience
Targeted Ads

User controls Ads

Incentivize users to click on Ads

Make beautiful Ads
http://code.g...
Better Ads Experience
Targeted Ads
User controls Ads
Incentivize users to click on Ads
Make beautiful Ads
Don’t be Evil

G...
Revenue Models

Paid

Google Confidential and Proprietary
Paid

Google Confidential and Proprietary
Revenue Models

In-App Billing

Google Confidential and Proprietary
Implementing In-App Billing

Google Confidential and Proprietary
Implementing In-App Billing

Google Confidential and Proprietary
Implementing In-App Billing

Purchase flow

Get details of items

Google Confidential and Proprietary
Implementing In-App Billing

Queries details synchronously

Application

Google
Play

Server

Does all heavy lifting

Goog...
Implementing In-App Billing

Application

Google Play
Install Billing library

Google Confidential and Proprietary
Implementing In-App Billing

Application

Google Play

Add interface to talk to library
IInAppBillingService.aidl

Install...
Implementing In-App Billing

Application

Google Play

Add interface

Install Billing library

Add permission to use libra...
Implementing In-App Billing

Application

Google Play

Add Interface

Install Billing library

Permission to use lib
Conne...
Implementing In-App Billing

Cache
Application

Google
Play

Server

query in-app item details
make/launch purchase flow
q...
Revenue Models

Subscriptions

Google Confidential and Proprietary
Subscriptions

Application

Google
Play

query in-app item details
make/launch purchase flow
query all purchase

Google Co...
Increase Reach/Buyers

Users/Bu
yers

Google Confidential and Proprietary
Increase Reach/Buyers

Increase device coverage
●

Read Supporting Multiple Screens

Customize for tablets
●

Use 9-patch ...
Increase Reach/Buyers

Globalize
●

2/3rd revenue from outside US

Google Confidential and Proprietary
Increase Reach/Buyers

Accessibility support
●

~1 billion have accessibility needs

Google Confidential and Proprietary
Increase Reach/Buyers
Social
engagement
G+ APIs

Don’t reach
wrong
audience

Reply to
reviews

Word
of
Mouth
Ask for
revie...
Increase Reach/Buyers
Blogging can increase and almost double your leads.
This is a great way to connect to people directl...
Increase Reach/Buyers
Incentivize
users

Campaigns

Bulk sales

Marketing
Timely
Promotions

Loyalty
programs

Cross
promo...
Validate / Measure and Improve

Measure/I
mprove

Google Confidential and Proprietary
Validate / Measure and Improve
Devconsole/Analytics
●
●
●
●

No of users
Geo/Device
Uninstalls
Crashes

Google Confidentia...
Validate / Measure and Improve

Check Optimization Tips

Google Confidential and Proprietary
In App testing

Testing
●
●
●

Test using reserved/mock product IDs/products
Create Beta groups for testing and refund mon...
Summary

Google Confidential and Proprietary
Summary: Awesome Product

Useful, worth buying

Awesome
Product

Google Confidential and Proprietary
Summary: Increase Reach/Buyers

Reach all target audience and don’t
reach wrong audience

Users/
Buyers

Google Confidenti...
Summary: Revenue Models

Select Revenue Model based on application,
target audience and competition

Revenue
Model

Google...
Summary: Validate / Measure and Improve

Test with real users before releasing app

Measure/I
mprove

Google Confidential ...
Thanks and Questions?

Send feedback to:
soniash@google.com
Google Confidential and Proprietary
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Making money with android applications

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  • Thank you for advises! In return, I can recommend you this Mobile Quiz game Builder for Android. Take 10 minutes to create your own Quiz game and start earning Money from Ads! No coding skills required at all! https://quickappninja.com 100%FREE. Make Money with Android NOW!
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Making money with android applications

  1. 1. Making Money with Android Applications July 17, 2013 soniash@google.com Google Confidential and Proprietary
  2. 2. Lets be Rich ! Google Confidential and Proprietary
  3. 3. Lets be Rich ! No Secret Formula: Jini make me rich Google Confidential and Proprietary
  4. 4. Agenda Awesome Product Google Confidential and Proprietary
  5. 5. Agenda Awesome Product Revenue Model Google Confidential and Proprietary
  6. 6. Agenda Awesome Product Revenue Model Users/Bu yers Google Confidential and Proprietary
  7. 7. Agenda Revenue Model Measure / Improve Awesome Product Users/Bu yers Google Confidential and Proprietary
  8. 8. Awesome Product Useful, worth buying Awesome Product Google Confidential and Proprietary
  9. 9. Awesome Product cont. ● ● Catchy name Increase App discovery Entice Users Google Confidential and Proprietary
  10. 10. Catchy Application name Create Good Application Name Experiment with these sites to come up with a great name. PunGenerator NameChk Thefreedictionary WerdMerge WikiRhymer Google Confidential and Proprietary
  11. 11. Awesome Product ● ● Catchy name Increase App discovery ● ● ● ● Great User Experience Entice Users Smooth UI Easy to use Loads fast Innovative design Google Confidential and Proprietary
  12. 12. Awesome Product cont. ● Catchy name Increase App discovery ● ● ● ● Great User Experience Entice Users Smooth UI Easy to use Loads fast Innovative design Resource Management ● ● ● ● Less bandwidth Less memory Less battery Google Confidential and Proprietary
  13. 13. Awesome Product cont. ● ● Catchy name Increase App discovery ● ● ● Entice User Resource Management ● Great User Experience ● Retain User ● Smooth UI Easy to use Loads fast Innovative design User engagement Constantly updated ● ● ● Less bandwidth Less memory Less battery Google Confidential and Proprietary
  14. 14. Revenue Models Revenue Model Google Confidential and Proprietary
  15. 15. Revenue Models In-App Paid Freemium Premium Free: Ads funded Subscriptions Revenue Model Google Confidential and Proprietary
  16. 16. Revenue Models Free: Ads funded Google Confidential and Proprietary
  17. 17. Revenue Models You publish ads in your Application Advertiser provides ads Advertiser pays for ads based on user clicks You make money Google Confidential and Proprietary
  18. 18. Flexible Ad Formats BANNER SMART BANNER Google Confidential and Proprietary
  19. 19. Ads funded Internet Admob (Ad platforms) Does all heavy lifting Publisher Google Confidential and Proprietary
  20. 20. Ads funded: 4 easy steps Signup at admob.com Google Confidential and Proprietary
  21. 21. Ads funded: 4 easy steps Signup at admob.com Add admob library/sdk to project Google Confidential and Proprietary
  22. 22. Ads funded: 4 easy steps Signup at admob.com Add admob library/sdk to project </manifest> <uses-permission android:name="android.permission.INTERNET" /> Google Confidential and Proprietary
  23. 23. Ads funded: 4 easy steps Signup at admob.com Add admob library/sdk to project Add Permission to use internet Specify Ad look and feel Google Confidential and Proprietary
  24. 24. Ads funded <LinearLayout …… <com.google.ads.AdView xmlns:googleads="http://schemas.android. com/apk/lib/com.google.ads" android:id="@+id/ad" android:layout_width="fill_parent" android:layout_height="wrap_content" googleads:adSize="BANNER" googleads:adUnitId="@string/admob_id" /> ……… </LinearLayout> Google Confidential and Proprietary
  25. 25. Ads funded Mediation <LinearLayout …… <com.google.ads.AdView xmlns:googleads="http://schemas.android. com/apk/lib/com.google.ads" android:id="@+id/ad" android:layout_width="fill_parent" android:layout_height="wrap_content" googleads:adSize="BANNER" googleads:adUnitId="@string/admob_id" /> ……… </LinearLayout> Google Confidential and Proprietary
  26. 26. Better Ads Experience Targeted Ads public View onCreateView (LayoutInflater inflater, ViewGroup container, Bundle savedInstanceState) { …….. View v = inflater.inflate(R.layout.main, container, false); mAdStatus = (TextView) v.findViewById(R.id.status); mAdView = (AdView) v.findViewById(R.id.ad); mAdView.setAdListener(new MyAdListener()); AdRequest adRequest = new AdRequest(); adRequest.addKeyword("shoes"); mAdView.loadAd(adRequest); return v; } Google Confidential and Proprietary
  27. 27. Better Ads Experience Targeted Ads User controls Ads Google Confidential and Proprietary
  28. 28. Better Ads Experience Targeted Ads User controls Ads Incentivize users to click on Ads Google Confidential and Proprietary
  29. 29. Better Ads Experience Targeted Ads User controls Ads Incentivize users to click on Ads Make beautiful Ads http://code.google.com/mobile/ads/ Google Confidential and Proprietary
  30. 30. Better Ads Experience Targeted Ads User controls Ads Incentivize users to click on Ads Make beautiful Ads Don’t be Evil Google Confidential and Proprietary
  31. 31. Revenue Models Paid Google Confidential and Proprietary
  32. 32. Paid Google Confidential and Proprietary
  33. 33. Revenue Models In-App Billing Google Confidential and Proprietary
  34. 34. Implementing In-App Billing Google Confidential and Proprietary
  35. 35. Implementing In-App Billing Google Confidential and Proprietary
  36. 36. Implementing In-App Billing Purchase flow Get details of items Google Confidential and Proprietary
  37. 37. Implementing In-App Billing Queries details synchronously Application Google Play Server Does all heavy lifting Google Confidential and Proprietary
  38. 38. Implementing In-App Billing Application Google Play Install Billing library Google Confidential and Proprietary
  39. 39. Implementing In-App Billing Application Google Play Add interface to talk to library IInAppBillingService.aidl Install Billing library Google Confidential and Proprietary
  40. 40. Implementing In-App Billing Application Google Play Add interface Install Billing library Add permission to use library <uses-permission android:name=" com.android.vending.BILLING" /> Google Confidential and Proprietary
  41. 41. Implementing In-App Billing Application Google Play Add Interface Install Billing library Permission to use lib Connect to lib public void onCreate (Bundle savedInstanceState) { IabHelper mHelper = new IabHelper( .... );} Google Confidential and Proprietary
  42. 42. Implementing In-App Billing Cache Application Google Play Server query in-app item details make/launch purchase flow query all purchase consume purchase Google Confidential and Proprietary
  43. 43. Revenue Models Subscriptions Google Confidential and Proprietary
  44. 44. Subscriptions Application Google Play query in-app item details make/launch purchase flow query all purchase Google Confidential and Proprietary
  45. 45. Increase Reach/Buyers Users/Bu yers Google Confidential and Proprietary
  46. 46. Increase Reach/Buyers Increase device coverage ● Read Supporting Multiple Screens Customize for tablets ● Use 9-patch drawables Google Confidential and Proprietary
  47. 47. Increase Reach/Buyers Globalize ● 2/3rd revenue from outside US Google Confidential and Proprietary
  48. 48. Increase Reach/Buyers Accessibility support ● ~1 billion have accessibility needs Google Confidential and Proprietary
  49. 49. Increase Reach/Buyers Social engagement G+ APIs Don’t reach wrong audience Reply to reviews Word of Mouth Ask for review/ratin g Constantly update Blog/ask others to blog Google Confidential and Proprietary
  50. 50. Increase Reach/Buyers Blogging can increase and almost double your leads. This is a great way to connect to people directly and get feedback. Google Confidential and Proprietary
  51. 51. Increase Reach/Buyers Incentivize users Campaigns Bulk sales Marketing Timely Promotions Loyalty programs Cross promotions Comarketing Google Confidential and Proprietary
  52. 52. Validate / Measure and Improve Measure/I mprove Google Confidential and Proprietary
  53. 53. Validate / Measure and Improve Devconsole/Analytics ● ● ● ● No of users Geo/Device Uninstalls Crashes Google Confidential and Proprietary
  54. 54. Validate / Measure and Improve Check Optimization Tips Google Confidential and Proprietary
  55. 55. In App testing Testing ● ● ● Test using reserved/mock product IDs/products Create Beta groups for testing and refund money Use Sandbox environment. Add test accounts Google Confidential and Proprietary
  56. 56. Summary Google Confidential and Proprietary
  57. 57. Summary: Awesome Product Useful, worth buying Awesome Product Google Confidential and Proprietary
  58. 58. Summary: Increase Reach/Buyers Reach all target audience and don’t reach wrong audience Users/ Buyers Google Confidential and Proprietary
  59. 59. Summary: Revenue Models Select Revenue Model based on application, target audience and competition Revenue Model Google Confidential and Proprietary
  60. 60. Summary: Validate / Measure and Improve Test with real users before releasing app Measure/I mprove Google Confidential and Proprietary
  61. 61. Thanks and Questions? Send feedback to: soniash@google.com Google Confidential and Proprietary
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