HRMAC 11 November 1999
!!!!! Hewitt & HMO bids
Goodhome.com / 10 weeks!
$30,000,000. = ???
Microsoft >  GM + Ford + Boeing + Lockheed-Martin + Deere + Caterpillar + USX + Weyerhauser + Union Pacific + Kodak + Sear...
C.E.O.  to  C.D.O.
“ The problem is never how to get new, innovative thoughts into your mind, but how to get old ones out.”  — Dee Hock
“ It is generally much easier to kill an organization than change it substantially.”  — Kevin Kelly,  Out of Control
<ul><ul><li>“ …  if they set up a completely independent organization and let that organization attack the parent.”  </li>...
No Wiggle Room!   “Incrementalism is innovation’s worst enemy.”   — Nicholas Negroponte
“ I don’t intend to be known as  the ‘King of the Tinkerers.’ ”   — CEO, F500 financial    services company (5-99)
“ ALL OF THESE ‘CONVERSATIONS’ TODAY ABOUT ‘THE WEB’  WILL APPEAR SO BLOODY DAMN SILLY AND PEDESTRIAN TEN … FIVE? …  THREE...
Issue Y2K The Great War for Talent!
White Collar Revolution! <ul><ul><li>90%   in 10 years! </li></ul></ul><ul><ul><li>PSFs   All! </li></ul></ul><ul><ul><li>...
ERP, ECM, Web, Etc. IT’S THE GIANT SUCKING SOUND  OF SLACK BEING EXTRACTED FROM  THE GLOBAL ECONOMY !
PSF 1.0   Department Head  to … Managing Partner, HR Inc.
Credo “WORK WORTH  PAYING FOR”
“ support function” / “cost center” or … “Rock Stars of the ‘Age of Talent’ ”
CIO   to    CEFRNS
“ Reward excellent failures.  Punish mediocre successes.”  — Phil Daniels,    exec, Sydney
“ You really got to me. So many of our information technology projects take on  a life of their own, and I know they’ll ne...
Epitaph from Hell …   Joe T. Jones  1942 - 1999  I WOULDA DONE SOME …  REALLY COOL STUFF …  BUT …  MY BOSS WOULDN’T LET ME!
T.T.D.: Now! <ul><ul><li>List all projects </li></ul></ul><ul><ul><li>Carefully describe a “WOW Outcome” for you and the C...
<ul><ul><li>Secret No. 1 :  Go horizontal: Find a (one!)  “line” ally in “the Boonies” </li></ul></ul><ul><ul><li>Secret N...
“ If there is nothing very special about your work, no matter how hard you apply yourself, you won’t get noticed and that ...
Icon Woman … <ul><ul><li>Totally turned on by her work! </li></ul></ul><ul><ul><li>“ It” matters / a WOW Project! </li></u...
Icon Woman … <ul><ul><li>She is … at least … a little funky! </li></ul></ul><ul><ul><li>Her curiosity is … insatiable! </l...
Icon Woman Meets the Web … <ul><ul><li>submits resume on the Web </li></ul></ul><ul><ul><li>recruited on the Web </li></ul...
“ Temporary workers used to be  at the low end of the  workplace foodchain. …” —  The Wall Street Journal/
They “Get it”?! <ul><ul><li>stone mason </li></ul></ul><ul><ul><li>electrician </li></ul></ul><ul><ul><li>plumber </li></u...
“ The leaders of Great Groups love talent and know where to find it. They revel in  the talent of others.”  — Warren Benni...
Alan Kay on  PARC’s Bob Taylor   “He was a connoisseur of talent.”
A Connoisseur of Talent … <ul><ul><li>Spends time on Talent! </li></ul></ul><ul><ul><li>Becomes a Student of Talent! </li>...
A Connoisseur of Talent … <ul><ul><li>Recruits arts </li></ul></ul><ul><ul><li>Becomes de facto C.D.O. (Chief Diversity Of...
“ Our business needs a massive transfusion of talent. And talent, I believe, is most likely to be found among non-conformi...
Attributes of  Those Who “Made” the 10th Grade History Book <ul><ul><li>Committed! </li></ul></ul><ul><ul><li>Determined t...
Attributes of  Those Who “Made” the 10 th   Grade History Book  <ul><ul><li>Made lots of people mad! </li></ul></ul><ul><u...
Attributes of  Those Who “Made” the 10 th  Grade History Book <ul><ul><li>Forgiveness > Permission </li></ul></ul><ul><ul>...
“ Conformity is the jailer of freedom  and the enemy of growth.”  – J.F.K.
Talent War Y2K! <ul><ul><li>All out! </li></ul></ul><ul><ul><li>Time consuming! </li></ul></ul><ul><ul><li>Never ending!/ ...
Talent War Y2K! <ul><ul><li>Basis of Brand!/ WHO WE ARE! </li></ul></ul><ul><ul><li>Brand You within Brand Us! </li></ul><...
“ Firms will not ‘manage the careers’ of their employees. They will provide opportunities to enable the employee to develo...
Yes!   Director of Bringing in the Really   Cool People
Talent = Brand
IF NOT NOW … WHEN?
“ We are in a brawl  with no rules!” — Paul Allaire
PSF Y2K Final Exam <ul><ul><li>Are you doing  WOW  work?  </li></ul></ul><ul><ul><li>Are you working with  awesome/freaky ...
(Personal) Accountability?! WHERE WERE YOU DURING  THE GREAT ENTERPRISE REVOLUTION  OF Y2K?
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Hrmac

  1. 1. HRMAC 11 November 1999
  2. 2. !!!!! Hewitt & HMO bids
  3. 3. Goodhome.com / 10 weeks!
  4. 4. $30,000,000. = ???
  5. 5. Microsoft > GM + Ford + Boeing + Lockheed-Martin + Deere + Caterpillar + USX + Weyerhauser + Union Pacific + Kodak + Sears + Marriott + Safeway + Kellogg Source: Business Week data through 5-99
  6. 6. C.E.O. to C.D.O.
  7. 7. “ The problem is never how to get new, innovative thoughts into your mind, but how to get old ones out.” — Dee Hock
  8. 8. “ It is generally much easier to kill an organization than change it substantially.” — Kevin Kelly, Out of Control
  9. 9. <ul><ul><li>“ … if they set up a completely independent organization and let that organization attack the parent.” </li></ul></ul><ul><ul><ul><li>— Clayton Christensen, The Innovator’s Dilemma </li></ul></ul></ul>
  10. 10. No Wiggle Room! “Incrementalism is innovation’s worst enemy.” — Nicholas Negroponte
  11. 11. “ I don’t intend to be known as the ‘King of the Tinkerers.’ ” — CEO, F500 financial services company (5-99)
  12. 12. “ ALL OF THESE ‘CONVERSATIONS’ TODAY ABOUT ‘THE WEB’ WILL APPEAR SO BLOODY DAMN SILLY AND PEDESTRIAN TEN … FIVE? … THREE? … YEARS FROM NOW.” — Tom Peters (11-99) P.S.: Read Ray Kurzweil’s The Age of Spiritual Machines: When Computers Exceed Human Intelligence
  13. 13. Issue Y2K The Great War for Talent!
  14. 14. White Collar Revolution! <ul><ul><li>90% in 10 years! </li></ul></ul><ul><ul><li>PSFs All! </li></ul></ul><ul><ul><li>Brand Yous All! </li></ul></ul><ul><ul><li>WOW Projects All! </li></ul></ul>
  15. 15. ERP, ECM, Web, Etc. IT’S THE GIANT SUCKING SOUND OF SLACK BEING EXTRACTED FROM THE GLOBAL ECONOMY !
  16. 16. PSF 1.0 Department Head to … Managing Partner, HR Inc.
  17. 17. Credo “WORK WORTH PAYING FOR”
  18. 18. “ support function” / “cost center” or … “Rock Stars of the ‘Age of Talent’ ”
  19. 19. CIO to CEFRNS
  20. 20. “ Reward excellent failures. Punish mediocre successes.” — Phil Daniels, exec, Sydney
  21. 21. “ You really got to me. So many of our information technology projects take on a life of their own, and I know they’ll never end up as more than ‘mediocre successes.’ ” — CEO, F100 financial services company (10-98)
  22. 22. Epitaph from Hell … Joe T. Jones 1942 - 1999 I WOULDA DONE SOME … REALLY COOL STUFF … BUT … MY BOSS WOULDN’T LET ME!
  23. 23. T.T.D.: Now! <ul><ul><li>List all projects </li></ul></ul><ul><ul><li>Carefully describe a “WOW Outcome” for you and the Client </li></ul></ul><ul><ul><li>Score (!) all projects on WOW, Beauty, Impact, Raving Fan-hood </li></ul></ul><ul><ul><li>Pick one project with a high combined score </li></ul></ul><ul><ul><li>Draft a one-page New Description that emphasizes WOW, Beauty, etc. </li></ul></ul><ul><ul><li>Circulate and edit … for three days </li></ul></ul><ul><ul><li>Reduce to 5 bullet points </li></ul></ul>
  24. 24. <ul><ul><li>Secret No. 1 : Go horizontal: Find a (one!) “line” ally in “the Boonies” </li></ul></ul><ul><ul><li>Secret No. 2 : “Powerless” allies are Cool! </li></ul></ul><ul><ul><li>Secret No. 3 : Passion Rules! </li></ul></ul><ul><ul><li>Secret No. 4 : Become a Prototyping Maniac! (Read: Serious Play ) </li></ul></ul><ul><ul><li>Secret No. 5 : Embrace Politics / “Community Organizing”! (Read: Rules for Radicals ) </li></ul></ul>
  25. 25. “ If there is nothing very special about your work, no matter how hard you apply yourself, you won’t get noticed and that increasingly means you won’t get paid much, either.” — Michael Goldhaber, Wired
  26. 26. Icon Woman … <ul><ul><li>Totally turned on by her work! </li></ul></ul><ul><ul><li>“ It” matters / a WOW Project! </li></ul></ul><ul><ul><li>“ It” is … COOL! </li></ul></ul><ul><ul><li>“ It” is … BEAUTIFUL! </li></ul></ul><ul><ul><li>She is … in your face! </li></ul></ul><ul><ul><li>She is an … adventurer! </li></ul></ul><ul><ul><li>She is … CEO of her own life! </li></ul></ul>
  27. 27. Icon Woman … <ul><ul><li>She is … at least … a little funky! </li></ul></ul><ul><ul><li>Her curiosity is … insatiable! </li></ul></ul><ul><ul><li>She thinks screwups are … as normal as breathing! </li></ul></ul><ul><ul><li>She hangs out with some … seriously rad Dudes! </li></ul></ul><ul><ul><li>She is not God. She is not Bionic Woman. She is … determined … to make a damned difference! </li></ul></ul>
  28. 28. Icon Woman Meets the Web … <ul><ul><li>submits resume on the Web </li></ul></ul><ul><ul><li>recruited on the Web </li></ul></ul><ul><ul><li>hired on the Web </li></ul></ul><ul><ul><li>trained on the Web </li></ul></ul><ul><ul><li>creates and conducts projects with virtual teams on the Web </li></ul></ul><ul><ul><li>manages project and client followup on the Web </li></ul></ul><ul><ul><li>manages career/reputation-building on the Web </li></ul></ul>
  29. 29. “ Temporary workers used to be at the low end of the workplace foodchain. …” — The Wall Street Journal/
  30. 30. They “Get it”?! <ul><ul><li>stone mason </li></ul></ul><ul><ul><li>electrician </li></ul></ul><ul><ul><li>plumber </li></ul></ul><ul><ul><li>tiler </li></ul></ul><ul><ul><li>cabinet maker </li></ul></ul><ul><ul><li>contractor </li></ul></ul><ul><ul><li>blacksmith </li></ul></ul><ul><ul><li>well driller </li></ul></ul><ul><ul><li>blaster </li></ul></ul><ul><ul><li>sheep shearer </li></ul></ul><ul><ul><li>etc. </li></ul></ul>
  31. 31. “ The leaders of Great Groups love talent and know where to find it. They revel in the talent of others.” — Warren Bennis and Patricia Ward Biederman
  32. 32. Alan Kay on PARC’s Bob Taylor “He was a connoisseur of talent.”
  33. 33. A Connoisseur of Talent … <ul><ul><li>Spends time on Talent! </li></ul></ul><ul><ul><li>Becomes a Student of Talent! </li></ul></ul><ul><ul><li>Talks Talent! / Puts Talent “on the agenda”! </li></ul></ul><ul><ul><li>Uses Plain English! </li></ul></ul><ul><ul><li>Recruits from oddball places! / Recruits Oddballs! </li></ul></ul><ul><ul><li>Recruits M.I. (logical-mathematical, linguistic, artistic, musical, bodily-kinesthetic, interpersonal, intrapersonal) </li></ul></ul>
  34. 34. A Connoisseur of Talent … <ul><ul><li>Recruits arts </li></ul></ul><ul><ul><li>Becomes de facto C.D.O. (Chief Diversity Officer) </li></ul></ul><ul><ul><li>Turns the payscale upside down/ Pays Talent! </li></ul></ul><ul><ul><li>Spouts the Gospel of Renewal!/ R.I.P./ R.D.A. </li></ul></ul><ul><ul><li>Rewards & Promotes all on Talent Development Skills </li></ul></ul>
  35. 35. “ Our business needs a massive transfusion of talent. And talent, I believe, is most likely to be found among non-conformists, dissenters and rebels.” — David Ogilvy
  36. 36. Attributes of Those Who “Made” the 10th Grade History Book <ul><ul><li>Committed! </li></ul></ul><ul><ul><li>Determined to make a difference! </li></ul></ul><ul><ul><li>Focused! </li></ul></ul><ul><ul><li>Passionate! </li></ul></ul><ul><ul><li>Irrational about their life’s project! </li></ul></ul><ul><ul><li>Ahead of their time / Paradigm busters! </li></ul></ul><ul><ul><li>Impatient! </li></ul></ul><ul><ul><li>Action Obsessed </li></ul></ul>
  37. 37. Attributes of Those Who “Made” the 10 th Grade History Book <ul><ul><li>Made lots of people mad! </li></ul></ul><ul><ul><li>Flouted the chain of command! </li></ul></ul><ul><ul><li>Creative / Quirky / Peculiar! </li></ul></ul><ul><ul><li>Rebels! </li></ul></ul><ul><ul><li>Irreverent! </li></ul></ul><ul><ul><li>Masters of improv / Thrive on chaos / Exploit chaos! </li></ul></ul>
  38. 38. Attributes of Those Who “Made” the 10 th Grade History Book <ul><ul><li>Forgiveness > Permission </li></ul></ul><ul><ul><li>Bone honest! </li></ul></ul><ul><ul><li>Flawed as the dickens! </li></ul></ul><ul><ul><li>“ In touch” with their followers’ aspirations </li></ul></ul><ul><ul><li>Damn good at what they do! </li></ul></ul>
  39. 39. “ Conformity is the jailer of freedom and the enemy of growth.” – J.F.K.
  40. 40. Talent War Y2K! <ul><ul><li>All out! </li></ul></ul><ul><ul><li>Time consuming! </li></ul></ul><ul><ul><li>Never ending!/ Unwinnable! </li></ul></ul><ul><ul><li>Includes everybody!/ Everybody’s game! (“We’re all in sales.”) </li></ul></ul><ul><ul><li>Expensive! </li></ul></ul><ul><ul><li>Cool!/ WOW!/ Fun!/ Creative! </li></ul></ul><ul><ul><li>Strategic!/ Core competence! </li></ul></ul>
  41. 41. Talent War Y2K! <ul><ul><li>Basis of Brand!/ WHO WE ARE! </li></ul></ul><ul><ul><li>Brand You within Brand Us! </li></ul></ul><ul><ul><li>Encompassing!/ Cultural! (KEWLNESS: mine v. yours) </li></ul></ul><ul><ul><li>Substantive!/ “The best Projects win!” </li></ul></ul>
  42. 42. “ Firms will not ‘manage the careers’ of their employees. They will provide opportunities to enable the employee to develop identity and adaptability and thus be in charge of his or her own career.” - Tim Hall et al., “The New Protean Career Contract”
  43. 43. Yes! Director of Bringing in the Really Cool People
  44. 44. Talent = Brand
  45. 45. IF NOT NOW … WHEN?
  46. 46. “ We are in a brawl with no rules!” — Paul Allaire
  47. 47. PSF Y2K Final Exam <ul><ul><li>Are you doing WOW work? </li></ul></ul><ul><ul><li>Are you working with awesome/freaky peers? </li></ul></ul><ul><ul><li>Are you working with cool/pioneering Clients? </li></ul></ul><ul><ul><li>Are you a “ player ”? </li></ul></ul><ul><ul><li>Are you pushing the envelope and putting yourself at risk on every project? </li></ul></ul><ul><ul><li>Are you having fun ? </li></ul></ul><ul><ul><li>Are a lotta “theys” mad at you ? </li></ul></ul><ul><ul><li>Will you look back on “all this” as “ the time of your life ”? </li></ul></ul>
  48. 48. (Personal) Accountability?! WHERE WERE YOU DURING THE GREAT ENTERPRISE REVOLUTION OF Y2K?
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