Internet marketing cho người mới bắt đầu (Bản tiếng Anh)


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Dành tặng cho những người bạn của tôi, những người đam mê kinh doanh và còn mới mẻ về Internet marketing. Nếu bạn cần bản Powerpoint gốc (Anh/Việt), đừng ngại liên lạc với tôi tại:

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  • Bộ tài liệu cung cấp những thông tin tổng quan về marketing online.
    Namviettelecom_ Cung cấp giải pháp họp trực tuyến cho doanh nghiệp bạn!
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Internet marketing cho người mới bắt đầu (Bản tiếng Anh)

  1. 1. INTERNET ONLINE MARKETING Just to share with my friends who are newbies at this ! 2013. By Mr.Song Tran - CEO Namviet Telecom Ltd
  2. 2. Vài lời thưa trước khi bắt đầu Tôi xin đặc biệt cảm ơn tới: -RichardLoc, Giám đốc điều hành Công ty CP Onnet -Internet, kho kiến thức tài nguyên vô tận -Mong muốn được chia sẻ từ các đồng nghiệp và bạn bè của tôi Tài liệu này tôi hoàn thiện trên cơ sở tổng hợp lại kiến thức từ khóa học Internet Business Mastery do Onnet tổ chức tại TP HCM và tự sưu tầm, học hỏi thêm các nguồn tài liệu từ Internet, đặc biệt là các số liệu dùng phân tích thống kê. Tôi sử dụng tiếng Anh trong tài liệu này bởi 2 mục đích: Một là muốn tất cả những gì khi tôi chia sẻ cùng các bạn tại buổi nói chuyện ngày hôm nay sẽ được các bạn ghi chép lại bởi sự ghi chép sẽ giúp các bạn nhớ hơn và có sự tương tác tốt hơn, tôi tin chắc rằng ngày nay đa phần các bạn rất lười ghi chép. Hai là tôi có thể sử dụng để chia sẻ với những người bạn nước ngoài ở những quốc gia đang phát triển giống VN chúng ta mà không phải mất công dịch lại. Nếu như sự chia sẻ của tôi giúp bạn nhìn ra được điều gì đó thú vị về Internet Marketing thì lời khuyên của tôi là hãy dành thời gian tham gia những khóa học chuyên sâu từ những chuyên gia, những người rất kinh nghiệm và thành công trong lĩnh vực này. Các bạn vui lòng chuyển điện thoại về chế độ im lặng để chúng ta cùng bắt đầu
  3. 3. WHAT WILL WE ADDRESS ? • Why Internet Marketing Now? • What, Exactly, Is Internet Marketing? • How to Do it Right?
  4. 4. Marketing Needs to Adapt Outbound Marketing • Inside Sales • Telemarketing • Tradeshows • Seminars • Print Advertising • Direct mail/email Inbound Marketing • SEO • Pay per click • Blogging / Blogosphere • Social Media / Buzz • Targeted Landing Pages • Marketing Analytics
  5. 5. Marketing Needs to Adapt Outbound Marketing • Low response rate (1-5%) • Expensive / Wasteful • Becoming more difficult • “Interruption” based Inbound Marketing • High response rate (20-50%) • Low cost / High ROI • Wide open playing field • “Permission” based
  6. 6. Why Internet Marketing Now? • Traditional Marketing Tactics Becoming Less Effective • Benefits of Internet Marketing – Targeted – Measurable – Cost-Effective – “Early Mover” Advantage Still Exists
  7. 7. Changes in Purchasing Behavior 98% Search in Google • Buyers start purchasing process in search engines Source: Marketing Sherpa
  9. 9. Trust on your company ! On the Internet, a smaller company can out-market a larger company. Size of budget and number of employees is less relevant. David can beat Goliath, if he is smart about using the Internet.
  10. 10. But What, Exactly, Is Internet Marketing? Key Components 1. Website Design 2. Search Engine Optimization 3. Social Media Marketing 4. Email Marketing 5. Pay Per Click Advertising
  11. 11. Offline vs Online Shop Good location Top Google location Good design Beautiful web design Good foods Nice images Good price Competed price Good services Easy online support
  12. 12. Keys to success Good Team work CEO Designer SEOer Marketer Good Marketing SEM - SMM - EM PPC - Forum - SMS Marketing Good Products Success Good System Website - Servers Security - Supports Unique - Quality - Price Services / Differences
  13. 13. You need to do right now Focus Action Commitment Education
  14. 14. Positioning - Unique Advantage # Common Business Unique Business Try to position & make your business be DIFFERENCE !
  15. 15. Website construction notes Make your web be difference and professional look, simple and clear Try to use your real images of products with detail but compact information. Link to Social Networks: Facebook, LinkedIn, Youtube … Be interactive & Easy contact, live support, email collector Tools such as report, backup/restore, security issues Remember content is key bring you to customer and searching machine (SEO). Test it with difference browsers before publishing
  16. 16. 98% Search in Google
  17. 17. Asia Search Engine Market Shares 2012/2013
  18. 18. Asia Search Engine & Internet Users in 2012
  19. 19. How people search ? • • • • 91% of internet users use a search engine1 87% of people click on natural search results Only 48% even see paid ads Most people search for information, smaller % for commerce • People click on the word in results that matches their query word1 • 58% of all queries are three or more words
  20. 20. How people search ? • The Long Tail of Search: • 3% of Excite’s search traffic was 3 keywords – 97% of the rest was in the “long tail” • makes 57% of sales from keywords outside of the “popular” terms.
  21. 21. Natural Acquisition “Being Found” Online Search Engine Ranking 101 It’s not about the keywords You want to be found on. It’s about the keywords the searcher uses to find you.
  22. 22. Four things you need to know before SEO Google Ad Planner Google Trends Google Global Market Finder Urber Suggest KeyTool SEO Analysic Tool
  23. 23. Build your system with oneway link Facebook Panpage Forums Blog 1 LinkedIn Your main website Blog 2 Youtube Slideshare
  24. 24. Six importance things with SEO Keyword/Unique Contents BackLinks (#1 .edu; .gov) Traffice Pages Indexed (>200K) On Page Optimization
  25. 25. Tool to check SEO quality You have to make sure that all the task be verified ! Google command: site: yourweb You want to know what does your Competitor do for SEO? so easy for checking by using the same tool you will know: - His keyword for SEO - His backlinks - His page rank - His SMM, PPC …
  26. 26. Google Search Commands - Put your keyword into “ ” for asking Google to find it exactly. Example: “online English course for beginner” - Command: site: sitename keyword -> Find the keyword in sitename only. - Command: Keyword :filetype. Example: online conference :pdf -> Find all document with .pdf format which contains “onlilne conference” keyword. - Command: Keyword infographic -> Find the images which has information about keyword.
  27. 27. SMM - Social Media Marketing
  28. 28. Popular Social Media Sites, as of December 2011
  29. 29. SMM - How to do right 7 guys you must have:
  30. 30. Some notes with SMM KEYS: - Natural - Grow daily DO NOT PITCH YOUR PRODUCT • Social Media is NOT like traditional media. • You are part of the conversation, not an announcer. Use the "Rule of Thirds" Divide your participation into thirds 1/3 of the time you talk about General Topics 1/3 of the time you talk to people about them 1/3 of the time you mention your offers and sales.
  31. 31. You know everything: - Age - Job - Title - Hobby
  32. 32. Facebook Marketing Principle
  33. 33. Look & Feel How they act
  34. 34. Email Marketing
  35. 35. How to do right with EM Accepted by Receiver Build your email list (email DB) Unwanted by Receiver Make it be good: title, content, … Run from a good EM Tool
  36. 36. Some Clever Ways to Grow Your Email Marketing List Create a new lead-gen offer -- like a free ebook or whitepaper -- and require visitors to provide their email address in order to get it . Create a free, online tool or resource and have users sign up with their email address. Encourage your current email subscribers to share and forward your emails by including social sharing buttons and an "Email to a Friend" button. Create multiple email subscriptions types that you use to send more targeted content to specific segments of your marketing personas Collect email addresses from Internet. Collect email addresses at offline events like trade shows, and import them into your database.
  37. 37. What is a good email marketing • Sender: Should be one impressed name with your brand or product. • Subject: Very importance with your email. It should be unique and impress. Strange sign like [ ] … • Content: Should be honor, straightforward, compact, clear contact. If for marketing a specified product you should: say it as a good solution, benefit, testimonial, call-to-action (offer with limitation of number and offering time). Let’s the receiver understand that your email is for him/her. • Period of email repeating: 2-3 times/month • Time: 8AM or 2PM from Monday - Friday
  38. 38. Free Tool & Pro Too for EM FREE email templates: Email marketing tools:
  39. 39. EM Tips & Infographic
  40. 40. Blog Marketing - Register a domain name (same your keyword is best) or do the same by creating your domain from or -> using blog title same your keywords - Create your subject name by including your keywords (unique, shock, with number ... ). - Create your content: Say about your product as a solution with long tail keywords; Share your feeling about a film, story, book, a hot trend with honest. You should put a real image (if talk bout your product and remember setting image properties be your keywords); put your link or call-to-action … let your visitor can leave a comment. - Search the best blog who is same your business in English then translate into your mother language and post to your blog (use Ms.Word to edit and use Notepad for content copying to your blog).
  41. 41. Forum marketing Select your right & trusted forums Make a good message: - Title: Must have your keyword, you can combine with number, shock words or a question … - Content: Must have your keywords, compact & clear with link or your contact. Notes: - Never break the forum rules - Spend round 20 minutes everyday for keeping current in your forums. - Bring useful information there, not only your business. Be 5 forums at least.
  42. 42. Marketing - Be yourself, don’t be Mr.Sales guy or try tobe someone else. - Make your video file name by using your keywords (long tail keyword) - Good content is key (unique, go viral) then it can be shareable to your visitor’s friends. Put Call-to-action begin and conclude with a slide that has an organizations branding, call-to-action, or contact information. - Make it for SEO: these fields - title,  description, tags, link building, location  … - Make the subtitle for your video - Manage the comment: always reply - Post the video link to your Facebook, Blogs
  43. 43. Your marketing plan must have • Goals in First 6 Months – Double web traffic – Double web leads – Website Grade above 70 • Goals in Following 6 Months – Double web traffic AGAIN – Double web leads AGAIN – Website Grade above 80
  44. 44. Some useful tools you may need Video editor: Proshow Producer Graphic tools: PC Screen recorder: Ashampoo Snap Project Manager: Doc & Task Management by Gooogle Drive CRM Pro free 15 users:
  45. 45. Major Sales Promotion Tools Commitment Guarantee Samples Free shipping Cash refunds Price packs Free trial Upsell Free gifts Coupons Discount Buy 1, get 1 free Giveaways Cross-sell
  46. 46. Promotion references Limited time Customer need Limited number Extra benefits
  47. 47. Want to become professional?
  48. 48. Tài liệu chia sẻ miễn phí tại