Relational Leadership
Building Politically Effective
Relationships with Stakeholders
October 20, 2010
A Political Effectiv...
WELCOME!
OVERVIEW OF COOPERATIVE EXTENSION’S
POLITICAL EFFECTIVENESS EFFORT
Dan Wilson, Professor Emeritus
•WHAT WE SAY ABOUT PE
• “Doing good work” is not sufficient to build
awareness or political support
• WE must take the lea...
EXPECTATIONS OF THIS SESSION
• Questions and participatory dialog are
expected
• Safe environment – what is said here stay...
EVALUATION
• What are some of your “take homes” from
this session?
• How could this session have been improved?
• What fur...
POLITICAL EFFECTIVENESS:
THE GOOD, THE BAD AND THE UGLY
Rosemary Potter, Director of Government Relations, UW Colleges
and...
What is your definition of political
effectiveness?
Political effectiveness is…
• Responsive educational programs
• Strong relationships with key decision makers
• Effective ...
Responsive educational programs:
Have you done any of the following?
• Involved elected officials, partners, clients and
f...
Strong relationships with key decision makers:
Have you done any of the following?
• Developed a database of influential d...
Effective communications
• Developed a strategic marketing or promotions
plan?
• Invite key decision makers to participate...
Fiscal awareness and political
sensitivity
• Maintain communications with people who are
influential in budget development...
THREE LEVELS OF COMMUNICATION
FOR RELATIONAL LEADERSHIP
Kelly Haverkampf, Community Development
Educator, Vilas County
Three Levels of Communication for
Relational Leadership
Level Relationship Principle Reaction
1. Belief Credibility I beli...
Working on Real Situations
RESPONSIVE EDUCATIONAL
PROGRAMS
Eloisa Gomez, Director of the Milwaukee County
Cooperative Extension Office
Karen Nelson, ...
STRONG RELATIONSHIPS WITH KEY
DECISION MAKERS
Kelly Haverkampf, Community Development
Educator, Vilas County
Mapping your Circle of Influence
• List your regular contacts in your job or
position
• Are they decision makers or influe...
County-based
Community
Development
Educator
County
Board
County
Extension
Committee
County
Department
Head
UWEX
Administra...
EFFECTIVE COMMUNICATIONS
Pamela Seelman, Public Information Specialist,
Dean’s Office
Effective communications are…
• Honest and open communications with
decision makers about the mutual benefits of
our partn...
Communications matter!
• Engage in open and ongoing dialog
• Communicate with multiple audiences
• Explain the value, brea...
CHANGING OUR BLUEPRINT
Rosemary Potter, Director of Government Relations,
UW Colleges and UW-Extension
432 N. Lake Street
...
Changing our Blueprint
•
Changing our Blueprint
•We are Resourceful
•Keep an Open Perspective
•
•Continue the Conversation
Changing our Blueprint
• Make Requests
• All Perspectives Are Legitimate
• Don’t Take Things Personally
Changing our Blueprint
• “I’m a beginner at…”
• “Help me understand…”
What are your challenges,
situations?
EVALUATION
• What are some of your “take homes” from
this session?
• How could this session have been improved?
• What fur...
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Relational Leadership: Building Politically Effective Relationships with Stakeholders

  1. 1. Relational Leadership Building Politically Effective Relationships with Stakeholders October 20, 2010 A Political Effectiveness Work Group Presentation
  2. 2. WELCOME! OVERVIEW OF COOPERATIVE EXTENSION’S POLITICAL EFFECTIVENESS EFFORT Dan Wilson, Professor Emeritus
  3. 3. •WHAT WE SAY ABOUT PE • “Doing good work” is not sufficient to build awareness or political support • WE must take the leadership roles in building awareness and political support for CE • Less than ½ of county offices (and many individuals) have a strategy for communicating value of CE – building relationships with stakeholders
  4. 4. EXPECTATIONS OF THIS SESSION • Questions and participatory dialog are expected • Safe environment – what is said here stays here • Have fun!
  5. 5. EVALUATION • What are some of your “take homes” from this session? • How could this session have been improved? • What further PE resources and training are needed? • What should be addressed/included in CE’s PE Action Plan?
  6. 6. POLITICAL EFFECTIVENESS: THE GOOD, THE BAD AND THE UGLY Rosemary Potter, Director of Government Relations, UW Colleges and UW-Extension Pete Kling, Community Resource Development Agent, St. Croix County Kristine Zaballos, Editor, Cooperative Extension Publications Pamela Seelman, Public Information Specialist, Dean’s Office
  7. 7. What is your definition of political effectiveness?
  8. 8. Political effectiveness is… • Responsive educational programs • Strong relationships with key decision makers • Effective communications • Fiscal awareness and political sensitivity
  9. 9. Responsive educational programs: Have you done any of the following? • Involved elected officials, partners, clients and friends in program planning? • Incorporate UW system resources into program planning? • Consider potential political impacts when planning programs? • Other?
  10. 10. Strong relationships with key decision makers: Have you done any of the following? • Developed a database of influential decision- makers and key supporters? • Developed and maintain professional networks? • Worked to establish relationships with elected officials beyond the Ag and Extension Committee? • Worked with other county, state and federal agencies to establish collaborative relationships? • Other?
  11. 11. Effective communications • Developed a strategic marketing or promotions plan? • Invite key decision makers to participate in Cooperative Extension events? • Work with traditional and social media outlets to communicate the value of your programming? • Know how to explain the work of your colleagues as well as your own? • Other
  12. 12. Fiscal awareness and political sensitivity • Maintain communications with people who are influential in budget development and adoption? • Share impacts, outcomes, successes and financial benefits of your work with key decision makers? • Seek to understand the structure and nuance of the budgeting process? • Know who’s influential to the budget process and know what their interests are? • Other?
  13. 13. THREE LEVELS OF COMMUNICATION FOR RELATIONAL LEADERSHIP Kelly Haverkampf, Community Development Educator, Vilas County
  14. 14. Three Levels of Communication for Relational Leadership Level Relationship Principle Reaction 1. Belief Credibility I believe you I don’t believe you 2. Understanding Quality of information translation I understand you I don’t understand you 3. Agreement Values, position, politics I agree with you I don’t agree with you
  15. 15. Working on Real Situations
  16. 16. RESPONSIVE EDUCATIONAL PROGRAMS Eloisa Gomez, Director of the Milwaukee County Cooperative Extension Office Karen Nelson, Columbia County Cooperative Extension Office Department Head and 4-H Youth Development Educator
  17. 17. STRONG RELATIONSHIPS WITH KEY DECISION MAKERS Kelly Haverkampf, Community Development Educator, Vilas County
  18. 18. Mapping your Circle of Influence • List your regular contacts in your job or position • Are they decision makers or influencers? • What are your communication points with the influencers? • What are their communication points with the decision makers? • How consistent are the messages along each communication line?
  19. 19. County-based Community Development Educator County Board County Extension Committee County Department Head UWEX Administration UWEX Program Leader State Legislators UWEX District Director Program Participants and Volunteers
  20. 20. EFFECTIVE COMMUNICATIONS Pamela Seelman, Public Information Specialist, Dean’s Office
  21. 21. Effective communications are… • Honest and open communications with decision makers about the mutual benefits of our partnership.
  22. 22. Communications matter! • Engage in open and ongoing dialog • Communicate with multiple audiences • Explain the value, breadth of our programs • Share success stories, impacts and outcomes • Use evaluation tools and reports to demonstrate accountability, program impacts
  23. 23. CHANGING OUR BLUEPRINT Rosemary Potter, Director of Government Relations, UW Colleges and UW-Extension 432 N. Lake Street 608 263-7678 rosemary.potter@uwex.uwc.edu www.uwex.uwc.edu/government/
  24. 24. Changing our Blueprint •
  25. 25. Changing our Blueprint •We are Resourceful •Keep an Open Perspective • •Continue the Conversation
  26. 26. Changing our Blueprint • Make Requests • All Perspectives Are Legitimate • Don’t Take Things Personally
  27. 27. Changing our Blueprint • “I’m a beginner at…” • “Help me understand…”
  28. 28. What are your challenges, situations?
  29. 29. EVALUATION • What are some of your “take homes” from this session? • How could this session have been improved? • What further PE resources and training are needed? • What should be addressed/included in CE’s PE Action Plan?

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