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Relational Leadership: Building Politically Effective Relationships with Stakeholders

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    Relational Leadership: Building Politically Effective Relationships with Stakeholders Relational Leadership: Building Politically Effective Relationships with Stakeholders Presentation Transcript

    • Relational Leadership
      Building Politically Effective Relationships with Stakeholders
      October 20, 2010
      A Political Effectiveness Work Group Presentation
    • Dan Wilson, Professor Emeritus
      Welcome!Overview of Cooperative Extension’s political effectiveness effort
      • WHAT WE SAY ABOUT PE
      “Doing good work” is not sufficient to build awareness or political support
      WE must take the leadership roles in building awareness and political support for CE
      Less than ½ of county offices (and many individuals) have a strategy for communicating value of CE – building relationships with stakeholders
    • EXPECTATIONS OF THIS SESSION
      Questions and participatory dialog are expected
      Safe environment – what is said here stays here
      Have fun!
    • EVALUATION
      What are some of your “take homes” from this session?
      How could this session have been improved?
      What further PE resources and training are needed?
      What should be addressed/included in CE’s PE Action Plan?
    • Rosemary Potter, Director of Government Relations, UW Colleges and UW-Extension
      Pete Kling, Community Resource Development Agent, St. Croix County
      Kristine Zaballos, Editor, Cooperative Extension Publications
      Pamela Seelman, Public Information Specialist, Dean’s Office
      Political Effectiveness:The Good, the Bad and the Ugly
    • What is your definition of political effectiveness?
    • Political effectiveness is…
      Responsive educational programs
      Strong relationships with key decision makers
      Effective communications
      Fiscal awareness and political sensitivity
    • Responsive educational programs:Have you done any of the following?
      Involved elected officials, partners, clients and friends in program planning?
      Incorporate UW system resources into program planning?
      Consider potential political impacts when planning programs?
      Other?
    • Strong relationships with key decision makers:Have you done any of the following?
      Developed a database of influential decision-makers and key supporters?
      Developed and maintain professional networks?
      Worked to establish relationships with elected officials beyond the Ag and Extension Committee?
      Worked with other county, state and federal agencies to establish collaborative relationships?
      Other?
    • Effective communications
      Developed a strategic marketing or promotions plan?
      Invite key decision makers to participate in Cooperative Extension events?
      Work with traditional and social media outlets to communicate the value of your programming?
      Know how to explain the work of your colleagues as well as your own?
      Other
    • Fiscal awareness and political sensitivity
      Maintain communications with people who are influential in budget development and adoption?
      Share impacts, outcomes, successes and financial benefits of your work with key decision makers?
      Seek to understand the structure and nuance of the budgeting process?
      Know who’s influential to the budget process and know what their interests are?
      Other?
    • Kelly Haverkampf, Community Development Educator, Vilas County
      Three Levels of Communication for Relational Leadership
    • Three Levels of Communication for Relational Leadership
    • Working on Real Situations
    • Eloisa Gomez, Director of the Milwaukee County Cooperative Extension Office
      Karen Nelson, Columbia County Cooperative Extension Office Department Head and 4-H Youth Development Educator
      Responsive Educational Programs
    • Kelly Haverkampf, Community Development Educator, Vilas County
      Strong relationships with key decision makers
    • Mapping your Circle of Influence
      List your regular contacts in your job or position
      Are they decision makers or influencers?
      What are your communication points with the influencers?
      What are their communication points with the decision makers?
      How consistent are the messages along each communication line?
    • County Board
      State Legislators
      County Extension Committee
      UWEX Administration
      Program Participants and Volunteers
      County-based Community Development Educator
      UWEX Program Leader
      County Department Head
      UWEX District Director
    • Pamela Seelman, Public Information Specialist, Dean’s Office
      Effective communications
    • Effective communications are…
      Honest and open communications with decision makers about the mutual benefits of our partnership.
    • Communications matter!
      Engage in open and ongoing dialog
      Communicate with multiple audiences
      Explain the value, breadth of our programs
      Share success stories, impacts and outcomes
      Use evaluation tools and reports to demonstrate accountability, program impacts
    • Rosemary Potter, Director of Government Relations, UW Colleges and UW-Extension
      432 N. Lake Street
      608 263-7678
      rosemary.potter@uwex.uwc.edu
      www.uwex.uwc.edu/government/
      Changing our blueprint
    • Changing our Blueprint
    • Changing our Blueprint
      We are Resourceful
      Keep an Open Perspective
      Continue the Conversation
    • Changing our Blueprint
      Make Requests
      All Perspectives Are Legitimate
      Don’t Take Things Personally
    • Changing our Blueprint
      “I’m a beginner at…”
      “Help me understand…”
    • What are your challenges, situations?
    • EVALUATION
      What are some of your “take homes” from this session?
      How could this session have been improved?
      What further PE resources and training are needed?
      What should be addressed/included in CE’s PE Action Plan?