“Difficult to
see, always
in motion is
the future.”
Yoda
““Hayward could be a quaint city, but isHayward could be a quaint city, but is
currently nothing but a tourist trap cateri...
““We are very pleased with the businesses in theWe are very pleased with the businesses in the
community of Hayward, We ar...
Why?Why?
 Long-term discussions on changing trends (touristsLong-term discussions on changing trends (tourists
vs. season...
PartnersPartners
 Survey Development and ImplementationSurvey Development and Implementation
 Sawyer County Development ...
Who?Who?
RespondentsRespondents
 Owned property in Sawyer CountyOwned property in Sawyer County
 $80,000 in improved val...
What?What?
 Factors concerning their decision to purchaseFactors concerning their decision to purchase
property in Sawyer...
Key FindingsKey Findings
 RespondentsRespondents
 67% Male67% Male
 71% no children under 18 living in household71% no ...
Key FindingsKey Findings
 Purchase property because of the naturalPurchase property because of the natural
beauty, quiet,...
Key FindingsKey Findings
 Shopping in Sawyer CountyShopping in Sawyer County
 Friendliness of sales people 76% and attra...
““I feel that all Sawyer County does anymore is have festivalsI feel that all Sawyer County does anymore is have festivals...
I want Hayward of 1965 – I don’t give a damn aboutI want Hayward of 1965 – I don’t give a damn about
“shopping”. Let’s sto...
““We like the small town laid back feel of Hayward. We wouldWe like the small town laid back feel of Hayward. We would
hat...
Survey IssuesSurvey Issues
 Funding (Not enough)Funding (Not enough)
 Ownership (Public domain or control byOwnership (P...
Possible Issues for ReflectionPossible Issues for Reflection
 If price and convenience are major drivers ofIf price and c...
“Difficult to see, always in
motion is the future.”
Yoda
“In retrospect, what
would I have done
differently?”
•Timing
•Sec...
2010 Department of Community Resource Development Symposium-2
2010 Department of Community Resource Development Symposium-2
2010 Department of Community Resource Development Symposium-2
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2010 Department of Community Resource Development Symposium-2

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2010 Department of Community Resource Development Symposium-2

  1. 1. “Difficult to see, always in motion is the future.” Yoda
  2. 2. ““Hayward could be a quaint city, but isHayward could be a quaint city, but is currently nothing but a tourist trap catering tocurrently nothing but a tourist trap catering to drive through or weekly visitors.”drive through or weekly visitors.” ““Better sales people (most HATE summerBetter sales people (most HATE summer residents and tourists, but will take theirresidents and tourists, but will take their money and spit in their face at the same time)”money and spit in their face at the same time)” ““Locals consider part-time residents asLocals consider part-time residents as intruders, sock it to them attitude”intruders, sock it to them attitude”
  3. 3. ““We are very pleased with the businesses in theWe are very pleased with the businesses in the community of Hayward, We are impressedcommunity of Hayward, We are impressed with the kindness and friendliness ofwith the kindness and friendliness of employees. We have felt on numerousemployees. We have felt on numerous occasions that they have gone out of the wayoccasions that they have gone out of the way to be of help. The employees are really to beto be of help. The employees are really to be commended as well as the store owners whocommended as well as the store owners who employ them.”employ them.”
  4. 4. Why?Why?  Long-term discussions on changing trends (touristsLong-term discussions on changing trends (tourists vs. seasonal residents)vs. seasonal residents)  Caveats regarding census and other data sourcesCaveats regarding census and other data sources  Lack of understanding regarding second homeLack of understanding regarding second home market, property use, and preferencesmarket, property use, and preferences  Sawyer County businesses were missingSawyer County businesses were missing opportunities through product mix and marketingopportunities through product mix and marketing  Build on the previous local research and work ofBuild on the previous local research and work of others: Marcoullier, Ryan, etc.others: Marcoullier, Ryan, etc.
  5. 5. PartnersPartners  Survey Development and ImplementationSurvey Development and Implementation  Sawyer County Development CorporationSawyer County Development Corporation  Sawyer County UW-ExtensionSawyer County UW-Extension  UW River Falls Survey Research CenterUW River Falls Survey Research Center  Local Steering CommitteeLocal Steering Committee
  6. 6. Who?Who? RespondentsRespondents  Owned property in Sawyer CountyOwned property in Sawyer County  $80,000 in improved value$80,000 in improved value  Mailing address for tax mailings outsideMailing address for tax mailings outside Sawyer CountySawyer County  Not a business or corporationNot a business or corporation  1774 total households, 1226 surveyed, 6311774 total households, 1226 surveyed, 631 respondedresponded
  7. 7. What?What?  Factors concerning their decision to purchaseFactors concerning their decision to purchase property in Sawyer Countyproperty in Sawyer County  How often they and others used their propertyHow often they and others used their property  Annual household spending in the countyAnnual household spending in the county  Reasons for not purchasing items in Sawyer CountyReasons for not purchasing items in Sawyer County  Opportunities for business growth & developmentOpportunities for business growth & development  Demographic informationDemographic information
  8. 8. Key FindingsKey Findings  RespondentsRespondents  67% Male67% Male  71% no children under 18 living in household71% no children under 18 living in household  82% over 45 yrs old82% over 45 yrs old  63% currently employed63% currently employed  70% bachelor’s degree or higher, 37% graduate or70% bachelor’s degree or higher, 37% graduate or professional degreeprofessional degree  70% household income greater than $100,000,70% household income greater than $100,000, 33% greater than $200,00033% greater than $200,000
  9. 9. Key FindingsKey Findings  Purchase property because of the naturalPurchase property because of the natural beauty, quiet, privacy, and recreationalbeauty, quiet, privacy, and recreational opportunitiesopportunities  Collectively use their properties ranging fromCollectively use their properties ranging from a low of 20,223 people/days in March to aa low of 20,223 people/days in March to a high of 97,588 people/days in July.high of 97,588 people/days in July.  Each household spent approx. $17,500 inEach household spent approx. $17,500 in Sawyer County – Total direct expendituresSawyer County – Total direct expenditures between 29.8 and 32.5 million.between 29.8 and 32.5 million.
  10. 10. Key FindingsKey Findings  Shopping in Sawyer CountyShopping in Sawyer County  Friendliness of sales people 76% and attractivenessFriendliness of sales people 76% and attractiveness of the shopping area 74% were rated as excellentof the shopping area 74% were rated as excellent or good.or good.  Convenience and Price were major factors peopleConvenience and Price were major factors people purchased outside the countypurchased outside the county
  11. 11. ““I feel that all Sawyer County does anymore is have festivalsI feel that all Sawyer County does anymore is have festivals and try to attract tourists. The reason I bought here 12 yearsand try to attract tourists. The reason I bought here 12 years ago are disappearing”ago are disappearing”
  12. 12. I want Hayward of 1965 – I don’t give a damn aboutI want Hayward of 1965 – I don’t give a damn about “shopping”. Let’s stop buying crap to dump in our landfills and“shopping”. Let’s stop buying crap to dump in our landfills and focus on why we came here – TO RELAX!”focus on why we came here – TO RELAX!”
  13. 13. ““We like the small town laid back feel of Hayward. We wouldWe like the small town laid back feel of Hayward. We would hate to see it fall prey to the glitzy, fun of the mill trend thathate to see it fall prey to the glitzy, fun of the mill trend that seems to be taking away the character of other popular vacationseems to be taking away the character of other popular vacation areas. Do not become too commercial and generic. Keep theareas. Do not become too commercial and generic. Keep the variety and charm and beauty.”variety and charm and beauty.”
  14. 14. Survey IssuesSurvey Issues  Funding (Not enough)Funding (Not enough)  Ownership (Public domain or control byOwnership (Public domain or control by funder?)funder?)  Authorship (Negotiations up front?)Authorship (Negotiations up front?)  Use of the data (Intended or unintended use)Use of the data (Intended or unintended use)
  15. 15. Possible Issues for ReflectionPossible Issues for Reflection  If price and convenience are major drivers ofIf price and convenience are major drivers of purchasing decisions, how can businesses capitalize?purchasing decisions, how can businesses capitalize?  Are our tourism promotion efforts/ festivals andAre our tourism promotion efforts/ festivals and events designed to promote overnight stays detractingevents designed to promote overnight stays detracting from the quality of experience for permanent andfrom the quality of experience for permanent and seasonal residents?seasonal residents?  Conflicting views on economic development?Conflicting views on economic development? (Quality vs. Quantity) (Growth vs. Development)(Quality vs. Quantity) (Growth vs. Development)  Other?Other?
  16. 16. “Difficult to see, always in motion is the future.” Yoda “In retrospect, what would I have done differently?” •Timing •Secondary Data •Better use of final product
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