SHIFT: Meeting Corporate Philanthropy Where It's HeadingPresentation Transcript
Corporate Philanthropy A Fundraising Primer CT Association of Nonprofits [email_address] Sondra Lintelmann-Dellaripa
Corporate Philanthropy A Fundraising Primer CT Association of Nonprofits www.harvestdevelopmentgrp.com www.linkedin/in/sondrad www.thefbooksite.com #CorpCAN @HarvestDev @CTNonprofits
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Seek first to Understand …. then to be Understood ~ Stephen Covey
Outline APRIL 11th- Building Your Corporate Giving Program
Panel Discussion: What makes the best Partnerships
Corporate Social Responsibility:
What it means to the corporate partner
Goals in corporate philanthropy
Winning: Based on needs fulfilled
Key behaviors in successful nonprofits
Summary and Q&A
Homework for next week.
SHIFT: Influence on the corporate sector
Milton Friedman: “ The social responsibility of business is to increase its profits. Giving by a publicly held corporation in the name of ‘social responsibility’ is a form of theft.” 1970 NYT article.
Alfred P Sloan~ “ The business of business is business.”
“ I mean, if we said right now, there's somebody in the next room who's dying , let's all go save their life, you know, everybody would just get up immediately and go get involved in that.”
On 14 September 2010, ISO 26000 , which gives organizations guidance on implementing social responsibility (SR) was approved for publication as an ISO International Standard.
Banking social trust for future withdrawal
A shift in strategic development of philanthropy to support their bottom line Corporation Generous Automobile Company Hunger, 1985 Homelessness, 1988 Healthcare, 1991
CAUSES whose mission is the environment; specifically air quality and water pollution Now until forever Corporation Generous Automobile Company
According to Giving USA Report 2010:
Corporate giving rose an estimated 5.5 percent (5.9 percent adjusted for inflation). This unexpected bounce takes corporate giving to within 1 percent of its pre-recession level. According to at least two reports (Committee Encouraging Corporate Philanthropy and Silicon Valley Community Foundation and Entrepreneurs Foundation), corporations increased their in-kind donations, which are less affected by recessions. This shift explains at least some of the growth.
What is influencing nonprofits ?
Recession = diversify to stay alive Diversify to Excel
Corporate giving is a result of the responsibility of companies for society. The Nonprofit Water Cooler « A niche for corporate giving nonprofitwatercooler.com
“ What used to be social investments aligned with timely social issues not necessarily tied to the business, have been transformed to social investments that are aligned with the business.” The end of corporate philanthropy? – PRWeek US prweekus.com
Heather Watson-Summerer Manager Public Affairs Lynda McHugh Director of Sales Support Broker Relations What makes a good partnership ?
" Corporate social responsibility is the continuing commitment by business to contribute to economic development while improving the quality of life of the workforce and their families as well as of the community and society at large" World Business Council for Sustainable Development
“ Corporate Social responsibility
most often encompasses a comprehensive set of:
That are integrated throughout the company into:
Decision making processes
Supply chain relationships
And includes responsibility for:
Philanthropic: Impact Partnerships External: Sustainability & Environment Internal: Corporate Governance Administer and Monitor
Financial Impact Environmental Impact Social Impact Triple Bottom Line Measure
1895 1953 1960/1970 1980 1989 1992 1995- to present
What is the Goal ?
90% = Business benefits and new business opportunities
The business goals most often cited Enhancing the company’s reputation or brand , Local Impact Building employee capabilities and Improving employee recruitment and retention.
59% say It’s Important
Four P ’s not all equal
Concentrate their efforts Brand image Employee satisfaction Local Impact
Build a deep understanding of the benefits
Find the right partner.
Key Behaviors in Successful Partnerships
Strong public presence
Access to customers and markets
Access to other businesses
Relationships with community and other influential leaders
Access to potential employees
Established programs and projects
Geography or Facilities
Assets of Value
Summary and Q&A
Seek first to understand
Strengthen Corporate Partnerships for sustainability
Companies do not give because society obligates them to..
They give for brand enhancement, local impact, employee impact
Companies are looking for the right partner
Make yourself valuable- know your value proposition
Build personal relationships
Be a trusted and committed partner
Value Proposition Academic Institute Architecture Mailing services Food preparation Teenagers Urban Parents Micro beers Minority Business training Working Women Farmland Teachers Videos Parenting classes Retired Men Hospital Business leaders Food goods Mentoring Doctors Historic Factory Healthcare Prof Manuals Vision testing Young Professionals Geographic Expertise Products Program/services Market