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Dunkin

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  • 1. GROUP PRESENTATION ON DUNKIN DONUTS GROUP MEMBERS ARE : SONAL BAJAJ ANKUSH SINGLA HARSHUL SINGLA KANIKA DHAWAN ASHIMAGUPTA
  • 2. DUNKIN DONUTS is an international doughnut and coffee retailer founded in 1950 in Quincy,Massachusetts by William Rosenberg. It is now headquartered in Canton, Massachusetts. Despite originally focusing on donuts and other baked goods, over half of Dunkin Donuts business today is in coffee
  • 3. •Dunkin Donuts is the world’s leading baked goods andcoffee chain•The company has signed an agreement with JubilantFoodWorks Ltd. to enter the Indian market.••The master franchise agreement calls for JubilantFoodWorks to develop, sub-franchise, and operate morethan 500 Dunkin’ Donuts restaurants throughout Indiaover the next 15 years.•The first Dunkin’ Donuts locations are expected to openby early 2012.
  • 4. Dunkin Donuts is a market leader in the hotregular/flavored coffee, iced coffee, donut,bagel and muffin categories. Dunkin Donuts has earned the No. 1ranking for customer loyalty in the coffee The company has more than 9,700restaurants in 31 countries worldwide.In 2010, Dunkin Donuts global system-wide sales totaled $6 billion.
  • 5. Dunkin Donuts and Jubilant FoodWorks will work together to offer customers a menu that combines Dunkin Donuts renowned coffee espresso-based drinks, baked goods and othersnacks, along with products specially tailored for the Indian market.
  • 6.  Café coffee day Barista Costa coffee
  • 7.  Mc donald’s Subway KFC Pizza hut
  • 8. productPromotio n 4 p’s price place
  • 9. •POPULAR WESTERN DRINKS•CONCENTRATION ONESPRESSO,COFFEE AND TEA•PASTERIES•SANDWICHES•WITH NO PORK OR BEEF ANDALSO VEGETARIAN
  • 10. Minimumpriceascomparedtocompetito rs Freehomedeliveryfor3months
  • 11. Advertisement•Internet has been effective in reaching youngprofessionals•The medium depends on the targetedaudience•Print media is in effective in rural areas dueto illiteracy• Video vans in rural areas•Nation wide advertisement is difficult• TV Ads in local languages•Celebrity appearance
  • 12. SELECTION HIGH CLASS MIDDLE CLASS
  • 13. •UPPER CLASS-Popular westerndrinks concentration onespresso,coffee&tea•Middle class-sandwiches with no porkor beef and vegeterian,pastries
  • 14. •Brand name•High quality•Fast services•Price
  • 15. •STRENGTH•WEAKNESSES•OPPORTUNITIES•THREATS
  • 16. •Strong brand portfolio•Different varities•First food chain to introduce theconcept of donuts in india
  • 17. A. HIGH PRICE OF PRODUCTB. SUBTITUTES OF PRODUCTC. STRONG COMPETITORS
  • 18.  NO TOO MANY DONUTS SHOPS IN INDIA CHANGING LIFE STYLE OF PEOPLE INTRODUCTION OF KIDS MEAL
  • 19. •Threats from bakery shops and localsweet shops which are already popularfor their traditional indian sweets•Threats from competitors likebarista,CCD etc.