GROUP PRESENTATION ON DUNKIN DONUTS GROUP MEMBERS ARE : SONAL BAJAJ ANKUSH SINGLA HARSHUL SINGLA KANIKA DHAWAN ASHIMAGUPTA
DUNKIN DONUTS is an international doughnut and coffee retailer founded in 1950 in Quincy,Massachusetts by William Rosenberg. It is now headquartered in Canton, Massachusetts. Despite originally focusing on donuts and other baked goods, over half of Dunkin Donuts business today is in coffee
•Dunkin Donuts is the world’s leading baked goods andcoffee chain•The company has signed an agreement with JubilantFoodWorks Ltd. to enter the Indian market.••The master franchise agreement calls for JubilantFoodWorks to develop, sub-franchise, and operate morethan 500 Dunkin’ Donuts restaurants throughout Indiaover the next 15 years.•The first Dunkin’ Donuts locations are expected to openby early 2012.
Dunkin Donuts is a market leader in the hotregular/flavored coffee, iced coffee, donut,bagel and muffin categories. Dunkin Donuts has earned the No. 1ranking for customer loyalty in the coffee The company has more than 9,700restaurants in 31 countries worldwide.In 2010, Dunkin Donuts global system-wide sales totaled $6 billion.
Dunkin Donuts and Jubilant FoodWorks will work together to offer customers a menu that combines Dunkin Donuts renowned coffee espresso-based drinks, baked goods and othersnacks, along with products specially tailored for the Indian market.
Advertisement•Internet has been effective in reaching youngprofessionals•The medium depends on the targetedaudience•Print media is in effective in rural areas dueto illiteracy• Video vans in rural areas•Nation wide advertisement is difficult• TV Ads in local languages•Celebrity appearance