Semantic Social Network Kim Hak Lae, Seoul, Korea, July 16, 2008 Use the template  made by Alain Thys
® http://kr.youtube.com/watch?v=hBB13MVoWI8
How Everything Is Connected to Everything Else and What It Means <ul><li>The Random  Universe </li></ul><ul><li>Six Degree...
This is a network.  But this is “NOT” the topics today
This Presentation Link, Web, and Semantic Web Social Network and Social Tagging Linked Data and Data Portability on the Web
Link, Web, and Semantic Web Part 1:
A reference in a resource to another resource BASIS ELEMENT TO BUILD WEB Link
Hyperlinks and  World Wide Web ..predefined linkage between one object and another I YOU
Link Analysis amongst two points I YOU Computer Science Data Mining Information Retrieval SVM Artificial Intelligence Know...
® I YOU Semantic Web love URI
How many different types of links on the web... document We are already in these links... connects document services conne...
All data including documents, services, people ... DATA DATA YET, HOW COULD WE CONNECT HETEROGENEOUS DATA ON THE WEB? links
Social Network &  Social Tagging Part 2:
® http://kr.youtube.com/watch?v=6a_KF7TYKVc
240,000,000 22,000,000 WE BECOME SOCIAL 70,000,000 80,000,000 65,000,000 67,000,000 <ul><ul><ul><li>Source data point: htt...
Six Degrees of Separation - Stanley Milgram <ul><ul><li>Random people from Nebraska were to send a letter (via intermediar...
How does ‘Six degrees of separation’ work? For video, go to http://www.campaignforrealbeauty.ca/flat2.asp?id=4804
Park, Kyung Rim 4.08 ‘ 친구야 반갑다’의 모든 출연자에 연결되는 정도 박경림의 마당발 효과 – 좁은 세상   (Small World) 연예인의 숨어있는  친분 관계에 대한 흥미
® Social Network on the Web
® ...on the  Semantic Web foaf:knows URI There is little semantics for describing the relationship between two persons.
I know you, you know me, and we know each other Social Network vs Semantic Social Network
But, are SNS sites only the sources for building social networks? We contribute various our efforts in social media sites....
WHAT IS A DIAMOND FOR DIGGING SOCIAL NETWORK ON THE WEB?
Photos, vidoes, bookmarks.... => tags Breslin, 2007
A tag can play an important role to connect us to other people Breslin, 2007
Make social relations I really care about   Make it dynamic, fun, and maintainable Make it I can easily interact others Be...
DO YOU KNOW WHICH SITES DOES NOT SUPPORT TAGGING?
HOW PEOPLE TAG?
HOW PEOPLE TAG? Eiffel Tower Paris Brain? ?
HOW PEOPLE TAG? Source image point: Alain Thys, 2006 Eiffel Tower Paris Brain? What you thin’ about it? You tag that words...
Maarten Janssen, 2006 Personal tagging, not social Social tagging among users Social interaction across sites
YET, HOW COULD WE CONNECT HETEROGENEOUS DATA ON THE WEB? People, tags, and resources are also…. DATA
THE BASIC ELEMENT OF FOLKSONOMY IS ALSO .. LINK. MY TAGS –  THEIR TAGS – AND ALL THOSE WE CONNECTED COLLECTIVELY THEM
TAKE IT EASY!
How could we find social relations from tagging practices … let’s go
<ul><li>The selection of blogs was performed by one of the individuals – Dave Beckett </li></ul><ul><li>There are 58 membe...
SMALL NETWORK ON THE PLANETRDF Apr-06 Jul-06 Oct-06 Jan-07 Apr-07 Jul-07 Oct-07 Jan-08 Apr-08
PEOPLE John Breslin and Dan Brickley become stars in the community Source image point: Alain Thys, 2006
TAGS The members have used social-related keywords as a tag after April 2007 Source image point: Alain Thys, 2006
X Y Z April, 2007
A B C D April, 2008
FOAF - April, 2007
So What?
wanna this?
REPRESENTATION All tagging elements including people, tags, resources have to be described by both machine-processable and...
HOW TO TAG We tag in a specific resource with keywords
TAGGING MODEL Tagging is kind of a process TAGGING
A user assigns a tag in a resource. We don’t know the  relationships
We know the relationships among tagging elements Little semantics goes  LONG
If the user has many tagging instance?
Even, another user has also similar tagging activities with you?
And, she has many tagging instances as well.....
Could we interlink between them and integrate, share, and reuse their tagging data across sites?
YES. SCOT  CAN..
Linked Data Data Portability Part 3:
Web 2.0 is  broken .
® http://kr.youtube.com/watch?v=nZ3DndUFHEI
DATA PORTABILITY Source image point: http://www.trendbird.co.kr/attach/1/1064007442.jpg
LINKED DATA <ul><li>Use URIs as names for things </li></ul><ul><li>Use HTTP URIs so that people can look up those names </...
Linked Data Cloud (present) Source image point:  http://richard.cyganiak.de/2007/10/lod/
Linked Data Cloud (present) LINKED DATA  !=  Linked Open Data Source image point:  http://richard.cyganiak.de/2007/10/lod/
DATA DATA YET, HOW COULD WE CONNECT HETEROGENEOUS DATA ON THE WEB? links
DATA DATA YET, HOW COULD WE CONNECTS HETEROGENEOUS DATA ON THE WEB? + LINKED DATA
Source image point: Alain Thys, 2006
CHOICE IS A PROBLEM OF CHOICE BETWEEN WEB 2.0 AND SEMANTIC WEB? 63% Of IT Depts Say Web 2.0 Will Impact Their Business WHA...
Semantic Web is  BOTTOM-UP  approach.
Semantic  Web  < Semantic  Web
It’s a web of data, not just data on the web! Tim Berners-Lee Making Semantic Web  Real
Semantic Web is not sweet…
Semantic Web is not honey…
Why don’t you make your jelly yourself?
source data point: http://www.datanet.co.kr/news/read.html?cd=36329&N_cate1=0&N_cate2=8
시맨틱웹의 현실적 방안을 제시하다 ?
Let’s do it: DON’T PREY AND WAIT A KILLER APPLICATION.
Let’s do it: WE LIVE IN AN ERA OF PARTICIPATION
Let’s do it: MAKE YOUR CONNNECTIONS AND KEEP THEM
When people talk, listen completely. Most people never listen Ernest Hemingway (1899 – 1961)  Source image point: Alexande...
 
I HOPE IT IS  NOT JUST MY DREAM.
communicate with me…. http://www.blogweb.co.kr http://haklaekim.org  http://scot-project.org
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  • Transcript of "Semantic Social Network"

    1. 1. Semantic Social Network Kim Hak Lae, Seoul, Korea, July 16, 2008 Use the template made by Alain Thys
    2. 2. ® http://kr.youtube.com/watch?v=hBB13MVoWI8
    3. 3. How Everything Is Connected to Everything Else and What It Means <ul><li>The Random Universe </li></ul><ul><li>Six Degrees of Separation </li></ul><ul><li>The Small World </li></ul><ul><li>Hubs and Connectors </li></ul>
    4. 4. This is a network. But this is “NOT” the topics today
    5. 5. This Presentation Link, Web, and Semantic Web Social Network and Social Tagging Linked Data and Data Portability on the Web
    6. 6. Link, Web, and Semantic Web Part 1:
    7. 7. A reference in a resource to another resource BASIS ELEMENT TO BUILD WEB Link
    8. 8. Hyperlinks and World Wide Web ..predefined linkage between one object and another I YOU
    9. 9. Link Analysis amongst two points I YOU Computer Science Data Mining Information Retrieval SVM Artificial Intelligence Knowledge Representation . .
    10. 10. ® I YOU Semantic Web love URI
    11. 11. How many different types of links on the web... document We are already in these links... connects document services connects services people people connects
    12. 12. All data including documents, services, people ... DATA DATA YET, HOW COULD WE CONNECT HETEROGENEOUS DATA ON THE WEB? links
    13. 13. Social Network & Social Tagging Part 2:
    14. 14. ® http://kr.youtube.com/watch?v=6a_KF7TYKVc
    15. 15. 240,000,000 22,000,000 WE BECOME SOCIAL 70,000,000 80,000,000 65,000,000 67,000,000 <ul><ul><ul><li>Source data point: http://en.wikipedia.org/wiki/List_of_social_networking_websites </li></ul></ul></ul>
    16. 16. Six Degrees of Separation - Stanley Milgram <ul><ul><li>Random people from Nebraska were to send a letter (via intermediaries) to a stock broker in Boston </li></ul></ul><ul><ul><li>Could only send to someone with whom they were on a first-name basis </li></ul></ul>6 Among the letters that found the target, the average number of links was …
    17. 17. How does ‘Six degrees of separation’ work? For video, go to http://www.campaignforrealbeauty.ca/flat2.asp?id=4804
    18. 18. Park, Kyung Rim 4.08 ‘ 친구야 반갑다’의 모든 출연자에 연결되는 정도 박경림의 마당발 효과 – 좁은 세상 (Small World) 연예인의 숨어있는 친분 관계에 대한 흥미
    19. 19. ® Social Network on the Web
    20. 20. ® ...on the Semantic Web foaf:knows URI There is little semantics for describing the relationship between two persons.
    21. 21. I know you, you know me, and we know each other Social Network vs Semantic Social Network
    22. 22. But, are SNS sites only the sources for building social networks? We contribute various our efforts in social media sites. Thus, social networks can be applies to everywhere on the Web. Breslin, 2007
    23. 23. WHAT IS A DIAMOND FOR DIGGING SOCIAL NETWORK ON THE WEB?
    24. 24. Photos, vidoes, bookmarks.... => tags Breslin, 2007
    25. 25. A tag can play an important role to connect us to other people Breslin, 2007
    26. 26. Make social relations I really care about Make it dynamic, fun, and maintainable Make it I can easily interact others Be open and be global to be sociallable
    27. 27. DO YOU KNOW WHICH SITES DOES NOT SUPPORT TAGGING?
    28. 28. HOW PEOPLE TAG?
    29. 29. HOW PEOPLE TAG? Eiffel Tower Paris Brain? ?
    30. 30. HOW PEOPLE TAG? Source image point: Alain Thys, 2006 Eiffel Tower Paris Brain? What you thin’ about it? You tag that words 0.1 seconds
    31. 31. Maarten Janssen, 2006 Personal tagging, not social Social tagging among users Social interaction across sites
    32. 32. YET, HOW COULD WE CONNECT HETEROGENEOUS DATA ON THE WEB? People, tags, and resources are also…. DATA
    33. 33. THE BASIC ELEMENT OF FOLKSONOMY IS ALSO .. LINK. MY TAGS – THEIR TAGS – AND ALL THOSE WE CONNECTED COLLECTIVELY THEM
    34. 34. TAKE IT EASY!
    35. 35. How could we find social relations from tagging practices … let’s go
    36. 36. <ul><li>The selection of blogs was performed by one of the individuals – Dave Beckett </li></ul><ul><li>There are 58 members in total, including blogs of individual users as well as organizations. </li></ul>Aggregation of blogs belonging to ‘Semantic Web enthusiasts and hackers’ PLANETRDF.COM
    37. 37. SMALL NETWORK ON THE PLANETRDF Apr-06 Jul-06 Oct-06 Jan-07 Apr-07 Jul-07 Oct-07 Jan-08 Apr-08
    38. 38. PEOPLE John Breslin and Dan Brickley become stars in the community Source image point: Alain Thys, 2006
    39. 39. TAGS The members have used social-related keywords as a tag after April 2007 Source image point: Alain Thys, 2006
    40. 40. X Y Z April, 2007
    41. 41. A B C D April, 2008
    42. 42. FOAF - April, 2007
    43. 43. So What?
    44. 44. wanna this?
    45. 45. REPRESENTATION All tagging elements including people, tags, resources have to be described by both machine-processable and human-readable way. <Person> John </Person>
    46. 46. HOW TO TAG We tag in a specific resource with keywords
    47. 47. TAGGING MODEL Tagging is kind of a process TAGGING
    48. 48. A user assigns a tag in a resource. We don’t know the relationships
    49. 49. We know the relationships among tagging elements Little semantics goes LONG
    50. 50. If the user has many tagging instance?
    51. 51. Even, another user has also similar tagging activities with you?
    52. 52. And, she has many tagging instances as well.....
    53. 53. Could we interlink between them and integrate, share, and reuse their tagging data across sites?
    54. 54. YES. SCOT CAN..
    55. 55. Linked Data Data Portability Part 3:
    56. 56. Web 2.0 is broken .
    57. 57. ® http://kr.youtube.com/watch?v=nZ3DndUFHEI
    58. 58. DATA PORTABILITY Source image point: http://www.trendbird.co.kr/attach/1/1064007442.jpg
    59. 59. LINKED DATA <ul><li>Use URIs as names for things </li></ul><ul><li>Use HTTP URIs so that people can look up those names </li></ul><ul><li>Provide useful RDF information for a search </li></ul><ul><li>Include RDF statements that link to other URIs </li></ul>Linked Data is here today, doable today, and pragmatic today
    60. 60. Linked Data Cloud (present) Source image point: http://richard.cyganiak.de/2007/10/lod/
    61. 61. Linked Data Cloud (present) LINKED DATA != Linked Open Data Source image point: http://richard.cyganiak.de/2007/10/lod/
    62. 62. DATA DATA YET, HOW COULD WE CONNECT HETEROGENEOUS DATA ON THE WEB? links
    63. 63. DATA DATA YET, HOW COULD WE CONNECTS HETEROGENEOUS DATA ON THE WEB? + LINKED DATA
    64. 64. Source image point: Alain Thys, 2006
    65. 65. CHOICE IS A PROBLEM OF CHOICE BETWEEN WEB 2.0 AND SEMANTIC WEB? 63% Of IT Depts Say Web 2.0 Will Impact Their Business WHAT ABOUT the SEMANTIC WEB ?
    66. 66. Semantic Web is BOTTOM-UP approach.
    67. 67. Semantic Web < Semantic Web
    68. 68. It’s a web of data, not just data on the web! Tim Berners-Lee Making Semantic Web Real
    69. 69. Semantic Web is not sweet…
    70. 70. Semantic Web is not honey…
    71. 71. Why don’t you make your jelly yourself?
    72. 72. source data point: http://www.datanet.co.kr/news/read.html?cd=36329&N_cate1=0&N_cate2=8
    73. 73. 시맨틱웹의 현실적 방안을 제시하다 ?
    74. 74. Let’s do it: DON’T PREY AND WAIT A KILLER APPLICATION.
    75. 75. Let’s do it: WE LIVE IN AN ERA OF PARTICIPATION
    76. 76. Let’s do it: MAKE YOUR CONNNECTIONS AND KEEP THEM
    77. 77. When people talk, listen completely. Most people never listen Ernest Hemingway (1899 – 1961) Source image point: Alexander Osterwalder, 2007
    78. 79. I HOPE IT IS NOT JUST MY DREAM.
    79. 80. communicate with me…. http://www.blogweb.co.kr http://haklaekim.org http://scot-project.org

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