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Tct 9 aug2010
 

Tct 9 aug2010

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TR6212 Class Lecture Material from Ajarn Scott

TR6212 Class Lecture Material from Ajarn Scott

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  • Our new website gives us many more opportunities for promoting not only PATA news and events but also the very many good news stories that we receive from PATA members. It’s not quite a 24-hour rolling news service – but we’re coming close to that with daily web page updates to complement the weekly e-newsletter News@PATA.
  • International visitor arrivals trends to March 2010 Southeast Asia Source: PATA International visitor arrivals to Asia Pacific rose 10% year-on-year in the first quarter of 2010 (Jan-Mar 2010) Northeast Asia +8% Southeast Asia +16% South Asia +17% The Pacific +6% Exclude the Americas
  • Bangkok arrivals down 16.87% May 27, 2010 by Rapeepat Mantanarat   Filed under News Source: TTRweekly BANGKOK 27 May, 2010 — Royal Thai Police, Immigration Division 2, reports that the latest arrivals to Thailand through Suvarnabhumi International Airport, 1 May to 26 May, dropped 16.87% over the same period last year.   There were 420,648 international visitors arriving in Thailand via Suvarnabhumi Airport, 1 to 26 May, while the bureau recorded 505,995 arrivals during the same period last year, representing a 16.87% drop.   On the outbound side, 441,386 international visitors departed Suvarnabhumi Airport, 1 to 26 May, compared with 481,730 last year representing a drop of 8.37%.   In April, the Immigration confirmed there were 705,997 international visitors arriving and 727,920 departing the airport during the same month this year. During April, last year, there were 737,180 arrivals and 715,922 departures including Thai citizens.   Meanwhile, Suvarnabhumi Airport released, 24 May, passenger traffic data for  the period 1 to 23 May indicated 1,996,039 Thais and foreigners disembarked at the airport. This included 1,521,857 international passengers and 474,182 domestic passengers.  
  • Source: relevant NTOs, compiled by PATA

Tct 9 aug2010 Tct 9 aug2010 Presentation Transcript

  • New Tourism Marketing Trends Greg Duffell Chief Executive Officer Monday, 9 th August 2010
  • Pacific Asia Travel Association (PATA)
    • US registered N4P membership association
    • 1952/53 Hawaii to promote the sustainable growth, value & quality of tourism to, from & within “Pacific Area” region
    • Global community of Tourism professionals incl. 1,100 corporate members (Govt + Pvte sector); 7,500+ individual members worldwide
    • HQ Bangkok, 35 staff; 5 regions; 40 Chapters
  • The PATA region
  • Industry Events
  • Research & Publications
  • www.PATA.org
  • Global Travel Community
  • 24/7 INFORMATION ACCESS
  •  
  • Tourism Direct Tourism Model F&B Transport Hospitality Entertainment Gifts & Souvenirs Retail – Duty Free 6-7% GDP Indirect Tourism Model F&B Retail Health Insurance Employment Economic + FX Manufactured goods Supply Chain Services Public Transport (BTS/MRT) Public Services (Tourist Police) Private Transport (Vans, Taxi, Car) 14-19% GDP 7 to 9,000,000 GDP= pC + I + G(eX-i)
  • Voluntary transfer of resources from RICH to NOT-SO-RICH Benefiting mostly at the community level R O I Tourism
  • Source: PATA International visitor arrivals trends to March 2010 Southeast Asia
    • Source: relevant NTOs, compiled by PATA
    ASEAN tourism trends 1993-2009 Indonesia, Malaysia, Philippines, Singapore, Thailand & Vietnam
    • Source: relevant NTOs, compiled by PATA
    ASEAN tourism trends 2004-2012F Indonesia, Malaysia, Singapore &Thailand
    • Source: relevant NTOs, compiled by PATA
    ASEAN tourism trends 2004-2012F Cambodia, Lao PDR, Myanmar, Philippines & Vietnam
  • Thailand: top source markets Source: relevant NTOs, compiled by PATA Scale = Ten Thousand
  • Source: relevant NTOs, compiled by PATA Scale = Ten Thousand Source market: arrivals from China (PRC) Cambodia, Malaysia, Singapore, Thailand & Vietnam
  • Source: relevant NTOs, compiled by PATA Source market: arrivals from India Malaysia, Singapore & Thailand
  • Index of Foreign Arrivals To SEA and Thailand, year 2005 = 100.0
  • Thailand: international visitor arrivals trends Source: TAT , Ministry of Tourism & Sports and eTTR Daily Note: May 2010 figures are estimates based on Bangkok International Airport data, May 2010 from eTTR Daily
  • Thailand: international visitor arrivals trends Source: TAT and Ministry of Tourism & Sports Data: international arrivals (excludes overseas Thais)
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  • Barriers to Travel 1 Deters me From visiting 3 Does Not affect My decision Ranking Terrorism 1.89 2 Consider Changing Destination Infectious diseases 1.91 Racial discrimination 2.10 Natural disaster 2.18 Airport delays & hassles 2.40 1 2 3 4 5 Source: Visa+PATA Travel Survey 2009
  • EMERGENCY DECREE ? 26
  • 1 2 3
  • Other Concerns
  • 10 x Tourism Marketing Trends
  • 1: ACCESSABILITY
  • 60%
  • Alternate Gateway Hubs Emerging Phuket HCMC Singapore Hong Kong KLIA Bangkok Manila Kunming
  • Low Cost Carriers
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  • Worlds Biggest & Best Low Cost Carrier Airport
  • 2: COMPETITIVENESS
  • PRICING 20% - 70%
  • PRODUCT
  • Hong Kong MACAU
  • Singapore Integrated Resorts
  • 3: TECHNOLOGY
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  • # 4
  • INVESTMENT
  • 5: Sales & Marketing
  • CUSTOMER POWER “ The worst place we have every stayed at…”
  • PAX Early Warning Systems
  • 6: Aging Populations Thailand Long Stay
  • Cruise V A L U E
  • 7: Niche Market Opportunities Under Water Weddings GAP Year
  • SPA Medical Shopping Experiential
  • 8: Domestic Tourism
    • No longer low cost
    • Local seasonality
  • 9: Rise of Regional States
    • Arrivals from SEA
    • Traveling to 2 nd Tier Destinations
      • Farm Stays
      • Community Based Tourism
      • Soft Adventure Tours
      • Cultural/Heritage Tours
      • Visiting Family & Friends
  • LOCATION Regional Tourism 96,643 639,673 1.2m 152,663 102,018
    • Regional Highways & Rail (?)
  • 10: PARTNERSHIPS
  • PATA Task Force
    • 1975 – Chiang Mai, A program for Expanding the Airport
    • 1989 – A Tourist Development Study on Khao Yai National Park
    • 2000 - Positioning the Thai-Eco-Land for Sustainable Tourism Development: Trang, Krabi, Satun and Pattalung
    • 2002 - Tailoring Chang Islands for the New Market
  • PATA Task Force 2010-11 Thailand’s Sustainable Tourism
    • Review Public & Private sector Tourism interests
    • Coordinate with MOTS, TAT, TCT, etc
    • Thai and Farang experts
    1 TOURISM DESTINATION
  • Together – Join PATA www.PATA.org