Niche Tourism
Lecture 2
New Tourism
Marketing Trends
Provided by
Presented by
Aj Scott Michael Smith
Saturday, 9th
October...
The PATA region
Industry Events
Research & Publications
www.PATA.org
Global Travel Community
24/7 INFORMATION ACCESS
Tourism
Direct
Tourism Model
F&B
Transport
Hospitality
Entertainment
Gifts & Souvenirs
Retail – Duty Free
6-7% GDP
Indirec...
Voluntary transfer of resources from
RICH to NOT-SO-RICH
Benefiting mostly at the community level
R
O
I Tourism
Source: PATA
International visitor arrivals trends to March
2010 Southeast Asia
-20%
-15%
-10%
-5%
0%
5%
10%
15%
20%
25%
3...
Source: relevant NTOs, compiled by PATA
ASEAN tourism trends 1993-2009
Indonesia, Malaysia, Philippines, Singapore, Thaila...
Source: relevant NTOs, compiled by PATA
ASEAN tourism trends 2004-2012F
Indonesia, Malaysia, Singapore &Thailand
Thailand: top source markets
Source: relevant NTOs, compiled by PATA
Scale = Ten Thousand
Thailand: international visitor arrivals trends
Source: TAT , Ministry of Tourism & Sports and eTTR Daily
Note: May 2010 f...
Barriers to Travel
3
Does Not affect
My decision
Ranking
Barriers to Travel
1
Deters me
From visiting
3
Does Not affect
My decision
Ranking
Terrorism 1.89
2
Consider Changing
Dest...
EMERGENCY DECREE
?
26
1
2
3
Other Concerns
10 x Tourism Marketing Trends
1: ACCESSABILITY
60%
Alternate Gateway Hubs Emerging
Phuket
HCMC
Singapore
Hong Kong
KLIA
Bangkok
Manila
Kunming
Low Cost Carriers
Worlds Biggest & Best
Low Cost Carrier Airport
2: COMPETITIVENESS
PRICING
20% - 70%
PRODUCT
Hong Kong
MACAU
Singapore Integrated Resorts
3: TECHNOLOGY
# 4
INVESTMENT
5: Sales &
Marketing
CUSTOMER POWER
“The worst
place we
have every
stayed at…”
PAX Early Warning Systems
6: Aging Populations
Thailand Long Stay
Cruise
V
A
L
U
E
7: Niche Market Opportunities
Under Water Weddings
GAP Year
SPA
Medical
Shopping
Experiential
8: Domestic Tourism
No longer low cost
Local seasonality
9: Rise of Regional States
Arrivals from SEA
Traveling to 2nd
Tier Destinations
Farm Stays
Community Based Tourism
So...
LOCATION
Regional
Tourism
1.2m
1.2m
96,643
96,643
639,673
639,673
152,663
152,663
102,018
102,018
Regional Highways & Rail (?)
10: PARTNERSHIPS
PATA Task Force
1975 – Chiang Mai, A program for Expanding the
Airport
1989 – A Tourist Development Study on Khao Yai
Na...
PATA Task Force 2010-11
Thailand’s Sustainable Tourism
Review Public & Private sector Tourism interests
Coordinate with ...
Together – Join PATA
www.PATA.org
Niche tourism lecture 2
Niche tourism lecture 2
Niche tourism lecture 2
Niche tourism lecture 2
Niche tourism lecture 2
Niche tourism lecture 2
Niche tourism lecture 2
Niche tourism lecture 2
Niche tourism lecture 2
Niche tourism lecture 2
Niche tourism lecture 2
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Niche tourism lecture 2

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  • Our new website gives us many more opportunities for promoting not only PATA news and events but also the very many good news stories that we receive from PATA members. It’s not quite a 24-hour rolling news service – but we’re coming close to that with daily web page updates to complement the weekly e-newsletter News@PATA.
  • International visitor arrivals trends to March 2010
    Southeast Asia
    Source: PATA
    International visitor arrivals to Asia Pacific rose 10% year-on-year in the first quarter of 2010 (Jan-Mar 2010)
    Northeast Asia +8%
    Southeast Asia +16%
    South Asia +17%
    The Pacific +6%
    Exclude the Americas
  • Bangkok arrivals down 16.87%
    May 27, 2010 by Rapeepat Mantanarat   Filed under News
    Source: TTRweekly
    BANGKOK 27 May, 2010 — Royal Thai Police, Immigration Division 2, reports that the latest arrivals to Thailand through Suvarnabhumi International Airport, 1 May to 26 May, dropped 16.87% over the same period last year.
     
    There were 420,648 international visitors arriving in Thailand via Suvarnabhumi Airport, 1 to 26 May, while the bureau recorded 505,995 arrivals during the same period last year, representing a 16.87% drop.
     
    On the outbound side, 441,386 international visitors departed Suvarnabhumi Airport, 1 to 26 May, compared with 481,730 last year representing a drop of 8.37%.
     
    In April, the Immigration confirmed there were 705,997 international visitors arriving and 727,920 departing the airport during the same month this year. During April, last year, there were 737,180 arrivals and 715,922 departures including Thai citizens.
     
    Meanwhile, Suvarnabhumi Airport released, 24 May, passenger traffic data for  the period 1 to 23 May indicated 1,996,039 Thais and foreigners disembarked at the airport. This included 1,521,857 international passengers and 474,182 domestic passengers.
     
  • Transcript of "Niche tourism lecture 2"

    1. 1. Niche Tourism Lecture 2 New Tourism Marketing Trends Provided by Presented by Aj Scott Michael Smith Saturday, 9th October 2010
    2. 2. The PATA region
    3. 3. Industry Events
    4. 4. Research & Publications
    5. 5. www.PATA.org
    6. 6. Global Travel Community
    7. 7. 24/7 INFORMATION ACCESS
    8. 8. Tourism Direct Tourism Model F&B Transport Hospitality Entertainment Gifts & Souvenirs Retail – Duty Free 6-7% GDP Indirect Tourism Model F&B Retail Health Insurance Employment Economic + FX Manufactured goods Supply Chain Services Public Transport (BTS/MRT) Public Services (Tourist Police) Private Transport (Vans, Taxi, Car) 14-19% GDP 7 to 9,000,0007 to 9,000,000 GDP=pC+I+G(eX-i)
    9. 9. Voluntary transfer of resources from RICH to NOT-SO-RICH Benefiting mostly at the community level R O I Tourism
    10. 10. Source: PATA International visitor arrivals trends to March 2010 Southeast Asia -20% -15% -10% -5% 0% 5% 10% 15% 20% 25% 30% Jan-08 Mar-08 May-08 Jul-08 Sep-08 Nov-08 Jan-09 Mar-09 May-09 Jul-09 Sep-09 Nov-09 Jan-10 Mar-10 IVAyear-on-year%change
    11. 11. Source: relevant NTOs, compiled by PATA ASEAN tourism trends 1993-2009 Indonesia, Malaysia, Philippines, Singapore, Thailand & Vietnam
    12. 12. Source: relevant NTOs, compiled by PATA ASEAN tourism trends 2004-2012F Indonesia, Malaysia, Singapore &Thailand
    13. 13. Thailand: top source markets Source: relevant NTOs, compiled by PATA Scale = Ten Thousand
    14. 14. Thailand: international visitor arrivals trends Source: TAT , Ministry of Tourism & Sports and eTTR Daily Note: May 2010 figures are estimates based on Bangkok International Airport data, May 2010 from eTTR Daily
    15. 15. Barriers to Travel 3 Does Not affect My decision Ranking
    16. 16. Barriers to Travel 1 Deters me From visiting 3 Does Not affect My decision Ranking Terrorism 1.89 2 Consider Changing Destination Infectious diseases 1.91 Racial discrimination 2.10 Natural disaster 2.18 Airport delays & hassles 2.40 1 2 3 4 5 Source: Visa+PATA Travel Survey 2009
    17. 17. EMERGENCY DECREE ? 26
    18. 18. 1 2 3
    19. 19. Other Concerns
    20. 20. 10 x Tourism Marketing Trends
    21. 21. 1: ACCESSABILITY
    22. 22. 60%
    23. 23. Alternate Gateway Hubs Emerging Phuket HCMC Singapore Hong Kong KLIA Bangkok Manila Kunming
    24. 24. Low Cost Carriers
    25. 25. Worlds Biggest & Best Low Cost Carrier Airport
    26. 26. 2: COMPETITIVENESS
    27. 27. PRICING 20% - 70%
    28. 28. PRODUCT
    29. 29. Hong Kong MACAU
    30. 30. Singapore Integrated Resorts
    31. 31. 3: TECHNOLOGY
    32. 32. # 4
    33. 33. INVESTMENT
    34. 34. 5: Sales & Marketing
    35. 35. CUSTOMER POWER “The worst place we have every stayed at…”
    36. 36. PAX Early Warning Systems
    37. 37. 6: Aging Populations Thailand Long Stay
    38. 38. Cruise V A L U E
    39. 39. 7: Niche Market Opportunities Under Water Weddings GAP Year
    40. 40. SPA Medical Shopping Experiential
    41. 41. 8: Domestic Tourism No longer low cost Local seasonality
    42. 42. 9: Rise of Regional States Arrivals from SEA Traveling to 2nd Tier Destinations Farm Stays Community Based Tourism Soft Adventure Tours Cultural/Heritage Tours Visiting Family & Friends
    43. 43. LOCATION Regional Tourism 1.2m 1.2m 96,643 96,643 639,673 639,673 152,663 152,663 102,018 102,018
    44. 44. Regional Highways & Rail (?)
    45. 45. 10: PARTNERSHIPS
    46. 46. PATA Task Force 1975 – Chiang Mai, A program for Expanding the Airport 1989 – A Tourist Development Study on Khao Yai National Park 2000 - Positioning the Thai-Eco-Land for Sustainable Tourism Development: Trang, Krabi, Satun and Pattalung 2002 - Tailoring Chang Islands for the New Market
    47. 47. PATA Task Force 2010-11 Thailand’s Sustainable Tourism Review Public & Private sector Tourism interests Coordinate with MOTS, TAT, TCT, etc Thai and Farang experts 1TOURISM DESTINATION
    48. 48. Together – Join PATA www.PATA.org
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