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THE PERIODIC
TABLE
of

SEO
SUCCESS
FACTORS

explained by…

updated…

July 2013
http://searchengineland.com/seotable

@SEngineLand
Search Engine Land’s Guide To SEO
•Types Of Search Engine Success Factors
•Content & Search Engine Success Factors
•HTML C...
Types Of Search Engine Success Factors
3 MAJOR GROUPS:
• On the Page SEO

• Off the Page SEO
• Violations
WEIGHTING SCALE:...
Types Of Search Engine Success Factors
Off the Page SEO:
• External Authority Signals
• Reputation Signals

On the Page SE...
Content & Search Engine Success Factors

Content
Quality

Content
Research

Content
Keywords

Content
Engagement

• Delive...
HTML Code & Search Engine Success Factors

HTML
< TITLE > Tag

Meta
Description

Header
Tags

Structured
Data

• Unique to...
Site Architecture & Search Engine Success Factors

Site
Crawlability

Duplication
& Canonicals

• Crawl budget
• Crawl eff...
Link Building & Ranking In Search Engines

Link
Quality
• Authoritative
• Topically
relevant

Anchor
Text
• Keywords vs.

...
Social Media & Ranking In Search Results

Social
Reputation

Social
Shares

Read More >> SearchEngineLand.com Guide To SEO...
Trust, Authority, Identity & Search Rankings

Authority
Signals
• Sentiment
• Reviews
• Ratings

Site
History
• Domain age...
Personalization & Search Engine Rankings

Results by
Country
• TLDs

• Hosting
• Global SEO

City Metro
/ Region

Signed I...
Violations & Search Engine Spam Penalties

Thin Content

Ad Heavy

KW Stuffing

Hidden Text

Cloaking

Paid Links

Link Sp...
Get Search Engine & SEO News Daily
VISIT:

SearchEngineLand.com
• Subscribe to our daily “SearchCap” email newsletter
CONN...
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La increíble tabla periódica de los factores SEO

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La Optimización de los Motores de Búsqueda - SEO - puede parecer algo difícil de entender para alguien no iniciado en la prácticas, pero es una ciencia en si misma. Los motores de búsqueda recompensan a las páginas web con una combinación adecuada de factores de clasificación, o "señales". SEO se trata de asegurarte de que tu contenido genera el tipo y número correcto de señales.

La siguiente infografía, elaborada por Searchengineland, resume en una tabla periódica, los principales factores SEO en los que centrarse para llegar al éxito en el ranking de resultados de los motores de búsqueda (SERPs).

Published in: Marketing, Technology, Design
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Transcript of "La increíble tabla periódica de los factores SEO"

  1. 1. THE PERIODIC TABLE of SEO SUCCESS FACTORS explained by… updated… July 2013
  2. 2. http://searchengineland.com/seotable @SEngineLand
  3. 3. Search Engine Land’s Guide To SEO •Types Of Search Engine Success Factors •Content & Search Engine Success Factors •HTML Code & Search Engine Success Factors •Site Architecture & Search Engine Success Factors •Link Building & Ranking In Search Engines •Social Media & Ranking In Search Results •Trust, Authority, Identity & Search Rankings •Personalization & Search Engine Rankings •Violations & Search Engine Spam Penalties http://searchengineland.com/seotable @SEngineLand
  4. 4. Types Of Search Engine Success Factors 3 MAJOR GROUPS: • On the Page SEO • Off the Page SEO • Violations WEIGHTING SCALE: 1 to 3 3 = most important Negative Factors shown in RED Read More >> SearchEngineLand.com Guide To SEO: Chapter 1 @SEngineLand
  5. 5. Types Of Search Engine Success Factors Off the Page SEO: • External Authority Signals • Reputation Signals On the Page SEO: • Under Publisher Control • Types of Content Published • HTML & Site Architecture Read More >> SearchEngineLand.com Guide To SEO: Chapter 1 @SEngineLand
  6. 6. Content & Search Engine Success Factors Content Quality Content Research Content Keywords Content Engagement • Delivers Value • Unique • Useful • User Queries • Query Volume • Query Match • Used in Copy • Natural Language • Answers Query • Time on Site • Interactions Read More >> SearchEngineLand.com Guide To SEO: Chapter 2 Content Freshness • Query Deserves Freshness @SEngineLand
  7. 7. HTML Code & Search Engine Success Factors HTML < TITLE > Tag Meta Description Header Tags Structured Data • Unique to Page • Standard HTML • <H1> </H1> • May appear in SERPs • <H2></H2> • Schema • Rich Snippets • Entities • Descriptive Read More >> SearchEngineLand.com Guide To SEO: Chapter 3 @SEngineLand
  8. 8. Site Architecture & Search Engine Success Factors Site Crawlability Duplication & Canonicals • Crawl budget • Crawl efficiency • HTML Sitemaps • www/non-www • rel=Canonical • rel=prev/next Read More >> SearchEngineLand.com Guide To SEO: Chapter 4 Site Speed • Fast load time • Engagement+ • Conversion + Descriptive URLs • Domain & Short URL Keywords • Breadcrumbs @SEngineLand
  9. 9. Link Building & Ranking In Search Engines Link Quality • Authoritative • Topically relevant Anchor Text • Keywords vs. brand name • Over-optimized anchor text Read More >> SearchEngineLand.com Guide To SEO: Chapter 5 Link Quantity • Total number of links • Diversity @SEngineLand
  10. 10. Social Media & Ranking In Search Results Social Reputation Social Shares Read More >> SearchEngineLand.com Guide To SEO: Chapter 6 • Social Signals=“Votes” in SERPs • Authentic vs. Fake accounts • Engage with customers • Quality vs. Quantity of shares • Impact on personalized SERPs @SEngineLand
  11. 11. Trust, Authority, Identity & Search Rankings Authority Signals • Sentiment • Reviews • Ratings Site History • Domain age • Past penalties Read More >> SearchEngineLand.com Guide To SEO: Chapter 7 Identities & Entities • People • Places • Things @SEngineLand
  12. 12. Personalization & Search Engine Rankings Results by Country • TLDs • Hosting • Global SEO City Metro / Region Signed In/ Preferences • Local Search • Search History • Social Votes • “Cards” • Mobile SEO Read More >> SearchEngineLand.com Guide To SEO: Chapter 8 Social Connections • Trusted Opinions @SEngineLand
  13. 13. Violations & Search Engine Spam Penalties Thin Content Ad Heavy KW Stuffing Hidden Text Cloaking Paid Links Link Spam DCMA Read More >> SearchEngineLand.com Guide To SEO: Chapter 9 @SEngineLand
  14. 14. Get Search Engine & SEO News Daily VISIT: SearchEngineLand.com • Subscribe to our daily “SearchCap” email newsletter CONNECT: • twitter.com/sengineland • facebook.com/searchengineland • plus.google.com/+SearchEngineLand http://searchengineland.com/seotable @SEngineLand
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