Life is Good Foundation  Bentley University Team B
Life is Good Foundation: Playmakers• Playmakers provide innovative training and  support to frontline child care professio...
Goals and Objectives•   Increase Playmakers•   Bring awareness to childhood trauma•   Attract funders•   Separate Life is ...
Our Plan•   Playmaker Social Microsite•   YouTube Documentary Series•   Newspaper and Magazine Outreach•   Life is Good We...
Playmaker Social Microsite• Real people doing real stuff that matters• Playmaker profiles and blogs: stories “I am a  Play...
YouTube Documentary Series• Professional video documentary series• Episodes following one playmaker and one  child.  – Nar...
Newspaper and Magazine Outreach• Childhood Trauma: The Silent Epidemic• Compel to donate to Life is Good Foundation• Disti...
Life is Good Webathon• Culmination of efforts to convert followers  subscribers amassed from microsite,  documentary serie...
Conclusion•   Playmaker Social Microsite•   YouTube Documentary Series•   Newspaper and Magazine Outreach•   Life is Good ...
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Life Is Good Foundation: Social Media for Social Good

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Presentation that I completed with a team at the FutureM College Face off

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Life Is Good Foundation: Social Media for Social Good

  1. 1. Life is Good Foundation Bentley University Team B
  2. 2. Life is Good Foundation: Playmakers• Playmakers provide innovative training and support to frontline child care professionals• Dedicated to helping children overcome life- threatening challenges including violence, illness, and extreme poverty.• Volunteers: preschool teachers, early child care providers, Child Life Specialists, social workers, and adults• Helping kids 3-6, therapeutic play
  3. 3. Goals and Objectives• Increase Playmakers• Bring awareness to childhood trauma• Attract funders• Separate Life is Good, corporate for-profit company, from Life is Good Foundation, 501(c)(3) non-profit.
  4. 4. Our Plan• Playmaker Social Microsite• YouTube Documentary Series• Newspaper and Magazine Outreach• Life is Good Webathon
  5. 5. Playmaker Social Microsite• Real people doing real stuff that matters• Playmaker profiles and blogs: stories “I am a Playmaker”• Articles and quick facts spreading awareness about childhood trauma• Launch at Life is Good festival (25,000 attendees)• Twitter hashtag #iamaplaymaker
  6. 6. YouTube Documentary Series• Professional video documentary series• Episodes following one playmaker and one child. – Narrated by the playmaker – Following child’s struggle and development• Documenting and portraying awareness for childhood trauma• Viral• Converting viewers and followers into donors
  7. 7. Newspaper and Magazine Outreach• Childhood Trauma: The Silent Epidemic• Compel to donate to Life is Good Foundation• Distinguishing the Foundation from the for- profit parent company• Direct to microsite, documentary series, webathon
  8. 8. Life is Good Webathon• Culmination of efforts to convert followers subscribers amassed from microsite, documentary series, and outreach into donors• Celebrity hosts• 24 hour Live Fundraiser• Page on microsite with a map and locations of donors• Twitter hashtag #iamaplaymaker
  9. 9. Conclusion• Playmaker Social Microsite• YouTube Documentary Series• Newspaper and Magazine Outreach• Life is Good Webathon
  10. 10. Thank you

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