Products & Services Book and author search engine Recommended Canadian reads Blogs for up to date news Contests, features, giveaway s and interviews
Facebook platform 4058 "likes" Conversation-enabling posts Interactive with their Facebook fans - responds with comments and "likes" on their posts. The 49th shelfs Facebook cover page: showcases a variety of Canadian covers that could appeal to readers of different audiences and genres Represents itself as a clique or a social book club.
Goals in using Facebook Attracting those who have personal interests in Canadian publishing or Canadian books. Audience: Canadian writers and people who are involved in the Canadian book industry „Author Chats‟, a 49th Shelf blog and photos. Discusses events and authors in a more in-depth and personal fashion - books, events, opinions, industry news, etc. Personal vs Formal information Engagement and information sharing allows for constant community involvement Book reviews, recommendations & discussion
Persona Who- Nancy 33 year old Canadian with a Bachelors degree in English Literature and a minor in Education What does she do: librarian at Vancouver Public Library and part time English tutor and teacher; active book blogger Likes: books, gardening, socializing online, cooking Most visited sites: Amazon, GoodReads, WordPress, Chap ters, Twitter, Facebook and currently 49thshelf Goals: become a well known blogger, work towards becoming a journalist or book critic.
Who are they attracting/engaging? Primary target audience: is targeted towards a wide range of age groups from young readers, occasional readers, to bookworms, screenwriter, tea chers and publishers. Their Facebook targets educated readers with a high level of knowledge. Targeted towards an older audience who is up to date and interested in Canadian novels and authors. Attracts passionate readers
Directing people to Facebook 1. Facebook Icon at the top of 49thshelf.com. • They also encourage “share post on Facebook” on their website 49thshelf.com • At the bottom of the home page of 49thshelf.com, there is a “Get in Touch” section 2. In their “Spread the Word” page of 49thshelf.com, it encourages people to share posts on Facebook.
• You can put a badge on your Facebook page to show you are a fan of both Canadian books & 49th shelf. 3. On their GoodReads profile page they let fans know they are on Facebook by displaying on their recent updates that they have added Goodreads to their Facebook timeline.
MetricsOnline: Google Analytics Keyword searches Google position in search results Positive comments for customers who mention 49th Shelf.com on their Facebook Conversion rateOffline:o Statistics & data on monthly sales & store traffic