SFU Pub355: Chris Anderson's The Long Tail and How It Affects Book Publishing
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The cost to reach customers has dropped because of 3 factors: ...
The cost to reach customers has dropped because of 3 factors:
* Democratization of the tools for production
* Democratization of distribution
* The ability to connect supply with demand
In a world of infinite shelf space and niche consumption patterns, how do publishers (of any content: books, music, videos, photos) get noticed?
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