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Multi-Screen Communication Strategies

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Presented May 9, 2014 at The Digital Nonprofit. Communication strategies for the multi-screen world: why it matters, why nonprofits should address mobile, tablet, desktop and wearables, and some …

Presented May 9, 2014 at The Digital Nonprofit. Communication strategies for the multi-screen world: why it matters, why nonprofits should address mobile, tablet, desktop and wearables, and some approaches to email, social media and website design.

Published in: Marketing, Business, Technology
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  • 1. Communication Strategies for the Multi-Screen World Presented May 9, 2014 for The Digital Nonprofit Monique Sherrett monique@boxcarmarketing.com 604-732-6467
  • 2. Technology Changes (and Quickly)
  • 3. 2007 Social Media Starfish
  • 4. Today
  • 5. Wearables? Source: Lee Lefever
  • 6. Holy Understatements, Batman! Source: Gartner, IDC, Enders Analysis
  • 7. Determine the “So What” for Your Organization
  • 8. Audience > Mobile > Devices
  • 9. 37 Different Screen Resolutions
  • 10. Design for the Experience (not the Device) @BoxcarMarketing
  • 11. #1 Responsive Website Design
  • 12. Responsive Website Checklist If you want ... Higher Conversions • Avoid pinch-zoom • Design for up-down scrolling • Large buttons; Avoid clustering links • 1-2 clicks to complete a task (i.e., complete a forms, click to dial) If you want ... Easy to Maintain and Easy to Share Content • 1 website vs. a full-site and an m-dot site • 1 URL • No duplicate content
  • 13. # 2 Email Campaigns
  • 14. 50% of all emails are opened on mobile devices
  • 15. Email Checklist (1 eye, 1 thumb, 1 arm) If you want ... Higher Conversions • Avoid pinch/zoom • Large buttons • Clear, primary CTA • 1-2 clicks to complete a task • Pre-header text If you want ... More Subscribers • Clear subscribe options on site (optimize for the entire path) • Build the list w/social media, email signatures, contests, offer incentives
  • 16. # 3 Social Media
  • 17. Social Media Checklist If you want ... More Awareness, Interest, Desire, Intent, Action • Invest in good photos • Always include a short caption w/photos • Leave room for RT • Use hashtags • Inspirational quotes and powerful stats (cheese + broccoli) • Change up the cover images & URL to match campaigns • Take advantage of 3rd-party apps from tracking, promoting or fundraising
  • 18. Fireworks Factory Pender Island — June 3-5 $1133, includes conference, accommodation, meals & ferry BoomBoomBoom.ca
  • 19. Make a Plan Do Next Week Do by Next Month Do by December Use your site on mobile & tablet CSS: font size & buttons Responsive site Review CTA (tracking, testing) Simplify forms Responsive email template Make a list; simplify, optimize Thx Page CTAs Conversion Optimization (tracking, testing) Use your analytics reports Change cover image & urls Wearables (content snippets) Confirm Location listing Big images, content snippets Confirm Phone format
  • 20. You Can Do IT How can I help? Monique Sherrett monique@boxcarmarketing.com 604-732-6467

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