Principles of effective communication messages. …
Principles of effective communication messages.
1. Know your audience
2. Tell an authentically true story
3. Positive in tone
5. Contrasts the status quo vs. the reward is the call to action is taken
* How Jane Goodall became the woman who redefined Man.
* How technology changed how businesses interact online.
* What neuroscience and the study of chimps can tell us about behaviour, motivations and persuasion.
* Class dates and general overview
* Publishing process and marketing communications touchpoints
* Assignment details