3 Lessons Harry Potter Taught Me About Marketing & Promoting Books & Events

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Presented to the BC Library Conference on May 10, 2013

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3 Lessons Harry Potter Taught Me About Marketing & Promoting Books & Events

  1. 1. Outside the Box: Marketing Experts RevealStrategies on Promoting Books and ReadingF14 Readers’ Advisory, Panelist Monique SherrettBCLAMay 10, 2013
  2. 2. Let’s Look at the Somewheres• Get People Talking; Get People Talking to Each OtherHuman LibraryInspiration Pass
  3. 3. Lesson #1• Not every thing is going to be a hit• Back the winners• Build a plan for Promotion Mode and Maintenance Mode
  4. 4. Let’s Look at the Somewheres• Attract the attention of the people on the periphery
  5. 5. Lesson #2• Gain permission (app users, newsletter subscribers, social media followers)• Offer something of value• Make it fun• Be an expert
  6. 6. Let’s Look at the Somewheres• Connect People & Communities
  7. 7. Lesson #3• Partner up• What do you have that others want?(space, resources, access to technology, staff expertise, etc.)• Use events, not just to bring people into your space, but also to connect themto your catalogue of related materials
  8. 8. Its so easy to string together a bunch of platitudes and call them a missionstatement. But what happens if you actually have a specific mission, a culture inmind, a manifesto for your actions?The essential choice is this: you have to describe (and live) the difficult choices. Youhave to figure out who you will disappoint or offend. Most of all, you have to beclear about whats important and what you wont or cant do.Seth Godin
  9. 9. Ask Me About• Marketing Planning• Google Analytics & Measuring Success• Staff Training• Website AuditsMonique Sherrettmonique@boxcarmarketing.com604-732-6467

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