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CBS Outdoor 4 of 5

From somethingtochewon, 7 months ago

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Slideshow transcript

Slide 1: Innovations

Slide 2: Lenticular Buses & Billboards Rail Bus Street Malls Subway Furniture

Slide 3: Lenticular Dioramas Billboards Rail & Bus Street Malls Subway Furniture

Slide 4: Electroluminescent Applications • Lightweight, flexible, and luminescent material • Automatically turns off in bright sunlight and functions on a low level of energy. • Can be animated in entirety or with small “appliqué” components.

Slide 5: Electroluminescent Applications

Slide 6: Electroluminescent Applications

Slide 7: Interactive Shelters

Slide 8: Listening Posts • Riders and passersby can “plug in” directly to OOH media format • Sample exclusive content and interact with an advertising message • Available inside trains and along platforms “PLUG IN” SAMPLE

Slide 9: Wall FX • WallFX technology projects a vibrant image onto an oversized wallscape • Allows for fluid movement and “real-time” interaction with graphics • Responds to commuters’ body movements and creates an entertaining and engaging brand immersion for all passersby

Slide 10: Malls

Slide 11: New Media Formats

Slide 12: Mall Dominations