CBS Outdoor 3 of 5

Slide 1: Emerging Technologies

Slide 2: Mobile Digital Innovations Experiential Malls Opportunities

Slide 3: Mobile

Slide 4: BlueTooth • Bluetooth “dimensionalizes” Out-of- Home campaigns allowing commuters to take offerings with them: – Video clips – Ring tones – Podcasts – Graphic offers, etc. • Ad message consumption can be 'place-shifted' to when the consumer has time to read and absorb… content can be shared and stored. • Bluetooth messages can be updated throughout the course of the campaign.

Slide 5: BlueTooth: CBS

Slide 6: “BlueTooth Enabled” Markets • New York, NY • Denver, CO • Los Angeles, CA • San Diego, CA • Chicago, IL • Baltimore, MD • Philadelphia, PA • San Francisco, CA • Dallas/Ft. Worth, TX • Cleveland, OH • Atlanta, GA • Washington D.C. • Minneapolis/St. Paul, MN • Miami, FL • Phoenix, AZ

Slide 7: Text Messaging • SMS is a simple, engaging, interactive way Outdoor advertisers can connect with potential customers • Over 190MM wireless subscribers in the U.S. • 97% of all handsets are SMS capable – 120+Billion SMS messages sent in 2005 • 60+% of 18 – 34 year olds text message regularly

Slide 8: Text Messaging: Frito Lay • Called 12-24 millennials to action with fun “text speak” • Over 50,000 total texts received • Over 20% of participants opted into company’s database

Slide 9: Winning OBIE Campaign: BBC

Slide 10: Digital

Slide 11: Outdoor: National Rollout 42nd St New York Atlanta 42nd St New York Chicago San Francisco

Slide 12: New York: The Cube

Slide 13: San Francisco: Bay Bridge Display

Slide 14: Atlanta: LED Bulletin

Slide 15: Atlanta: Rail Network • 4-5 Networked Screens located throughout each MARTA Rail Car • CBS Television programming continuously updated • Multiple channels of FM audio to programming: Both English and Spanish • Closed Captioning on Every Screen • 5.8 Million Monthly Passengers • 30+ Minute Avg. Commute • Ride Team Available

Slide 16: Chicago: LED Bulletins Ontario & State Clark & Diversey

Slide 17: Detroit: LED Bulletin

Slide 18: Electronic Buses & Billboards Rail Bus Street Malls Subway Furniture

Slide 19: New York: LCD Urban Panels

Slide 20: Minneapolis: Mall of America

Slide 21: Los Angeles: South Bay Galleria