Slideshow transcript
Slide 1: Always On. Always There.
Slide 2: The CBS Family
Slide 3: Powerful Presence
Slide 4: Global Coverage: The U.S. & Beyond
Slide 5: Out-of-Home: Growing Audience People are gone from home over 60% more than 25 years ago 1800 1600 1400 1200 1000 Miles 800 600 400 200 1970 1975 1980 1985 1990 1995 2000 2003 Year Source: Census Data – National Household Travel Survey & Nationwide Personal Transportation Survey
Slide 6: Out-of-Home: It’s where the people are! Exposure to OOH Media (past 7 days) Vehicle Drivers / 92% Passengers (past 7 days) Pedestrian Traffic 74% (past 7 days) 0% 20% 40% 60% 80% 100% Source: The Arbitron Outdoor Study 2005, Arbitron, Inc.
Slide 7: Average Miles Traveled: 1,101 over the past four weeks Avg. Miles Spent traveling by a 1101 Person over the past 4 weeks Avg. Miles in Vehicle 302 by a Person in past 7 days 0 200 400 600 800 1000 1200 Source: The Arbitron Outdoor Study: Outdoor Media Consumers and Their Crucial Role in the Media Mix, 2001, Arbitron, Inc.
Slide 8: More Time Spent in Cars Less Time 24% More Time 39% Same Amount (Volunteered) 37% “Are you spending more or less time in cars than one year ago?” Source: 2003 Arbitron Inc./Edison Media Research In-Car Study
Slide 9: Billboards Move Consumers to Action Source: 2003 Arbitron Inc./Edison Media Research In-Car Study
Slide 10: High Awareness of Transit 100% 80% 61% 57% 60% 40% 20% 0% Bus Shelter Source: 2003 Arbitron Inc./Edison Media Research In-Car Study
Slide 11: Outdoor COVERAGE: Throughout North America including New York, Los Angeles, Chicago, Philadelphia, San Francisco, Boston, Dallas, Washington DC, Atlanta, Houston and beyond…
Slide 12: Street Furniture COVERAGE: New York, Los Angeles, Chicago, Philadelphia, San Francisco, Dallas, Atlanta, Minneapolis, Phoenix, Miami, Denver, San Diego & Baltimore
Slide 13: Bus COVERAGE: Los Angeles, Chicago, San Francisco, Washington DC, Atlanta, Detroit, Miami and Cleveland
Slide 14: Rail & Subway COVERAGE: New York, Los Angeles, Philadelphia, San Francisco, Atlanta, Minneapolis, Miami and Cleveland
Slide 15: Malls COVERAGE: Throughout North America including New York, Los Angeles, Chicago, Philadelphia, San Francisco, Boston, Dallas, Washington DC, Atlanta, Houston and beyond…



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