May 24, 2014
Healthcare
DIGITAL
MARKETING
WORKSHOP
(Saturday)
 |
 Solitaire, Crowne Plaza, Rohini
ABOUT BUZZOOKA
ü  Pioneers in Social Media Education
ü  The Only Company in India Where Client Servicing Co-Exist with T...
SCHEDULE
Wave 1: Introduction to social media (Understanding the medium | How to prepare the Game
plan)
Wave 2: The mighty...
SOCIAL MEDIA
You still think it’s a FAD ?
WEB 1.0: HOW IT USED TO BE
WEB 1.0: HOW IT FUNCTIONED
Publishers
 Publishers
 Publishers
 Publishers
Websites – Organized Content
Users
 Users
 Users...
WEB 2.0: IT’S SLIGHTLY DIFFERENT
WEB 2.0: HOW IT FUNCTIONS
Publishers
 Publishers
 Publishers
 Publishers
Websites – Organized
Content
Users
 Users
 Users
...
SOCIAL MEDIA IN INDIA
FACEBOOK
93,000,000
USERS
(93 Million)
TWITTER
33,000,000
USERS
(33 Million)
LinkedIn
22,000,000
USERS
(22 Million)
Pinterest
7,000,000
USERS
(7 Million)
CONVENTIONAL VS DIGITAL
Digital media has outscored every other
marketing medium in terms of ROI
WHAT MAKES IT DIFFERENT
ü  User Oriented
ü  Dialogue not monologue
ü  Measurability
ü  Hostility
ü  Always alive
THE HOSTILE SIDE
Healthcare and Social media- Statistics
INDUSTRY RELATED STATISTICS

 81% 
 
of Healthcare brands are expecting to increase their investment in social
media over ...
Mentions of Healthcare related keywords happen every Day
INDUSTRY RELATED STATISTICS
22,000,000
of the participants discussed Health even during Elections
through Twitter
INDUSTRY RELATED STATISTICS
45%
465 m 
Selfies triggered with Healthcare related Hashtags so far
INDUSTRY RELATED STATISTICS
91% 

of global Internet users research products on Healthcare online
INDUSTRY RELATED STATISTICS
HOW PEOPLE ARE SHARING CONTENT
MAX HEALTHCARE
Social Media Presence:
Ø 1,30,194 fans on Facebook
Ø 2,300 followers with 2,300 tweets on Twitter
Ø 100 ...
MAX HEALTHCARE
Customer Engagement Strategies:
Ø Pink Connect – A Breast cancer initiative
Ø Enlighten – An interactive ...
Social Media Presence :
Ø 20,08,996 fans on Facebook.
Ø 27,900 followers with 19,000 tweets on Twitter
Ø More than150 v...
Customer engagement strategies:
Ø Facebook contests with chances to win vouchers and exiting
merchandise
Ø The Health Qu...
FORTIS HEALTHCARE
Social Media Presence:
Ø 1,43,000 fans on Facebook
Ø  3,930 followers with 3,903 tweets on Twitter
Ø ...
FORTIS HEALTHCARE
Customer Engagement Strategies:
Ø Facebook application to fix an appointment with a doctor anywhere in I...
THE MIGHTY FACEBOOK
FACEBOOK MARKETING ESSENTIALS
FB MARKETING TIPS & TRICKS
Step 1: Listen
Top 7 (seven) tips and tricks
FB MARKETING TIPS & TRICKS
STEP 2: DEFINE GOALS
Top 7 (seven) tips and tricks
FB MARKETING TIPS & TRICKS
Step 3: Target your audience
Top 7 (seven) tips and tricks
FB MARKETING TIPS & TRICKS
Step 4: Know Your Tools
Top 7 (seven) tips and tricks
FB MARKETING TIPS & TRICKS
Step 5: Choose your Tonality
Top 7 (seven) tips and tricks
FB MARKETING TIPS & TRICKS
Step 6: Identify Key Influences
Top 7 (seven) tips and tricks
FB MARKETING TIPS & TRICKS
Step 7: Monitor your stats & Keep updating the strategy
Top 7 (seven) tips and tricks
HEALTH & FACEBOOK
Health Quiz:
Launched on 31st August 2012.
Objective: To bolster the health awareness of users and to en...
HEART & FACEBOOK
Marathon on World Heart Day:
The campaign was initiated on ‘World Heart Day’
Objective To increase awaren...
THE BOUNCE BACK STORY
Max India “Meri Bounce Back Story”
Objective:
To increase brand awareness, connect with the audience...
TWITTER - THE NEXT BIG THING
MYTHBUSTING
 1.  Is Twitter even important to my business?
MYTHBUSTING
2.   Is my ideal customer even on Twitter?
MYTHBUSTING
3.  Can you actually sell yourself on Twitter?
MYTHBUSTING
 4.  How do I get more followers?
MYTHBUSTING
5.  How do I find TARGETED people to follow?
MYTHBUSTING
6.  How often should I tweet?
MYTHBUSTING
 7.  Should I connect my Facebook and Twitter account?
MYTHBUSTING
8.  Who should I follow back?
MYTHBUSTING
9.  How do I get more retweets?
HEALTH IN 140 CHARACTERS
Customer Engagement in Twitter:
LinkedIn – You cannot miss this!
Google: It all started here!
SOCIAL MEDIA & YOU TUBE
CLEVELAND CLINIC
https://www.youtube.com/watch?v=cDDWvj_q-o8
Strategy: Establish Emotional connect...
SOCIAL MEDIA & YOU TUBE
Vanderbilt Heart institute:
https://www.youtube.com/watch?v=9onCgh5DyDM
Strategy: Establish employ...
YouTube MARKETING TIPS & TRICKS
#1: Create compelling videos.
YouTube MARKETING TIPS & TRICKS
#2: Make your video findable.
YouTube MARKETING TIPS & TRICKS
#3: Brand your YouTube channel.
YouTube MARKETING TIPS & TRICKS
#4: Post a bulletin and alert your friends and subscribers.
YouTube MARKETING TIPS & TRICKS
#5: Leverage other social media platforms.
THE FORMULA
EMAIL MARKETING
EMAIL MARKETING OBJECTIVES
ü Boost sales
ü Generate leads
ü Strengthen relationships
ü Increase website traffic
ü Buil...
ü  Attractive Landing Page
ü  Avoid long query forms- no one likes to type/share un-necessary information
ü  Offer free...
ü Do a detailed competitor analysis
ü Carefully select ‘from’ & ‘Subject’ Line
ü Create a professionally designed edm
ü...
ü Keep a tap on open rate and don’t spam them the same e-mailer again
ü Identify an interested customer by maximum open ...
MOBILE MARKETING – Digital Marketing 3.0
ü 165 million users by 2015
ü Rs. 198 average monthly expenditure on internet.
ü 77% use internet for social networking...
ü Mobile Website
ü Mobile apps
ü QR Code marketing
ü SMS Marketing
MOBILE MARKETING ESSENTIALS
JOURNEY SO FAR
CLOUD-STAFF
WHAT ARE WE EXPERT AT
SSOCIAL MEDIA SERVICES
WHAT ARE WE EXPERT AT
WWEB SERVICES
WHAT ARE WE EXPERT AT
AOnline AD Buying
WHAT ARE WE EXPERT AT
MMobile and wap
enabled services
WHAT ARE WE EXPERT AT
BBrand Management
COMPANIES WE HAVE SERVED
COMPANIES WE HAVE SERVED
COMPANIES WE HAVE SERVED
COMPANIES WE HAVE SERVED
COMPANIES WE HAVE SERVED
COMPANIES WE HAVE SERVED
COMPANIES WE HAVE SERVED
COMPANIES WE HAVE SERVED
COMPANIES WE HAVE SERVED
COMPANIES WE HAVE SERVED
Flagship Digital MEDIA WORKSHOP
FEED US BACK
Share your feedback at

www.buzzooka.in/workshop/feedback


THANK YOU

BUZZOOKA INFOMEDIA PRIVATE LIMITED
#40...
Social Media Day (Healthcare Edition)
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Social Media Day (Healthcare Edition)

  1. 1. May 24, 2014 Healthcare DIGITAL MARKETING WORKSHOP (Saturday) | Solitaire, Crowne Plaza, Rohini
  2. 2. ABOUT BUZZOOKA ü  Pioneers in Social Media Education ü  The Only Company in India Where Client Servicing Co-Exist with Training ü  Winners of ‘Business & Service Excellence Award’ & Nominated in ‘Pearson Global Awards’ ü  Accredited by Google & Facebook as Premier Agency ü  Have Delivered more than 2000 hours of Social Media Training across India
  3. 3. SCHEDULE Wave 1: Introduction to social media (Understanding the medium | How to prepare the Game plan) Wave 2: The mighty Facebook (How to prepare a strategy | How to execute it) Wave 3: Twitter: The 140 character Magic (How to use twitter to get the buzz right) Wave 4: LinkedIn Wave 5: Google: The Mother of All Digital Marketing Channels Wave 6: YOUTUBE- Google’s Blue eyed boy | Google (Videos & Beyond) Wave 7: E-mail Marketing (Turn your data into potential Customers) Wave 8: Mobile marketing (Digital marketing 3..0 | The next big thing) Wave 9: Conclusion (Activity Winner Announcement | Feedback | Certificate Distribution)
  4. 4. SOCIAL MEDIA You still think it’s a FAD ?
  5. 5. WEB 1.0: HOW IT USED TO BE
  6. 6. WEB 1.0: HOW IT FUNCTIONED Publishers Publishers Publishers Publishers Websites – Organized Content Users Users Users Users
  7. 7. WEB 2.0: IT’S SLIGHTLY DIFFERENT
  8. 8. WEB 2.0: HOW IT FUNCTIONS Publishers Publishers Publishers Publishers Websites – Organized Content Users Users Users Users Social Media Platforms Users Users Users Users Users Users Websites – User Generated Pages & Content Social Tools Viral  Effect  
  9. 9. SOCIAL MEDIA IN INDIA
  10. 10. FACEBOOK 93,000,000 USERS (93 Million)
  11. 11. TWITTER 33,000,000 USERS (33 Million)
  12. 12. LinkedIn 22,000,000 USERS (22 Million)
  13. 13. Pinterest 7,000,000 USERS (7 Million)
  14. 14. CONVENTIONAL VS DIGITAL Digital media has outscored every other marketing medium in terms of ROI
  15. 15. WHAT MAKES IT DIFFERENT ü  User Oriented ü  Dialogue not monologue ü  Measurability ü  Hostility ü  Always alive
  16. 16. THE HOSTILE SIDE
  17. 17. Healthcare and Social media- Statistics
  18. 18. INDUSTRY RELATED STATISTICS 81% of Healthcare brands are expecting to increase their investment in social media over next 3 months
  19. 19. Mentions of Healthcare related keywords happen every Day INDUSTRY RELATED STATISTICS 22,000,000
  20. 20. of the participants discussed Health even during Elections through Twitter INDUSTRY RELATED STATISTICS 45%
  21. 21. 465 m Selfies triggered with Healthcare related Hashtags so far INDUSTRY RELATED STATISTICS
  22. 22. 91% of global Internet users research products on Healthcare online INDUSTRY RELATED STATISTICS
  23. 23. HOW PEOPLE ARE SHARING CONTENT
  24. 24. MAX HEALTHCARE Social Media Presence: Ø 1,30,194 fans on Facebook Ø 2,300 followers with 2,300 tweets on Twitter Ø 100 video uploads on Youtube Ø 190 pins and 10 boards on Pinterest
  25. 25. MAX HEALTHCARE Customer Engagement Strategies: Ø Pink Connect – A Breast cancer initiative Ø Enlighten – An interactive forum for obesity and bariatric treatment Ø Bundle of joy – An interactive forum about parenting
  26. 26. Social Media Presence : Ø 20,08,996 fans on Facebook. Ø 27,900 followers with 19,000 tweets on Twitter Ø More than150 video uploads on Youtube, which includes àFirstAid àPatient Testimonials àChairman Speak àApollo Hospitals Initiatives APOLLO HOSPITALS
  27. 27. Customer engagement strategies: Ø Facebook contests with chances to win vouchers and exiting merchandise Ø The Health Quiz (launched on 31st August 2012) Ø Celebrating 5 lakh fans campaign on Facebook APOLLO HOSPITALS
  28. 28. FORTIS HEALTHCARE Social Media Presence: Ø 1,43,000 fans on Facebook Ø  3,930 followers with 3,903 tweets on Twitter Ø  More than 250 video uploads on Youtube 
  29. 29. FORTIS HEALTHCARE Customer Engagement Strategies: Ø Facebook application to fix an appointment with a doctor anywhere in India Ø Daily medical tips Ø Fortis Balloon Pop challenge on its Facebook page Ø Posts of cartoons depicting human body facts in Twitter
  30. 30. THE MIGHTY FACEBOOK
  31. 31. FACEBOOK MARKETING ESSENTIALS
  32. 32. FB MARKETING TIPS & TRICKS Step 1: Listen Top 7 (seven) tips and tricks
  33. 33. FB MARKETING TIPS & TRICKS STEP 2: DEFINE GOALS Top 7 (seven) tips and tricks
  34. 34. FB MARKETING TIPS & TRICKS Step 3: Target your audience Top 7 (seven) tips and tricks
  35. 35. FB MARKETING TIPS & TRICKS Step 4: Know Your Tools Top 7 (seven) tips and tricks
  36. 36. FB MARKETING TIPS & TRICKS Step 5: Choose your Tonality Top 7 (seven) tips and tricks
  37. 37. FB MARKETING TIPS & TRICKS Step 6: Identify Key Influences Top 7 (seven) tips and tricks
  38. 38. FB MARKETING TIPS & TRICKS Step 7: Monitor your stats & Keep updating the strategy Top 7 (seven) tips and tricks
  39. 39. HEALTH & FACEBOOK Health Quiz: Launched on 31st August 2012. Objective: To bolster the health awareness of users and to engage them with Apollo
  40. 40. HEART & FACEBOOK Marathon on World Heart Day: The campaign was initiated on ‘World Heart Day’ Objective To increase awareness towards the prevention of heart diseases and awareness of its contributing risk factors A part of Apollo’s ‘Billion Hearts Beating’ National campaign Results : More than 3,000 likes on the Facebook page in just 2 weeks 400 Online Registrations via Facebook
  41. 41. THE BOUNCE BACK STORY Max India “Meri Bounce Back Story” Objective: To increase brand awareness, connect with the audience and create engagement “Write-a-story” contest on Facebook Allows user to share their success stories in like and the best story chosen by users will be the winner. Daily prizes like Ipod shuffle, designer bags, guitar A grand prize of a weekend spa getaway tickets for two at Ananda Spa in the Himalayas Results: Increased brand awareness and customer engagement.
  42. 42. TWITTER - THE NEXT BIG THING
  43. 43. MYTHBUSTING  1.  Is Twitter even important to my business?
  44. 44. MYTHBUSTING 2.   Is my ideal customer even on Twitter?
  45. 45. MYTHBUSTING 3.  Can you actually sell yourself on Twitter?
  46. 46. MYTHBUSTING  4.  How do I get more followers?
  47. 47. MYTHBUSTING 5.  How do I find TARGETED people to follow?
  48. 48. MYTHBUSTING 6.  How often should I tweet?
  49. 49. MYTHBUSTING  7.  Should I connect my Facebook and Twitter account?
  50. 50. MYTHBUSTING 8.  Who should I follow back?
  51. 51. MYTHBUSTING 9.  How do I get more retweets?
  52. 52. HEALTH IN 140 CHARACTERS Customer Engagement in Twitter:
  53. 53. LinkedIn – You cannot miss this!
  54. 54. Google: It all started here!
  55. 55. SOCIAL MEDIA & YOU TUBE CLEVELAND CLINIC https://www.youtube.com/watch?v=cDDWvj_q-o8 Strategy: Establish Emotional connect and increase Brand visibility Positioning: A brand which understands and cares for their patients. Children’s Hospital at Dartmouth-Hitchock https://www.youtube.com/watch?v=lnG3MKos87A Strategy: Establish a connect with Parents through Children Highlights: Trending motivational hit song of Katy perry with children and hospital staff performing to engage audience
  56. 56. SOCIAL MEDIA & YOU TUBE Vanderbilt Heart institute: https://www.youtube.com/watch?v=9onCgh5DyDM Strategy: Establish employee engagement and increase Brand visibility Highlights: A better employer-employee relationship, The visibility of the physicians got better in the outside world, and so the customer-hospital relationship
  57. 57. YouTube MARKETING TIPS & TRICKS #1: Create compelling videos.
  58. 58. YouTube MARKETING TIPS & TRICKS #2: Make your video findable.
  59. 59. YouTube MARKETING TIPS & TRICKS #3: Brand your YouTube channel.
  60. 60. YouTube MARKETING TIPS & TRICKS #4: Post a bulletin and alert your friends and subscribers.
  61. 61. YouTube MARKETING TIPS & TRICKS #5: Leverage other social media platforms.
  62. 62. THE FORMULA
  63. 63. EMAIL MARKETING
  64. 64. EMAIL MARKETING OBJECTIVES ü Boost sales ü Generate leads ü Strengthen relationships ü Increase website traffic ü Build brand loyalty
  65. 65. ü  Attractive Landing Page ü  Avoid long query forms- no one likes to type/share un-necessary information ü  Offer freebies & Downloadable to Induce subscription ü  Subscription list management for efficient and relevant mailing ü  Email Engine with unsubscribe functionality & other compliances ü  have a clear and concise privacy policy that details how you will treat your customers’ personal contact information. ü  Respect Policies & Rules of Email Marketing ESSENTIALS OF EMAIL MARKETING
  66. 66. ü Do a detailed competitor analysis ü Carefully select ‘from’ & ‘Subject’ Line ü Create a professionally designed edm ü ‘Less is more’- keep your message brief & crisp ü Personalize your email messages ü Sound human- keep it casual DRAFTING THE RIGHT EMAIL
  67. 67. ü Keep a tap on open rate and don’t spam them the same e-mailer again ü Identify an interested customer by maximum open features and time one spent looking at mail ü Keep a close check on bounce rate ü Capture the interest of your community. ü Have a campaign graph handy for demographic comparison MEASURE IT RIGHT
  68. 68. MOBILE MARKETING – Digital Marketing 3.0
  69. 69. ü 165 million users by 2015 ü Rs. 198 average monthly expenditure on internet. ü 77% use internet for social networking ü India is second biggest android user group in the world FACTS ABOUT MOBILE INTERNET USERS
  70. 70. ü Mobile Website ü Mobile apps ü QR Code marketing ü SMS Marketing MOBILE MARKETING ESSENTIALS
  71. 71. JOURNEY SO FAR
  72. 72. CLOUD-STAFF
  73. 73. WHAT ARE WE EXPERT AT SSOCIAL MEDIA SERVICES
  74. 74. WHAT ARE WE EXPERT AT WWEB SERVICES
  75. 75. WHAT ARE WE EXPERT AT AOnline AD Buying
  76. 76. WHAT ARE WE EXPERT AT MMobile and wap enabled services
  77. 77. WHAT ARE WE EXPERT AT BBrand Management
  78. 78. COMPANIES WE HAVE SERVED
  79. 79. COMPANIES WE HAVE SERVED
  80. 80. COMPANIES WE HAVE SERVED
  81. 81. COMPANIES WE HAVE SERVED
  82. 82. COMPANIES WE HAVE SERVED
  83. 83. COMPANIES WE HAVE SERVED
  84. 84. COMPANIES WE HAVE SERVED
  85. 85. COMPANIES WE HAVE SERVED
  86. 86. COMPANIES WE HAVE SERVED
  87. 87. COMPANIES WE HAVE SERVED
  88. 88. Flagship Digital MEDIA WORKSHOP
  89. 89. FEED US BACK Share your feedback at www.buzzooka.in/workshop/feedback THANK YOU BUZZOOKA INFOMEDIA PRIVATE LIMITED #402 Jackson Crown Heights, Crowne Plaza, Sector-10Rohini Delhi-85
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