Social Media Day- Healthcare

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  • Google: Content Marketing | How you Search | forums & Question Sites | Retargeting
  • Google: Content Marketing | How you Search | forums & Question Sites | Retargeting
  • Google: Content Marketing | How you Search | forums & Question Sites | Retargeting
  • Google: Content Marketing | How you Search | forums & Question Sites | Retargeting
  • Google: Content Marketing | How you Search | forums & Question Sites | Retargeting
  • Google: Content Marketing | How you Search | forums & Question Sites | Retargeting

Transcript

  • 1. May 24, 2014 Healthcare DIGITAL MARKETIN G WORKSHO P (Saturday) | Solitaire, Crowne Plaza, Rohini
  • 2. ABOUT BUZZOOKA  Pioneers in Social Media Education  The Only Company in India Where Client Servicing Co-Exist with Training  Winners of ‘Business & Service Excellence Award’ & Nominated in ‘Pearson Global Awards’  Accredited by Google & Facebook as Premier Agency  Have Delivered more than 2000 hours of Social Media Training across India
  • 3. SCHEDULE Wave 1: Introduction to social media (Understanding the medium | How to prepare the Game plan) Wave 2: The mighty Facebook (How to prepare a strategy | How to execute it) Wave 3: Twitter: The 140 character Magic (How to use twitter to get the buzz right) Wave 4: LinkedIn Wave 5: Google: The Mother of All Digital Marketing Channels Wave 6: YOUTUBE- Google’s Blue eyed boy | Google (Videos & Beyond) Wave 7: E-mail Marketing (Turn your data into potential Customers) Wave 8: Mobile marketing (Digital marketing 3..0 | The next big thing) Wave 9: Conclusion (Activity Winner Announcement | Feedback | Certificate Distribution)
  • 4. SOCIAL MEDIA You still think it’s a FAD ?
  • 5. WEB 1.0: HOW IT USED TO BE
  • 6. WEB 1.0: HOW IT FUNCTIONED Publishers Publishers Publishers Publishers Websites – Organized Content Users Users Users Users
  • 7. WEB 2.0: IT’S SLIGHTLY DIFFERENT
  • 8. WEB 2.0: HOW IT FUNCTIONS Publishers Publishers Publishers Publishers Websites – Organized Content Users Users Users Users Social Media Platforms Users UsersUsers Users Users Users Websites – User Generated Pages & Content Social Tools Viral Effect
  • 9. SOCIAL MEDIA IN INDIA
  • 10. FACEBOOK 93,000,000 USERS (93 Million)
  • 11. TWITTER 33,000,000 USERS (33 Million)
  • 12. LinkedIn 22,000,000 USERS (22 Million)
  • 13. Pinterest 7,000,000 USERS (7 Million)
  • 14. CONVENTIONAL VS DIGITAL Digital media has outscored every other marketing medium in terms of ROI
  • 15. WHAT MAKES IT DIFFERENT  User Oriented  Dialogue not monologue  Measurability  Hostility  Always alive
  • 16. THE HOSTILE SIDE
  • 17. Healthcare and Social media- Statistics
  • 18. INDUSTRY RELATED STATISTICS 81%of Healthcare brands are expecting to increase their investment in social media over next 3 months
  • 19. Mentions of Healthcare related keywords happen every Day INDUSTRY RELATED STATISTICS 22,000,000
  • 20. of the participants discussed Health even during Elections through Twitter INDUSTRY RELATED STATISTICS 45%
  • 21. 465 mSelfies triggered with Healthcare related Hashtags so far INDUSTRY RELATED STATISTICS
  • 22. 91% of global Internet users research products on Healthcare online INDUSTRY RELATED STATISTICS
  • 23. HOW PEOPLE ARE SHARING CONTENT
  • 24. MAX HEALTHCARE Social Media Presence: 1,30,194 fans on Facebook 2,300 followers with 2,300 tweets on Twitter 100 video uploads on Youtube 190 pins and 10 boards on Pinterest
  • 25. MAX HEALTHCARE Customer Engagement Strategies: Pink Connect – A Breast cancer initiative Enlighten – An interactive forum for obesity and bariatric treatment Bundle of joy – An interactive forum about parenting
  • 26. Social Media Presence :  20,08,996 fans on Facebook.  27,900 followers with 19,000 tweets on Twitter  More than150 video uploads on Youtube, which includes FirstAid Patient Testimonials Chairman Speak Apollo Hospitals Initiatives APOLLO HOSPITALS
  • 27. Customer engagement strategies:  Facebook contests with chances to win vouchers and exiting merchandise  The Health Quiz (launched on 31st August 2012)  Celebrating 5 lakh fans campaign on Facebook APOLLO HOSPITALS
  • 28. FORTIS HEALTHCARE Social Media Presence:  1,43,000 fans on Facebook  3,930 followers with 3,903 tweets on Twitter  More than 250 video uploads on Youtube
  • 29. FORTIS HEALTHCARE Customer Engagement Strategies: Facebook application to fix an appointment with a doctor anywhere in India Daily medical tips Fortis Balloon Pop challenge on its Facebook page Posts of cartoons depicting human body facts in Twitter
  • 30. THE MIGHTY FACEBOOK
  • 31. FACEBOOK MARKETING ESSENTIALS
  • 32. FB MARKETING TIPS & TRICKS Step 1: Listen Top 7 (seven) tips and tricks
  • 33. FB MARKETING TIPS & TRICKS STEP 2:DEFINE GOALS Top 7 (seven) tips and tricks
  • 34. FB MARKETING TIPS & TRICKS Step 3: Targetyour audience Top 7 (seven) tips and tricks
  • 35. FB MARKETING TIPS & TRICKS Step 4: Know YourTools Top 7 (seven) tips and tricks
  • 36. FB MARKETING TIPS & TRICKS Step 5: Choose yourTonality Top 7 (seven) tips and tricks
  • 37. FB MARKETING TIPS & TRICKS Step 6: IdentifyKeyInfluences Top 7 (seven) tips and tricks
  • 38. FB MARKETING TIPS & TRICKS Step 7: Monitor yourstats & Keep updating the strategy Top 7 (seven) tips and tricks
  • 39. HEALTH & FACEBOOK Health Quiz: Launched on 31st August 2012. Objective: To bolster the health awareness of users and to engage them with Apollo
  • 40. HEART & FACEBOOK Marathon on World Heart Day: The campaign was initiated on ‘World Heart Day’ Objective To increase awareness towards the prevention of heart diseases and awareness of its contributing risk factors A part of Apollo’s ‘Billion Hearts Beating’ National campaign Results : More than 3,000 likes on the Facebook page in just 2 weeks 400 Online Registrations via Facebook
  • 41. THE BOUNCE BACK STORY Max India “Meri Bounce Back Story” Objective: To increase brand awareness, connect with the audience and create engagement “Write-a-story” contest on Facebook Allows user to share their success stories in like and the best story chosen by users will be the winner. Daily prizes like Ipod shuffle, designer bags, guitar A grand prize of a weekend spa getaway tickets for two at Ananda Spa in the Himalayas Results: Increased brand awareness and customer engagement.
  • 42. TWITTER - THE NEXT BIG THING
  • 43. MYTHBUSTING 1. Is Twitter even important to my business?
  • 44. MYTHBUSTING 2. Is my ideal customer even on Twitter?
  • 45. MYTHBUSTING 3. Can you actually sell yourself on Twitter?
  • 46. MYTHBUSTING 4. How do I get more followers?
  • 47. MYTHBUSTING 5. How do I find TARGETED people to follow?
  • 48. MYTHBUSTING 6. How often should I tweet?
  • 49. MYTHBUSTING 7. Should I connect my Facebook and Twitter account?
  • 50. MYTHBUSTING 8. Who should I follow back?
  • 51. MYTHBUSTING 9. How do I get more retweets?
  • 52. HEALTH IN 140 CHARACTERS Customer Engagement in Twitter:
  • 53. LinkedIn – You cannot miss this!
  • 54. Google: It all started here!
  • 55. SOCIAL MEDIA & YOU TUBE CLEVELAND CLINIC https://www.youtube.com/watch?v=cDDWvj_q-o8 Strategy: Establish Emotional connect and increase Brand visibility Positioning: A brand which understands and cares for their patients. Children’s Hospital at Dartmouth-Hitchock https://www.youtube.com/watch?v=lnG3MKos87A Strategy: Establish a connect with Parents through Children Highlights: Trending motivational hit song of Katy perry with children and hospital staff performing to engage audience
  • 56. SOCIAL MEDIA & YOU TUBE Vanderbilt Heart institute: https://www.youtube.com/watch?v=9onCgh5DyDM Strategy: Establish employee engagement and increase Brand visibility Highlights: A better employer-employee relationship, The visibility of the physicians got better in the outside world, and so the customer-hospital relationship
  • 57. YouTube MARKETING TIPS & TRICKS #1:Create compellingvideos.
  • 58. YouTube MARKETING TIPS & TRICKS #2:Makeyourvideo findable.
  • 59. YouTube MARKETING TIPS & TRICKS #3:Brand yourYouTubechannel.
  • 60. YouTube MARKETING TIPS & TRICKS #4:Post abulletin andalert yourfriends andsubscribers.
  • 61. YouTube MARKETING TIPS & TRICKS #5:Leverage other socialmedia platforms.
  • 62. THE FORMULA
  • 63. EMAIL MARKETING
  • 64. EMAIL MARKETING OBJECTIVES Boost sales Generate leads Strengthen relationships Increase website traffic Build brand loyalty
  • 65.  Attractive Landing Page  Avoid long query forms- no one likes to type/share un-necessary information  Offer freebies & Downloadable to Induce subscription  Subscription list management for efficient and relevant mailing  Email Engine with unsubscribe functionality & other compliances  have a clear and concise privacy policy that details how you will treat your customers’ personal contact information.  Respect Policies & Rules of Email Marketing ESSENTIALS OF EMAIL MARKETING
  • 66.  Do a detailed competitor analysis  Carefully select ‘from’ & ‘Subject’ Line  Create a professionally designed edm  ‘Less is more’- keep your message brief & crisp  Personalize your email messages  Sound human- keep it casual DRAFTING THE RIGHT EMAIL
  • 67.  Keep a tap on open rate and don’t spam them the same e-mailer again  Identify an interested customer by maximum open features and time one spent looking at mail  Keep a close check on bounce rate  Capture the interest of your community.  Have a campaign graph handy for demographic comparison MEASURE IT RIGHT
  • 68. MOBILE MARKETING – Digital Marketing 3.0
  • 69. 165 million users by 2015 Rs. 198 average monthly expenditure on internet. 77% use internet for social networking India is second biggest android user group in the world FACTS ABOUT MOBILE INTERNET USERS
  • 70. Mobile Website Mobile apps QR Code marketing SMS Marketing MOBILE MARKETING ESSENTIALS
  • 71. JOURNEY SO FAR
  • 72. CLOUD-STAFF
  • 73. WHAT ARE WE EXPERT AT SOCIAL MEDIA SERVICES
  • 74. WHAT ARE WE EXPERT AT WEB SERVICES
  • 75. WHAT ARE WE EXPERT AT Online AD Buying
  • 76. WHAT ARE WE EXPERT AT Mobile and wap enabled services
  • 77. WHAT ARE WE EXPERT AT Brand Management
  • 78. COMPANIES WE HAVE SERVED
  • 79. COMPANIES WE HAVE SERVED
  • 80. COMPANIES WE HAVE SERVED
  • 81. COMPANIES WE HAVE SERVED
  • 82. COMPANIES WE HAVE SERVED
  • 83. COMPANIES WE HAVE SERVED
  • 84. COMPANIES WE HAVE SERVED
  • 85. COMPANIES WE HAVE SERVED
  • 86. COMPANIES WE HAVE SERVED
  • 87. COMPANIES WE HAVE SERVED
  • 88. Flagship Digital MEDIA WORKSHOP
  • 89. FEED US BACK Share your feedback at www.buzzooka.in/workshop/feedback THANK YOU BUZZOOKA INFOMEDIA PRIVATE LIMITED #402 Jackson Crown Heights, Crowne Plaza, Sector-10Rohini Delhi-85