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May 24, 2014
Healthcare
DIGITAL
MARKETIN
G
WORKSHO
P
(Saturday) | Solitaire, Crowne Plaza, Rohini
ABOUT BUZZOOKA
 Pioneers in Social Media Education
 The Only Company in India Where Client Servicing Co-Exist with Train...
SCHEDULE
Wave 1: Introduction to social media (Understanding the medium | How to prepare the Game
plan)
Wave 2: The mighty...
SOCIAL MEDIA
You still think it’s a
FAD ?
WEB 1.0: HOW IT USED TO BE
WEB 1.0: HOW IT FUNCTIONED
Publishers Publishers Publishers Publishers
Websites – Organized Content
Users Users Users Users
WEB 2.0: IT’S SLIGHTLY DIFFERENT
WEB 2.0: HOW IT FUNCTIONS
Publishers Publishers Publishers Publishers
Websites – Organized
Content
Users Users Users Users...
SOCIAL MEDIA IN INDIA
FACEBOOK
93,000,000
USERS
(93 Million)
TWITTER
33,000,000
USERS
(33 Million)
LinkedIn
22,000,000
USERS
(22 Million)
Pinterest
7,000,000
USERS
(7 Million)
CONVENTIONAL VS DIGITAL
Digital media has outscored every other marketing
medium in terms of ROI
WHAT MAKES IT DIFFERENT
 User Oriented
 Dialogue not monologue
 Measurability
 Hostility
 Always alive
THE HOSTILE SIDE
Healthcare and Social media- Statistics
INDUSTRY RELATED STATISTICS
81%of Healthcare brands are expecting to increase their investment in social
media over next 3...
Mentions of Healthcare related keywords happen every Day
INDUSTRY RELATED STATISTICS
22,000,000
of the participants discussed Health even during Elections
through Twitter
INDUSTRY RELATED STATISTICS
45%
465 mSelfies triggered with Healthcare related Hashtags so far
INDUSTRY RELATED STATISTICS
91%
of global Internet users research products on Healthcare online
INDUSTRY RELATED STATISTICS
HOW PEOPLE ARE SHARING CONTENT
MAX HEALTHCARE
Social Media Presence:
1,30,194 fans on Facebook
2,300 followers with 2,300 tweets on Twitter
100 video ...
MAX HEALTHCARE
Customer Engagement Strategies:
Pink Connect – A Breast cancer initiative
Enlighten – An interactive foru...
Social Media Presence :
 20,08,996 fans on Facebook.
 27,900 followers with 19,000 tweets on Twitter
 More than150 vide...
Customer engagement strategies:
 Facebook contests with chances to win vouchers and exiting
merchandise
 The Health Quiz...
FORTIS HEALTHCARE
Social Media Presence:
 1,43,000 fans on Facebook
 3,930 followers with 3,903 tweets on Twitter
 More...
FORTIS HEALTHCARE
Customer Engagement Strategies:
Facebook application to fix an appointment with a doctor anywhere in
In...
THE MIGHTY FACEBOOK
FACEBOOK MARKETING ESSENTIALS
FB MARKETING TIPS & TRICKS
Step 1: Listen
Top 7 (seven) tips and tricks
FB MARKETING TIPS & TRICKS
STEP 2:DEFINE GOALS
Top 7 (seven) tips and tricks
FB MARKETING TIPS & TRICKS
Step 3: Targetyour audience
Top 7 (seven) tips and tricks
FB MARKETING TIPS & TRICKS
Step 4: Know YourTools
Top 7 (seven) tips and tricks
FB MARKETING TIPS & TRICKS
Step 5: Choose yourTonality
Top 7 (seven) tips and tricks
FB MARKETING TIPS & TRICKS
Step 6: IdentifyKeyInfluences
Top 7 (seven) tips and tricks
FB MARKETING TIPS & TRICKS
Step 7: Monitor yourstats & Keep updating the strategy
Top 7 (seven) tips and tricks
HEALTH & FACEBOOK
Health Quiz:
Launched on 31st August 2012.
Objective: To bolster the health awareness of users and to en...
HEART & FACEBOOK
Marathon on World Heart Day:
The campaign was initiated on ‘World Heart Day’
Objective To increase awaren...
THE BOUNCE BACK STORY
Max India “Meri Bounce Back Story”
Objective:
To increase brand awareness, connect with the audience...
TWITTER - THE NEXT BIG THING
MYTHBUSTING
1. Is Twitter even important to my business?
MYTHBUSTING
2. Is my ideal customer even on Twitter?
MYTHBUSTING
3. Can you actually sell yourself on Twitter?
MYTHBUSTING
4. How do I get more followers?
MYTHBUSTING
5. How do I find TARGETED people to follow?
MYTHBUSTING
6. How often should I tweet?
MYTHBUSTING
7. Should I connect my Facebook and Twitter account?
MYTHBUSTING
8. Who should I follow back?
MYTHBUSTING
9. How do I get more retweets?
HEALTH IN 140 CHARACTERS
Customer Engagement in Twitter:
LinkedIn – You cannot miss this!
Google: It all started here!
SOCIAL MEDIA & YOU TUBE
CLEVELAND CLINIC
https://www.youtube.com/watch?v=cDDWvj_q-o8
Strategy: Establish Emotional connect...
SOCIAL MEDIA & YOU TUBE
Vanderbilt Heart institute:
https://www.youtube.com/watch?v=9onCgh5DyDM
Strategy: Establish employ...
YouTube MARKETING TIPS & TRICKS
#1:Create compellingvideos.
YouTube MARKETING TIPS & TRICKS
#2:Makeyourvideo findable.
YouTube MARKETING TIPS & TRICKS
#3:Brand yourYouTubechannel.
YouTube MARKETING TIPS & TRICKS
#4:Post abulletin andalert yourfriends andsubscribers.
YouTube MARKETING TIPS & TRICKS
#5:Leverage other socialmedia platforms.
THE FORMULA
EMAIL MARKETING
EMAIL MARKETING OBJECTIVES
Boost sales
Generate leads
Strengthen relationships
Increase website traffic
Build brand l...
 Attractive Landing Page
 Avoid long query forms- no one likes to type/share un-necessary information
 Offer freebies &...
 Do a detailed competitor analysis
 Carefully select ‘from’ & ‘Subject’ Line
 Create a professionally designed edm
 ‘L...
 Keep a tap on open rate and don’t spam them the same e-mailer again
 Identify an interested customer by maximum open fe...
MOBILE MARKETING – Digital Marketing 3.0
165 million users by 2015
Rs. 198 average monthly expenditure on internet.
77% use internet for social networking
Indi...
Mobile Website
Mobile apps
QR Code marketing
SMS Marketing
MOBILE MARKETING ESSENTIALS
JOURNEY SO FAR
CLOUD-STAFF
WHAT ARE WE EXPERT AT
SOCIAL MEDIA SERVICES
WHAT ARE WE EXPERT AT
WEB SERVICES
WHAT ARE WE EXPERT AT
Online AD Buying
WHAT ARE WE EXPERT AT
Mobile and wap enabled
services
WHAT ARE WE EXPERT AT
Brand Management
COMPANIES WE HAVE SERVED
COMPANIES WE HAVE SERVED
COMPANIES WE HAVE SERVED
COMPANIES WE HAVE SERVED
COMPANIES WE HAVE SERVED
COMPANIES WE HAVE SERVED
COMPANIES WE HAVE SERVED
COMPANIES WE HAVE SERVED
COMPANIES WE HAVE SERVED
COMPANIES WE HAVE SERVED
Flagship Digital MEDIA WORKSHOP
FEED US BACK
Share your feedback at
www.buzzooka.in/workshop/feedback
THANK YOU
BUZZOOKA INFOMEDIA PRIVATE LIMITED
#402 Ja...
Social Media Day- Healthcare
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  • Google: Content Marketing | How you Search | forums & Question Sites | Retargeting
  • Google: Content Marketing | How you Search | forums & Question Sites | Retargeting
  • Google: Content Marketing | How you Search | forums & Question Sites | Retargeting
  • Google: Content Marketing | How you Search | forums & Question Sites | Retargeting
  • Google: Content Marketing | How you Search | forums & Question Sites | Retargeting
  • Google: Content Marketing | How you Search | forums & Question Sites | Retargeting
  • Transcript of "Social Media Day- Healthcare"

    1. 1. May 24, 2014 Healthcare DIGITAL MARKETIN G WORKSHO P (Saturday) | Solitaire, Crowne Plaza, Rohini
    2. 2. ABOUT BUZZOOKA  Pioneers in Social Media Education  The Only Company in India Where Client Servicing Co-Exist with Training  Winners of ‘Business & Service Excellence Award’ & Nominated in ‘Pearson Global Awards’  Accredited by Google & Facebook as Premier Agency  Have Delivered more than 2000 hours of Social Media Training across India
    3. 3. SCHEDULE Wave 1: Introduction to social media (Understanding the medium | How to prepare the Game plan) Wave 2: The mighty Facebook (How to prepare a strategy | How to execute it) Wave 3: Twitter: The 140 character Magic (How to use twitter to get the buzz right) Wave 4: LinkedIn Wave 5: Google: The Mother of All Digital Marketing Channels Wave 6: YOUTUBE- Google’s Blue eyed boy | Google (Videos & Beyond) Wave 7: E-mail Marketing (Turn your data into potential Customers) Wave 8: Mobile marketing (Digital marketing 3..0 | The next big thing) Wave 9: Conclusion (Activity Winner Announcement | Feedback | Certificate Distribution)
    4. 4. SOCIAL MEDIA You still think it’s a FAD ?
    5. 5. WEB 1.0: HOW IT USED TO BE
    6. 6. WEB 1.0: HOW IT FUNCTIONED Publishers Publishers Publishers Publishers Websites – Organized Content Users Users Users Users
    7. 7. WEB 2.0: IT’S SLIGHTLY DIFFERENT
    8. 8. WEB 2.0: HOW IT FUNCTIONS Publishers Publishers Publishers Publishers Websites – Organized Content Users Users Users Users Social Media Platforms Users UsersUsers Users Users Users Websites – User Generated Pages & Content Social Tools Viral Effect
    9. 9. SOCIAL MEDIA IN INDIA
    10. 10. FACEBOOK 93,000,000 USERS (93 Million)
    11. 11. TWITTER 33,000,000 USERS (33 Million)
    12. 12. LinkedIn 22,000,000 USERS (22 Million)
    13. 13. Pinterest 7,000,000 USERS (7 Million)
    14. 14. CONVENTIONAL VS DIGITAL Digital media has outscored every other marketing medium in terms of ROI
    15. 15. WHAT MAKES IT DIFFERENT  User Oriented  Dialogue not monologue  Measurability  Hostility  Always alive
    16. 16. THE HOSTILE SIDE
    17. 17. Healthcare and Social media- Statistics
    18. 18. INDUSTRY RELATED STATISTICS 81%of Healthcare brands are expecting to increase their investment in social media over next 3 months
    19. 19. Mentions of Healthcare related keywords happen every Day INDUSTRY RELATED STATISTICS 22,000,000
    20. 20. of the participants discussed Health even during Elections through Twitter INDUSTRY RELATED STATISTICS 45%
    21. 21. 465 mSelfies triggered with Healthcare related Hashtags so far INDUSTRY RELATED STATISTICS
    22. 22. 91% of global Internet users research products on Healthcare online INDUSTRY RELATED STATISTICS
    23. 23. HOW PEOPLE ARE SHARING CONTENT
    24. 24. MAX HEALTHCARE Social Media Presence: 1,30,194 fans on Facebook 2,300 followers with 2,300 tweets on Twitter 100 video uploads on Youtube 190 pins and 10 boards on Pinterest
    25. 25. MAX HEALTHCARE Customer Engagement Strategies: Pink Connect – A Breast cancer initiative Enlighten – An interactive forum for obesity and bariatric treatment Bundle of joy – An interactive forum about parenting
    26. 26. Social Media Presence :  20,08,996 fans on Facebook.  27,900 followers with 19,000 tweets on Twitter  More than150 video uploads on Youtube, which includes FirstAid Patient Testimonials Chairman Speak Apollo Hospitals Initiatives APOLLO HOSPITALS
    27. 27. Customer engagement strategies:  Facebook contests with chances to win vouchers and exiting merchandise  The Health Quiz (launched on 31st August 2012)  Celebrating 5 lakh fans campaign on Facebook APOLLO HOSPITALS
    28. 28. FORTIS HEALTHCARE Social Media Presence:  1,43,000 fans on Facebook  3,930 followers with 3,903 tweets on Twitter  More than 250 video uploads on Youtube
    29. 29. FORTIS HEALTHCARE Customer Engagement Strategies: Facebook application to fix an appointment with a doctor anywhere in India Daily medical tips Fortis Balloon Pop challenge on its Facebook page Posts of cartoons depicting human body facts in Twitter
    30. 30. THE MIGHTY FACEBOOK
    31. 31. FACEBOOK MARKETING ESSENTIALS
    32. 32. FB MARKETING TIPS & TRICKS Step 1: Listen Top 7 (seven) tips and tricks
    33. 33. FB MARKETING TIPS & TRICKS STEP 2:DEFINE GOALS Top 7 (seven) tips and tricks
    34. 34. FB MARKETING TIPS & TRICKS Step 3: Targetyour audience Top 7 (seven) tips and tricks
    35. 35. FB MARKETING TIPS & TRICKS Step 4: Know YourTools Top 7 (seven) tips and tricks
    36. 36. FB MARKETING TIPS & TRICKS Step 5: Choose yourTonality Top 7 (seven) tips and tricks
    37. 37. FB MARKETING TIPS & TRICKS Step 6: IdentifyKeyInfluences Top 7 (seven) tips and tricks
    38. 38. FB MARKETING TIPS & TRICKS Step 7: Monitor yourstats & Keep updating the strategy Top 7 (seven) tips and tricks
    39. 39. HEALTH & FACEBOOK Health Quiz: Launched on 31st August 2012. Objective: To bolster the health awareness of users and to engage them with Apollo
    40. 40. HEART & FACEBOOK Marathon on World Heart Day: The campaign was initiated on ‘World Heart Day’ Objective To increase awareness towards the prevention of heart diseases and awareness of its contributing risk factors A part of Apollo’s ‘Billion Hearts Beating’ National campaign Results : More than 3,000 likes on the Facebook page in just 2 weeks 400 Online Registrations via Facebook
    41. 41. THE BOUNCE BACK STORY Max India “Meri Bounce Back Story” Objective: To increase brand awareness, connect with the audience and create engagement “Write-a-story” contest on Facebook Allows user to share their success stories in like and the best story chosen by users will be the winner. Daily prizes like Ipod shuffle, designer bags, guitar A grand prize of a weekend spa getaway tickets for two at Ananda Spa in the Himalayas Results: Increased brand awareness and customer engagement.
    42. 42. TWITTER - THE NEXT BIG THING
    43. 43. MYTHBUSTING 1. Is Twitter even important to my business?
    44. 44. MYTHBUSTING 2. Is my ideal customer even on Twitter?
    45. 45. MYTHBUSTING 3. Can you actually sell yourself on Twitter?
    46. 46. MYTHBUSTING 4. How do I get more followers?
    47. 47. MYTHBUSTING 5. How do I find TARGETED people to follow?
    48. 48. MYTHBUSTING 6. How often should I tweet?
    49. 49. MYTHBUSTING 7. Should I connect my Facebook and Twitter account?
    50. 50. MYTHBUSTING 8. Who should I follow back?
    51. 51. MYTHBUSTING 9. How do I get more retweets?
    52. 52. HEALTH IN 140 CHARACTERS Customer Engagement in Twitter:
    53. 53. LinkedIn – You cannot miss this!
    54. 54. Google: It all started here!
    55. 55. SOCIAL MEDIA & YOU TUBE CLEVELAND CLINIC https://www.youtube.com/watch?v=cDDWvj_q-o8 Strategy: Establish Emotional connect and increase Brand visibility Positioning: A brand which understands and cares for their patients. Children’s Hospital at Dartmouth-Hitchock https://www.youtube.com/watch?v=lnG3MKos87A Strategy: Establish a connect with Parents through Children Highlights: Trending motivational hit song of Katy perry with children and hospital staff performing to engage audience
    56. 56. SOCIAL MEDIA & YOU TUBE Vanderbilt Heart institute: https://www.youtube.com/watch?v=9onCgh5DyDM Strategy: Establish employee engagement and increase Brand visibility Highlights: A better employer-employee relationship, The visibility of the physicians got better in the outside world, and so the customer-hospital relationship
    57. 57. YouTube MARKETING TIPS & TRICKS #1:Create compellingvideos.
    58. 58. YouTube MARKETING TIPS & TRICKS #2:Makeyourvideo findable.
    59. 59. YouTube MARKETING TIPS & TRICKS #3:Brand yourYouTubechannel.
    60. 60. YouTube MARKETING TIPS & TRICKS #4:Post abulletin andalert yourfriends andsubscribers.
    61. 61. YouTube MARKETING TIPS & TRICKS #5:Leverage other socialmedia platforms.
    62. 62. THE FORMULA
    63. 63. EMAIL MARKETING
    64. 64. EMAIL MARKETING OBJECTIVES Boost sales Generate leads Strengthen relationships Increase website traffic Build brand loyalty
    65. 65.  Attractive Landing Page  Avoid long query forms- no one likes to type/share un-necessary information  Offer freebies & Downloadable to Induce subscription  Subscription list management for efficient and relevant mailing  Email Engine with unsubscribe functionality & other compliances  have a clear and concise privacy policy that details how you will treat your customers’ personal contact information.  Respect Policies & Rules of Email Marketing ESSENTIALS OF EMAIL MARKETING
    66. 66.  Do a detailed competitor analysis  Carefully select ‘from’ & ‘Subject’ Line  Create a professionally designed edm  ‘Less is more’- keep your message brief & crisp  Personalize your email messages  Sound human- keep it casual DRAFTING THE RIGHT EMAIL
    67. 67.  Keep a tap on open rate and don’t spam them the same e-mailer again  Identify an interested customer by maximum open features and time one spent looking at mail  Keep a close check on bounce rate  Capture the interest of your community.  Have a campaign graph handy for demographic comparison MEASURE IT RIGHT
    68. 68. MOBILE MARKETING – Digital Marketing 3.0
    69. 69. 165 million users by 2015 Rs. 198 average monthly expenditure on internet. 77% use internet for social networking India is second biggest android user group in the world FACTS ABOUT MOBILE INTERNET USERS
    70. 70. Mobile Website Mobile apps QR Code marketing SMS Marketing MOBILE MARKETING ESSENTIALS
    71. 71. JOURNEY SO FAR
    72. 72. CLOUD-STAFF
    73. 73. WHAT ARE WE EXPERT AT SOCIAL MEDIA SERVICES
    74. 74. WHAT ARE WE EXPERT AT WEB SERVICES
    75. 75. WHAT ARE WE EXPERT AT Online AD Buying
    76. 76. WHAT ARE WE EXPERT AT Mobile and wap enabled services
    77. 77. WHAT ARE WE EXPERT AT Brand Management
    78. 78. COMPANIES WE HAVE SERVED
    79. 79. COMPANIES WE HAVE SERVED
    80. 80. COMPANIES WE HAVE SERVED
    81. 81. COMPANIES WE HAVE SERVED
    82. 82. COMPANIES WE HAVE SERVED
    83. 83. COMPANIES WE HAVE SERVED
    84. 84. COMPANIES WE HAVE SERVED
    85. 85. COMPANIES WE HAVE SERVED
    86. 86. COMPANIES WE HAVE SERVED
    87. 87. COMPANIES WE HAVE SERVED
    88. 88. Flagship Digital MEDIA WORKSHOP
    89. 89. FEED US BACK Share your feedback at www.buzzooka.in/workshop/feedback THANK YOU BUZZOOKA INFOMEDIA PRIVATE LIMITED #402 Jackson Crown Heights, Crowne Plaza, Sector-10Rohini Delhi-85
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